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Plug & Play

Before you start
Before you start:
Creating your account
An optimised LinkedIn account
LinkedIn Sales Navigator
Creating a campaign

Just like with LemList for email outreach, you can automate elements of your outreach using
Inviting New Connections automation software designed for LinkedIn.

Messaging 1st Connections Although there are multiple softwares, this Plug & Play will help you set up an account with We-
Connect.

Creating your account

We-Connect offers a 14-day free trial.

Click here to create your account and make sure you use the same email and password that you
used to login to LinkedIn.

You will be greeted with this:

You will then be asked to input a PIN that has been sent to the email that you used to login to
LinkedIn.

Once you have done this, you will have to wait for a short amount of time as We-Connect and
LinkedIn sync your data.

Creating a campaign
Whilst We-Connect offers multiple campaign types, we will focus on the two most useful:

Invite New Connections

Message 1st Connections

Prior to creating a campaign for either objective, you need to create a list for We-Connect. Note: these
are separate and distinct to account or lead lists created on LinkedIn.

To create a list, go to the Saved Lists section of We-Connect.

Click ‘Add List’.

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Now, go back to your Sales Navigator and to your saved searches .

Click on a search you have saved, and copy the URL.

Copy the URL into ‘Search by URL’.

If you are using the campaign objective ‘Invite New Connections’, click ‘2nd & 3rd+ Connections’ and
if you are using the ‘Message 1st Connections’, click ‘1st Connections’ and then click ‘Search’.

As results start to appear, click ‘Save’ and name your list according to your naming convention.

You will be given this banner:

After a couple of hours, check back into the Saved Lists section of We-Connect and you should be
greeted with your list name along with its status as ‘completed’:
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Select either:

Invite New Connections

Message 1st Connections

And select the prospect list from the previous step.

See instructions for each campaign type below.

Inviting New Connections

Inviting new connections is a useful but potentially dangerous automation. As we have explored
previously, false or lazy personalisation can put other LinkedIn users off your profile.

This is obviously only suitable for users whom you have not yet connected with.

Once you have selected this campaign type, and the prospect list, you will be given the opportunity to
personalise your message:
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Unlike in more personalised outreach where you can take the time to review each contact, you have
to compose a single ‘personalised’ message to be sent to the entire list.

Depending on the nature of the saved list, it’s still possible to add a degree of personalisation.

For example, in this instance, we are message companies which offer ethical/ vegan products.

Hi [FIRST_NAME],

I'vebeen following [COMPANY|your company] for a few months and I'm really impressed
by your ethical approach to business. I'd love to connect so we could both benefit from
being in each other's networks.

Speak soon, Iman

Follow Ups

You can then choose to include automated follow ups, hours or days after a successful connection.

N.B. these will only be sent if the user accepts your invitation but does not respond.

You may wish to include an automated follow-up one hour after connection which directs the user to
a piece of content on your LinkedIn profile.

Avoid directing new connections to a case study, or requesting that they book a call: this will most
likely lead to them disconnecting with you.

Schedule

Leave LinkedIn’s default schedule of Monday-to-Friday, 9am-5pm. If your lead list skews towards one
location, consider changing the timezone to reflect this.

Likewise, We-Connect’s default message limit of 50 a day should be left, although this can be built up
to a maximum of 150 a day, your account is likely to be flagged with unaccepted invitation requests
at this rate.

Messaging 1st Connections

This campaign objective is the most useful and explicitly-sales-lead option.

1st connections are already in your network, do not require to be connected with before messaging,
and have been exposed to your profile previously (along with social proof and your content).

There is also no 300 character limit on messages, and a greater ability to automate follow-ups which
is not dependent on the variable of users accepting your request beforehand.

For this campaign type:

Make sure the saved search that you use to create the list includes 1st connections
If you are simultaneously running a New Connection Campaign, or other campaign, make sure

to tick ‘Exclude if a contact is already present on another campaign’ and keep the number of
messages across all campaigns less than 150.
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Once you select this campaign objective, you will again be given the option to add a personalised
message:

As with the previous campaign objectives and other types of outreach automation, this automation
stops if a lead replies to your message.

We recommend a total of three messages in your campaign:

Message 1: Campaign Launch Day

Message 2: Campaign Launch Day +2
Message 3: Campaign Launch Day +4

Use the following template to script your messages:

Message 1: Campaign Launch Day

Hey [FIRST_NAME|there],
Hope you're very well! Quick question: is [COMPANY|your company] running Facebook ads?
We're working with quite a few companies like yours in the XNICHE on their digital marketing
campaigns and we've noticed that brands that include this in their adverts have a dramatically higher
return on ad spend than brands that don't.
If you're currently investing in Facebook ads, I'd hate for you to waste any of your marketing budget

without implementing this.

We've made a quick case study that shows you how to get the most out of your investment. I'll leave
the link to it here so you can watch it for free:
www.agency.com/case-study
Let me know if you have any questions about this - I'll leave a link to my diary below if you'd like to
chat through it and see if you could improve your results.
calendly.com/my-diary
Speak soon,
Iman

Message 2: Campaign Launch Day +2

Hey [FIRST_NAME|there],
Just thought I'd send a quick follow up on the above :)
I wanted to share an example of what we discussed before: one of our clients XXX company. We
started working with them at the beginning of this year - previously they'd worked with an agency to
provide their FB and Google advertising.
Within 30 days, we'd increased their ROAS from 0.6 (where they were losing money) to well over 3.0
by implementing some really simple changes in their campaigns.
They're now in the position where they can reliably invest thousands of dollars every month to grow
their brand - and see it returned.
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I'd love to help [COMPANY|your company] in the same way and really help you fly.
If you've got any time this week, it would be great if you could book a quick call in my diary using the

link below. I'll show you how you can get similar results and really turbocharge your ads!
calendly.com/my-diary
Speak soon,
Iman

Message 3: Campaign Launch Day +4

Hey [FIRST_NAME|there],
Think I've caught you at a bad time :/
No worries - I'd still love to help [COMPANY|your company] and whenever you've got the time, feel
free to message me for advice.
I'll leave my calendar link again below if you would like to get in touch.

calendly.com/my-diary
Otherwise, won't keep bothering you.
I

Best of luck and hopefully speak soon!

Iman