Investor Day

Juan Carlos Mora U.

CEO
 Our objectives
• To grow while preserving our financial strength
• To maintain the loyalty and preference of our customers

Our •
•
To develop culture and talent for competitiveness
To achieve well-being for everyone

Purpose :

Strategic capabilities
“We promote sustainable Granularity in our distribution network to Use of information
economic development to be in the customers cash-flows
achieve well-being for End to end experience design
everyone” Deep customer understanding
Strategic talent management and
Orchestration of financial and ​non- ways of working
financial solutions

Secure, modular, open and cloud-

based technology platforms

Where do we compete?
Retail SMEs Mid-sized corporates Large corporates
Digital
Capabilities
Jaime Villegas
COO - Chief Operating Officer
Our digital business
model:
Six key capabilities Speed &
Differentiation Digital bank Anticipate 2025
Cloud and
and open
open source
banking

Privacy Agile and

Advanced and inhouse
Understand & analytics and cybersecurity technology It’s all about
Discover AI
culture

Robotics &
Alliances & intelligent
Collaborate with third ecosystems workflows Design for “no
parties to become a ops”
platform
Customer facing Non-financial Others

Super App Bankvision

source code

BALM Movilidad

Inmobiliario HR Analitycs

Compras
Tabot
Fraud
monitoring
Investment

Corporates
Factoring
core
Investi
API Platform

E-Prepago Fiduciary
Lifecoach core
 The cloud and open Customers should have
source are key enablers more control of their data
that we have embraced. and open banking is the
Four final avenue to enable that.

thoughts

Customers will be We need to promote close

better served if banks collaboration amongst different
and fintechs work industries to counter
together. cybersecurity threats.
Corporate Business
Bancolombia
María Cristina Arrastía
CCO - Chief Commercial Officer
 Retail Businesses

Building
We support our wealth and
retirement Optimize your
customers’ needs Day-to-day life solutions business Grow your
business

making banking
invisible
Well being Housing

Investment Transform your

business
Mobility
Digital Assets With our country
that fit our clients’ context and wide presence
meet their needs

+ 21,000
Banking agents

Bancolombia a
la mano
Super App
Bancolombia
App
Inversiones +5,000
ATMs

SMEs and Businesses

647 518 (-20%)
Branches Branches in
2024

App Pymes SV Empresas Our commercial

team
Our performance and
digital projects
 16.5 MM
15.2 MM

12.9 MM

11.5 MM

+16.5 MM 2018 2019 2020 2021

Customers Mid-sized Large

Retail SMEs corporates corporates
+14.4 MM +2.1 MM 11,017 10,910
11% 11% 1% 1%
+11% YoY YoY YoY MoM YoY
meaning 1.6 MM
new customers
BALM Our client growth is due to:
37%
+5.7 MM YoY • Payrolls • Remittances
customers
• Retirees • Subsidies
• Independent workers
Retail Product
Adoption
2.45 25%
Cross-selling
Wallet Share
ratio

2.6 MM
Customers with loan products
Deposits
Fees
Loans
48.7 Tn
1.3 Tn
1 MM
Customers with invesment products
43.1 Tn
42.7 Tn 1.2 Tn

36.5 Tn 40.5 Tn 1.1 Tn

9 MM
35.5 Tn Customers with payment products

2019 2020 2021 2019 2020 2021

1.3 MM
Customers with insurance products

*Source: Colombian Superintendency of Finance

SMEs Product
Adoption
2.48 41%
Cross-selling
Wallet Share
ratio

Deposits
273 K
Loans
Customers with invesment
products
33.9 Tn Fees 771 Bn

26.33Tn
641 Bn
630 Bn
21.72Tn 21.7 Tn 380 K
Customers with loan products
20.93 Tn
19.41 Tn

2019 2020 2021 2019 2020 2021

1,6 MM
Customers with payment and
collection products
*Source: Colombian Superintendency of Finance
Mid-sized corporates

