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RHG Brand Deck

Radisson Hotel Group operates over 1,157 hotels across 120 countries, with a diverse portfolio of nine brands ranging from economy to luxury. The group emphasizes operational efficiency and support throughout the investment lifecycle, from development to exit. With a focus on enhancing guest experiences and optimizing revenue, Radisson aims to drive growth through innovative marketing and a strong loyalty program.

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0% found this document useful (0 votes)
115 views120 pages

RHG Brand Deck

Radisson Hotel Group operates over 1,157 hotels across 120 countries, with a diverse portfolio of nine brands ranging from economy to luxury. The group emphasizes operational efficiency and support throughout the investment lifecycle, from development to exit. With a focus on enhancing guest experiences and optimizing revenue, Radisson aims to drive growth through innovative marketing and a strong loyalty program.

Uploaded by

tarsehgal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Radisson Hotel Group

Our Global Footprint


Radisson Hotel Group: Expanding around the world
Expertise across all key segments and business models, with nine vibrant brands ranging from economy to luxury.

+1,157
Hotels in operation and
under development
+202,146 ~100K
Rooms in operation and Team members at
under development* Radisson Hotel Group

In 120
Countries and territories

Hotel and room count: Global Data Book February 2023


2 *excluding Americas
Global Hotel Portfolio Map

G L O B A L

734 Hotels 140,563 Rooms E M E A


I N O P E R A T I O N

423 Hotels 61,583 Rooms


U N D E R D E V E L O P M E N T A S I A P A C I F I C

A S I A
P A C I F I C
230 Hotels 33,940 Rooms
I N O P E R A T I O N

266 Hotels 32,681 Rooms


U N D E R D E V E L O P M E N T

E M E A

504 Hotels 106,623 Rooms


I N O P E R A T I O N

*Hotel and room count: Global Data Book February 2023 157 Hotels 28,902 Rooms
**EMEA numbers are reflective of the following hotel portfolios: Radisson U N D E R D E V E L O P M E N T
Hospitality AB; Edwardian Hotels London; PPHE Hotel Group
3 **APAC numbers are reflective of Radisson Hotels Asia Pacific, Singapore
(and its subsidiaries) and master brand development agreements in China
(in partnership with Jin Jiang International and its subsidiaries).
Please Note: above portfolio map excludes hotels in Americas
Hotel Portfolio Map
Asia Pacific C H I N A

86 Hotels 14,070 Rooms


I N O P E R A T I O N

191 Hotels 22,634 Rooms


U N D E R D E V E L O P M E N T

I N D I A

112 Hotels 13,216 Rooms


I N O P E R A T I O N
S O U T H E A S T A S I A
& P A C I F I C
50 Hotels 5,621 Rooms
U N D E R D E V E L O P M E N T

32 Hotels 6,654 Rooms


I N O P E R A T I O N

25 Hotels 4,426 Rooms


U N D E R D E V E L O P M E N T

*Hotel and room count: Global Data Book February 2023


4
India Portfolio

INDIA

162 HOTELS with 112 in


operation and 50 in pipeline

112 Hotels 13,216 Rooms


IN OPERATION

50 Hotels 5,621 Rooms


UNDER DEVELOPMENT

5
Global Brand Map

6
Our brand LUXURY LIFESTYLE WELCOME TO THE EXCEPTIONAL
• A collection of our finest hotels
• Local lifestyle, extraordinary living
• Development mainly by conversion

portfolio UPPER UPSCALE FEEL THE DIFFERENCE


• Europe’s largest upper-upscale brand
• Memorable, stylish and purposeful
• New build and conversions in major cities and higher end markets
Radisson Hotel Group is one of the world’s
largest and most dynamic hotel groups with UPSCALE / FEEL THE AUTHENTIC
UPPER UPSCALE • Authentic service in contemporary spaces
nine distinctive hotel brands, made up of • Genuine experiences in a vibrant social atmosphere
• Mainly conversions in major cities
more than 1,450 hotels in destinations
around the world.
UPSCALE / ENJOY IT!
UPPER UPSCALE • Our lifestyle brand standing out from the crowd
• Connected, style-savvy and sociable
• Mainly new constructions in main cities and/or secondary markets

Our brands are UPSCALE SELECTED FOR YOU


• Newest upscale affiliation brand

engineered to be • Hotels that have unique characteristics and personalities


• Conversions from independent and unbranded hotels

relevant to both our UPSCALE SIMPLY DELIGHTFUL


• Our new upscale brand
guests & owners • Balanced, natural and delightful
• New build and conversion in city centers around the world

MIDSCALE / FEEL GOOD


UPPER MIDSCALE • Delivering stress-free experiences
From Radisson Collection to Park Inn by • Mastering the essentials
• Uncomplicated, vibrant, friendly and fresh
Radisson, Radisson Hotel Group is proud to
offer hotel brands that fit a wide range of UPPER MIDSCALE I LOVE THIS COUNTRY
• Delivering a heartfelt experience
travelers and budgets. We focus our work • Inspiring a sense of belonging
• New build and conversions in urban and suburban markets
on delivering Memorable Moments, acting
as a true host and being the best partner.
UPPER UPSCALE / SELECTED FOR YOU
LUXURY • Upper upscale and luxury Retreats properties
• Located in experience driven leisure destinations
• Freedom to maintain and promote hotel uniqueness
Radisson Collection Hotel,
7 Grand Place Brussels Park Plaza development in Europe under PPHE Hotel Group
Country Inn & Suites by Radisson not yet available for development in EMEA
prizeotel not available for development in APAC
Adding value to your
investment

