Loadge
Loadge
Tourism is the sum of the phenomena and relationship arising from the travel and stay of non-residents, in so far,
they don’t lead permanent residence and are not connected with any earning activity (UNWTO 2011). Tourism
can have different types. Since the 1980s, ecotourism has been considered a critical endeavor by environmentalists,
so that future generations may experience destinations relatively untouched by human intervention. Several
university programs use this description as the working definition of ecotourism. Ecotourism, is a niche market in
the large tourism business, is a form of tourism involving visiting fragile, pristine, and relatively undisturbed
natural areas, intended as a low-impact and often small-scale alternative to standard commercial mass tourism. It
means responsible travel to natural areas conserving the environment and improving the well-being of the local
people (TIES, 2004).Its purpose may be to educate the traveler, to provide funds for ecological conservation, to
directly benefitthe economic development and political empowerment of local communities, or to foster respect for
different cultures and for human rights. Besides, Ecotourism is “Environmentally responsible travel to natural areas,
to enjoy and appreciate nature (and accompanying cultural features, both past and present) that promote
conservation, have a low visitor impact and provide for beneficially active socio-economic involvement of local
peoples” (zmescience.com). The first thing ecotourism implies is a level of awareness from the tourists. The tourists
should be aware the impact both on the local environment and on the local community, and should try, within
reasonable limits, to reduce this impact. As a growing number of eco-tourists plan their holidays around authentic
natural and cultural experiences, they will increasingly seek accommodations, such as eco-lodges, that reflect the
main principles of ecotourism.
The global tourism industry has huge economic importance. It contributes 10% of the world’s
gross domestic product and 6% of exports. One billion people a year travel somewhere in the
world. Africa’s natural and cultural points of interest give the continent tremendous tourism
potential. This shows in the numbers. In 2015, the sector generated USD$ 36 billion in Africa
(7% of all exports in the region), up from USD$ 10 billion in 2000. Travel and tourism also
directly supports 466,000 jobs. It’s expected that by 2030 the number of tourists will reach 134
million annually. But African countries’ tourism industries are often constrained by a lack of
infrastructure development, air connectivity and financing.
Ethiopia, in East Africa, is an example. The country has immense natural, cultural and historical
attractions, but is a largely untapped tourism market. It suffers from a lack of infrastructure and
the negative publicity the country received after the famine in the 1980s and various conflicts. It
needs to make a big effort to market its potential and develop the measures to support the
industry.
Ethiopia’s tourism sector showed a steady increase in the last decade. International tourist
arrivals rose from 64,000 in 1990 to 680,000 in 2013 and are expected to reach 815,000 by 2024.
This 2024 figure would mean a contribution of USD$2 billion to the country’s GDP. Over the
next five years the sector is expected to create over a million jobs, or 3.6% of total employment.
Comfortable loadges play a vital role in attracting tourists. After the fall of the communist
government 32 years ago, Ethiopia started privatising most of the state owned loadges and
tourism establishments. To support this, the government adopted a policy that allows duty-free
imports of loadge furniture, fixtures and equipment. It also provides for favourable loans to
investors for the construction of new rated hotels.
But, while the loadge industry is growing, the number of available loadge rooms is still the
lowest. In terms of room availability, Ethiopia is globally ranked 134 out of 140, compared to
Kenya, Uganda and Tanzania at positions 122, 121 and 118 respectively. Furthermore, there are
few hotels of an international standard, and many are old and unattractive. Infrastructure to
support the hotels is lacking. There are no zoning policies to establish the areas where hotels
should be constructed, or tourist activities to complement them when they are built.
Ethiopia has a long history of conservation. The first recorded indigenous conservation-oriented activity took place
during the reign of Emperor Zerea Yacob (1434-1468) (Amare, A. 2015). Later, in the early 19th century the
wildlife conservation was only for large and flagship animals. For example, Emperor Menelik II on 1908 amended
the first regulation, against young elephant hunting by peoples. Then, in 1960’s based on the United Nations
Scientific, Educational and Cultural Organization (UNESCO) suggestion to the country, Ethiopian Wildlife
Conservation Organization (EWCO) was established in 1964 under Ministry of Agriculture. During this time two
protected areas namely; Awash National Park and Simien Mountains National Park were established. The former
EWCO changed its name to Ethiopian Wildlife Conservation Authority (EWCA) and formally re-established since
2008 under Ministry of Culture and Tourism aimed to manage and conserve the protected areas of the country.
