RHG Brand Deck
RHG Brand Deck
+1,157
Hotels in operation and
under development
+202,146 ~100K
Rooms in operation and Team members at
under development* Radisson Hotel Group
In 120
Countries and territories
G L O B A L
A S I A
P A C I F I C
230 Hotels 33,940 Rooms
I N O P E R A T I O N
E M E A
*Hotel and room count: Global Data Book February 2023 157 Hotels 28,902 Rooms
**EMEA numbers are reflective of the following hotel portfolios: Radisson U N D E R D E V E L O P M E N T
Hospitality AB; Edwardian Hotels London; PPHE Hotel Group
3 **APAC numbers are reflective of Radisson Hotels Asia Pacific, Singapore
(and its subsidiaries) and master brand development agreements in China
(in partnership with Jin Jiang International and its subsidiaries).
Please Note: above portfolio map excludes hotels in Americas
Hotel Portfolio Map
Asia Pacific C H I N A
I N D I A
INDIA
5
Global Brand Map
6
Our brand LUXURY LIFESTYLE WELCOME TO THE EXCEPTIONAL
• A collection of our finest hotels
• Local lifestyle, extraordinary living
• Development mainly by conversion
02
02 Operation Operating the hotel
As the operation phase starts, we will
allocate the best talent and resources
to manage your hotel. From an early
03 Exit/recycling capital stage, our commercial team ensures of our owners
that the hotel produces the necessary
income as quickly as possible. With have more than
daily support from key experts in
revenue management, online one hotel with us
Radisson Hotel Group is here to support you distribution, marketing and sales, our
every step of the way, from concept planning team stands ready to make sure your
until the opening/operation and even hotel is at its best performance. We
also have a unique ability to reduce
throughout the exit phase (if any).
costs and improve bottom line, thanks
to our operational efficiencies.
10
The best partner during
each phase of your
investment
This is how we stand Not every hotel is the Safety is a global priority Our team of engineers will advise you on technical We know that a
out of the crowd. same and we embrace to everyone. Our focus installations that minimize environmental impact by successful launch is the
Radisson Hotel Group that by providing tailored on safety and security focusing on cost reduction and sustainability. We will be key to a profitable and
is a relationship guidance on hotel also helps drive bottom there every step of the way to help recommend ways to successful hotel. To
company that is facilities to align with line performance by reduce future maintenance costs and prolong the lifespan secure business on the
pragmatic, nimble and market demand and the proactively working with of your investment. books prior to opening,
solution driven with our brand standards. We’re hotels to build we have a variety of
business partners. We here to advise you on awareness and We will also support the design planning and execution of dedicated pre-opening
believe in long lasting design and space capabilities. A the hotel. This ensures that it eventually creates the activities that will
relationships based on planning to optimize universally applied self- necessary experiences that are relevant to the guests and provide excitement
trust, responsibility and operational flow assessment program within the business environment in which it operates. There around your opening.
accountability. throughout the hotel, supported by a library of is a big difference between how a hotel should look, and
which would result in a best practice guidance how it actually looks. We bridge that gap for our owners!
better bottom line. is verified through
independent certification
and helps ensure both
regulatory compliance
and that corporate client
expectations are met.
Owner Privileges
Upper Upscale
#Hotels #Rooms
Brands in Europe
1 193 45,463
2 129 37,748
3 92 23,621
4 94 21,988
5 106 19,070
6 108 17,876
7 63 16,076
8 57 15,926
9 38 15,560
10 51 13,467
101.6 57%
RGI direct bookings made by Radisson
APAC 2019 figure* Rewards members
RoW 2021 figure
APAC numbers are reflective of Radisson Hotels Asia Pacific, Singapore (and its subsidiaries)’ only.