Radisson Blu Resort Cam Ranh


The best partner 01 03
Development phase Recycling capital
during each phase We have a full team of specialists While we wish for you to remain an
available to optimize the space eternal partner, at times, investments

of your investment utilization and minimize your


development risk. From new build to
need to be optimized and sold. We
have a dedicated team and platform
conversion hotels, our team is that can help you connect with our pool
experienced in finding the best of investors, but also support you on
Like any real estate investment, a solutions for your asset to maximize any transfer or assignment.
the efficiency of the development and Our strength lies in our ability to
hotel venture has three main phases: to minimize the initial investment cost. accompany our partners at each stage
We work in parallel with you and of the investment cycle.
external consultants to bring to life the
vision of each project with clear
innovative technical solutions and in-
house expertise.
01 Development

02
02 Operation Operating the hotel
As the operation phase starts, we will
allocate the best talent and resources
to manage your hotel. From an early
03 Exit/recycling capital stage, our commercial team ensures of our owners
that the hotel produces the necessary
income as quickly as possible. With have more than
daily support from key experts in
revenue management, online one hotel with us
Radisson Hotel Group is here to support you distribution, marketing and sales, our
every step of the way, from concept planning team stands ready to make sure your
until the opening/operation and even hotel is at its best performance. We
also have a unique ability to reduce
throughout the exit phase (if any).
costs and improve bottom line, thanks
to our operational efficiencies.

10
The best partner during
each phase of your
investment

Our Project definition Safety Project Future


Behavior & space planning & Security management openings

This is how we stand Not every hotel is the Safety is a global priority Our team of engineers will advise you on technical We know that a
out of the crowd. same and we embrace to everyone. Our focus installations that minimize environmental impact by successful launch is the
Radisson Hotel Group that by providing tailored on safety and security focusing on cost reduction and sustainability. We will be key to a profitable and
is a relationship guidance on hotel also helps drive bottom there every step of the way to help recommend ways to successful hotel. To
company that is facilities to align with line performance by reduce future maintenance costs and prolong the lifespan secure business on the
pragmatic, nimble and market demand and the proactively working with of your investment. books prior to opening,
solution driven with our brand standards. We’re hotels to build we have a variety of
business partners. We here to advise you on awareness and We will also support the design planning and execution of dedicated pre-opening
believe in long lasting design and space capabilities. A the hotel. This ensures that it eventually creates the activities that will
relationships based on planning to optimize universally applied self- necessary experiences that are relevant to the guests and provide excitement
trust, responsibility and operational flow assessment program within the business environment in which it operates. There around your opening.
accountability. throughout the hotel, supported by a library of is a big difference between how a hotel should look, and
which would result in a best practice guidance how it actually looks. We bridge that gap for our owners!
better bottom line. is verified through
independent certification
and helps ensure both
regulatory compliance
and that corporate client
expectations are met.

Radisson Blu Resort,


11
Maldives
The best partner during
each phase of your Procurement Our People

Our owners have access to a We know that people


investment comprehensive list of furniture,
fixtures, equipment and operating
are at the heart of a
successful hospitality
supply products and services under a business. Our people
negotiated corporate agreement. You are committed to extra
will benefit from Radisson Hotel thoughtful care and
Group’s managed supply network built committed to delivering
to service markets across the world. an amazing hotel
experience. While each
Our dedicated and professional supply of the 100,000 team
chain management team are here to members at Radisson
assist hotels in sourcing needs, and Hotel Group play a
you’ll have the opportunity to utilize a unique role, they all
world-class e-procurement platform serve as brand
that helps simplify the whole ambassadors working to
procurement process, reduce cost and turn guest into
create value. passionate brand
advocates.

Owner Privileges

Owners have access to all our


properties at preferential rates and
you’ll have access to Radisson
Rewards exceptional benefits,
including special discounts,
accelerated earnings, premier
customer service benefits and more.

Radisson Blu Resort,


12 Cam Ranh
Radisson Blu
A decade for Radisson Blu as
Europe’s largest upper upscale brand

Upper Upscale
#Hotels #Rooms
Brands in Europe

1 193 45,463

2 129 37,748

3 92 23,621

4 94 21,988

5 106 19,070

6 108 17,876

7 63 16,076

8 57 15,926

9 38 15,560

10 51 13,467

13 Radisson Blu Hotel, Frankfurt


* Source: MKG ranking January 2020
Revenue Drivers

Radisson Blu Plaza Delhi Airport


Commercial engine & operational efficiencies
APAC

4.1 billion 61.9%


system revenue** system contribution
RoW 2019 figure (EUR)* APAC 2019 figure*

31% GOP 10 million


leased & managed hotels loyalty members
APAC 2019 figure* RoW 2021 figure

101.6 57%
RGI direct bookings made by Radisson
APAC 2019 figure* Rewards members
RoW 2021 figure

* 2019 pre-covid reference and target for post recovery period


15 ** PPHE, EHL, RHAB & RHAP F: are room revenue only.