The country’s geology, archeological sites and landscape as well as cultural diversity have been contributed
for tourism development and promotion. However, the wildlife tourism solely dependent on protected areas,
primarily national parks and sanctuaries of the country. Promotion of ecotourism assumes that people come to visit
Ethiopia not merely for enjoying themselves, but to gain knowledge and appreciation of the country’s geographical
and natural features, of its peoples and their interaction with their environment, to gain better understanding of the
way developments affects the environment and how problems may be dealt with. Tourism in Ethiopia has always
involved features of ecotourism. People who visit historic route are, of also interested in the physical features of
these areas and in the extent to which they are being protected.
In recent years visitors have increased to other areas of major environmental interest; Simein Mountains, Bale
Mountains, the Rift valley lakes and especially to the Omo valley and other parts of the southwest. Besides,
ecolodge developments begun at areas which are reach in natural resources including protected areas. Eco-lodges in
protected areas of Ethiopia include; Awash falls lodge at Awash national park, simein mountains lodge at simein
mountains national park, Dinsho and Bale mountains lodge at Bale mountains national park, 10,000 flamingos and
Ethio-samell lodges at Abijata shalla lakes national park can be mentioned as major examples
loadge performance
Until recently, Ethiopia did not have enough loadges recognised under international rankings or
ratings – they generously awarded themselves their own stars. This made it hard for visitors to
judge the quality of a loadge. This changed in 2015 when the Ethiopian government, with the
help of World Tourism Organisation, started rating loadges in the country. Though participation
in the grading process is mandatory, the graded loadges still haven’t undergone annual audits to
ensure they’re keeping up with the standard they were awarded.
Ethiopia also only has a few internationally branded and managed loadges like semien loadge.
This is a very low figure bearing in mind that the average number of tourists per year
is nearly 700,000 and these few loadges have a combined total of less than 1,500 rooms. By
comparison, Nairobi in neighbouring Kenya already hosts most of the international hotel brands
– and expects 13 more to open their doors over the next five years.
There are also only three five star hotels in Ethiopia and the majority of the “rated” hotels which
guarantee a certain standard of service are situated in the capital, Addis Ababa. Other hotels,
rated only by online travel agents based on the guests’ comments and with fewer than 100
rooms, are scattered throughout major towns. This is a problem because most of the tourist
attractions are located in the countryside. There is also a scarcity of budget facilities, like youth
hostels, to cater for budget travellers and backpackers.
Another major issue is the hotel structures. After the fall of the communist regime, from 1995,
Ethiopia started privatising. Over 287 enterprises were transferred from the public to the private
sector – out of which 34, or 11.8%, were hotels. The aim was to improve economic efficiency,
stimulate the private sector and mobilise more foreign and domestic investment. However, the
process has been weighed down with problems which include; corruption, loss of jobs and a lack
of ownership and transparency. The state retains control of many of the most valuable assets in
the sector. These are not well maintained, as they are about to be privatised. For example, Addis
Ababa’s Hilton hotel, completed in 1987, now needs urgent refurbishment.
Finally, the hotel industry needs to be supported by tourism infrastructure. It needs physical
facilities like car parks, sewerage and water works, transport projects and roads. These have to be
based on zoning policies, to establish where the hotels should be built. With the exception of
Addis Ababa, there are also hardly any offerings of recreational or entertainment activities like
parks, concerts or cinemas. And there are logistical gaps like the lack of adequate ATM
machines and foreign exchange bureaus outside Addis Ababa. This means visitors need to carry
large amounts of cash in local currency, which is inconvenient and unsafe.
To spur tourism growth and development, Ethiopia must improve the hotel industry and the
infrastructure that supports it. It will take the cooperation of all stakeholders – government, hotel
professionals, hotel owners and hotel trade associations – to achieve a competitive and
sustainable sector.
The Simien Mountains are one of Ethiopia's most popular destinations. Sitting just north of
Gondar, it's easily accessible along the northern circuit of Ethiopia. Comprising 220 square
kilometres of peaks, plateaus, vistas and valleys, the park offers stunning viewpoints and some of
the best trekking routes in Africa.
There are two lodges in the Simien Mountains National Park. Limalimo Lodge is one of the
best lodges in the country and makes for a luxurious base to explore the park. Simien
Lodge is more basic, but slightly better located for treks. There are 3 main campsites, and 6
further campsites deeper in the park.
