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Lineup United 2025

The document outlines the 2025 product line-up for electric scooters, highlighting various models with specifications such as speed, battery capacity, and motor power. It emphasizes design features, target demographics, and improvements made to each model, including new colors and enhanced performance. The product positioning focuses on affordability, versatility, and practicality for urban commuters and lifestyle users.

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Sammira Hjb Clt
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0% found this document useful (0 votes)
58 views19 pages

Lineup United 2025

The document outlines the 2025 product line-up for electric scooters, highlighting various models with specifications such as speed, battery capacity, and motor power. It emphasizes design features, target demographics, and improvements made to each model, including new colors and enhanced performance. The product positioning focuses on affordability, versatility, and practicality for urban commuters and lifestyle users.

Uploaded by

Sammira Hjb Clt
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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2025 PRODUCT LINE-UP

Update Juni 2024


Selling Point: Product Profile

Enhanced Version

• Speed: 90 Km/h
• Up to 120 km/ charge
• Lithium 60V 28Ah (2 batteries)
• 4200W Motor Power, Hub-drive BLDC Motor
• Combi-brake System & Shock-breaker with subtank
Selling Point: Product Profile

Design
Sporty & Speedy
Enhanced Version Emotion
Masculine & Stylish

Experience
Aggressive

• Male 70% | 24 ~ 35 years old


• Lifestyle & Commuter / Student & Worker
• Urban/ Sub-Urban

Improvements:
• New Color & Decals
• Shockbreaker with Subtank
• Tire F/R 120/70-12 Tubeless
• New Rear Seat Handle

Speed: 75 Km/h
Up to 100 km/ charge
Lithium 60V 28Ah
2000W-2700W Motor power,
Hub-drive BLDC Motor
Selling Point: Product Profile

Design
Minimalist & Sporty
Emotion

Enhanced Version Confident

Experience
Economical

• Unisex | 24 ~ 35 years old


• Lifestyle & Commuter / Student & Worker
• Urban/ Sub-Urban

Improvements:
• New Color & Decals
• 2000 Watt Hub-Drive Motor. Greater
Torque, 106 Nm at 100 rpm.
• 18 Tubes Controller – Enhanced
efficiency for higher performance

Speed. 75 Km/h
Up to 100 km/ charge
Lithium 60V 28Ah
2000-2700W Hub-drive BLDC Motor
DIFERETIATION T-SERIES

Enhanced Version

• New Color & Decals • New Color & Decals • New Color & Decals
• Shockbreaker with Subtank • 2000 Watt Hub-Drive Motor. Torsi
• Tire F/R 120/70-12 Tubeless lebih besar, 106 Nm at 100 rpm.
• New Rear Seat Handle • 18 Tubes Controller – Improved
efficiency and performance.
Selling Point: Product Profile

Design Emotion Experience Product Positioning Selling point


Versatile & Affordable electric • An EV that is highly practical to
Urban Active Rational Efficient & Versatile scooter for everyday use – choose, considering its price and the
Economical and versatile, value it offers. Equipped with a 1200
User Segment designed and functional to Watt BLDC Hub-Drive Motor, 2 Battery
• Unisex, Female 70% • Utility, Commuter • Middle Class suit all daily needs, for both Options Lithium or SLA, new colors
men and women and decals, and a spacious, functional
• 18 ~ 35 years old • Student, Worker, Small Business • Urban/ Sub-Urban
lower deck
• It only requires a 900W household
Speed. 65 Km/h Lithium 72V 50Ah or SLA 72V 20Ah F/ Hydraulic Disc-brake power supply to charge, making it
easier to charge anywhere.
Up to 150 km/ charge* 1200W-2200W Hub-drive BLDC Motor Tires. F/R 3.00-10
Flashy
Yellow

Piano
Black-Cream

Piano
Hunter Black-Red Chromatic
Green Red

Specter Titanium Titanium


Silver Grey Blue
Selling Point: Product Profile

Energic
Sand

Design Emotion Experience


Neo Classic Fun & Calm Playful

User Segment
• Unisex • Lifestyle, Commuter • Middle Class
• 24 ~ 55 years old • Student, Worker, Small Business • Urban/ Sub-Urban Jazzy Rockin Rhythmic
Blue Black Red

Speed. 70 Km/h Lithium 72V 26Ah F/R Hydraulic Disc-brake

Up to 180 km/ charge* 2000W-3800W Hub-drive BLDC Motor Tires. /F 100/70-12 /R 120/70-12

Ecoflex Aluminium Swing-arm, Aluminium Handrail, Anti Rollback, USB Port Type-C Funky Groovy
Yellow Green
User height recommendation: 160-185cm
Selling Point: Product Profile
MY 2024

Spectre Silver Energic Sand Zoro Black Cobalt Blue Moonstone Grey

Design Emotion Experience


Speed. 70 Km/h
Urban Active Rational Efficient & Versatile
Up to 110 km/ charge*
User Segment
Lithium 72V 30 Ah or SLA 72V 20Ah
• Unisex • Utility, Commuter • Middle Class
• 18 ~ 35 years old • Student, Worker, Small Business • Urban/ Sub-Urban 1500W-2700W Hub-drive BLDC Motor

F/R Hydraulic Disc-brake


LED Speedometer, Anti Rollback, Power cut off: Charging-on, USB Port Charging
User height recommendation: 150-175cm Tires. F/R 3.00-10
Design
Urban Active

Flexibility and freedom


supported by a sleek and
modern design.

