INTRODUCTION:
• Amazon has given an option to its seller to advertise their products on Amazon
through PPC. In which Amazon charges you whenever a customer clicks on your ad.
• It helps us in increasing the visibility of our product whereas clicks on it or conversions
on it depend upon the quality of your product page. (Ex: Title, Bullets, Description,
Images & Backend Keywords, etc.)
TYPES OF ADVERTISING CAMPAIGNS:
There are 3 types of Advertising Campaigns:
1. Sponsored Products:
In this, we advertise our product or ASINS in which we set up a PPC campaign for our
products only.
2. Sponsored Brands:
In this, we can advertise our whole brand having a solo or multiple products. It appears
on top of SERP (Search Engine Result Page).
In this type, we can also run our Video PPC campaign.
For this Ad campaign type, you must have to be brand registered.
3. Sponsored Display:
In this Add campaign if a customer clicks on our ad then our ad will follow him for 30
days means if he visits a website that is affiliated with amazon, then our ad will also be
shown on that website at top of the page.
For this Add campaign, we have to be Brand registered.
In this, we can also get off-Amazon traffic.
The first Add campaign type in which we run a normal PPC for our product that is
Sponsored products is further divided into Two Campaigns:
1. Auto Campaign:
In this we let Amazon advertise our product on different KW’s taking from our Product
Listing. But, we have an option, on which type of KW’s amazon can show our product.
CLOSE MATCH:
In this amazon show our product on highly relevant KW’s and we get data of search
terms to analyze which KW is performing good and bad.
>LOOSE MATCH:
In this Amazon show our product also on moderate and less relevant KW’s and we get
data of search terms.
>SUBSTITUTES:
We get ASIN data of those products that are similar to our product in providing solutions
but have different designs or types.
>COMPLIMENTARY:
In this, we also get ASIN data of products that are different from our product, but both
can be used simultaneously. E.g; Pencil and Sharpner.
2. Manual Campaign:
In this, we provide data to Amazon to show our products on different KW’s.
KEYWORDS:
In this, we provide KW data (extracted from an auto campaign or H10) to Amazon on
which KW we want to show the ad of our product.
PRODUCTS:
In this, we provide amazon data of ASINs (extracted from an auto campaign or Cerebro
of H10) which you think have a low-quality product page than yours.
These are the types of campaigns on which you can advertise your products on your
priorities. Correct if I am wrong at any point. Your suggestions would be highly
appreciated.
Manual-targeting Sponsored Product ads
Manual-targeting sponsored product ad, you’ll need to perform keyword research.
How to perform keyword research for manual-targeting sponsored product ads using
Keyword
1 Selling on Amazon — and select Keywords > Keyword Scout
2 – Perform a search in Keyword Scout
There are two ways to search for relevant keywords using Keyword Scout.
First, you can perform a search using a related keyword.
The second type of keyword search you can perform is called a ‘Reverse ASIN lookup.’
With this type of search, you enter the ASIN of one of your competitor’s products. Then,
Keyword Scout reveals the keywords for which your competitor’s product is ranking.
30-Day search Volume (Exact
This is the number of times Amazon shoppers entered the exact term while performing
a search on Amazon.
30-Day Trend
. This is the increase in searches for a particular search term over the last 30 days,
compared to the previous 30-day period.
30-Day Search Volume (Broad). This is the number of times Amazon shoppers entered
search terms closely related to the given search term while performing a search on
Amazon.
Dominant Category. This is the category in which the search term appears the most
often.
Recommended Promotions. When creating promotions for newly launched products, this
is the number of discounted products or coupons we recommend giving away per day.
HSA Bids. This is the average bid current sellers are using to make their sponsored
brand ads appear at the top of Amazon searches related to the respective keyword.
PPC Bid (Exact). This is the average bid current sellers are using to make their
sponsored product ads appear at the top of Amazon searches using the exact keyword.
PPC Bid (Broad). This is the average bid current sellers are using to make their
sponsored product ads appear at the top of Amazon searches using closely related
keywords.
3 – Create a keyword list
Click the ‘download CSV’ button at the right side of Keyword Scout, above the keyword
list. This creates a spreadsheet where you can organize the data according to your
needs.
When you create a manual-targeting sponsored product ad, you can cut and paste
directly from this list.
How to create manual-targeting sponsored product ads (keyword targeting)
1 – Create a new ad campaign
Repeat steps 1 – 6 described in “How to create automatic-targeting sponsored product
ads”, but choose ‘Manual’ for in the Targeting section instead of ‘Automatic’.
2 – Set targeting
Within manual, there are two types of targeting strategy:
keyword targeting and product targeting.
Keyword targeting
Product targeting
With this strategy, you bid on categories, or related individual products, to grant your
product a position within competitor detail pages or in relevant Amazon searches.
3 – Add keywords to your manual-targeting sponsored product campaign
INTRODUCTION OF PPC:
PPC is not a magic it takes time for optimizing. We can increase the visibility of our
products but not sale. Sale depends on some of the factors.
