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Marketing 92

The document presents a project report on the 'Heat and Fit' watch, an innovative product designed by Pushpita Paul as part of her MBA program. The watch features auto charging through body heat and a flashlight, offering benefits like tracking and long battery life. The marketing strategies focus on customer satisfaction, competitive advantages include its budget-friendly pricing and unique selling proposition of being auto chargeable.

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Bikram
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21 views5 pages

Marketing 92

The document presents a project report on the 'Heat and Fit' watch, an innovative product designed by Pushpita Paul as part of her MBA program. The watch features auto charging through body heat and a flashlight, offering benefits like tracking and long battery life. The marketing strategies focus on customer satisfaction, competitive advantages include its budget-friendly pricing and unique selling proposition of being auto chargeable.

Uploaded by

Bikram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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IMAGINE A NEW PRODUCT

‘HEAT AND FIT’ WATCH


SUBMITTED BY:
NAME: PUSHPITA PAUL
PROGRAM: MBA (General)
ID NO. : 21IUT0160092
BATCH: 2021-2023
A report submitted in partial fulfillment of the
requirement of the course MARKETING MANAGEMENT
of MBA program, Batch 2021-2023

THE ICFAI UNIVERSITY TRIPURA

SUBMITTED TO:
Dr. Trinankur Dey
Faculty of Management and commerce
ACKNOWLEDGEMENT
I would like to express my special thanks to the faculty Dr. Trinankur Dey
who gave me the golden opportunity to do this wonderful project on the topic
Imagine a new product ‘heat and fit’ watch , which also helped me in doing a lot
of research and I came to know about many things I am really thankful to them.

Date: 15.06.2022 Pushpita Paul

ID No. 21IUT0160092
Name of the product: ‘Heat and Fit’ watch
Features and benefits of the product:
Features:
a) Auto chargeable (through bodyheat)
b) Flash light

Benefits:
 Trakking purpose
 Long lasting battery
Marketing strategies:
It’s marketing strategies are customer satisfaction and innovative
product.

It is providing good quality product and providing best services for


it’s customer.

It has two type- analoge and digital. Also there are different types
of color, design and styles are available.

Competitive advantage:
It has long lasting battery and it is auto chargeable through
bodyheat.

USP of the product:


It is a auto chargeable watch and also it is a budget friendly product.
Pricing strategies:
It has midlevel pricing strategy, which is capture the customers
who prefer styles.

Branding strategies:
Service branding:
It providing good quality product and providing best services
to its customer.

Online branding:
It is promoting on social media platform and advertising on
TV and newspaper.

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