Pes in structions: [Maximum Marks: 80 rat I {This question paper contains 34 questions, iy Marks are indicated against each question ga) Answers shouldbe brief and to the pin, “Answers to the questions carry @ "ving 3 marks may be from $0 i it to 7: (v) Answers C0 the questions carying 4 marks may be abowt 18 were (vi) Answers 0 the questions carrying 6 marks may be about 200 bel (i) Attempt all parts ofthe questions together 2 a Read the following statements, + ternative given below: “Assertion (A) and Reason (R), and choose one of the correct Assertion (A): Recommendations by employees are a good source of recruitment. Reason (R): This is so because their background checks are made thoroughly. Alternatives: (a) ten (Ate (A) and Reason (R) are true and Reason (R) is the correct explanation of © ye sri (A ‘a and Reason (R) are true but Reason (R) is not the correct explanation (©) Assertion (A) is true but Reason (R) is false (@) Assertion (A) is false but Reason (R) is true 2. *Sales forecasting is the basis on which a business firm prepares its annual plan for production and sales.” Which feature of planning is highlighted in the above lines? 1 (a) Planning focuses on achieving objectives (6) Planning is continuous (©) Planning is the primary function of management (@) Planning is futuristic 4. Identify the correct sequence of various functions of management performed by every manager in an organisation. 1 (@) Planning, Directing, Staffing, Organising, Controlling (0) Planning, Controlling, Staffing, ‘Organising, Directing (c) Planning, Organising, Staffing, Directing, Controling, (@) Planning, Staffing, Directing, Controlling, Organising 4, “Schedule Hi Drug-Warning: ‘It is dangerous to take this preparation except in accordance with the medical advice. Not to be sold by retail without the prescription of a Registered Medical Practitioner.” It is mandatory to be written on medicines. Which dimension of business environment is highlighted in the given case? 1 (@) Economic environment (6) Legal environment (c) Technological environment (d) Political environment Sample Papers5. Which of the following statements correctly describe the meaning of principle of Subordination, of Individual Interest to General Interest? 1 (i) The interests of an organisation should take priority over the interests of any individuay employee. (i) A chain of authority and communication that runs from top to bottom should be followeq by the managers and the subordinates. (iii) The larger interests of workers and stakeholders are more important than the interest of any one person. (a) Only @) (b) (i) and (iti) (©) @ and (itt) @ @, Gand Gi) 6. ITC started its business with Jobaico Industry. Later, it entered in hotel industry, consumer goods industry, stationery, etc. ITC assured quality to customers and kept company’s name as its identity. This helps the customers in product identification and hence ensured quality. It also built up their confidence and help in increasing their level of satisfaction. Name the element of marketing mix indicated in the given case. 1 (@) Product (0) Price (©) Place (@) Promotion 7. “In order to be successful, an organisation must change its goals according to the needs of the environment.” Which characteristic of management is highlighted in the given statement? 1 (@) Management is a dynamic function (b)_ Management is all pervasive (©) Management is a goal-oriented process (d) Management is a group activity 8. “An understanding of the philosophy or the concept to be adopted is important as it determines the emphasis or the weightage to be put on different factors, in achieving the organisational objectives.” Which concept of marketing is highlighted in the given statement? 1 (@) Marketing Philosophies (6) Marketing Management (©) Marketing Mix (@ None of the above 9. “It is essentially the preparation of a financial blueprint of an organisation's future operations.” Identify the related concept indicated here. 1 (@) Financial management (®) Financial planning (©) Capital budgeting decision (@) Dividend decision 10, Identify the incorrect pair from the given principles of management in Column I with their statements in Column II, and choose the correct alternative. 1 5 "Column T A. Scalar Chain (i) Formal communication channel B. Initiative (i) Discourages commitment of employees towards ‘the organisation C. Remuneration (iii) Cordial relationship between employees and ‘management D. Division of Work (jv) Increases efficiency as same work is performed repeatedly @) A-@ ® B-@ © c-@) @ D-@) 11. Once a worm was found in noodles of a famous company and similarly insect was found in soft drink of a company. Which right should the consumer exercise, so that in future health hazard is not caused to any consumer? 1 (a) Right to safety (b) Right to seek redressal (©) Right to be heard (@) Right to be assured Together with® EAD Business Studies—12ead the following statements care ement I: Capital May Pesert funds, Both dee iad cate statement U: Capital Market consists of (Choose the correct option from the (a) Statement Tis true and If is fal (c) Both the statements are true Identify the non-financial incentive the given picture, fully, 1 facili it lities and institutional arrangements through which are raised and invested, evelopment banks, com options given below: se imercial banks and stock exchanges. (®) Statement II is true and 1 is false (2) Both the statements are false ‘employee of an organisation being highlighted in 1 given to an (a) Organisational climate (b) Empl (©) Career advancement opportunites @) Jan noe ceemniton prozramme (@) Job enrichment ‘As the span of management increases in an organisation, in the organisation " ¢ (a) increases (©) remains unaffected the number of levels of management 1 (&) decreases (@) None of the above ‘Which of the following statements is not true about ‘Product’? 