APAC numbers are reflective of Radisson Hotels Asia Pacific, Singapore (and its subsidiaries)’ only.
Commercial engine running at full speed

Create
Demand Create Demand
With redefined global brands, an enhanced Radisson Rewards program, comprehensive meetings offerings and true
expert teams, the possibilities of growth are great! Our offer equally comprises an integrated marketing, PR &
Capture Drive communications strategy to consistently tell our story across all media and social channels. Multi-platform campaigns
Online Meetings drive brand awareness, engagement, conversion, and industry-leading positions for our hotels. We help to increase
Business & Events
System our hotels’ reach and total profitable revenue by globally partnering with online travel agencies, global travel
contribution management companies, over 100.000 corporate accounts and other third parties. In 2021, we have designed and
released an RHG dedicated SAP Sales Cloud solutions to better understand our customers, improve sales
engagement, and build long-lasting relationships.
Leverage
Guest Optimize
Experience Rates
Drive Meetings & Events
Our global concept, Radisson Meetings, is designed to offer personal, professional, and memorable experiences to our
customers and their attendees while being uniquely 100% Carbon Neutral. To deliver on our brand promise, we’ve
transformed our operating model and are enhancing our meeting venues worldwide. A state-of-the-art IT infrastructure
plays an integral role for success, so we invest in technology such as Book it Easy, a best-in-class digital solution that
helps meeting and event organizers save hours of precious time when booking a venue, as well as our distribution
platforms to better support our clients. We’re proud to be the first hotel group to also offer Carbon Negative Meetings at
Driving profitable total participating hotels to ensure that every meeting has a positive impact on the environment.
revenue growth, targeting
a 70% system contribution

16
Commercial engine running at full speed

Optimize Rates
Create We’re in a unique position to offer hotels a portfolio of nine strong brands, solid reservation and comprehensive
Demand revenue management systems as well as a dedicated Revenue Management Centre: The Club of Revenue
Management by Radisson Hotel Group. Best in class operational technology support our hotels in their day-to-day
planning and improve productivity to ensure the increased revenues convert to profit. The roll out of EMMA, our global
Capture Drive
technology cloud centralized platform enables and our biggest company transformation date, brings new capabilities to
Online Meetings our hotels in a faster, more cost effective, and consistent manner to bring our motto of Every Moment Matters to life.
Business & Events
System
contribution
Leverage Guest Experience
The brand standards of each of our nine unique brands have been redefined to deliver meaningful experiences to our
Leverage customers and to be relevant and cost-effective for owners. We drive innovation and digitalization by continuously
Guest Optimize investing in our systems and increased digital infrastructure to offer a more flexible, efficient, and personalized travel
Experience Rates
experience. We listen closely to the guest and monitor alignment across all brands and hotels through a refined quality
management program.

Capture Online Business


RadissonHotels.com and Radisson Hotels app are stable digital direct contribution channels to our business. Through
an optimized online experience, today, from any digital source, we reach our customers proposing the most relevant
Driving profitable total products from our portfolio of hotels. Organic and acquisition campaigns bring traffic to our digital platforms. Once a
revenue growth, targeting visitor has engaged, we personalize the experience by offering relevant, visual, and immersive content. These digital
tactics proved to be winning factors that increase the opportunities to convert visits into bookings. Our journey to a
a 70% system contribution more personalized and interactive digital experience has just lifted off.

17
Our commercial pillars

RadissonHotels.com - a one stop shop Radisson Meetings – one global Radisson Rewards – a business driver
concept

• RadissonHotels.com and the Radisson • Radisson Rewards is the most


Hotels app serve as direct point of • Offering personal, professional and streamlined program in the sector, with
sales for all our brands memorable experiences to our clients fewer tiers, offering members the fastest
customers and their attendees. route to progress
• Specifically designed to attract new
guests and loyal members, generate • Dedicated marketing strategy to attract • Hotels achieve extra visibility with more
incremental demand, deliver a better MICE customers than 11 million members
ROI, optimize acquisition spend and
• Insights and research that add value • All Radisson Hotels participating in the
increase cross-selling possibilities
and build long term relationships with Radisson Rewards program are bookable
between the different brands
our corporate customers with points or points+cash
• Our integrated marketing,
• Dedicated professional sales team • 66% of our direct channels' bookings
communications, and PR strategy is
operating from different offices around come from members
delivered across all media and social
the globe
channels and is designed to drive • Higher repeat rate, average daily rate of
traffic to RadissonHotels.com • The only hotel group that automatically +20% and length of stay of +14%
off sets the carbon footprint for every
• Our multi-platform campaigns create • Radisson Rewards global campaigns
single meeting and event at any of our
stakeholder engagement, brand increase visibility and bookings
hotels worldwide, at no cost to
awareness and industry-leading
delegates or organizers • Owners will enjoy enhanced VIP benefits
positions for our hotels
and discounts on rates

