Growing Your
Private Practice
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Alma is committed to helping providers
grow and sustain their private practices.
Alma understands the challenges that come with running
a private practice. We take great pride in helping our
members build thriving private practices and we’re
dedicated to bridging the gap between people seeking
mental health care and clinicians working to grow
their practices.
The first step in this process is ensuring providers are
positioning their private practices to attract clients who
align with their clinical expertise.
Join us as we tell the stories of Meagan Faraone,
Marian Cooper, and Shane King – three clinicians who
have used Alma’s platform to achieve their private
practice growth goals.
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“I see the pain and the difficulty and the
hurt that so many of us carry in our lives
and felt like being a therapist was the best
way that I could support people through
those journeys.”
M E A G A N FA R A O N E
CL I NI CAL S O CI A L W O R K E R , S E E D S O F CH A N G E L LC
“I’ve always been very interested in helping
people figure things out, I’ve always been
a good listener and a big problem solver. To
be in a position where I could help people,
that’s always been appealing.”
MARIAN COOPER
P SYCH OT H E R APY, O W N T H E MO ME N T T H E R APY
“There’s a lot of cultural blind spots
when it comes to therapy. And I
wanted to be the face of change.
I wanted to be a familiar face that
people felt comfortable with.”
SHANE KING
P SYCH OT H E R APY, R E F L E CT I V E T H E R APY LCS W
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Multi-state credentialing made easy.
Getting credentialed with insurance is one of the most effective “Alma and the ability to accept
methods for therapists looking to grow their private practices. in-network insurance benefits has
By accepting insurance, you open your practice up to a larger, grown my practice exponentially.
more diverse group of clients who may otherwise not be able I was initially credentialed on May
to afford therapy. In fact, around 90% of clients come to Alma 1st 2022, and around the middle of
specifically searching for in-network care. that month, I had a full caseload.
It was all through the fact that
Alma knows the importance of insurance credentialing for
I could accept multistate
therapists looking to expand their private practice. We also
in-network coverage.”
recognize that many providers deal with various points of
ME AGA N FA R AO NE , CL I N I CAL SO CI AL
frustration when it comes to credentialing that make the W O R K E R , S E E D S O F CH AN GE L LC
process tedious, time-consuming, and just frustrating
overall. Alma addresses these issues by:
Offering a quick, Guaranteeing payment Handling all complicated Providing enhanced
streamlined credentialing within two weeks of paperwork from eligibility reimbursement rates
process that’s less than each appointment — checks to claims
45 days (3x faster than for consistent, reliable submissions
individual applications) income
Providers licensed in multiple states can look forward to an easier credentialing process in every
state where they’re licensed and broad exposure within Alma’s directory that’ll advertise their
practices to clients across their licensed areas.
I am licensed in New York and Texas and Alma really helped me build my caseload to the max. I’m not
taking any new clients anymore in New York. And when I moved to Texas in 2020, I had zero clients
and was really struggling to get clients. Now I’m at the point where I’m not taking any new referrals.”
M ARIAN C O O PE R, PSYCH OT H E R APY, O W N T H E MO ME N T T H E R APY
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The power of community drives access
to higher quality referrals.
The biggest way that Alma has contributed to growing my practice is by connecting me with the clin-
ical community. Having state-specific or practice-specific meetups — and the affinity groups within
the Community Hub where I can connect with other providers who share similar identities with me
and I can build relationships in that way. That’s been such a supportive and protective function.”
M E AGAN FARAO N E , C LI NI CAL S O CI A L W O R K E R , S E E D S O F CH A N G E L LC
Building your private practice can sometimes feel like an uphill battle, but having community support
can make all the difference. Clinicians should reach out to outside help whenever possible. Alma takes
the isolation out of running a private practice by offering members access to our Community Hub,
where they can connect and build relationships with other clinicians. This is a great place to ask for
and receive referrals, ask questions, offer support, provide resources, and much more. The list below
offers details on what to expect from Alma’s Community Hub:
• Access to Alma’s extensive library of webinars on clinical work and practice management
• Courses to earn CE credits
• Workshops with industry experts
• Interest groups for ACT, culturally responsive care, and more
Regarding CE units, Alma is proud to offer continuing education units so providers
can grow their private practices by furthering their expertise.
“Alma has also helped me grow my
private practice by providing this
community where if I need a referral,
I have this built-in community
where I’m not having to do so much
searching, which is very helpful.”
MA R I A N CO O P E R ,
P SYCH OT H E R APY, O W N T H E MO MEN T THERAPY
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Marketing that works on your behalf.
Being a multi-state licensed provider, four of my six states are in primary territories for Alma. So I
was getting marketing in those areas and that really helped with referrals that were coming in.”
M E AGAN FARAO N E , C LI NI CAL S O CI A L W O R K E R , S E E D S O F CH A N G E L LC
Providing high-quality mental health care to DocASAP, and Walgreens, which helps us reach
clients is already a full-time job — you shouldn’t a wider, more diverse audience of clients.
also have to stress about marketing your private
practice, too. Alma has you covered in regards You also get exposure to high-intent, in-network
to getting your profile in front of a large pool of client referrals via insurance directories, thanks
diverse clientele with a variety of niche needs. to Alma’s relationships with payer partners like
Aetna, Cigna, United, Empire, and more.
Alma has an entire marketing team working
diligently to bring more client referrals to our Being proactive in building an Alma profile
members. This includes promoting across chan- that highlights your specialties, availability,
nels like Facebook, Instagram, Google, TikTok, and therapeutic approach also plays a role
podcasts, direct mail, and more, to reach those in attracting referrals. To set yourself up for
seeking mental health care. Alma’s marketing success on the Alma directory, make sure
team also forms partnerships with organizations you’re listing all relevant information within
and companies like Therapy for Black Girls, your profile by checking off the boxes below:
Professional profile photo Multiple insurances accepted and listed
Profile Q&A completed Specialties listed and up to date
Bio completed In-person and virtual care offered
(if you have the ability)
Consultation availability so that
clients can self-schedule Multiple state licenses (if available)
Self-scheduled consultations are roughly
2x more likely to lead to a first appointment
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Earn your ideal income while working
with the clients that fit you best.
Alma can streamline the process of growing your private
practice so you can focus on what’s most important —
caring for your clients. By simplifying the process of
multi-state credentialing, clinicians can become visible
to a wider audience of diverse clients. Providers can also
receive high-quality referrals through Alma’s Community
Hub, and benefit from marketing initiatives that work to
bring clients to their practice.
Alma is a subscription-based, premium membership that gives
you all the support you need to build a thriving private practice.
To learn more, visit helloalma.com/for-providers.
LEARN ABOUT ALMA MEMBERSHIP