Deposits

Loans
Fees
34%
180 Bn Wallet Share
10.0 Tn
10.1 Tn
9.2 Tn 156 Bn
146 Bn

8.6 Tn

6.9 Tn
5.5 Tn

2019 2020 2021 2019 2020 2021

3.28
Cross-selling ratio

*Source: Colombian Superintendency of Finance

Large corporates

Deposits
Loans
Fees 33%
470 Bn Wallet Share
68 Tn

61 Tn 424 Bn
62 Bill
417 Bn
58 Tn 59 Tn
56 Tn

2019 2020 2021 2019 2020 2021

5.69
Cross-selling ratio

*Source: Colombian Superintendency of Finance

Market Share
1st
1st
Savings accounts Checking accounts
28.5% Retail
19.8%
1st
28.2% 28.1% 27.7% 2nd
19.5%
26.6%
15.7% 19.1% 2nd
27.3% 2nd 15.9%
13.6%

2019 2020 2021

Aug-2021 2019 2020 2021
Aug-2021 2019 2020 2021
Aug-2021

1st
Mortgage Construction Commercial
29.9% 33.6%
1st
33.1%
2nd
37.6%
1st
24.4%
24.2%
24.4% 35.2%

33% 2nd
2nd 16.0%
26.2% 28.8%

2019 2020 2021

Aug-2021
2019 2020 2021
Aug-2021 2019 2020 2021
Aug-2021

*Source: Asobancaria, Internal reports Bancolombia.

 74.16% 89.9% 47%
Digital Monetary Total share in Monetary
Active Digital
Transactions Transactions of the
Users
How is digital country

adoption 250.0 259.5

growing?
Our Digital
107.5
Sales
36.6
12.8
Figures in thousands

2017 2018 2019 2020 sep-21

Monthly Average

*Source: Colombian Superintendency of Finance

 Digital Payments

QR Codes + 1 million
Businesses receiving payments
1.1
1,200,000
without additional cost
18,000,000

16,000,000

1,000,000

14,000,000

12,000,000 800,000 + 23 million

10,000,000

0.6 Transactions with QR Code

600,000

8,000,000

15.4
0.3
6,000,000 400,000

4,000,000

5.8 200,000
23,000 clients
2,000,000
Receiving payments with Wompi
1.9
- -

dec-2019 dec-2020 Sep-21

Transactions Merchants + 5 million

Figures in Millions
Transactions with
Botón Bancolombia
Ecosystems: Orchestrating solutions and
participating in third-party experiences Our Brand #1
most recognized, and best
1 reputation in the country

Non financial
services 2
Banking as a
Service (BaaS)
+20M (Colombia)
Customer Base
Digital
capabilities
Product offer and Including Nequi
financial solutions in
BaaP thrid-party channels
and experiences
trougth API
Financial
Services
BaaS 2 technologies
+52%
Our Channels Third-party Channels
Transactions of the country

Banking as a platform (BaaP)

1 Orchestration of financial and non financial services, with in-
house and third-party solutions in our channels.
+20M
Web visits per month
Banking as a
platform (Baap)

Supply Chain Super App Bancolombia a Wompi

Finance Bancolombia la mano
Banking as a platform (Baap)
Our evolution in numbers
As of sep - 2021

4.1 MM
5 MM
2019
2020
5.6 MM 11%
Active Clients 21/20

Super APP 128 MM 2019 318.8 MM 19%

21/20
267 MM 2020 Monetary Transactions
We resolve our clients´ needs, in
a dinamic, contextual way with
personalized content.