18
India Initiatives
• India Unification & Clustering: People/Procurement/Commercial/ Operations/F&D
• Operational Management Support
• Centre of Excellence
PORTFOLIO
MANAGEMENT • Portfolio/Hotel KPI Effectiveness – Center of Excellence (COE)
• Hotel “Flow Thru” Optimization plan per managed asset – “Focus 40 plan”
• Exit Plan for Brand Damaging Hotels
• Owners for Owners Procurement Program
BRAND & • Owners Engagement – Pride of Ownership, Ownership COE Awards
PRODUCT
• Food & Drink Initiatives
• Meetings & Events Strategy
• Initiate Brand Compliance Program
MARKETING, • Revenue Management Support
SALES & REVENUE
MANAGEMENT • RSO Network Expansion – Mumbai, Bangalore, Hyderabad,
Chennai & Gurgaon
• Innovative Sales Program – Circuit Strategies, Cross Sell
Programs
• Marketing Strategy – Billboards, Digital Campaigns
SCALE

19
Radisson Blu, Mumbai International Airport

India Initiatives (cont’d)

ORGANIZATION,
TALENT &
REPUTATION
• India GM Growth Program
• HIPO/ Trainee Programs
• Learning & Development
• Unit Level Training Programs
• KPIs aligned with 5-year plan
BEST
SYSTEMS • EMMA – Best In Class systems
• New Website: radissonhotels.com
• Procurement Strategies

COST
ADVANTAGE

20
Radissonhotels.com is an industry-
leading e-commerce website
Designed to respond to
consumers way of browsing.

• The website is available in 27 languages in order to


expand our reach on the markets. No other hotel companies
have achieved this. We work with a strategic pipeline to
increase the experience in new languages.

• It has incredibly fast-loading pages and is mobile first to


reach a large number of users on any type of devices and
network speed. Faster loading pages increase conversion
rate!

• It has advanced analytics and personalization tools to


enhance and adapt our digital products, generate
incremental demand, deliver a better ROI and optimize
acquisition spend.

21
Radisson Hotels app is a native
Android and IOS mobile application that
introduces our bookers to a world of
always expanding new features and
makes every interaction meaningful.

The Radisson Hotels app is a valuable


commercial channel since 1 out of 5
bookings (20%) are made through the app.

Radisson Hotels app is available on:

22
Radisson Rewards – A Business Driver
Radisson Rewards is one of the most streamlined program in the sector, with fewer tiers, offering members the fastest route to progress

Positive Business Impact


Hotels achieve extra visibility with more than 11M Radisson Rewards members. Radisson Hotels participating in
the program are bookable with points or points+cash, which increases conversion rates. The share of Members’
occupancy projection is to increase up to 50% by 2026. As per 2022, 66% of all direct channels stays come from
Members, resulting in lower commissions for hotels! ADR of Member vs non-member is +20%
Higher share of Members’ occupancy proved to positively impact the hotels as the length of Stay Member vs non-
member is +14%.

Competitive Fees
With a dynamic hotel reimbursement model, hotels will be reimbursed fairly at 55% of the booking rate for
occupancy below 95% and 100% of the booking rate for occupancy above 95%. The loyalty fees for every new
member’s first stay at your hotel will be funded by the program, no acquisition cost for you as the owner.

Benefits
Radisson Rewards global campaigns increase visibility and bookings. Such global promotions are funded by the
The share of Members’ program. Owners will enjoy enhanced VIP benefits and discounts on rates; 50% discount of the Best Available
occupancy projection is to Rate with now higher rooms availability & 15% discount rate, always open.

increase up to 50% by 2026

23
Radisson Blu Hotel, Basel

EMMA – A Unified Platform


Designed by hoteliers for hoteliers
EMMA is a game-changing offering eliminating the
need for a multi-system technology solution by
creating one platform to power your business.

EMMA knows the industry, keeps up to date with


trends, and follows your rhythm. She’s a
Hyperconnected Brain with a 360° view of the
business that empowers you to put the guest first
and make sure that Every Moment Matters.

Meet EMMA

24
EMMA – A Unified Platform
• Operations made easy with one • Sales and Catering system with
central point of access for all an end-to-end event management
operational areas (POS, Loyalty, solution including sales quotes,
CRS, PMS). event booking, meeting space
configuration, catering and event
billing capabilities.
• Maximize hotel revenue
management with new
functionalities including improved • Smart check-in/check-out is an
dynamic/agile pricing, component innovative solution developed on
pricing and upselling. EMMA that improves guest
experience, reduce que time and
improve customer satisfaction
• Prioritize guest satisfaction with score.
Customer Relationship
Management integration in each
guest reservation with full visibility • Interactions with the new web
of history of stays, PMS and offering cross-data analysis,
loyalty system integration for EMMA is an innovative platform
rewards processing. focused on the user experience
and it will be the enabler for your
transformation in a digital age.

25
WE ARE THE CLUB.
THE REVENUE COMMUNITY
SECOND TO NONE
The Club of Revenue Management is Radisson hotel We achieve the best results for our hotels because we
Group trusted centre of excellence for Revenue know one size doesn’t fit all. With locations across the
Management. The Club of Revenue Management by globe, we are always available at a time that suits you
RHG was created to support our hotels with all key and provide global support with local expertise. We have
strategic problematics to achieve higher market share experience in supporting hotels in every market types.
and top-line revenue leading to continuous improvement We develop tailor-made strategies for your hotel
of KPIs. specificities and build your success together with you.
With proprietary tools developed specifically for RHG
portfolio, our team of experts analyse past, current and
future trends and customers 'behaviours to define
effective strategies. With the perfect mix between state-
of-the-art technologies and human experience, we
uncover new revenue opportunities for our hotels in
every Revenue streams and take our hotels
performances to the top of their market.
Human Resources
Our people are at the core of our business success and future. We bring the culture, spirit, environment and
opportunities that empower our team members to be their best, every day, everywhere, every time.

