Government First Grade College, Kanakapura

Department of Commerce

INTERNSHIP REPORT

Submitted in Partial Fulfillment of the requirements for the Award of the

Bachelor of Commerce Degree of Bangalore University

By
ODESH K S
U03DU21C0022

Under the Guidance of

Mujeeb khan
ASSISTANT PROFESSOR
DEPARTMENT OF COMMERCE

GOVERNMENT FIRST GRADE COLLEGE KANAKAPURA

2023-2024

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

Government of Karnataka
Department of Collegiate & Technical Education
GOVERNMENT FIRST GRADE COLLEGEKANAKAPURA
Ramanagara, Karnataka – 562 117. Ph. No. 080-29761135
Accredited by NAAC - Grade ‘B’ Email: gfgc.kanakapura@gmail.com
Affiliated to Bangalore University Website: gfgc.kar.nic.in/Kanakapura

Date:30-05-2024

GUIDE CERTIFICATE

This is certify that internship carried out at ANAS MEDICAL STORE is

a Bonafide work By ODESH K S .bearing the Reg.No:U03DU21C0022
for the partial fulfillment of the requirements for the award of the
“Bachelor of commerce” Degree of Bangalore University.

HOD SIGNATURE PRINCIPAL

SIGNATURE

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

STUDENT DECLARATION

I, ODESH K S aring Register Number U03DU21C0022 a student of Bachelors of

Commerce, at Government First Grade College Kanakapura, hereby declare that this

internship report is an original work conducted and prepared by me under the

guidance of Prof. MUJEEB KHAN ASSISTANT PROFESSOR at ANAS MEDICAL

STORE from MARCH 20TH 2024 to APRIL 21ST 2024. This document is submitted in

partial fulfillment of the requirements for the degree of Bachelors of Commerce at

Bangalore University.

I affirm that this report is a result of my personal efforts and contributions. Any

reference to existing research, direct quotations, or paraphrasing has been properly

acknowledged and cited in accordance with academic standards. This report has not

been previously submitted for any degree, diploma, or other qualifications at this or

any other institution.

Date: 30-05-2024

Place: Kanakapura

Signature:

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

Government of Karnataka
Department of Collegiate & Technical Education
GOVERNMENT FIRST GRADE COLLEGEKANAKAPURA
Ramanagara, Karnataka – 562 117. Ph. No. 080-29761135
Accredited by NAAC - Grade ‘B’ Email: gfgc.kanakapura@gmail.com
Affiliated to Bangalore University Website: gfgc.kar.nic.in/Kanakapura

Date:30.05.2024

CERTIFICATE OF INTERNSHIP

This is to certify that intern ship carried out at ANAS MEDICAL STORE
a bonafied work by ODESH K S bearing Reg.No:U03DU21C0022 for
the partial fulfillment of requirements for award of bachelor of commerce
Degree of Bangalore university.

HOD signature Principal signature

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

ACKNOWLEDGEMENT
The success and final outcome of this internship report required lot of

guidance and assistant from many people and I extremely fortunate to have

this support till the completion of my report work.

• I would like to thanks Mr. Anjum Pasha Head of ANAS MEDICALSTORE

STORE. for giving me the opportunity to do internship within the

organization.

• I would like to express my special thanks of gratitude to our faculty co-

ordinator Prof. Mujeeb khan as well as our principal Dr. B Shamala who gave

me the golden opportunity to do intern ship, which helped me in learning of

lot new things and also a warm exposure to the world of accountancy and

finance.

• I would also like to thank my parents who gave me the permission to complete

the internship and also my friends who always helped me when there was a

need of help during the project.

• Although the report has been prepared with utmost care and deep routed

interest, even then I accept it respondent and imperfect.

• It is a great opportunity and pleasure for me to express my profound gratitude

to work all the individual who directly and indirectly contributed towards

completion of this report.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

EXCUITIVE SUMMARY

I, ODESH K S currently pursuing graduation in bachelor commerce with

accountancy and finance at government first grade collage kanakapura.

• B’com is an undergraduate programme under NEP scheme. Though this

course connects the class room learning to real world environment, an
individual can learn practical. Professional and the technical skills associated
with many of the procedures of financial analysis and accounting standards.
• Bangalore university b.com programme we are having a subject internship in
which we have to work hands on training under ANAS for a period of 6-8
week
• As a part of academic, I did my internship at ANAS MEDICAL STORE for a
period of 31 days (90 hours) in this period
• This project is about my intern ship & detail information about the task which
had been understand by me during this internship period.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

CHAPTER-1
INTRODUCTION

A COMPREHENSIVE INTRODUCTION TO MEDICAL STORES:

BRIDGING HEALTHCARE AND ACCESSIBILITY.

Medical stores play a crucial role in the healthcare ecosystem by providing essential
medications, medical supplies, and healthcare products to individuals and communities.
This comprehensive guide delves into the significance of medical stores, their
operational models, regulatory frameworks, technological advancements, challenges, and
future prospects. Through an exploration of diverse perspectives, case studies, and
industry insights, this document aims to elucidate the multifaceted nature of medical
stores and their pivotal role in ensuring healthcare accessibility and affordability.

