A Prelim Task Performance

Presented to
Ms. Lea Nerdelita Baylen
of STI College Lucena
Bachelor of Science in Tourism Management 321

In Partial Fulfillment of the

Requirements for
Strategic Management

By. Group 1
Bundalian, Jasmin Rose
Bustonera, Cyrus
Calleja,Chen
Castillo, Nemrod
Donato,Kaila
Java,Cheska

FEBRUARY 2025
I. Company Background

 History:

Apple Inc. was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne in
Cupertino, California. The company initially focused on developing and selling personal computers,
starting with the Apple I, which was hand-built by Wozniak.
In 1984, Apple launched the Macintosh, the first successful mass-market personal computer to
feature a graphical user interface. This innovation set the stage for future developments in personal
computing. The late 1980s and 1990s were challenging for Apple, marked by declining market share
and leadership changes. In 1997, Steve Jobs returned to the company, leading a major restructuring
and revitalization of the brand.
Under Jobs' leadership, Apple expanded its product line to include the iPod (2001), iPhone (2007),
and iPad (2010), revolutionizing the music, smartphone, and tablet markets, respectively.

 Current Mission:

Apple’s mission statement is "to bring the best user experience to its customers through its
innovative hardware, software, and services." This reflects the company's commitment creating
products and services that are both innovative and user-friendly.
 Vision:

The vision of Apple Inc. is "to make the best products on earth, and to leave the world better than
we found it." This vision statement emphasizes Apple's commitment to excellence in product design
and its desire to have a positive impact on the world.
 Objectives:

To lead in technology and continuously innovate products.

To enhance customer loyalty through high-quality products and services.
To maintain a high level of quality and craftsmanship in all its products.
To maintain a strong position as a leader in the technology industry.
Expand its global reach and market share.
 Policies:

A strong focus on design and user experience.

A commitment to privacy and data security.
A focus on sustainability and environmental responsibility.
A commitment to diversity and inclusion.
A strong emphasis on customer service.
II. Corporate Social Responsibility

Apple Inc. has integrated the three pillars of sustainability—environmental, social, and economic—
into its business practices, ensuring that its operations align with the principles of the Triple Bottom
Line (TBL).

The Economic Pillar (Profit): Apple continues to achieve strong financial performance, which
supports its sustainability efforts. The company invests in innovation, creating products that are
both desirable and environmentally friendly, ensuring long-term profitability. Apple’s commitment
to TBL ensures that its economic success is balanced with environmental care and social
responsibility, helping the company maintain its competitive edge while supporting sustainable
practices.

The Social Pillar (People): Apple promotes social responsibility through ethical labor practices and
community engagement. It works with suppliers to ensure fair wages, safe working conditions, and
ethical sourcing of materials. Apple also focuses on diversity and inclusion in its workforce, offering
equal opportunities to all employees, and it supports various community initiatives, such as
educational programs aimed at empowering underrepresented groups in the tech industry.

The Environmental Pillar (Planet): Apple has committed to reducing its environmental impact by
aiming to become carbon neutral across its entire supply chain by 2030. The company has invested
in renewable energy, uses recycled materials in its products, and has transitioned to using 100%
recycled aluminum in some of its products. Apple also focuses on reducing waste and improving
energy efficiency in its manufacturing and operations, with goals to reduce its carbon footprint
significantly over the years.

In summary, Apple’s sustainable practices under the TBL framework not only foster environmental
protection and social good but also ensure strong financial performance, making the company a
leader in sustainable business practices.

III. Corporate Governance

IV. Management Lessons Learned

Through our research on Apple Inc., we have gained valuable insights into how visionary leadership,
innovation-driven culture, and strategic brand positioning contribute to a company’s long-term
success. Apple has demonstrated that prioritizing research and development, maintaining a strong
corporate identity, and continuously improving product quality can set a company apart from its
competitors. One key takeaway is how Apple’s ability to anticipate consumer needs and create
seamless, user-friendly technology has established a loyal customer base worldwide. Additionally, its
emphasis on design, simplicity, and ecosystem integration has made its products highly desirable,
reinforcing the importance of customer experience in business growth. Another essential lesson is
Apple’s approach to supply chain management, which highlights the significance of efficiency, cost
control, and strategic partnerships with suppliers to ensure a smooth production process.
 Furthermore, Apple’s marketing strategies, particularly its ability to create hype around product
launches, show how emotional branding and storytelling can strengthen consumer engagement and
brand loyalty. Overall, our research into Apple Inc. has reinforced the idea that a company’s success
is not solely based on innovative products but also on strong leadership, effective marketing, and a
commitment to delivering value to customers.

V. Bibliography

Apple Inc. (n.d.). Compliance policies. Retrieved from

https://www.apple.com/compliance/policies/

Business Model Analyst. (n.d.). Apple mission and vision statement.

Retrieved from https://businessmodelanalyst.com/apple-mission-and-vision-
statement/#:~:text=The%20Apple%20mission%20statement%20is,better
%20than%20we%20found%20it.

Wikipedia contributors. (2023, October 19). Apple Inc. In Wikipedia, The Free
Encyclopedia. Retrieved from https://en.m.wikipedia.org/wiki/Apple_Inc.

Britannica, The Editors of Encyclopaedia. (2023, September 28). Apple Inc.

Retrieved from https://www.britannica.com/money/Apple-Inc

Burnette, B. (2015, June 25). Apple Inc. objectives and strategies. Retrieved
from https://burnetteb.wordpress.com/2015/06/25/apple-inc-objectives-and-
strategies/

Apple Inc. (n.d.). Investor relations. Retrieved from

https://investor.apple.com/investor-relations/default.aspx

Apple Inc. (n.d.). Diversity. Retrieved from https://www.apple.com/diversity/

Apple Inc. (n.d.). Environmental responsibility. Retrieved from

https://www.apple.com/ph/environment/

Isaacson, W. (2011). Steve Jobs. New York: Simon & Schuster.