Talent Acquisition Learning & Development Talent Retention

• Optimal Staffing • APAC Business Conference • Radisson Listens


• Selection and Appointment of GM • HR Workshop • HR Audit / Review
• Radisson Academy Online • MyRadisson
• Typsy – Hospitality Fundamentals • Workday
• General Manager Development Program • HR Hub
• Talent Review Management

27
Safety & Security (S&S)
We ensure safe travel for our guests and a
safe workplace for our team members by
working with globally accredited partners
and putting in place systems, trainings
and protocols to create the safest possible
environment for all our stakeholders.

• S&S Awareness Training


• S&S Onsite Property Review
• Self-Security Assessment
• NC4 Direct Alerts to Hotels
• SafeHotels Certification or Audit
• Bronze Crisis Management Guide
• Hostage Rescue Plan
• Radisson Hotels Safety Protocol and SGS
validation

28
Information Technology
We invest in state-of-the-art IT systems to enable
better connectivity and greater efficiency to
achieve our business objectives.

Back-of-House

• Corporate Email Platform • HR Payroll & Attendance


• IT Security Awareness • EMMA
• Firewall Service • Property Management System
• VPN Support • Sales & Catering System
• Security Compliance Tool • Point of Sales System
• RHG Technology Platform • Accounting System
• Management Information • Payment System Provider
System • Access Control
• Inventory Management

Front-of-House

• High Speed Internet Access


• TV System with Casting Ability
• Telephone System
29
Innovative Concepts

RHG Prototype
Radisson+: Stay Your Way

• A flexible personalized experience

• Digitization & guest experience


innovation

• More ways for guests to choose how to


manage their stay, with seamless
Check-In, AI-enabled service chats and
omnichannel e-concierge capabilities

• Giving today's connected traveller a


way of interacting that feels natural, to
comfortably suit their needs

31
Radisson+: Stay Your Way

Guest Engagement Platform (Chatbot)

E-Concierge
F&B Room Service
M&E Digital Experience

Self Check-In Self Check-Out

Online Check-In Online Check-Out

Choose Your Room

Ancillaries
Complaints Management

Communication Flows

RESERVATION PRE-ARRIVAL IN-HOTEL CHECK-OUT

32
Radisson Meetings –
One Global Concept

• A global concept developed around the three pillars of successful


events: personal, professional, and memorable.
• A portfolio of best-in class event spaces equipped with future
proofed technology for hybrid events
• Expert solutions for specific industries, and sector-specific
training for our teams
• A Sales & Marketing organisation structured to best support our
clients and hotel portfolio
• The world’s first hotel group to make meetings held before March
31, 2022, at +400 hotels in EMEA carbon negative*

33
* This campaign runs from 18 October until 31 March for meetings booked in +400 EMEA hotels between 18 October
2021 and 31 January 2022 and held between 18 October 2021 and 31 March 2022.
Personalized stays and meetings
with our hybrid solutions

Superior guest room Small to medium-size Fixed and pop-up


combining a state-of- meeting rooms equipped broadcasting studio
the-art office with a with the best in class video- solutions in partnership
superior hotel room conferencing technology with technology partners

Radisson Hybrid Room


Convertible Rooms Innovation
Radisson RED Madrid
case

35
Responsible
Business

Radisson Blu Resort Maldives


Introducing Radisson
Hotels Safety Protocol

COVID-19 has fundamentally changed the way


we live, and we are adjusting our daily operations Radisson Hotels About Safe Travels COVID-19 Testing
Safety Protocol Radisson Hotel Group has program
to adapt accordingly.
announced its support and
A 20 + 10 step protocol The rapid testing service for
endorsement of the World
covering increased cleaning Meetings & Events is
We have rolled out the Radisson Hotels Safety Travel and Tourism (WTTC)’s
& disinfection, and prevention available at participating
“Safe Travels” protocols, the
and protection measures in hotels in select countries*
Protocol in partnership with SGS, as well as a industry’s new global
hotels & resorts, meetings & across EMEA.
hospitality framework and
events
comprehensive COVID-19 testing program for stamp to provide consistency
to destinations and countries Guests staying at Radisson
guests and for meetings and events About SGS as well as guidance to travel properties can also have
providers, operators, and access to convenient and
SGS is the world’s leading travelers, about the new affordable PCR testing, the
inspection, verification, approach to health and gold standard of COVID-19
testing and certification hygiene in the post COVID-19 detection, as part of Radisson
company world. Hotel Group’s partnership
with SYNLAB and Eurofins,

37
Leading in Responsible Business
One of the world’s most ethical hospitality companies
Building on a long heritage of sustainability since 1989

THINK PEOPLE
Caring for people in our hotels and the value chain
Welcoming guests in a safe and secure environment

Geographic
Focus
THINK COMMUNITY
We make meaningful contributions to our communities
together with our global and local charity partners
Business
model
THINK PLANET
Minimizing our hotel’s footprint with a 30% reduction
target. Championing sustainable business practices