2 (@) It provides functional benefits, psychological benefits and social benefits. () It is a mixture of tangible and intangible attribute: (©) Itis a ‘bundle of utilities’ or ‘source of satisfactio (@) It is not offered for attention, acquisition, use or consumption. ‘Name the process of streamlining the attributes of a person required for doing a job. 1 (a) Selection () Placement (©) Induction @ Training In controlling, actual performance is compared with: 1 (a) Performance of other employees (©) Performance of previous year (©) Planned performance (@ None of the above District Commission shall have jurisdiction to entertain complaints where the value of goods or services paid as consideration does not exceed: 1 @ 2% 25,000 (b) & 1,00,000 (©) © 1,00,00,000 (@ © 50,00,000 Degree of decentralisation indicates the degree of: 1 (@) authority delegated (0) responsibility, (©) accountability @ Alllof the above Packaging is said to have the unique capacity to make products stand out in a crowded market place. Therefore, the convenience of the consumer is at the top of the mind of the marketers as they are focussing on developing packaging that’s easier to open, to protect against breakage, maintain freshness during delivery and keep a consistent look and feel across multiple channels. Identify the type of plan being described in the above lines. 1 (@) Programme (b) Method (0) Strategy (@) Rule Sample Paperser lating to 21. Consumers’ Association organised a workshop to discuss variov ano cfsonsiaie a During the diseussion, one ofthe members drew attention towards explore’ ©- St nets due to detective and unsafe products, adulteration, black marketing, hosrdie OT. Mother member argued that consumers themselves are responsible as they do A" SO STI tole against the exploitation, The chairperson of the organisation was O° RC RTT TNE Was also the duty of the businessman to take care ofthe interests of various AS ENCE. Mies organisations earn money by selling goods and services to consumers: e stakeholders have to be well taken care of. : di .d in’ Cons LT State three points that highlight the need for consumer protection as discusses me Association workshop. Satie BE . ia to set up a father 22. Dheeraj has opened a company. He has come from Australia to se is here in India, He meets a person who owns huge chunks of property and — fa = a piece of land for his company on lease from him. What do you think is going to be the fixed capital requirement of his company? Why? 3 Or What is meant by ‘Financial Management”? Explain any two points of its importance. 23. Amar is a distributor of tea to far off places. He has opened a company which deals in tea selling, He has categorised his tea to be sold into three categories: Green, Yellow and Red. His brother Ramesh on the other hand is running a mobile manufacturing company. His company strictly produces mobile according to the pre-determined specifications. The mobiles of each variety are of same size, looks and performance. (a) Which function of marketing has been highlighted in the given case? (®) State any four advantages of the above identified function. 24, Zee Ltd. was not performing well. After detailed analysis, it was discovered that workers of the Production Department were not satisfied with the behaviour of Mr Ajay, the Production Manager as workers were forced to work for long hours without any rest. Keeping this in view, the management decided to replace Mr Ajay with Mr Ajit who had recently completed his MBA from IIM Ahmedabad. Mr Ajit did a detailed analysis of the work which involved heavy manual labour. He allowed small pauses to the workers so that they could recharge their energy for optimum contribution. Identify and explain the technique of scientific management adopted by Mr Ajit. 3 Or Tanya Sharma and Hemant Chauhan, having same educational qualifications, are working as Managers in Giant Ltd. Hemant Chauhan belongs to a rural area where employment opportunities are very less whereas Tenya Sharma belongs to an urban area. Ignoring many other differences between the two, management of Giant Ltd. appointed them as Assistant Managers, on the same salary package of & 45,000 per month. Name and explain the principle of management being followed in the above case. 3 28, ABC Lid. deals in consumer goods. It employs 100 workers and 10 operative managers who give ‘guidance and support to the workers while operating the machinery. The company has a policy of granting leaves as per the requirement of the workers. Workers are generally granted leaves ‘on festivals and special occasions. Recently, on Puja festival, it received a big order. Workers are keen to take Puja holidays while management is pressing hard for overtime. This matter was placed before the Personne! Manager who called the meeting of operative managers and workers to inform them about the changes in the incentive plan which states payment of double wages for working overtime and triple wages for working on holidays. Workers without any pressure voluntarily took limited holidays and were able to increase their earning by working overtime and on holidays. During