A medical store, also known as a pharmacy or drugstore, is an establishment where

various pharmaceutical products, medications, medical supplies, and healthcare-related
items are dispensed or sold to patients, healthcare professionals, and consumers.

IMPORTANCE ASPECTS

• Accessibility to Medications: Medical stores provide convenient access to a wide range

of medications, enabling individuals to obtain essential drugs prescribed by healthcare
providers without the need for a doctor's visit or hospitalization.
• Patient Education and Counselling: Pharmacists and healthcare professionals working
in medical stores play a vital role in educating patients about their medications, including
dosage instructions, potential side effects, drug interactions, and proper usage.
• Healthcare Convenience: Medical stores offer a one-stop solution for individuals to
fulfil their healthcare needs, including purchasing medications, medical supplies, over-
the-counter products, and healthcare accessories.
• Emergency Preparedness and Response: Medical stores play a crucial role in
emergency preparedness and response efforts by ensuring the availability of emergency
medications, first aid supplies, and medical equipment.
• Continuity of Care: Medical stores facilitate continuity of care by providing medication
refills, prescription transfers, and medication synchronization services.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

• Community Health Promotion: Medical stores often serve as community health hubs,
offering services such as vaccination clinics, health screenings, wellness programs, and
health education initiatives.
• Support for Specialized Healthcare Needs: Specialized medical stores cater to the
unique needs of specific patient populations, such as those requiring specialty
medications, medical equipment, or supplies for chronic conditions, disabilities, or
specialized healthcare treatments.
• Dispensing Medications:Retail pharmacies dispense prescription medications
prescribed by healthcare providers, ensuring that patients receive the correct dosage and
type of medication as prescribed.
• Over-the-Counter (OTC) Products: In addition to prescription medications, retail
pharmacies also offer a wide range of over-the-counter products, including non-
prescription medications, vitamins, supplements, first aid supplies, personal care
products, and healthcare accessories. This allows individuals to conveniently purchase
common healthcare items without a prescription.
• Licensing and Regulation: Ensure compliance with local health regulations and obtain
the necessary licenses to operate legally.
• Inventory Management: Maintain an accurate inventory of medications, medical
supplies, and equipment to meet demand and avoid stockouts.
• Quality Control: Ensure the quality and authenticity of products by sourcing from
reputable suppliers and conducting regular quality checks.
• Customer Service: Provide knowledgeable assistance to customers, including
medication counselling, dosage instructions, and potential side effects.
• Prescription Handling: Adhere strictly to regulations regarding the dispensing of
prescription medications and maintain patient confidentiality.
• Record Keeping: Maintain detailed records of sales, inventory, and prescription
transactions for regulatory compliance and business management purposes.
• Emergency Preparedness: Have protocols in place for handling medical emergencies
and providing first aid or referrals to appropriate healthcare professionals.
• Staff Training: Train employees on proper dispensing procedures, customer service
skills, and emergency response protocols.
• Technology Integration: Utilize pharmacy management software for efficient inventory
tracking, prescription processing, and customer management.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

• Business Sustainability: Implement strategies for marketing, financial management, and

growth to ensure the long-term success of the medical store.

GOVERNMENT AGENCIES AND REGULATORY BODIES

▪ Quality Assurance: Government agencies are tasked with ensuring the quality, safety,
and efficacy of pharmaceutical products dispensed by medical stores.
▪ Drug Control and Enforcement: Regulatory bodies oversee the control and monitoring
of controlled substances and prescription drugs to prevent diversion, abuse, and illicit
trafficking.
▪ Public Health Protection: Government agencies have a mandate to protect public health
by monitoring and addressing issues related to medication safety, adverse drug reactions,
drug recalls, and medication errors.
▪ Policy Development and Advocacy: Regulatory bodies contribute to the development
of healthcare policies, guidelines, and initiatives aimed at improving pharmacy practice,
enhancing patient care, and addressing public health challenges.
▪ Consumer Protection: Government agencies safeguard the rights and interests of
consumers by ensuring transparency, fairness, and accountability in pharmacy services.

Sales analysis in a medical store involves examining sales data to gain insights into
product performance, customer Behaviour, and trends over time.

Sales Trends:Analyse sales data over different time periods (e.g., daily, weekly, monthly,
annually) to identify trends and patterns in sales volume. This can help the medical store
to understand seasonal variations, peak sales periods, and long-term sales trends.

Product Performance:Analyse sales data for individual products to assess their

performance in terms of sales volume, revenue generated, and profitability. Identify top-
selling products, slow-moving items, and products with high margins to optimize product
offerings and inventory management.

Customer Segmentation: Segment customers based on purchasing Behaviour,

demographics, or other criteria to identify different customer segments. Analyse sales
data for each segment to understand their preferences, purchasing habits, and
contribution to overall sales.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

Promotional Effectiveness: Evaluate the effectiveness of promotions, discounts, and

marketing campaigns on sales performance. Analyse sales data before, during, and after
promotional periods to assess the impact on sales volume and revenue.