• LED Head & Rear Lights


• Steerer & Cockpit
• Integrated Front Compartment:
Steering lock module, Physical Key +
Remote, USB Port, Charging Port
Selling Point: Product Profile

• Winter White
• Darkest Steel/ Grey
• Electric Blue
• Chromatic Red

Design Emotion Experience Speed. 70 Km/h


Urban Active Rational Efficient & Versatile Up to 180 km/ charge*

User Segment Lithium 72V 26Ah


• Unisex • Utility, Commuter • Middle Class
• 18 ~ 35 years old • Student, Worker, Small Business • Urban/ Sub-Urban 72V 1500W-2700W Hub-drive BLDC Motor

F/ Hydraulic Disc-brake R/ Drum-brake


Projector LED Headlamp, LED DRL, Dynamic LED Turn Signal, Extra Front Suspension
Cover, Aluminium Handrail, Anti Rollback, Power cut off: Charging-on, USB Port: Type-C Tires. F/R 90/90-12
MY 2024 PRODUCT PLAN/ COMPACT SCOOTER

Grey Savanah Beige Chromatic Red

Design Emotion Experience


Speed. 60 Km/h
Urban Active Rational Efficient & Versatile
Up to 110 km/ charge*
User Segment
Lithium 72V 30Ah Ah or SLA 72V 20Ah
• Unisex • Utility, Commuter • Middle Class
• 18 ~ 35 years old • Student, Worker, Small Business • Urban/ Sub-Urban 1200W-2300W Hub-drive BLDC Motor

F/R Hydraulic Disc-brake


Aluminium Handrail, Anti Rollback, Power cut off: Charging-on, USB Port Charging
Tires. F/R 3.00-10
User height recommendation: 150-175cm
MY 2024 PRODUCT PLAN/ COMPACT SCOOTER

Desert Silver Arctic White Ocean Blue

Design Emotion Experience


Speed. 60 Km/h
Urban Active Rational Efficient & Versatile
Up to 110 km/ charge*
User Segment
Lithium 72V 30Ah or SLA 72V 20Ah
• Unisex • Utility, Commuter • Middle Class
• 18 ~ 35 years old • Student, Worker, Small Business • Urban/ Sub-Urban 1200W-2300W Hub-drive BLDC Motor

F/R Hydraulic Disc-brake


Aluminium Handrail, Anti Rollback, Power cut off: Charging-on, USB Port Charging
Tires. F/R 3.00-10
User height recommendation: 150-175cm
• United Flagship Product • Category Mid Range • Category Mid Range
• Top Speed 90km/h • Top Speed 75km/h • Top Speed 75km/h
• High End 4200W Motors • Mid Range 2700W Motors • Mid Range 2700W Motors
• Dual Batteries (120km/Charge) • Single Swab-able Battery • Single Swab-able Battery
• Dual Sub-tank Shockbreaker • Dual Sub-tank Shockbreaker • Reverse Mode
• Bluetooth Speaker, FM Radio • Reverse Mode • Alarm Lock System
• Reverse Mode • Alarm Lock System • Fast Charging 2.5 Hours*
• Alarm Lock System • Fast Charging 2.5 Hours*
• Fast Charging 2.5 Hours*/Battery
• Category Mid Range • Category Entry Level • Category Entry Level
• Classic Design • Urban Design • Urban Design
• 2000W Dynamo • 1500W Dynamo • 1200W Dynamo
• Anti Roll-back features • Top Speed 70km/h • Top Speed 65Km/h
• 72V 26Ah Swab-able Battery • Anti Roll-back features • Lithium 72V30Ah
• 2 Battery Slot • Lithium 72V30Ah • Lead Acid Battery 72V20Ah
• Reverse Mode • Lead Acid Battery 72V20Ah • Fast Charging 2.5 Hours*
• Fast Charging 2.5 Hours* • Reverse Mode • Reverse Mode
• Category Mid Range • Category Entry Level • Category Entry Level
• Urban Active Design • Urban Design • Urban Design
• 1500W Dynamo • 1200W Dynamo • 1200W Dynamo
• Anti Roll-back features • Top Speed 65Km/h • Top Speed 65Km/h
• 72V 26Ah Swab-able Battery • Lead Acid Battery 72V20Ah • Lead Acid Battery 72V20Ah
• 2 Battery Slot • Cruise Control • Cruise Control
• Reverse Mode • Reverse Mode • Reverse Mode
• Fast Charging 2.5 Hours*
THANK YOU

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