Commercial engine running at full speed
Create
Demand Create Demand
With redefined global brands, an enhanced Radisson Rewards program, comprehensive meetings offerings and true
expert teams, the possibilities of growth are great! Our offer equally comprises an integrated marketing, PR &
Capture Drive communications strategy to consistently tell our story across all media and social channels. Multi-platform campaigns
Online Meetings drive brand awareness, engagement, conversion, and industry-leading positions for our hotels. We help to increase
Business & Events
System our hotels’ reach and total profitable revenue by globally partnering with online travel agencies, global travel
contribution management companies, over 100.000 corporate accounts and other third parties. In 2021, we have designed and
released an RHG dedicated SAP Sales Cloud solutions to better understand our customers, improve sales
engagement, and build long-lasting relationships.
Leverage
Guest Optimize
Experience Rates
Drive Meetings & Events
Our global concept, Radisson Meetings, is designed to offer personal, professional, and memorable experiences to our
customers and their attendees while being uniquely 100% Carbon Neutral. To deliver on our brand promise, we’ve
transformed our operating model and are enhancing our meeting venues worldwide. A state-of-the-art IT infrastructure
plays an integral role for success, so we invest in technology such as Book it Easy, a best-in-class digital solution that
helps meeting and event organizers save hours of precious time when booking a venue, as well as our distribution
platforms to better support our clients. We’re proud to be the first hotel group to also offer Carbon Negative Meetings at
Driving profitable total participating hotels to ensure that every meeting has a positive impact on the environment.
revenue growth, targeting
a 70% system contribution
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Commercial engine running at full speed
Optimize Rates
Create We’re in a unique position to offer hotels a portfolio of nine strong brands, solid reservation and comprehensive
Demand revenue management systems as well as a dedicated Revenue Management Centre: The Club of Revenue
Management by Radisson Hotel Group. Best in class operational technology support our hotels in their day-to-day
planning and improve productivity to ensure the increased revenues convert to profit. The roll out of EMMA, our global
Capture Drive
technology cloud centralized platform enables and our biggest company transformation date, brings new capabilities to
Online Meetings our hotels in a faster, more cost effective, and consistent manner to bring our motto of Every Moment Matters to life.
Business & Events
System
contribution
Leverage Guest Experience
The brand standards of each of our nine unique brands have been redefined to deliver meaningful experiences to our
Leverage customers and to be relevant and cost-effective for owners. We drive innovation and digitalization by continuously
Guest Optimize investing in our systems and increased digital infrastructure to offer a more flexible, efficient, and personalized travel
Experience Rates
experience. We listen closely to the guest and monitor alignment across all brands and hotels through a refined quality
management program.
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Our commercial pillars
RadissonHotels.com - a one stop shop Radisson Meetings – one global Radisson Rewards – a business driver
concept
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India Initiatives
• India Unification & Clustering: People/Procurement/Commercial/ Operations/F&D
• Operational Management Support
• Centre of Excellence
PORTFOLIO
MANAGEMENT • Portfolio/Hotel KPI Effectiveness – Center of Excellence (COE)
• Hotel “Flow Thru” Optimization plan per managed asset – “Focus 40 plan”
• Exit Plan for Brand Damaging Hotels
• Owners for Owners Procurement Program
BRAND & • Owners Engagement – Pride of Ownership, Ownership COE Awards
PRODUCT
• Food & Drink Initiatives
• Meetings & Events Strategy
• Initiate Brand Compliance Program
MARKETING, • Revenue Management Support
SALES & REVENUE
MANAGEMENT • RSO Network Expansion – Mumbai, Bangalore, Hyderabad,
Chennai & Gurgaon
• Innovative Sales Program – Circuit Strategies, Cross Sell
Programs
• Marketing Strategy – Billboards, Digital Campaigns
SCALE
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Radisson Blu, Mumbai International Airport
ORGANIZATION,
TALENT &
REPUTATION
• India GM Growth Program
• HIPO/ Trainee Programs
• Learning & Development
• Unit Level Training Programs
• KPIs aligned with 5-year plan
BEST
SYSTEMS • EMMA – Best In Class systems
• New Website: radissonhotels.com
• Procurement Strategies
COST
ADVANTAGE
20
Radissonhotels.com is an industry-
leading e-commerce website
Designed to respond to
consumers way of browsing.