38
Responsible Business
Highlights

1st 28,500 100%


Global hotel group to roll out the Children provided with safe Radisson Meetings are carbon
Radisson Hotels Safety Protocol drinking water for life via towel neutral, offsetting 38,700 Tons
validated 100% by SGS reuse and green housekeeping of CO2e since 2019

Top 100 447


Sustainable Company by Hotels certified with
Global partnership with SOS
Sustainability Magazine eco labels in 2019
Children’s Villages

Diversity 1st 30%


1st Female General Manager In the industry to publish Carbon emissions and water
announced in Saudi Arabia slavery and human trafficking reduction target,
10% increase in Women in and statement planning for the pathway to
Leadership since 2019 carbon neutrality by 2050

39

access the Global Responsible Business Report 2021 here


Green & Efficient Hotel Buildings
Achieve 30% carbon intensity reduction in 5 years

• Successful reduction of energy and water footprint by 30% in last 10 years

• Continue path to Net Zero by 2050

• Green Buildings with Build Planet (Advance) Guidelines

• RHG technical standards as basis PLUS additional guidelines

• Preparing owners for certification in BREEAM – LEED – EDGE

• New build or conversion

• Renewable Energy expertise


• Largest hotel solar installation in the Pacific at Radisson Blu Resort Fiji
• Largest CBD solar installation at Park Inn by Radisson Foreshore Cape Town
• Partner on e-mobility
Business
model
• Allego partnership in Europe
• Sunfuel partnership in India Examples of green certified Radisson Hotels:
- Radisson Collection Hotel, Magdalena Plaza Sevilla
- Radisson RED Dubai Silicon Oasis
- Radisson RED, V&A Waterfront, Cape Town
40 - Awarded MENA Green Buildings best retrofit:
Radisson Blu Hotel, Dubai Deira Creek
Raising the bar for global
hotel sustainability

Radisson Hotel Group, together with its owners Jin Jiang


International, are the drivers behind a new Hotel
Sustainability Basic Standard in the industry.

Currently endorsed by groups representing 25,000 hotels

Finalization of Basics by World Tourism & Travel Council

Implementation across hotel companies and distribution


platforms

41
Introducing our Brands

Radisson Blu Plaza Delhi Airport


Brand Video - Radisson Collection
The Tsinandali Estate, a Radisson Collection Hotel Radisson Collection Hotel, Royal Mile Edinburgh
124 Keys 136 Keys

Radisson Collection Hotel, Palazzo Touring Club Milan Mansard Riyadh, a Radisson Collection Hotel
89 Keys 191 Keys
Radisson Collection Hotel, Grand Palace Brussels The May Fair, a Radisson Collection Hotel
282 Keys 404 Keys

The Edwardian Manchester, a Radisson Collection Hotel Radisson Collection Strand Hotel, Stockholm
263 Keys 170 Keys
Radisson Collection Hotel, Queenstown (Opening 2023)
61 Keys

Radisson Collection Hotel, Paris La Defense (Opening 2026) Lincoln Casablanca, a Radisson Collection Hotel (Opening 2025)
309 Keys 119 Keys
Radisson Blu - BD Brand Video
Radisson Blu Plaza Delhi Radisson
Radisson Blu Hotel & Blu
Spa,Udaipur
Nashik Radisson Blu Dwarka
261 Keys Keys: 245
207 Keys 234 Keys

Radisson Blu Nagpur Radisson Blu Indore Radisson Blu Guwahati


214 Keys 200 keys 196 Keys
Radisson Blu Amritsar
123 Keys

Radisson Blu Hyderabad Banjara Hills


158 Keys
Radisson Blu Amritsar Radisson Blu Gorakhpur
Keys: 123 118 Keys

Radisson Blu Gorakhpur


Keys: 118
Radisson Blu Guwahati Radisson Blu Mumbai International Airport
196 Keys 209 Keys
Radisson Blu Resort & Spa Udaipur Radisson Blu Dharamshala
245 Keys 120 Keys

Radisson Blu Vizag Radisson Blu Resort Temple Bay Mamallapuram


100 Keys 148 Keys
Radisson Blu Mysore Radisson Blu Resort & Spa Karjat
141 Keys Keys: 102

Radisson Blu Jaipur


Radisson Blu Resort & Spa Alibaug
182 Keys
156 Keys

52
Radisson Blu Hotel & Spa, Nashik
207 Keys
Radisson Blu Hotel & Spa, Nashik
207 Keys
Radisson Blu Dharamshala
120 Keys
Radisson Blu Srinagar
225 Keys
Radisson Blu Srinagar
225 Keys
SMART, ENGAGING SERVICE
Park Plaza Shahdara Park Plaza Jodhpur
91 Keys 65 Keys

Park Plaza Chandigarh Zirakpur Park Plaza Faridabad


104 Keys 78 Keys
Park Plaza London River Bank
645 Keys
Park Plaza Amsterdam Airport
342 Keys

Park Plaza Bangkok Soi 18 Park Plaza London Park Royal


125 Keys 212 Keys
Radisson - BD Brand Video
Radisson Hyderabad Radisson Udyog Vihar Radisson Agra
203 Keys 200 Keys 165 Keys

Radisson Bhopal Radisson Kandla Radisson MIDC


111 Keys 117 Keys 111 Keys

Radisson Varanasi
Keys: 116
Radisson Gwalior Radisson Goa Candolim
90 Keys 78 Keys

