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Global Team Leadership Insights

The document instructs viewers to watch three videos that explore cultural perspectives on ethnocentrism and cultural relativism. It provides definitions for both concepts, emphasizing the importance of understanding beliefs and practices within their cultural context for managers leading global teams. The videos serve as examples of how culture influences perception, rather than as definitive judgments of good or bad.

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Adriana Argumedo
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6 views1 page

Global Team Leadership Insights

The document instructs viewers to watch three videos that explore cultural perspectives on ethnocentrism and cultural relativism. It provides definitions for both concepts, emphasizing the importance of understanding beliefs and practices within their cultural context for managers leading global teams. The videos serve as examples of how culture influences perception, rather than as definitive judgments of good or bad.

Uploaded by

Adriana Argumedo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Instructions

1. Watch these three videos.


2. Video 1: https://youtu.be/518FR6SbY_k
3. Video 2: https://youtu.be/A9cVi5QpRQA
4. Video 3: https://youtu.be/uzT-RDrWbZo

CAUTION: the topic of ethnocentrism and cultural relativism are by their very nature biased and
culturally specific. The three videos are included here to represent cultural perspectives (one a
professor from Brandeis University, the second from the BBC, and the third from a Christian
ministry). These three are offered NOT as good or bad examples, rather as examples of how culture
frames how one sees the world.

2. Using the definitions from below and these three videos, define Cultural relativism &
Ethnocentrism through the eyes of a manager leading a global team.

1. Cultural Relativism

From Textbook Definition: The idea that a person’s belief, values, and practices should be understood
based on that persons own culture rather than be judged against the criteria of another.

2. Ethnocentrism:

From Textbook Definition: An attitude that one’s own cultural group is the center of everything an all
other groups should be evaluated with reference to it. 1. What goes on in our culture is natural and
correct, and what goes on in other cultures is unnatural and incorrect. 2. Our own in-group customs are
universally valid. 3. Our in-group norms, roles and values are correct. 4. it is natural to help and
cooperate with members of our in group, to favor our in group, to feel proud of our in group and to be
distrustful of an even hostile to out group members

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