21
Radisson Hotels app is a native
Android and IOS mobile application that
introduces our bookers to a world of
always expanding new features and
makes every interaction meaningful.
22
Radisson Rewards – A Business Driver
Radisson Rewards is one of the most streamlined program in the sector, with fewer tiers, offering members the fastest route to progress
Competitive Fees
With a dynamic hotel reimbursement model, hotels will be reimbursed fairly at 55% of the booking rate for
occupancy below 95% and 100% of the booking rate for occupancy above 95%. The loyalty fees for every new
member’s first stay at your hotel will be funded by the program, no acquisition cost for you as the owner.
Benefits
Radisson Rewards global campaigns increase visibility and bookings. Such global promotions are funded by the
The share of Members’ program. Owners will enjoy enhanced VIP benefits and discounts on rates; 50% discount of the Best Available
occupancy projection is to Rate with now higher rooms availability & 15% discount rate, always open.
23
Radisson Blu Hotel, Basel
Meet EMMA
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EMMA – A Unified Platform
• Operations made easy with one • Sales and Catering system with
central point of access for all an end-to-end event management
operational areas (POS, Loyalty, solution including sales quotes,
CRS, PMS). event booking, meeting space
configuration, catering and event
billing capabilities.
• Maximize hotel revenue
management with new
functionalities including improved • Smart check-in/check-out is an
dynamic/agile pricing, component innovative solution developed on
pricing and upselling. EMMA that improves guest
experience, reduce que time and
improve customer satisfaction
• Prioritize guest satisfaction with score.
Customer Relationship
Management integration in each
guest reservation with full visibility • Interactions with the new web
of history of stays, PMS and offering cross-data analysis,
loyalty system integration for EMMA is an innovative platform
rewards processing. focused on the user experience
and it will be the enabler for your
transformation in a digital age.
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WE ARE THE CLUB.
THE REVENUE COMMUNITY
SECOND TO NONE
The Club of Revenue Management is Radisson hotel We achieve the best results for our hotels because we
Group trusted centre of excellence for Revenue know one size doesn’t fit all. With locations across the
Management. The Club of Revenue Management by globe, we are always available at a time that suits you
RHG was created to support our hotels with all key and provide global support with local expertise. We have
strategic problematics to achieve higher market share experience in supporting hotels in every market types.
and top-line revenue leading to continuous improvement We develop tailor-made strategies for your hotel
of KPIs. specificities and build your success together with you.
With proprietary tools developed specifically for RHG
portfolio, our team of experts analyse past, current and
future trends and customers 'behaviours to define
effective strategies. With the perfect mix between state-
of-the-art technologies and human experience, we
uncover new revenue opportunities for our hotels in
every Revenue streams and take our hotels
performances to the top of their market.
Human Resources
Our people are at the core of our business success and future. We bring the culture, spirit, environment and
opportunities that empower our team members to be their best, every day, everywhere, every time.
27
Safety & Security (S&S)
We ensure safe travel for our guests and a
safe workplace for our team members by
working with globally accredited partners
and putting in place systems, trainings
and protocols to create the safest possible
environment for all our stakeholders.
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Information Technology
We invest in state-of-the-art IT systems to enable
better connectivity and greater efficiency to
achieve our business objectives.
Back-of-House
Front-of-House
RHG Prototype
Radisson+: Stay Your Way
31
Radisson+: Stay Your Way
E-Concierge
F&B Room Service
M&E Digital Experience
Ancillaries
Complaints Management
Communication Flows
32
Radisson Meetings –
One Global Concept
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* This campaign runs from 18 October until 31 March for meetings booked in +400 EMEA hotels between 18 October
2021 and 31 January 2022 and held between 18 October 2021 and 31 March 2022.