Cross-Selling Opportunities:Analyse sales data to identify patterns of co-occurrence

between products purchased by customers. This can help the medical store to identify
cross-selling opportunities and optimize product placement and promotions.

Customer Loyalty:Analyse sales data to identify repeat customers, assess their

purchasing frequency and loyalty, and calculate metrics such as customer retention rate
and lifetime value. This can help the medical store to identify loyal customers and tailor
marketing efforts to retain and upsell to them.

Geographic Analysis:Analyse sales data by geographic location to identify regional

variations in sales performance. This can help the medical store to allocate resources
more effectively, target marketing efforts towards high-potential areas, and optimize
store locations.

Inventory Management: Use sales data to forecast future demand, optimize inventory
levels, and prevent stockouts or overstocking. Analyse sales data alongside inventory
data to identify inventory turnover rates, obsolete stock, and opportunities for stock
optimization.

Financial Statement Review: Begin by reviewing the medical store's financial

statements, including the income statement, balance sheet, and cash flow statement.
These documents provide a comprehensive overview of the store's financial
performance, liquidity, and cash flow.

Profitability Analysis: Assess the medical store's profitability by analysing key financial
ratios such as gross profit margin, operating profit margin, and net profit margin. These
ratios measure the store's ability to generate profits relative to its sales revenue and
operating expenses.

Revenue Analysis:Analyse revenue trends over time to identify patterns and fluctuations
in sales performance. Compare current revenue figures to historical data and industry
benchmarks to assess growth rates and market competitiveness.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

Cost Analysis: Break down the medical store's expenses into categories such as cost of
goods sold (COGS), operating expenses, and overhead costs. Identify areas of cost
savings or inefficiencies by analysing expense ratios and trends.

Inventory Management: Evaluate the efficiency of inventory management practices by

Analysing inventory turnover ratios and days' sales of inventory. Determine if inventory
levels are optimized to minimize carrying costs while ensuring product availability.

Cash Flow Analysis: Examine the medical store's cash flow statement to assess its
ability to generate cash from operating activities, invest in growth opportunities, and
meet financial obligations. Analyse cash flow trends and liquidity ratios to evaluate
financial stability.

Debt and Financing Analysis: Review the medical store's debt levels and financing
arrangements, including loans, lines of credit, and leases. Assess the store's debt-to-
equity ratio and debt service coverage ratio to gauge its ability to manage debt
obligations and maintain financial health.

Return on Investment (ROI): Calculate the return on investment for major initiatives or
investments, such as marketing campaigns, equipment purchases, or facility expansions.
Determine the profitability and effectiveness of these investments relative to their costs.

Budget Variance Analysis: Compare actual financial performance to budgeted

expectations to identify variances and deviations. Investigate the reasons behind
significant variances and take corrective actions as needed to align actual performance
with budgeted targets.

Financial Benchmarking: Benchmark the medical store's financial performance against

industry peers or competitors to assess its relative performance and identify areas for
improvement. Compare key financial metrics and ratios to industry averages or
benchmarks to gauge competitiveness.

Risk Assessment: Identify potential financial risks and vulnerabilities, such as market
volatility, regulatory changes, or competitive pressures. Develop strategies to mitigate
risks and safeguard the medical store's financial stability and resilience.

Financial Forecasting: Use historical financial data and market trends to forecast future
financial performance and develop strategic plans and budgets. Conduct sensitivity

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

analysis to assess the impact of various scenarios and uncertainties on financial

outcomes.

By conducting a comprehensive financial performance analysis, a medical store can gain

insights into its financial strengths and weaknesses, identify opportunities for
improvement, and make informed decisions to drive sustainable growth and profitability.
Regular monitoring and analysis of financial metrics are essential for maintaining
financial health and achieving long-term success.

Regulatory Environment: Evaluate the regulatory landscape governing pharmacy

operations, medication handling, patient privacy, and healthcare services. Stay informed
about regulatory requirements and compliance obligations to ensure adherence to legal
and ethical standards.

Market Entry Barriers: Identify barriers to entry or expansion in the market, such as
regulatory restrictions, capital requirements, competitive barriers, or supply chain
challenges. Assess the feasibility and risks associated with entering or expanding within
the market.

Customer Needs and Preferences: Understand customer needs, preferences, and pain
points through market research, surveys, or feedback. Identify unmet needs or
underserved segments within the market and develop strategies to address them.

Distribution Channels:Analyse distribution channels and supply chain dynamics within

the market, including wholesalers, distributors, and online platforms. Evaluate the
effectiveness of existing distribution channels and identify opportunities for optimization
or expansion.

Market Positioning and Differentiation: Define the medical store's unique value
proposition and positioning within the market. Identify key differentiators, such as
product quality, service excellence, convenience, or specialization, to attract and retain
customers.