Board of Directors meeting, Personnel Manager was asked to update the management for achieving higher output, meeting timely supplies without any confrontation with workers. Personnel Manager replied, “I just used a carrot with no sticks approach”, By quoting lines from the above case, explain any two elements of directing, 4 “Together with® EAD Business Studies—12 3 33 Or priyanka had been Working as an agg, ars. She Was Very popular eoengst han manager with Johnson Enterprises’ towards the work. When the manager gens sues Because of h nterprises’ for the last ten priyanka would be promoted, Bu Senior to her retired, all ba cola rts th cbt tn aoe " gues thought that now We Pri it to everyone’ ‘anal. Priyanka fe : one's sup jal. Priyanka Felt demorlised and her me the vacant post was filled by an outsider, Started declining, She would abstain herself often and could not meet her target bordinates but Bets, Mrs Anjali w her ie semi ut would also guide and in it ‘aS @ good leader, who would not only instruct felt that her performance could be improved ea them. She noticed Priyanka’s behaviour and (©) State any two features of the element identified in part (b) above. at . 4 Kartik joins a garment factory as mei Nes worker tery low eens Supervisor in Lucknow. He obseres thatthe outpt of san sons fr the sme, he Be eee ce Standards st for ther performance. On anaying rocoiste materials isswed from tho bee Wheto eet mated i getting the Tu nur’ Ths wnty 6 Ae eter asking, the store keeper complains that there approach him at the last minute to procure ore department as a whole, Every day the workers Wit net avaleble inthe sore, ton he hee oy kinds of threads, laces, mirrors, buttons ete. result, alot of time of the workers is wasted. Soin ond et ‘ethics, henceforth, Kartie . So, in order to integrate the various production eforth, Kartik ensures, that the store keeper is informed well three days in advance about the requisite material. Consequently, the store keeper is able to keep the materials ready for the workers every morning in accordance with their requirements, (@) Identify and explain the quality of management that Kartik has introduced in the working of the production department as a corrective measure to control the output of the workers (&) State briefly any two points highlighting the importance of quality of management identified in part (2) above. 4 27. Explain the factors ‘Product Cost’ and ‘Utility and Demand’ to be considered while fixing the price of a product. 4 28, The court passed an order that all the schools must have water purifiers for the school children as: ‘© Society in general is more concerned about quality of life; Innovative techniques are being developed to manufacture water purifiers at competitive rates; ‘© Incomes are rising and children at Identify the different dimensions of busin home are also drinking purified water. .ess environment by quoting lines from the above details. 4 28. “The process of Planning involves certain logical steps.’ Explain the first four steps of this process. 4 Or Super Fine Rice Lid. has the largest share of 55% inthe market. The company’s policy isto sell y’s number one position in the industry has been only for cash. In 2015, for the first time company E ree endl because other companies started seling rice on credit aso. But the managlss of Super i i 3d tested successful plans which did not Fine Rive Ltd. continued t0 rely on its previously tried an work because the environment is not static. This led 10 decline in sales of Super Fine Rice Ltd. ‘The above situation is indicating to imitations of planing which led to decline in sales of Super Fine Rice Ltd, Identify and expla 4 Sample Papers jin these limitations.30. 31. 32, 33. 7 company wanted to raise funds so it reached out to facilities and institutional arrangements through which long-term funds (debt and equity) were raised and invested. A lot of thinking was done whether the company should have gone for debt or equity. Finally, it decided to go for equity. The owner of the company decided to follow the guidelines of Securities and Exchange Board of India (SEBI). ‘ (a) Which concept of financial market is highlighted in the starting of the given case? (®) State any three objectives of Securities and Exchange Board of India (SEBI). 4 “Due to proper organising and division of work, a company goes for systematic assignment of jobs among the employees.” Identify and explain the importance of Organising highlighted here. Explain three-more importance of Organising. 6 or “Just as authority is the key to a manager's job, delegation ‘of authority is the key to an organisation.” Explain, how? ‘ (@) Explain any two advantages of external sources of recruitment from the following: () Wider choice (ii) Fresh talent (iii) Competitive spirit : (6) Distinguish between on-the-job and off-the-job training methods on any three basis. 3+3=6 Name and state the function of management which initiates action. Also, explain its features. 6 Or What is meant by communication? Explain the process of communication. “Ranbaxy Ltd. has been earning handsome profits since last 15 years. The company enjoy fair goodwill in the market, so it can easily arrange debt as well equity from the market, whenever needed. Therefore, the company decided to declare dividend with a hike of 15% from last year.” (@) By quoting lines, state two factors affecting dividend decision highlighted in the above case. (6) State any four other factors affecting dividend decision. 6 6