16.1 MM 2019 29.3 MM 24%

26.3 MM 2020 21/20
Downloads

3.97 / 5 2020
4.27 / 5
Customer Satisfaction
Banking as a
platform (Baap) Ofertas
Bancolombia
Movilidad
Botón de pagos Concesionarios
Aliados

Bolsillos

Consumption and
everyday life

Prioritized ecosystems Financial

Services
Mobility
based on economic
potencial and strategic Personal
Portfolios

alignment
Compras
Public
Transportation
Development of financial and
non-financial solutions in
Contactless
owned channels Payments
Bancolombia
A La Mano
Inmobiliario
Administraciones
Housing

Inmobiliario
Inmobiliario
Constructores
Personas
 Banking as a platform (Baap)

Customers 6.0
5.7
4.6

0.8
1.1
1.9
Bancolombia
0.4 0.6
0.1 0.3
a la Mano
2013 2014 2015 2016 2017 2018 2019 2020 Dec - 2021
Sep 2021
Platform that brings the
financial world closer to
those who have being
”outsiders” and helps
them improve their life
quality.

Payrolls, Beginner Independent Rural –Agriculture

subsidies & remittances Businesses
 Customer onboarding Customers with
55% through Bancolombia
a la Mano 338 K “crédito a la mano”
(147K in 2021)

Customers that COP 436 Bn Deposits

27% opened BALM, are
new to the financial
system

Active Customers
94 MM Monthly
transactions
42% 30 days

“Crédito a la
COP 132 Bn mano” Loans
 Banking as a platform (Baap)

1,172.07

569.63

118.35

Net Profit jan-21

ene-21 feb-21 mar-21 apr-21
abr-21 may-21 jun-21 jul-21 aug-21
ago-21 sep-21

BALM
-760.87
-831.45

-1,320.89 -1,312.36
-1,455.17
-1,513.91

Figures in COP Million

 Banking as a platform (Baap) “Tu 360 Negocios”
2.194 Clients
Conecting and generating solutions for a
better supply chain management Productive chains
21 Pivots

EDN
Digital management Factoring
of supply “Tu 360 Negocios”
Market placeB2B 43% Market share
Factoring external
platforms Digital Ecosystem for
Factoring, Trade, WK, Treasury,
Supply chain Overdraft, credit cards
Business
Financial offer Customers
Blup
Integrated logistics
39 with EDN
solutions
Productive chains BlueCaribu
Commercial Service and risk
models for communities
3.630 Registered Clients
Blue Caribú
Digital Marketing

EDN refers to Digital Business Ecosystems

 Banking as a platform (Baap)
Wompi in numbers
2.6 MM 348%
YoY
Retail Transactions
Corporate SMEs

COP922 Bn 587%
Amount traded
YoY
Checkout API

Payments Links/QR API Wompi E-commerce

6,700 79%
YoY
Businesses doing
transactions
APP Wallet

Payment gateway - Waybox Authorizing- Tokenbox Other solutions

One click payment Payments and

Bancolombia collections module
Puntos Debit and PSE Cash “NEQUI “Botón Bancolombia”
Colombia Credit Cards
QR BALM Te presta” Pre-approvalS
 Payments as a service
Personal loans
Bancolombia Pay
Credit Cards Issuanse

Banking as a Service Loans as a service

(Baas) Quick and ready response mortgage loans
Personal loans
Productive Chains
Financial services are the priority to third-parties
in the Banking as a Service model
Deposits as a service
Bancolombia Pay

Exploration Implementation
 Retail SMEs
Costumer Experience
59.97% 62.07%
NPS NPS

NPS 63% 56.96% 59.97%

58.15% 64.10% 63.97%

72.91% 2021-Q1 2021-Q2 2021-Q3 2021-Q1 2021-Q2 2021-Q3

NPS Benchmark Mid-sized corporates Large corporates

Colombia 3Q

Promoters 88.67% 84.14%

NPS NPS
Compliant
Detractors
89.80% 89.29% 85.37% 84.59% 82.08%
83.07%

2021-Q1 2021-Q2 2021-Q3

2021-Q1 2021-Q2 2021-Q3
Radar Fintech
& Nequi
Cipriano López
CIO - Chief Innovation Officer
 Business Finance and
Digital Payments Crowdfunding e- factoring