Market Forecasting: Use market data and trend analysis to forecast future market
conditions and anticipate changes in demand, competition, and consumer behaviour.
Develop strategic plans and business strategies to capitalize on emerging opportunities
and mitigate risks.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

By conducting a comprehensive market analysis, a medical store can gain valuable

insights into the market landscape, identify growth opportunities, and make informed
decisions to drive business success and competitive advantage. Regular monitoring and
analysis of market dynamics are essential for adapting to changing market conditions and
maintaining relevance in the industry.

MEDICAL HEALTHCARE

➢ Medical stores serve as indispensable components of the healthcare ecosystem, bridging

the gap between healthcare providers and patients, and playing a pivotal role in
promoting healthcare accessibility, affordability, and quality of life for individuals and
communities.
➢ Storage and distribution are important activities in the supply chain management of
medical products. Various people and entities may be responsible for the handling,
storage and distribution of medical products.
➢ This guideline is intended to be applicable to all entities involved in any aspect of the
storage and distribution of medical products, from the premises of the manufacturer of
the medical product to his or her agent, or the person dispensing or providing medical
products directly to a patient.
➢ The relevant sections of this guideline should also be considered for implementation by,
amongst others, governments, regulatory bodies, international procurement
organizations, donor agencies and certifying bodies, as well as all health care workers.
➢ It should however be noted that these are general guidelines which may be adapted to
suit the prevailing situations and conditions in individual countries. National or regional
guidelines may be developed to meet specific needs and situations in a particular region
or country.

STRATEGIC RECOMMENDATIONS FOR THE MEDICAL STORE:

• Enhance Customer Experience: Focus on improving the overall customer experience

by streamlining processes, reducing wait times, and providing personalized service.
Implement customer feedback mechanisms to gather insights and continuously improve
service quality.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

• Expand Product Offering: Diversify the product offering to meet the evolving needs of
customers and capture new market opportunities. Consider adding complementary
products or services, such as over-the-counter medications, health supplements, or
wellness products.
• Optimize Inventory Management: Implement advanced inventory management
techniques, such as just-in-time (JIT) inventory, to minimize carrying costs while
ensuring product availability. Use data analytics to forecast demand, optimize stocking
levels, and reduce stockouts.
• Invest in Marketing and Promotion: Allocate resources to strategic marketing
initiatives aimed at increasing brand awareness, attracting new customers, and fostering
customer loyalty. Utilize digital marketing channels, such as social media, email
marketing, and online advertising, to reach target audiences effectively.
• Strengthen Regulatory Compliance: Ensure strict adherence to regulatory
requirements governing pharmacy operations, medication handling, and patient privacy.
• Improve Operational Efficiency: Identify opportunities to streamline workflows,
automate routine tasks, and leverage technology to improve operational efficiency.
Implement performance metrics and KPIs to track operational performance and identify
areas for optimization.
• Enhance Staff Training and Development: Invest in ongoing training and development
programs to equip staff with the skills and knowledge needed to deliver high-quality
service and effectively address customer needs. Foster a culture of continuous learning
and improvement among employees.
• Expand Market Reach: Explore opportunities to expand the medical store's market
reach by opening new locations in underserved areas or expanding online sales channels.
Develop partnerships with healthcare providers, community organizations, and local
businesses to reach new customer segments.
• Monitor Competitive Landscape: Stay informed about competitors' strategies,
offerings, and market positioning to identify competitive threats and opportunities.
Benchmark performance against industry peers and adapt strategies to maintain a
competitive edge.
• Focus on Sustainability and SocialResponsibility:Embrace sustainability initiatives
and corporate social responsibility practices to demonstrate commitment to
environmental stewardship and community engagement. Implement eco-friendly

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

practices, reduce waste, and support local initiatives to enhance brand reputation and
customer loyalty.

These strategic recommendations aim to position the medical store for long-term
success, sustainability, and growth in a competitive market landscape. By focusing on
customer satisfaction, operational excellence, regulatory compliance, and strategic
innovation, the medical store can strengthen its market position and achieve its business
objectives.

• Improve Online Presence: Enhance the medical store's online presence through an
intuitive and user-friendly website, online ordering capabilities, and digital platforms.
Invest in search engine optimization (SEO) and online advertising to increase visibility
and attract online customers.
• Offer Value-added Services:Differentiate the medical store by offering value-added
services such as medication counselling, health screenings, vaccination services, or home
delivery options. Provide personalized recommendations and advice to customers to
enhance their healthcare experience.
• Engage in Community Outreach:Build strong relationships within the community by
participating in local events, health fairs, and community outreach programs. Sponsor
community initiatives, partner with local organizations, and support health education
initiatives to strengthen ties with the community.
• Implement Customer Loyalty Programs: Introduce customer loyalty programs to
incentivize repeat purchases, reward customer loyalty, and increase customer retention.
Offer discounts, rewards points, or exclusive benefits to loyal customers to encourage
ongoing engagement and repeat business.
• Embrace Telehealth Services: Explore opportunities to offer telehealth services or
virtual consultations to meet the growing demand for remote healthcare services. Partner
with healthcare providers or telemedicine platforms to offer convenient and accessible
healthcare options to customers.
• Monitor and Respond to Trends: Stay abreast of emerging trends in healthcare,
consumer preferences, and technology advancements. Monitor market trends, customer
feedback, and industry developments to identify opportunities for innovation and
adaptation.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