Ethiopia has vast potential for development of various economic sectors.Although agriculture is
the mainstay of the country’s economy the opportunity to invest in other sectors especially in
Loadge, Tourism and various recreation activities are there.Although Ethiopia is endowed with
many natural and manmade tourist attractions, these resources have not been sufficiently
exploited. The country’s geographical location and the remarkable physical features and
climate have endorsed it with rich and varied natural heritages. Despite considerable demand,
tourism sector remains at relatively low stage of development.The Hotel and recreation service
facilities in Ethiopia have been found at a lower level of development. The number of Hotel
service establishments in the country has remained insignificant to respond to the customer’s
demand. Only few Hotels have the capacity or quality to provide good accommodation and
catering facilities to fulfill tourists need. There are only few loadges in the capital, Addis Ababa,
and other big towns of the region states that organized on international standard to fulfill the
consumer’s needs.
The government of Ethiopia has devised a long term strategy that gives due regard to the
preservation, development and promotion of the country’s tourist attraction. This includes plan
for expansion of tourist facilities and the necessary infrastructure.Indeed in the wider sense the
country has a good potential for the development of high standard loadges, recreation and market
center and there is a growing realization that this sector holds a significant development
perspective, which should be fully exploited in the planned and controlled manner. In adopting a
planned and regulated approach the country is in a position to expand its loadge and tourism
sector in a way that emphasizes environmental conservation and enhances the quality of the
overall tourist experience. This will contribute substantially towards improving the standard of
living and the quality of life of the population.
The past trend shows that most of the high standard loadge and recreation centers are
concentrated in the capital, Addis Ababa and regional capitals. The number of loadges and
recreation service facilities in remote area of the country has remained insignificant to respond to
the customers demand. Only few loadges and recreation centers out of Addis Ababa and regional
capitals have the capacity to provide accommodation for mid or high-class guests.
Loadge is a building, symbol, company or business entity that provides services accommodation,
food and beverage providers and other service facilities where all the services are intended for
the people, whether they are staying overnight at the loadge or those who only use the facilities.
The International Ecotourism Society (TIES) defines eco-lodges as including three main
components: conservation of neighboring lands, benefits to local communities, and interpretation
to both local populations and guests. Ecolodges are an exciting and potentially extremely viable
strategy for achieving all the tenants of ecotourism, and more specifically community based eco-
tourism. The authors of the Eco-Lodge Footprint and Justification for Biodiversity Conservation
study mapped the locations of nature-based lodges in 60 countries (chosen based on their high
concentration of nature-based lodges) 84 percent are in biodiversity hotspot areas, as defined by
Conservation International (www.biodiversityhotspots.org). The high number of eco-lodges and
nature-based lodges located in or near protected areas, or areas of high biodiversity value,
demonstrates the need for lodges to maintain sound environmental standards and practices. As
the study, at www.ifc.org/ebfp this types of lodges should have ecological, socio cultural and
economic sustainability in all the three phases of eco-lodge development and operations: The
pre-development phase, which includes an overall assessment of the project proposal and the
obtaining of appropriate permission and development support from local communities and
regulatory agencies; The construction phase, which includes the actual development of the lodge
and surrounding area; and the operations phase, which includes the ongoing, daily operations of
the business and programs of running an eco-lodge, from tracking energy efficiency, to local
community benefits and interpretation.
Sustainability
The concept of sustainability continues to expand in scope. In 2000, the Earth Charter broadened
the definition of sustainability to include the idea of a global society “founded on respect for
nature, universal human rights, economic justice, and a culture of peace.” To achieve these lofty
goals, humans will have to re-examine their policies on: Environmental protection, Social
responsibility and Economic practice (Sustainability Degrees.com). Sustainability is understood
from the proper use of natural resources and conservative strategies to transfer the resources for
the coming generation. In this context, destinations who use alternative energy sources for
service delivery and offers activities that doesn’t need to consume the natural resources can be
judged as sustainable destinations. Whereas, those who are purely dependent on the natural
resources and doesn’t concern on the conservation of the resources while making their
major aim profit maximization cannot be taken as sustainability. Arising from the complexity of
the situation, the present study is accompanied by aiming to assess Eco-lodges and tourist
infrastructure development in and around Abijata Shalla lakes national park, Central rift valley of
Ethiopia;from the perspective of evaluating their sustainability.
promoter profile
Merchandizing different goods especially loadge and tourism is the professional
entrepreneurship of owner .the promoter has diverse qualities business, economic
social and cultural development activities going in Beyeda woreda. He has
determined to invest his enterpriser talents, financialcapital and his communication
skills combined together for the establishment of feasible project in the woreda of
Beyeda.
Project location
The proposed project of loadge will planned to be located in north
Gondar zone beyeda woreda. Beyeda woreda has the largest
mountain in Ethiopia ras dejen mountain.
