A Business Plan
TAKO BITES
“One bite is never enough”
Prepared by:
Garcia, John Reignmar T.
Lacap, Angelo L.
Padilla John Paul M.
Palao, Rhinette Jane P.
Perez, Michelle Joy C.
Serrano, Kimberly Rain M.
Sonza, Michael O.
Yumang, Khurt Kyan
STEM 11-B
S.Y 2024-2025
The Vision
To be the most-loved takoyaki brand, bringing joy and connection through delicious, memorable
experiences with a Filipino twist.
(lack)
The Mission
Our mission at Tako Bite is to delight every customer with fresh, flavorful takoyaki inspired by
Filipino flavors, served in a fun, welcoming atmosphere that fosters connection and happiness in
every bite.
Introduction
Takoyaki is a dish in which “tako” (相) indicates octopus and “yaki” (焼) means cooked. Moore
(2018). It originates in Japan and is made with wheat-based batter, this snack can have an
extensive selection of fillings and toppings and it is famous for octopus filling. Stuffed with
leftover tempura, pickled ginger, and octopus, it is often prepared in a specialized takoyaki pan.
Street seller Tomekichi Endo created this well-liked delicacy and started selling it in Osaka,
Japan in the mid-1930s. Endo offered choboyaki, an older kind of takoyaki with a flattened shape
and similar contents. Inspired by akashiyaki or tamagoyaki, which are eggy octopus dumplings
that are supposed to be dipped in soup, Endo started experimenting with ingredients to develop
what is today known as takoyaki. Thompson (2020).
Proposal Product Concept
Tako Bites brings a fresh, Filipino twist to the beloved Japanese snack, takoyaki. These crispy,
golden-brown batter balls are traditionally filled with tender octopus and topped with savory
sauce, bonito flakes, and other garnishes. Over the years, Takoyaki has evolved into a global
sensation, embraced by diverse cultures and reinvented in many ways. However, traditional
Takoyaki can be challenging to make, and hard to find, and the ingredients are often expensive.
This is where Tako Bites comes in. Our Tako Bites are distinctive since they are made
especially for local taste and add a Filipino twist to the classic Japanese takoyaki that we are all
familiar with. This innovative product addresses the need for quick, affordable, and flavorful
snacks in a convenient, portable form. By replacing the traditional octopus with local ingredients,
making it both budget-friendly and delicious. Tako Bites are bite-sized, portable, and easy to
enjoy anywhere, whether at home, school, or work. We chose Tako Bites to offer something new
to Filipino taste by infusing it with familiar ingredients, making it both innovative and
accessible.
Description of the Product
Tako Bites are made from a blend of takoyaki mix, all-purpose flour, eggs, and seasoning,
creating a crispy golden-brown exterior. These savory bites are cooked in a special takoyaki pan
with holes to form the perfect round shape and in bite-size form. The filling features a unique
Filipino twist, adding ham, cheese, and crab sticks for a soft, flavorful interior. Each piece is
topped with a rich sauce that enhances its savory taste and garnished with bonito flakes, seaweed
flakes, and various spices that enhance the flavor. It serves in three to six in one serving.
Tako Bites offers several benefits. It is convenient and portable, making it perfect for on-the-
go snacking. The product is also affordable without compromising on flavor or quality. The rich
combination of flavors and textures, crispy on the outside and soft on the inside provides a
satisfying snack, while the locally sourced ingredients ensure freshness and support for local
producers. With its savory taste in every bite.
Target Market and Customers
Our target market for our Tako Bites includes students and teachers who enjoy savory flavors,
as Tako Bites is both bite-sized and convenient for eating on the go. The product is also
affordable, making it an ideal snack option, particularly for the students and teachers of San
Miguel Academy Incorporated, where it will be available.
SWOT Analysis
Strength: Unique flavors, The combination of a crispy exterior and a soft, flavorful interior offers
a satisfying eating experience. People who love takoyaki
Weaknesses: people might not have idea about takoyaki, limited production capacity, limited
access to funding
Opportunities: attracts the people inside the school because it's new on the campus, innovative,
posting online for more sales and to be known,
Threats: Unfavorable increase of ingredients price lack of materials that are not available in local
market like the bonito flakes and also our competitors in this field, dirty workplace