• Optimize Pricing Strategy: Evaluate pricing strategies to ensure competitiveness while

maintaining profitability. Conduct pricing analysis to assess price sensitivity, competitor
pricing, and customer value perception. Adjust pricing strategies as needed to maximize
sales and profitability.
• Invest in Data Analytics: Leverage data analytics tools and techniques to gain
actionable insights from customer data, sales trends, and operational metrics. Use data-
driven decision-making to optimize marketing campaigns, product offerings, and
operational efficiency.
• Cultivate Brand Identity: Develop a strong and distinctive brand identity that resonates
with customers and communicates the medical store's values, mission, and commitment
to excellence. Invest in branding initiatives, signage, and marketing materials to build
brand recognition and loyalty.
• Foster Customer Engagement: Foster meaningful and ongoing engagement with
customers through regular communication, promotions, and loyalty incentives.
Encourage customer feedback, reviews, and referrals to strengthen relationships and
drive word-of-mouth marketing.
• By implementing these additional strategic recommendations, the medical store can
further enhance its competitive position, strengthen customer relationships, and drive
sustainable growth in the dynamic healthcare market. Each recommendation should be
tailored to the specific needs, goals, and market conditions of the medical store to
maximize effectiveness and success.
• Implement Quality Assurance Measures:Establish robust quality assurance measures
to ensure the safety, efficacy, and integrity of products and services offered by the
medical store. Adhere to industry standards and best practices to maintain high-quality
standards and build trust with customers.
• Promote Health Education and Awareness: Offer health education resources,
workshops, and informational materials to empower customers to make informed
healthcare decisions.
• Enhance Supplier Relationships: Strengthen relationships with suppliers and vendors
to ensure reliable and timely delivery of products, competitive pricing, and favourable
terms. Collaborate with trusted suppliers to source high-quality products and negotiate
favourable agreements.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

• Invest in Technology and Innovation: Embrace technology and innovation to enhance

operational efficiency, customer experience, and service delivery. Explore opportunities
to implement digital solutions such as electronic health records (EHR), automated
inventory management systems, and telehealth platforms.
• Adapt to Changing Demographics: Stay attuned to demographic shifts and changing
consumer preferences within the target market. Tailor product offerings, marketing
strategies, and service delivery to meet the needs of diverse customer segments,
including aging populations, millennials, and digital natives.
• Cultivate Strategic Partnerships: Forge strategic partnerships with healthcare
providers, medical professionals, and allied healthcare organizations to expand referral
networks, cross-promote services, and collaborate on patient care initiatives.
• Monitor Social and Environmental Trends: Stay informed about social and
environmental trends that impact healthcare and consumer behaviour. Align the medical
store's practices and initiatives with societal values, sustainability goals, and corporate
social responsibility (CSR) objectives to resonate with socially-conscious consumers.
• Diversify Revenue Streams: Explore opportunities to diversify revenue streams beyond
traditional retail sales. Consider offering value-added services such as consulting, health
screenings, or specialty clinics to generate additional revenue and enhance the overall
customer experience.
• Solicit Testimonials and Referrals: Encourage satisfied customers to provide
testimonials, reviews, and referrals to attract new business and build credibility.
• Stay Agile and Responsive: Maintain agility and responsiveness in adapting to
changing market dynamics, customer needs, and competitive pressures. Continuously
monitor performance metrics, market trends, and customer feedback to identify
opportunities and challenges proactively.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

CHAPTER-2

ORGANIZATIONAL PROFILE

ANAS MEDICAL STORE

The medical store was established in the year 2017, it has completed 7 years. The
founder of medical was Mr. ANJUM PASHA sir. There are two works in there, they help
in the medical store collecting and giving medicine to patient and aligning the medicine
and cosmetics ANJUM PASHA Is the owner of the medical store and they have register
under government, to sales all the medicine.

LICENSING AND REGISTRATION ARE ESSENTIAL PROCESSES:

• Licensing Requirements: Medical stores, including retail pharmacies, are typically

required to obtain a license from the appropriate regulatory authority before they can
operate legally. The specific licensing requirements may vary depending on the
jurisdiction and the type of pharmacy practice. Common requirements for obtaining a
pharmacy license may include:
- Completion of educational qualifications: Pharmacists and pharmacy technicians are
often required to have specific educational credentials from accredited institutions.
- Passing licensure examinations: Pharmacists may need to pass national or state licensure
examinations to demonstrate their competency in pharmacy practice.
- Facility requirements: Medical stores must meet certain facility standards, such as
adequate space, storage conditions for medications, and compliance with building codes
and safety regulations.
- Documentation: Applicants may need to submit various documents, including proof of
education, professional credentials, facility plans, and business registrations.
• Registration with Regulatory Bodies: In addition to obtaining a pharmacy license,
medical stores may need to register with relevant regulatory bodies responsible for
overseeing pharmacy practice and ensuring compliance with pharmacy laws and
regulations. These regulatory bodies may include state pharmacy boards, health
departments, or other government agencies tasked with regulating healthcare services.
• Renewal and Compliance: Pharmacy licenses and registrations are typically subject to
renewal at regular intervals, with requirements for ongoing compliance with regulatory
standards. Pharmacies must adhere to regulations related to record-keeping, medication