Personalized stays and meetings
with our hybrid solutions
35
Responsible
Business
37
Leading in Responsible Business
One of the world’s most ethical hospitality companies
Building on a long heritage of sustainability since 1989
THINK PEOPLE
Caring for people in our hotels and the value chain
Welcoming guests in a safe and secure environment
Geographic
Focus
THINK COMMUNITY
We make meaningful contributions to our communities
together with our global and local charity partners
Business
model
THINK PLANET
Minimizing our hotel’s footprint with a 30% reduction
target. Championing sustainable business practices
38
Responsible Business
Highlights
39
41
Introducing our Brands
Radisson Collection Hotel, Palazzo Touring Club Milan Mansard Riyadh, a Radisson Collection Hotel
89 Keys 191 Keys
Radisson Collection Hotel, Grand Palace Brussels The May Fair, a Radisson Collection Hotel
282 Keys 404 Keys
The Edwardian Manchester, a Radisson Collection Hotel Radisson Collection Strand Hotel, Stockholm
263 Keys 170 Keys
Radisson Collection Hotel, Queenstown (Opening 2023)
61 Keys
Radisson Collection Hotel, Paris La Defense (Opening 2026) Lincoln Casablanca, a Radisson Collection Hotel (Opening 2025)
309 Keys 119 Keys
Radisson Blu - BD Brand Video
Radisson Blu Plaza Delhi Radisson
Radisson Blu Hotel & Blu
Spa,Udaipur
Nashik Radisson Blu Dwarka
261 Keys Keys: 245
207 Keys 234 Keys
52
Radisson Blu Hotel & Spa, Nashik
207 Keys
Radisson Blu Hotel & Spa, Nashik
207 Keys
Radisson Blu Dharamshala
120 Keys
Radisson Blu Srinagar
225 Keys
Radisson Blu Srinagar
225 Keys
SMART, ENGAGING SERVICE
Park Plaza Shahdara Park Plaza Jodhpur
91 Keys 65 Keys
Radisson Varanasi
Keys: 116
Radisson Gwalior Radisson Goa Candolim
90 Keys 78 Keys
Radisson Jaipur
Keys: 112
Radisson Jaipur City Center Radisson Salem
112 Keys 124 Keys
Radisson Jodhpur
95 Keys
Radisson Bhopal
111 Keys
Radisson Lonavala
103 Keys
Radisson Lonavala
103 Keys
Radisson Lonavala
103 Keys
Radisson Pondicherry
120 Keys
Radisson Pondicherry
120 Keys
Radisson Golf Resort Pahalgam
123 Keys
72
Radisson Resort Goa Baga
100 Keys
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Radisson Kufri
125 Keys
Radisson Nathdwara
105 Keys
Radisson Katra
100 Keys
Radisson Jamshedpur
100 Keys
Radisson Khulna, Bangladesh
150 Keys
ENJOY IT!
Country Inn & Suites Sahibabad Country Inn & Suites Goa
216 Keys 122 Keys
Country Inn & Suites by Radisson Lucknow
80 Keys, Opening in Q4, 2022
Country Inn & Suites by Radisson Sonamarg Country Inn & Suites by Radisson Agra
36 Keys 112 Keys, Opening in Q3 2022
Radisson Individual - BD Brand Video
The Elite, a member of Radisson Individuals, Narsapura,
Bengaluru
160 keys
Classic Grande Imphal, a member of Radisson Individuals, India
171 Keys
98
The Oasis, a member of Radisson Individuals, Mussoorie
53 Keys
GIFT City Club Gandhinagar, a member of Radisson Individuals
Silver Waves Resort & Spa Daman, a member of Radisson Individuals
84 Keys
Alagna Mountain Resort & Spa, a member of Radisson Individuals, Alagna
Henrietta House, a member of Radisson Individuals, Bath, UK Valsesia, Italy
66 Keys 48 Keys
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Vilasita Resort, a member of Radisson Individuals