Market Study
2Projected Demand
Tourism industry is one of the potential sectors of the country to generate foreign
currency. Its contribution towards export and GDP growth is increasing. For
example in 1996 tourism has contributed 19% and 1.2% to the country's export and
GDP growth, respectively.As indicated in table 1 bellow, the number of tourists
arriving in Ethiopia and receipts from international inbound tourism is increasing
from year to year.
Receipts (1991-1997)
1995-1997 The numbers of domestic and foreign tourists who visit the rasdashen
mauntain vary depending on the season of the year. During the rainy season, there
are the less tourists visiting. In the dry season the so does the number of tourists.
But the number of tourists who had visited the fall during the last three to four
years indicates that there is sufficient demand for the services of a small loadge
and restaurant. Like many other tourist sites, the market for this loadge and
restaurant could be seasonal, but it can be profitable by working during the
“tourist season”. The loadge and the restaurant do not have to be very sophisticated
and expensively built. All they need is to be extremely clean and comfortable with
reasonable prices and efficient services. The food must be simple but carefully and
cleanly prepared and cooked. These are what “ferenjis” want in 3rdworld
countries.Besidesserving tourists, the loadge and restaurant at beyeda woreda could
be a good recreational center .On the other hand, as GDP and per capita income of
the population increase local people will try to spend their leisure time with their
families in such a resort, just like "ferenjis” do. This respect it is of paramount
importance to establish neat, clean and medium modern and traditional loadge and
restaurant at the beyeda woreda that could accommodate foreign and local tourists
so as to enjoy the beauty of the rasdashen mountain.
Table 4.2internationalstandardloadges in north Gondar
Plant Capacity
Working days are assumed to be 365day/year for bed, food and beverage and
200day/ year. The attainable capacity and revenue of the proposed loadge for each
category of service is estimated as follows
Table 3 Capacity and Revenue of the loadge by category Of Service
in 365 Days
Annual
Beverage 10 200,000
100 Bottles
Bed night 20 beds 50 200,000
Total - 600,000
Production Program
•Bed room furniture,(includes beds, mattress, blankets, bed sheets, tables, chairs,
cap boards, etc)
Total
63,000
Total 176,080
For loadge and Restaurant services trained manpower is available in the market. .
Financial Analysis
13.1 Underlying Assumption
The financial analysis of Getaneh tzazu loadge is based on the data provided in the
preceding chapters and the following assumptions.
Building 10%
Machinery and equipment 10%
Office furniture 10%
Vehicles 10%
Pre-production (amortization 10%
Accounts Payable
Working capital
N/o Item Annum cost/birr
1 Raw material 1,440,000
2 Utility 10,000
3 Employ salary 220,960
4 Employ benefit 36,960
5 Travel expense 10,000
6 Telephone expense 6,000
7 Total 1,723,920
Fixed cost
4 Total 1,276,080
Financing
The total investment capital of the project is to be financed from the
promoter’s equity and bank loan. Out of the total capital birr 3,000,000
(30%) is contributed by the promoter, ABERA TIZAZU LOADGE while the
remaining balance of birr 7,000,000 (70%) is to be financed by local
banks. The bank loan will be repaid based on the following terms and
conditions:
Loan amount = birr 7,000,000
Installment period/ term = 10 years
Interest on loan (including service charge) = 12%
Projected profit/loss
statement
7,50 - - - - - - - - - -
Fixed
2,24
cost
0
Worki 2,497 2,497 2,62 2,753 2,891 3,035 3,187 3,347 3,514 3,690 3,874
g ,711
,760 ,760 2,64 ,780 ,467 ,958 ,752 ,137 ,491 ,212
capit
8
al
Loan 700, 700, 700,0 700, 700,0 700,0 700,0 700, 700,0 700,
repay 000
000 000 00 000 00 00 00 000 00
ment
Total 10,00 3,19 3,32 3,453 3,59 3735, 3,887 4,047 4,21 4,390 4,57
out 4,71
flow 0,000 7,76 2,64 ,780 1467 958 752 ,137 4,49 ,212 1
0 8 1
Net - 51,55 54,12 56,83 59,6 62,65 65,78 69,06 72,5 84,92 89,0
Inflow
2,464 7,576 9665
1,444 7050 1,603 1,675 8,250 1915 3,028
6
7 4
Balance sheet
Description Cost/birr
Production cost 2,497,760
Fixed cost 7,502,240
Liability 7,000,000
Equity 3,000,000
Total liability and equity 10,000,000
Break-even Analysis
=7,502,240
5,2252,464
=14.35%
= 10,000,000
32,442,811+750224
= 0.3
The payback period =0.3year is less than the maximum acceptable payback
period (10) therefore accept the project.