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

storage and handling, dispensing practices, patient confidentiality, and other aspects of
pharmacy operations to maintain their licenses and registrations.
• Inspections and Audits: Regulatory authorities conduct periodic inspections and audits
of medical stores to assess compliance with licensing and registration requirements, as
well as adherence to pharmacy laws and regulations. Inspections may cover various
aspects of pharmacy operations, including facility cleanliness, medication storage
conditions, prescription filling processes, and staff qualifications.
• Enforcement of Regulations: Regulatory authorities have the authority to enforce
pharmacy laws and regulations through various means, including issuing fines,
sanctions, or license revocations for non-compliance. Enforcement actions aim to protect
public health and safety by ensuring that medical stores operate in accordance with
established standards and guidelines.

Licensing and registration are critical processes that ensure the legal operation of
medical stores and help safeguard public health by promoting quality, safety, and
accountability in pharmacy practice. Compliance with licensing and registration
requirements demonstrates a commitment to professional standards and ethical conduct
in the provision of pharmacy services.

LET US ANALYZE THE THEORY OF SWOT:

Strengths:

1. Wide range of products: Offering a diverse range of medical supplies, prescription

medications, over-the-counter drugs, and healthcare products.

2. Convenient location: Being situated in a strategic location with easy accessibility for
customers.

3. Knowledgeable staff: Employing well-trained pharmacists and healthcare

professionals who can provide expert advice and assistance to customers.

4. Strong customer base: Building a loyal customer base through excellent service,
reliability, and trustworthiness.

5. Online presence: Leveraging online platforms for sales, consultations, and delivery
services, increasing accessibility and convenience for customers.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

Weaknesses:

1. Dependence on suppliers: Vulnerability to disruptions in the supply chain, leading to

shortages of certain products.

2. Regulatory compliance: Navigating complex regulations and compliance

requirements, which can be time-consuming and costly.

3. Limited marketing efforts: Underutilizing marketing strategies to attract new

customers and promote the store's offerings.

4. High overhead costs: Maintaining inventory, staff salaries, and rental expenses can
lead to high operational costs.

5. Limited expansion opportunities: Facing challenges in expanding the business due

to regulatory restrictions or market saturation.

Opportunities:

1. Diversification of services: Expanding offerings to include additional healthcare

services such as vaccinations, health screenings, or home healthcare services.

2. Partnerships with healthcare providers: Collaborating with hospitals, clinics, and

healthcare professionals to provide integrated healthcare solutions.

3. Aging population: Meeting the increasing demand for healthcare products and
services driven by an aging population.

4. E-commerce growth: Capitalizing on the growing trend of online shopping for

healthcare products by enhancing the store's online presence and capabilities.

5. Health awareness campaigns: Participating in community health initiatives and

awareness programs to enhance brand visibility and reputation.

Threats:

1. Competition: Facing competition from other medical stores, pharmacies, online

retailers, and healthcare providers in the local market.

2. Economic downturns: Decreased consumer spending on healthcare products and

services during economic downturns or recessions.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

3. Changes in healthcare policies: Adapting to changes in healthcare regulations,

insurance policies, and reimbursement rates that may impact profitability.

4. Counterfeit products: Dealing with the risk of counterfeit or substandard products

entering the supply chain, which could damage the store's reputation and legal liabilities.

5. Technological advancements: Keeping pace with technological advancements in

healthcare, such as telemedicine and digital health platforms, to remain competitive in
the market.

• SWOC ANALYSIS:
• Strengths:
• 1. Strategic location: Positioned in a high-traffic area with easy accessibility
for customers.
• 2. Wide product range: Offering a diverse selection of medications, medical
supplies, and healthcare products.
• 3. Knowledgeable staff: Well-trained employees capable of providing
accurate information and advice to customers.
• 4. Established reputation: Enjoying a strong reputation for quality products
and excellent customer service.
• 5. Strong relationships: Having established relationships with healthcare
providers and a loyal customer base.
Weaknesses:
• 1. Limited marketing efforts: Insufficient investment in marketing strategies
to attract new customers and increase visibility.
• 2. Technological limitations: Lack of advanced technology for inventory
management, prescription processing, and customer management.
• 3. Staff shortages: Facing challenges with staffing levels, leading to longer
wait times and decreased customer satisfaction.
• 4. Dependency on suppliers: Vulnerability to disruptions in the supply chain
or fluctuations in product availability.
• 5. Compliance issues: Struggling to keep up with evolving healthcare
regulations and ensure full compliance.