Radisson Zirakpur Radisson Kufri


Radisson Kolkata
104 Keys 125 Keys
Keys: 100

Radisson Jaipur
Keys: 112
Radisson Jaipur City Center Radisson Salem
112 Keys 124 Keys

Radisson Jodhpur
95 Keys
Radisson Bhopal
111 Keys
Radisson Lonavala
103 Keys
Radisson Lonavala
103 Keys
Radisson Lonavala
103 Keys
Radisson Pondicherry
120 Keys
Radisson Pondicherry
120 Keys
Radisson Golf Resort Pahalgam
123 Keys

72
Radisson Resort Goa Baga
100 Keys

73
Radisson Kufri
125 Keys
Radisson Nathdwara
105 Keys
Radisson Katra
100 Keys
Radisson Jamshedpur
100 Keys
Radisson Khulna, Bangladesh
150 Keys
ENJOY IT!

RED Radisson - BD Brand Video


Radisson Red Mohali
153 Keys
Radisson Red Mohali
153 Keys
Radisson Red Mohali
153 Keys
Radisson RED Hotel, V&A Waterfront, Cape Town Radisson RED Radisson
Hotel London
RedHeathrow
Mohali
252 Keys 2582021
153 Keys, Opened in Dec Keys

Radisson RED Dubai Silicon Oasis Radisson RED Brussels


163 Keys 149 Keys
Park inn by Radisson- BD Brand Video

Park Inn by Radisson - BD Brand Video


Park Inn by Radisson Surat
95 keys
Park Inn by Radisson Gwalior
40 Keys
Park Inn by Radisson Gwalior
40 Keys
Park Inn by Radisson Jabalpur
119 keys
Park Inn by Radisson Jabalpur
119 keys
Park Inn by Radisson Jalandhar
80 keys
Park Inn by Radisson Katra
84 keys
Park Inn by Radisson Kashipur
100 keys
Welcome Home
Country Inn & Suites Mysore
130 Keys

Country Inn & Suites Sahibabad Country Inn & Suites Goa
216 Keys 122 Keys
Country Inn & Suites by Radisson Lucknow
80 Keys, Opening in Q4, 2022

Country Inn & Suites by Radisson Sonamarg Country Inn & Suites by Radisson Agra
36 Keys 112 Keys, Opening in Q3 2022
Radisson Individual - BD Brand Video
The Elite, a member of Radisson Individuals, Narsapura,
Bengaluru
160 keys
Classic Grande Imphal, a member of Radisson Individuals, India
171 Keys

98
The Oasis, a member of Radisson Individuals, Mussoorie
53 Keys
GIFT City Club Gandhinagar, a member of Radisson Individuals
Silver Waves Resort & Spa Daman, a member of Radisson Individuals
84 Keys
Alagna Mountain Resort & Spa, a member of Radisson Individuals, Alagna
Henrietta House, a member of Radisson Individuals, Bath, UK Valsesia, Italy
66 Keys 48 Keys

Borgo di Luce I Monasteri Golf Resort & Spa, a member of Radisson


Individuals, Syracuse, Italy Vivid Jeddah Hotel, a member of Radisson Individuals, Jeddah, Saudi Arabia
102 Keys 339 keys
Rakkh Resort, a member of Radisson Individuals Retreats
25 Keys

104
Vilasita Resort, a member of Radisson Individuals
Retreats, Kasauli, Himachal Pradesh
32 Keys

105
Serviced Apartments
A brand Extension

Mansard Riyadh, A Radisson Collection Hotel


Serviced Apartments - Owner value proposition
Unique developer/investor value proposition

Competitive Revenue Cost Stable and reliable


construction cost advantage advantage business model

• Attractive development cost • Dedicated Coaching to Sales & • Lean operating model • Less volatile business model
TEUR 105-125 for an upscale Revenue Management Forces ensuring attractive returns – during crisis time (2008
brand to address the gap in the high GOP levels 50-60% recession, Covid-19) – high
market • Access to global network with demand due to extended stay
reduction in distribution costs • Value added operational model base

• Revenue advantage due to


brand name and RHG
distribution

• Relevant solutions and


accreditation with safety and
operational protocols

107
TRYSIL

Serviced Apartments COPENHAGEN


AMSTERDAM
RIGA
ZAVIDOVO
GDANSK MOSCOW
ANTWERP
SZKLARSKA PORĘBA
PARIS ZAKOPANE
HEIDELBERG BUCHAREST
CORTINA
LUKORAN TASHKENT
D’AMPEZZO ISTANBUL
IZMIR
LARNACA
ISLAMABAD
TAGHAZOUT AL HOCEIMA DHAHRAN
PROPERTIES CAIRO DAMMAM MANAMA

31 IN OPERATION
GRAN CANARIA UNAIZAH
RIYADH
DUBAI
MUSCAT
JEDDAH DUQM
MEKKA
SALALAH

ACCRA LAGOS
PROPERTIES UNDER
28 DEVELOPMENT
ABIDJAN
DOUALA

NAIROBI

HARARE
ANTANANARIVO

MAPUTO

In operations and under development Year End 2021, EMEA


CAPE TOWN
108
Resorts
A brand Extension

Radisson Blu Resort, Bali Uluwatu


Our resorts give our guests the time,
the space and the place to relax,
recharge and reconnect.