1. (PDP) PRODUCT DISPLAY PAGE
2. Visibility
3. SOCIAL PROOFS (REVIEWS AND RATINGS)
4. OFFER/PRICE
Our conversion is depends on our product display page. If our PDP is not optimized than
we receive only click. Our PDP is depend on main image, bullet points, description and
price. Mostly sellers take the picture of the product and paste it on Amazon. Such types
of sellers mostly receive only clicks but very fewer conversion. If we paste the high
resolution picture in such arrange that describe the uses of the product. Because when
buyers see such types of pictures it's look good than an ordinary pictures and there is
high chances of conversions.
ROLE OF TITLE IN CONVERSION:
Title has very important role in conversion. Mostly, buyers use mobile for online
shopping so only 35 characters are show in mobile sponsored ads screen and 75
characters are show in laptop screen. So don't be use many keywords in title, use super
relevant keywords in such arrange that also describe the uses of the product. Your first
35 characters play very important role in conversions. Remember, in a very new listing
don't use your brand name in first 35 characters because buyers has no interest in your
brand but if you already a brand than that Is good. Such as your bullet points and
description also be fully optimized and friendly for your buyers.
VISIBILITY:
We can increase the visibility of our product to run PPC and use other platform like
pinterst and Instagram. Amazon likes outsourcing traffic to land on Amazon pages.
3. SOCIAL PROOF
In a very new listing if you have no social proof means reviews and ratings than you
don't have to run PPC because mostly buyers first see reviews and than decide of
purchasing.
PRICE:
When you enter in a market as a new seller there is already exist your competitors. You
have only one tool in starting to compete them that is price
Remember one thing again in a very new listing mostly sellers wants to control their
ACOS, that is wrong approach, because if we don't spend budget in our new listing how
we know which keywords has better perform. Mostly sellers run auto PPC for 15 to 20
days and then add many keywords in negative targeting before timing. So we can't get
huge sale of numbers. If we collect some keywords so we collect a some numbers of
orders based of that keywords strength. In a very new listing our center is TACOS not
ACOS.
1- How to use Giveaways to rank product?
Giveaways:
There are many coupon distribution plate forms (Websites) we call Launch pad.
What we do is create discounted coupons and provide the launch pads those
codes along with our keyword. Launch pad's distributes those discount codes to
their buyer's community along with the keyword and product ASIN.
What buyer does is type that Keyword into Amazon search box and find our
product on whichever page it is ranked, and purchase from us. Upon his
purchase, Amazon checks which keyword this buyer typed and then associates
us with that Keyword which helps us getting ranked on that Keyword quickly.
Launch Pads charges their certain fee / commission for all this.
Same like discount coupons we can giveaway the unit which helps in ranking
better than coupons. Because Amazon takes our sales as discounted one and
does not rank us that strong as he ranks a regular sale.
So for giving away what we do is we provide the Launch pad quantity of daily
giveaways, Date Range, Full Price of the product in advance, Keyword on which
we want to rank, Product ASIN and their Commission.
Launchpad's use to pay that amount to his buyers so they search us on Amazon
with that keyword and PURCHASE from us. Amazon takes it as a regular sale as
he is not aware of the deal between Launch pad and us.
Ranking Techniques:
• Viral Launch and Zone Jump (both are coupons launches) but Amazon does not
give value to a purchase through coupons. Do not give coupons more than 68%.
• Chat bots (many chat) and Facebook ads. This is most fast and popular
technique. Big keywords can be ranked in 2 weeks. This combination is known as
hyper launch.
• Hyper Launch 1 Phase 1: We use this method when our product goes live. Our
chat bot asks about the Amazon and PayPal account. We create a pixelfy super
URL. And then ask the buyer to purchase our product. We give him a full refund
in a strictly defined time. The time stamp will be changed every time thanks to
pixelfy super URL. This method does not have much impact on the Ranking
process.
• Hyper Launch 1 Phase 2(Search find buy method SFB): This method is used
when our product is on 3-4th page. We give them our keyword and then ask
them to find our product. For further verification our chat bot will ask them the
price of our product. And it will verify it. Although it must be noted that the
products costing less than 20$ is considered to be not so good with hyper launch
phase 2. We also offer upto 90% off coupon. We ask them to roll the spinner and
then it depends upon the luck of the buyer. For this method to work the buyer
must add to cart the product to enable the option of coupon. This is applied in
the listing’s honeymoon period. We do this for 72 hours. After this we switch to
HL phase 1.
𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗹𝗶𝘀𝘁𝗶𝗻𝗴𝘀 𝘄𝗶𝘁𝗵 𝗔𝗺𝗮𝘇𝗼𝗻'𝘀 𝗕𝗿𝗮𝗻𝗱 𝗕𝗲𝗻𝗲𝗳𝗶𝘁 𝘁𝗼𝗼𝗹𝘀🔰
If you own a brand that sells in Amazon stores, you can utilize Amazon's self-service,
brand-exclusive tools, known as Brand Benefits, to increase brand awareness and
develop your business.
Here are the detailed page content tools that brand owners may use to generate high-
quality listings and assist clients to have the experience they want to enhance
conversion.
👉 Brand Dashboard.
👉 Brand Analytics.
👉 A+ Content.
👉 Sponsored Brands.
👉 Amazon Live.
👉 Amazon Attribution.
👉 Manage Your Experiments.
👉 Customer Reviews.
👉 Upload and Manage Videos.