Opportunities:
Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

• 1. Online expansion: Establishing an online presence to reach a wider

customer base and offer convenient ordering options.
• 2. Diversification of services: Expanding offerings to include complementary
healthcare services or specialized products.
• 3. Collaborations: Partnering with healthcare providers or clinics to offer
integrated healthcare solutions.
• 4. Community engagement
• : Engaging in health education programs, sponsorships, or outreach events to
build brand awareness.
• 5. Emerging markets: Exploring opportunities in growing healthcare sectors
or underserved communities.
• Challenges:
• 1. Competition: Facing competition from other medical stores, pharmacies,
and online retailers offering similar products and services.
• 2. Pricing pressures: Dealing with price competition from larger chain
pharmacies or online retailers undercutting prices.
• 3. Regulatory changes: Adapting to changes in healthcare regulations,
licensing requirements, and reimbursement policies.
• 4. External threats: Potential disruptions to operations due to pandemics,
natural disasters, or public health emergencies.
• 5. Counterfeit products: Mitigating risks associated with counterfeit
medications or medical supplies infiltrating the supply chain and damaging
reputation and trust with customers.

VISION:

To be the leading provider of healthcare products and services, recognized for our
commitment to quality, accessibility, and customer care.

MISSION:

Our mission is to improve the health and well-being of our community by offering a
comprehensive range of high-quality medications, medical supplies, and healthcare
services. We strive to provide personalized care, expert guidance, and exceptional
customer service to every individual we serve. Through continuous innovation,

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

collaboration with healthcare professionals, and dedication to ethical practices, we aim to

exceed the expectations of our customers and make a positive impact on their lives.

CHAPTER-3

LEARNING OUTCOME

I am Odesh K.S bearing Register Number U03DU21C0022 pursuing III B.com from
Government First Grade College, Kanakapura has undergone internship program as a
part of partial fulfilment of B.com Degree under NEP scheme . I did the internship
program on Sales and Distribution At Anas Medical StoreMudavaadi. It has given
wonderful opportunity for me to learn many aspects of sale of medicine as well as
many other aspects at medical shop in every day transactions.

Following are the important learning outcomes of the internship report:

1. On the first day of my work I did not have any idea of how a medical shop sale
their products, and they thought me to how to collect the medicine and how to cut
if the medicine are given as 3 or 5 they thought me that cut differently and
collecting the descriptions written by doctor and there are 2 or 3 clinic and there
different types of doctors and one doctor is specialist for skin and another is
surgeon, and the medical store is near to clinic.
2. Another day I was wondering about the medicine which medicine was used for
which one what are the combination of the tablets they have and they use them.
They are so many types of medicine and they have arranged them in proper.
3. Maintaining all medicine and aligning them separately, counting main medicines
and which are out of stocks they are going to order them, then they said hall
medicines and maintain stock, purchase and sales records are maintained in
system which they are using the they are using marg ERP applications software.
Raining all unwrap or not with their box are stored in rack with their name
4. Sales medicine to customer which are needed to them specialised medicines is
provided with doctor considerations day to day transactions are recorded in the
system learning about customer behaviour maintenance and customer related
chief management they are giving discounts to customer same tablets with
difference MG cosmetics GST right 18% medicine rate 0% ,2%, 5%, 12%
learning about medicines and combinations.Daily purchasing this talk from

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

wholesalers, they have given names to rack a to z example a rack b rack c rack
and d rack etc....
5. Manually assembling medicines and cosmetics items is based medicines for kid
difference for elder or old age are different mg and different medicines are sold
corruption product are only sold by register medical practitioners. Using eco-
friendly bags for packaging providing token for patients to visit doctor learning
about the short trading for doctor. Syp stand for syrup and tab stand for tablet and
cap stands for capsule. Sold medicines by me to customer hand assembling some
medicines and cosmetics.
6. How to talk to customers and how to react properly to them if daughter change
the medicine, they will take old medicines back and give new medicines. If the
medicines are out of stock or cosmetics or ointment something else like that, they
send a patient to doctor and reconsider the ointment or tablets.
7. I had the opportunity to Learn about So Many Medicines Name, their purpose
etc. as follows:

FOR GENERAL FEVER

1.Acetaminophen (Tylenol)

2. Ibuprofen (Advil, Motrin)

3. Aspirin

4. Naproxen (Aleve)

5. Paracetamol

Always consult a healthcare professional before taking any medication, especially if you
have underlying health conditions or are taking other medications.

1. Acetaminophen (Tylenol): It's a common over-the-counter medication used to relieve

pain and reduce fever. It's generally considered safe when taken as directed, but
excessive use can lead to liver damage.

2. Ibuprofen (Advil, Motrin): It's a nonsteroidal anti-inflammatory drug (NSAID) that

reduces pain, inflammation, and fever. It's important to take it with food or milk to
reduce the risk of stomach irritation.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

3. Aspirin: It's an NSAID that can relieve pain, reduce inflammation, and lower fever.
Aspirin should not be given to children or teenagers with fever or flu-like symptoms, due
to the risk of Reye's syndrome.