Blockchain and Cripto

Fintech Colombia

Insurtech

Neobanks Fintech Colombia

Digital Lending

Personal Finance
RegTech
and wealthtech
 Finanzas empresariales y
Pagos
DigitalDigitales
Payments Crowdfunding Ecosystem
e- factoring

Arati

Blockchain
Fintech y Cripto
Colombia
Sandbox – Gemini
Blockchain – El Salvador Insurtech
Insurtech
Bancolombia
Seguros A la Mano Seguros

Neobancos
Neobanks
Crédito Digital
Digital Lending

Personal
Finanzas Finance
personales Préstamo Propulsor
Reg
Reg Tech Tech identity
– Digital and wealthtech
y wealthtech Préstamo Salvavidas

Preaprobados
Gestionar mi día a día

Bancolombia
A la Mano
Crédito a la mano
Our purpose
Is improving people's relationship with money
and empowering them to achieve their
financial goals
Our Bussines Model
Core free services “El Armario”
A core set of free charge services that Paid proprietary and third party
allow the user to send, withdraw, financial and non-financial products
request, pay and manage their money. and services.
Free core services enables customer Aiming to integrate seamlessly into
attraction with very low cost and a simple user’s day-to-day life.
and direct offer.
Strong and efficient integration
100% digital experience that is scalable capabilities with third parties.
and operationally efficient.

Nequi as a Service
Open banking, Banking as a Services (BaaS) and APIs.
Transactional and non transactional services.
Nequi as a service exposing to third parties its information and capabilities through APIs.
Nequi’s Core Services: Digital Accounts
The Account: Cash In:
• The Nequi account is for low-amount deposits with • From other bank accounts through PSE
no handling fee or commissions. • With cash at physical points
• Clients can easily open simplified savings accounts • Bancolombia account without extra costs
that can hold up to 8x legal monthly minimum wage • Other banks through ACH
(~ COP 7 MM).
• Payroll or subsidies
• Enables users to save, organize their money, buy
online and in physical stores in Colombia and abroad. • QR Nequi
• Facial and voice biometrics. Nequi links this info with
user’s client account number and mobile device. This Money transfer:
allows Nequi to work with a triad of keys that
guarantee the security of its accounts and deposited • Send money through Nequi from user's cell phone
funds. contacts
• Send money to other banks and to Bancolombia

Physical distribution Payments:

• ATM: 4,900 • QR Redeban POS, Bancolombia QR Territory and Nequi
• Bancolombia banking agents: 21,000 QR
• Nequi banking agents: 15.300 • PSE payments button
• In Apps or web pages
• Nequi Card (physical and digital)
Nequi’s Marketplace ("El Armario")

Alliances Payments, top-ups and other

With the alliance between Nequi and PayPal, Nequi’s services
users can withdraw their Paypal balances in Users can buy minutes or internet plans for their
Colombia. Foreign exchange and remittances. cell phones, pay bills, make donations, acquire
SOAT, recharge transportation cards, among
others.

Lifesaver loan Direct Selling

Low amount credit that supports Nequi´s users when Direct Selling consultants find in the Nequi
their salary is not enough for basic needs, such as Marketplace, features to help them interact with
transportation or food. there costumers and their affiliated company, to
collect and pay.

Propeller loan Non-Financial third parties

Any purpose credit from COP 500.000 to COP services
5.000.000. Nequi has integrated not financial partners like
health services, mobility services, that help users in
day to day lives.
Nequi as a Service

API - Dispersiones

Designed for small businesses, Through a connection between Option for businesses to make
Designed for small businesses, allows users to charge payments third-party web pages with Nequi’s multiple payments at the
allows users to charge payments using push notifications or digital APIs, it is possible to develop same time using Nequi App
using physical QR codes QR codes different payment processes with
unique functionalities.
Our achievements
Growth
First neobank in Colombia with exponential growth, in September 2021 High transactional services, with more than 40 types of transactions, 11
we have 10 times the users we had by the end of 2018. monetary transactions per active user in September