Retreats, Kasauli, Himachal Pradesh
32 Keys
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Serviced Apartments
A brand Extension
• Attractive development cost • Dedicated Coaching to Sales & • Lean operating model • Less volatile business model
TEUR 105-125 for an upscale Revenue Management Forces ensuring attractive returns – during crisis time (2008
brand to address the gap in the high GOP levels 50-60% recession, Covid-19) – high
market • Access to global network with demand due to extended stay
reduction in distribution costs • Value added operational model base
107
TRYSIL
31 IN OPERATION
GRAN CANARIA UNAIZAH
RIYADH
DUBAI
MUSCAT
JEDDAH DUQM
MEKKA
SALALAH
ACCRA LAGOS
PROPERTIES UNDER
28 DEVELOPMENT
ABIDJAN
DOUALA
NAIROBI
HARARE
ANTANANARIVO
MAPUTO
110
SPITSBERGEN
KOŁOBRZEG ZAVIDOVO
SOPOT
MIEDZYWODZIE
MALO-LES-BAINS ŚWINOUJŚCIE
PROPERTIES UNDER
PARIS
SANGATTE
ANDERMATT
BADEN
ZAKOPANE
SPLIT
BUKOVEL 24 DEVELOPMENT
MARGAUX SOCHI
CORTINA D'AMPEZZO LUKORAN
SANTORINI ÇEŞME TSINANDALI
PORTICCIO KAYSERI
SAIDIA BODRUM PAHALGAM
MALTA
AL HOCEIMA LARNACA
DJERBA CRETE TANGMARG
WUXI
TAGHAZOUT BAY MASHOBRA NANJING
AIN SOKHNA EL QUSEIR KUMBHALGARH
ABU DHABI NEW GURUGRAM
HURGHADA DUBAI
72 TOTAL
GRAN CANARIA AL KHOBAR UDAIPUR
RAS AL KHAIMAH
PORT GHALIB FUJAIRAH GANDHINAGAR
RIYADH KARJAT
AL AIN VAN PHONG
SAL LONAVALA VISHAKHAPATNAM
JIZAN
ALIBAUG GOA BAGA
MAMALLAPURAM HOI AN
CAVELOSSIM PUDUCHERRY CAM RANH
HOSUR PHAN THIET
PHU QUOC In Operation and under development Year End 2021
GALLE MAI KHAO
MALDIVES
BATAM
ULUWATU
HOEDSPRUIT
111
TEKAPO
Radisson Resort Phan Thiet Nofa Riyadh, A Radisson Collection Resort
76 Keys 57 Keys
Radisson Blu Resort, Galle Marina Resort Port Ghalib, a member of Radisson Individuals
172 Keys 159 Keys
Radisson Blu Resort Dharamshala Radisson Resort Pondicherry Bay
120 Keys 120 Keys
Radisson Blu Resort & Spa, Karjat Silver Waves Resort & Spa Daman, a member of Radisson Individuals
102 Keys 84 Keys
Digital marketing
initiatives
STRENGTHEN T2 / T3
INDIA DRIVE INDIA GROWTH &
DOMESTIC INBOUND EXPANSION
• India Leisure Campaign • Geo-targeted content • Always On SEO & SEM • Property Trainings on RHG
• Family destinations • Customer profile segmentation: • Prospecting banner campaigns owned channels, content & tools
• Religious tourism personalization & targeting • Paid Social Media • Area India marketing team set up
• Weddings India • Language localization: Hindi • Rate display ads on Google & + Creative Service Desk
• Sports approved • Content optimization TripAdvisor capabilities
• MICE India • CRM / Loyalty • Tactical campaigns
• Vietnam – India corridor
115
Marketing Activations – above property
Supporting the entire customer journey from search to purchase
Discovery Evaluate Decision Repeat booking
Customer Journey
Customer
Customer Customer starts explores options Customer
identifies a shopping for the and decides on considers the
need / desire. right solution. best solution. brand for next
purchase.
116
Elevating property content & awareness on brand web
To drive direct booking via RadissonHotels.com
117
Media coverage
Media Coverage
119
Media Coverage
120