4. Naproxen (Aleve): Another NSAID that works similarly to ibuprofen, it can relieve
pain and reduce fever. Like ibuprofen, it should be taken with food or milk to reduce the
risk of stomach upset.

5. Paracetamol: Also known as acetaminophen, it's commonly used to relieve mild to

moderate pain and reduce fever. It's often recommended for children and pregnant
women because it's generally considered safe when taken as directed.

Always follow the dosage instructions provided on the medication label or as directed by
your healthcare provider. Be aware of any potential side effects or drug interactions, and
never exceed the recommended dose without consulting a healthcare professional.

FOR HEADACHE

1. Acetaminophen (Tylenol)

2. Naproxen (Aleve)

3. Excedrin (contains acetaminophen, aspirin, and caffeine)

Again, it's important to follow the dosage instructions on the medication label or as
directed by your healthcare provider, and be aware of any potential side effects or drug
interactions. If headaches persist or worsen, it's best to consult with a healthcare
professional for proper diagnosis and treatment.

1. Acetaminophen (Tylenol): It's commonly used to relieve mild to moderate pain,

including headaches. It's generally well-tolerated when taken as directed, but excessive
use can lead to liver damage.

2. Naproxen (Aleve):Another NSAID similar to ibuprofen, naproxen can provide relief

for headaches. It has a longer duration of action compared to ibuprofen, so it may be
preferred for longer-lasting headaches.

3. Excedrin: This medication combines acetaminophen, aspirin, and caffeine. The

combination can provide more effective relief for some types of headaches, particularly

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

tension headaches or migraines. The caffeine can help enhance the pain-relieving effects
of the other ingredients.

Antibiotics are prescription medications used to treat bacterial infections. Here are some
common types:

1. Penicillins

2. Cephalosporins

3. Macrolides

4. Fluoroquinolones

5. Sulphonamides’

6. Tetracycline’s

Always take antibiotics as prescribed by your healthcare provider, and complete the full course
even if you start feeling better. Avoid sharing antibiotics with others or using leftover
antibiotics from previous infections. If you have any questions or concerns about antibiotics,
consult your healthcare provider.

These medications should be handled carefully to avoid damage to the tablet or film, and they
should be stored according to the manufacturer's instructions to maintain their effectiveness.
Always follow the dosage instructions provided by your healthcare provider or pharmacist
when taking dissolving medicines.

After all this I have learnt about all types of medicine which are most sold by the medical
store, and if I struggle to pack the medicine, they said to me take your own time or pace to
learn about the medicine and they thought me with patience u should listen carefully and give
the, medicine and take your time to learn.

After few weeks I have learnt how to react to customer and how to ask and I watched carefully
how the works of the medical store are working I tried to follow them but it’s hard to catch
with them and they are quick I could not follow them consistently their work experience is
about 10 years in that field so they move fast to give medicine.

I was guided by Mr Gowtham, Mr Mahesh, and Mr Rudresh they helped me and they thought
me the way of handling the things in the medical store and they gave me a lot of information
about the medical store and they provided the financial statement of the medical store.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

I was in the sales department in day one they told me to observe the customers how they ask
the tablets and what there on the mind how they ask give the tablet and they said they want for
2 days and if there is money problem they take less medicine and they telling to works that
they will take the medicine tomorrow or even like that and they will take it, after some time I
started to collect the description for the customer and started to sale the medicine in the store.

Upcoming day I have learnt how to handle the customer and how to treat them with slime and
taking the description and few times I tried and then I was very happy to do that job in that
place.

In the modern days medicine are very important without medicine humans can’t live, in this
era outside foods are very danger to health in that case most of the people are eating outside
for they taste and quality but in upcoming days they don’t know that outside foods can cause
very deep cancers they are using tasting powder to the foods to be better. Because to that so
many people are dying from the heart attacks and most of the case, they will get the BP and
diabetes, it’s common disease.

In the evening time the medicine was sold highly because the people are going to their jobs
and coming home for their check up and they are so quick and getting medicine and leaving
the place and they ask the price of the tablets and if there are any high-pricedtablets, they
return them and they ask to give less, and they calculate them again and they will take the
medicine.

In total days of my work experience I had met many customers with different types of
minds set they are not stable at buying the medicine so we have to hear them quite
carefully if we made any mistake, they will return them immediately and, in many times,
they will ask all medicine and they will return if they had less money in such case they
will take the medicine in morning.

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)
 Government First Grade College, Kanakapura
Department of Commerce

BIBLIOGRAPHY
1. Sales and Distribution Management, S L Gupta, Excel Books India

2. Text Book on Sales Management, Dr.

R.K. Srivastava, Excel BooksIndia

Internship Report on Selling and Distribution of medicines at Anas Medical Store, Mudavaadi
2023-24 (NEP)