Digital monetary transactions

10.0
Total Users (Millions) (Millions)
8.0 200.0
6.0
4.0 8.6 9M users oct-21 150.0
100.0
2.0 0.8 1.8 4.8 50.0 117.6
170.7 66% of active users in
18.2 68.4 86.3
0.0 0.0 one month
2018 2019 2020 sep-21 1Q20 4Q20 1Q21 2Q21 3Q21

More than 400.000 new debit High productivity: 35.000 users per employee including direct and
cards in 2021. Nequi cards indirect employees
1,000,000

800,000

600,000
85 direct employees 130 outsourced employees
400,000 845,168
700,541
200,000

-
221,938
506,464 606,341
280 contact center employees
1Q20 4Q20 1Q21 2Q21 3Q21
Our achievements
Users preference

· Top app stores ratings in financial services in Colombia. · High NPS in financial sector in Colombia
App Store: 4.8, Google Play: 4.5 NPS: 82

Appstore Rating**
Google Play Rating* 6
4.75
Nequi
5
4.25 Nequi
Banco de Bogotá
BBVA
Movii 4
3.75 BBVA Davivienda
Movii Bancolombia
Davivienda 3
3.25 Banco de Bogotá Daviplata
Bancolombia

2.75 Daviplata 2

2.25 1

1.75 0
- 100,000 200,000 300,000 400,000 500,000 600,000 - 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000

*The size of the circles refer to the amount of downloads

**Download numbers are not available for Appstore
Our achievements
Path to profitability
Efficient growth with CAC of COP 1.300 (USD 0.35) per new user. And Development of Nequi’s marketplace to evolve from financial
efficient capital to develop credit business line. services to include also non-financial services.

Nequi Deposits (COP Millions) Services in Nequi: card, loans, insurances, topups, payments,
CAC: marketing and
donations, Paypal…
operational costs
3Q21 861,890
(OTPs, buró, service
2Q21 679,469
and support) directly
1Q21 512,648
related to new users
4Q20 443,446 per mont.
1Q20 142,578
- 200,000 400,000 600,000 800,000 1,000,000

Exponential Profitable users growing

growth in fees Fee income (COP Millions) each month Profitable users (Millions)
30,000
8.0 9.08% 9.45% 10.00%
8.31%
25,000 7.14% 7.59% 0.6
0.7
8.00%
20,000 6.0 5.74% 0.4
4.0
4.13% 4.63% 0.3 6.00%
15,000 0.2
24,324 0.3 4.00%
10,000 19,126 2.0 0.1 0.1
17,246 14,467 2.00%
5,000 1.9 2.1 2.9 3.8 4.4 5.3 6.4 6.8
4,607 0.0 0.00%
- ene-20 mar-20 jun-20 sep-20 dic-20 mar-21 jun-21 jul-21
1Q20 4Q20 1Q21 2Q21 3Q21
Non profitable Profitable % profitable
Our users base
9.00 8.56

8.00 7.56
7.08
7.00

6.00 5.57

5.00
4.77 4.71
4.39
4.00

3.20 3.11
3.00 2.56
1.94 2.11
1.89
2.00 1.68

0.91 1.08
1.00 0.58 0.64 0.71
0.29 0.34
0.08 0.27
-

Total Users Active Users Users using value services Profitable users
Who are our users - archetypes

Freshman users BFFs users Financial expert Distance users Elusive users
(Primíparos) (Nequipanas) (Conocedores) (Apartado) (Esquivos)
20% 12% 7% 35% 25%

Age: 19 Age: 32 Age: 37 Age: 40 Age: 35

Transactions: 5 per month Transactions: 18 per Transactions: 5 per month Transactions: 4 per month Transactions: 3 per month
month
Who are our users - demographics