They are creating a genuine


connection with the destination our
guests are visiting.

Post Covid-19 demand for Resorts:


• According to the February 2022 STR report, leisure demand is
up by circa 25%, supported by pent-up savings, especially for
upper upscale hotels in the Middle East and Europe.

110
SPITSBERGEN

Resort Portfolio PROPERTIES


48 IN OPERATION
BEITOSTØLEN TRYSIL

KOŁOBRZEG ZAVIDOVO
SOPOT
MIEDZYWODZIE
MALO-LES-BAINS ŚWINOUJŚCIE
PROPERTIES UNDER
PARIS
SANGATTE
ANDERMATT
BADEN
ZAKOPANE

SPLIT
BUKOVEL 24 DEVELOPMENT
MARGAUX SOCHI
CORTINA D'AMPEZZO LUKORAN
SANTORINI ÇEŞME TSINANDALI
PORTICCIO KAYSERI
SAIDIA BODRUM PAHALGAM
MALTA
AL HOCEIMA LARNACA
DJERBA CRETE TANGMARG
WUXI
TAGHAZOUT BAY MASHOBRA NANJING
AIN SOKHNA EL QUSEIR KUMBHALGARH
ABU DHABI NEW GURUGRAM
HURGHADA DUBAI

72 TOTAL
GRAN CANARIA AL KHOBAR UDAIPUR
RAS AL KHAIMAH
PORT GHALIB FUJAIRAH GANDHINAGAR
RIYADH KARJAT
AL AIN VAN PHONG
SAL LONAVALA VISHAKHAPATNAM
JIZAN
ALIBAUG GOA BAGA
MAMALLAPURAM HOI AN
CAVELOSSIM PUDUCHERRY CAM RANH
HOSUR PHAN THIET
PHU QUOC In Operation and under development Year End 2021
GALLE MAI KHAO
MALDIVES
BATAM

ULUWATU

LIVINGSTONE DENARAU ISLAND


MAURITIUS

HOEDSPRUIT

111
TEKAPO
Radisson Resort Phan Thiet Nofa Riyadh, A Radisson Collection Resort
76 Keys 57 Keys

Radisson Blu Resort, Galle Marina Resort Port Ghalib, a member of Radisson Individuals
172 Keys 159 Keys
Radisson Blu Resort Dharamshala Radisson Resort Pondicherry Bay
120 Keys 120 Keys

Radisson Blu Resort & Spa, Karjat Silver Waves Resort & Spa Daman, a member of Radisson Individuals
102 Keys 84 Keys
Digital marketing
initiatives

Radisson Blu Resort, Maldives


Integrated Marketing Strategy
Focused on Leisure and supporting strategic objectives of India

STRENGTHEN T2 / T3
INDIA DRIVE INDIA GROWTH &
DOMESTIC INBOUND EXPANSION

AWARENESS & DRIVE DIRECT ALWAYS-ON PROPERTY SUPPORT


CONSIDERATION VIA RH.COM PERFORMANCE & PEOPLE

• India Leisure Campaign • Geo-targeted content • Always On SEO & SEM • Property Trainings on RHG
• Family destinations • Customer profile segmentation: • Prospecting banner campaigns owned channels, content & tools
• Religious tourism personalization & targeting • Paid Social Media • Area India marketing team set up
• Weddings India • Language localization: Hindi • Rate display ads on Google & + Creative Service Desk
• Sports approved • Content optimization TripAdvisor capabilities
• MICE India • CRM / Loyalty • Tactical campaigns
• Vietnam – India corridor

115
Marketing Activations – above property
Supporting the entire customer journey from search to purchase
Discovery Evaluate Decision Repeat booking
Customer Journey

& Search & Comparison & Purchase & Referral

Customer
Customer Customer starts explores options Customer
identifies a shopping for the and decides on considers the
need / desire. right solution. best solution. brand for next
purchase.

Drive Awareness Drive Consideration Drive Conversion Drive Loyalty


• Always On SEO & SEM • Geo-target on RH.com • Ads on Google + • Member only offers

Marketing Activities

Prospecting • Email - CRM Facebook network • Member monthly emails


• B2C Campaigns • Sales brochures • Rate display ads on • B2B loyalty offers
• Social Media Content – • 360 Immersive videos Google Business • NLP & key benefits
Brand blogs, FB, IG, Listings + Tripadvisor
• Mobile app notifications • On-Property assets
WeChat, LinkedIn (Meta ads)
• Local events • Partnerships
• Video Marketing • Tactical offers
• Language localization
• Print + Outdoor • Mobile app only rates

116
Elevating property content & awareness on brand web
To drive direct booking via RadissonHotels.com

LANDING PAGES PERSONALISATION LOCALIZATION QUALITY OF CONTENT QUANTITY OF CONTENT

• Rad family • Geo-targeted • Language – Hindi, • 360 videos • Property content


• Beach banners VN, Th, Ind • Lifestyle videos upgrade
• Sports • Mobile app push • Destination pages • Brand blogs • Online M&E Content
• Religious • Customer profile
• Hill stations segmentation

117
Media coverage
Media Coverage

119
Media Coverage

120

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