· Exclusive users · Age · Location

21%
18 - 30 32.58%
29%
30 - 45 25.24%

44% 45 - 75 13.87%
8%
56% < 18 3.52%

6%
> 75 0.27%

19% 6%
NA 24.52%
5%
0.00% 10.00% 20.00% 30.00% 40.00% 2% 4%

NA > 75 < 18 45 - 75 30 - 45 18 - 30
· Nequi-Bancolombia NA; 28,54% Atlántico; 4,51%
· Exclusives Bogotá D.C; 21,47% Santander; 4,40%
Antioquia; 7,82% Bolívar; 2,49%
Cundinamarca; 6,06% Others; 19,07%
Valle del Cauca; 5,65%
Our future
 Main strategies
Strengthen non-financial services Consolidate financial services
offer offer

Everyday life, ecosystem, future of Loans, remittances, cards,

work insurances, investments

Develop B2B business Follow data as our path

to create, service our
Partners, APIs, B2B customers users and manage

Credit score, security,

users' knowledge, data
products

Be excellent and efficient in

what we do and with our Develop Nequi to be a
users Starting from the productech organization
users and the data
Trust, service, availability,
efficiency
Loans, a substantial chapter for profitability
New Propeller loan

Propeller loan
A loan designed for our users’ financial needs.
Pre-approved and upfront loan.
Amount: COP 500.000 – 5.000.000
Term: 6 – 24 months
Interest rate: 24% annual effective
Expected NPL ratio: 10%

Results
Launched: 1st of October 2021
5.500 disbursement from October 1st
until November 7th
And COP 13.300M
Financials
José Humberto Acosta
CFO – Chief Financial Officer
Deposits
Bancolombia's deposit balance Bancolombia's deposit growth
(COP Trillion) as of Jul - 21

Composition of Bancolombia funding

Deposit Market
Share

Source: Colombian superintendency of finance

Deposits

Deposit balance by deposit ranges (COP Trillions) Annual growth in balance and marginal
contribution by deposit ranges

Funding Ranges expressed in COP millions

Source: Colombian superintendency of finance

Deposits

Deposit Balance (COP Trillions) Distribution of Deposits by

Type of Client

72.8

39.3
31.3
20.7 23.6
10.0

Source: Colombian superintendency of finance

Operating Expenses

Sept 21 / Sept 20 YTD

6.4
5.9

3.6 3.8

2.2 2.2

0.4
0.1

Based on consolidated figures

Operating
Expenses Variation

Investment Variation

Cloud COP 48,017 207%

Evolution of digital channels COP 10,774 50%

Digital banking platform COP 5,818 100%

Contactless payments COP 5,480 219%

Network distribution strategy COP 4,328 100%

Based on consolidated figures Figures in COP millions.

Disclaimer
This presentation has been prepared by Bancolombia S.A. (“Bancolombia”) with our own proprietary information or with
information obtained from public sources indicated in each case.

This document does not, nor is it intended to, constitute an offer or an invitation to arrange any transaction. Certain
information included in this presentation is preliminary, unaudited and subject to revision by Bancolombia. We assume
no obligation to update, correct or supplement such information. For official financial information, please refer to our
interim unaudited financial information that we have previously disclosed to the market.

This presentation contains some forward-looking statements, which are not based on historical facts but instead
represent Bancolombia’s analysis regarding future events and economic conditions, many of which, by their nature, are
inherently uncertain and outside our control. Accordingly, there can be no assurance that such projections and
forward-looking statements will be realized. It is possible that Bancolombia’s actual results may differ, possibly
materially, from the anticipated results indicated in these forward-looking statements, and thus each recipient of this
presentation is solely responsible for any analysis, use, conclusion, or decision made considering the information
contained herein.

No representation or warranty, express or implied, is provided in relation to the fairness, accuracy, correctness,
completeness or reliability of the information, opinions or conclusions expressed in this presentation.