THE

CONTENT BIBLE
The art of creating viral content on Instagram

Marinela Bezer
 TABLE OF CONTENTS

Introduction ...............................................................................................1

Chapter 1: Finding Your Niche or Becoming a Niche...................3

Chapter 2: Developing Your Content Strategy .............................7

Chapter 3: Understanding The Algorithm .....................................16

Chapter 4: Finding Inspiration ...........................................................21

Chapter 5: Tools for Creating & Capturing Visually Appealing

Content ......................................................................................................26

Chapter 6: Growth Strategies on Instagram ................................42

Chapter 7: Overcoming Fears & Limiting Beliefs in Social

Media ..........................................................................................................46
INTRODUCTION
Welcome to the e-book that will totally change your social media game. But
first, let me introduce myself. I’m Marinela, from now on your social media
coach and your virtual friend. Besides that, I’m an entrepreneur, influencer,
and content creator. My journey started long before I became a social media
personality. In my teens, I hosted a TV show for kids and spent a decade as a
professional ballroom dancer. These experiences not only shaped my
discipline and creativity but also fueled my passion for inspiring others and
seeking beauty in everything around me.

My influencer journey began when I moved to London in 2016 to study for my

university degree. The vibrant energy of the city inspired me to share my
student life and street style on Instagram. As my followers grew, so did
collaboration opportunities and I realized that Instagram could be a lucrative
platform, allowing me to earn thousands of pounds per post while doing what
I'm most passionate about.

Even before moving to the UK, I had already built a following of 20,000-30,000
followers by sharing my passion for fashion, travel, and photography as a
hobby. I've learned the real power of Instagram in 2015 when my mom and I
launched our clothing brand, Malliny. My Instagram page played a crucial role
in our business’s success. With what seemed like a substantial following at the
time, we didn’t need to invest anything in advertising. Our customers came
directly from my Instagram. This experience made me realize the immense
power of Instagram and the importance of building a personal brand.

In this e-book, I share the most valuable knowledge

I have on how to grow on social media today. You’ll
find secrets and tips that have helped me gain
800,000 followers on Instagram and 5 million on
TikTok. From creating my own viral trends to
gaining 100,000 followers from a single reel, this
ebook covers it all. By the end, you’ll have the
necessary tools and insights to grow your following
and create viral, aesthetic and inspiring content.

Let’s get started and transform your social media

presence into something extraordinary!

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 CHAPTER 1.
Finding Your Niche or Becoming a Niche
As a content creator with years of experience and millions of followers on
multiple platforms, I believe that the first and most crucial step to creating viral
and aesthetic content on Instagram is determining your niche. Your niche is
the specific area or subject matter you focus on, and it's what sets you apart
from others. In this chapter, I will give you step-by-step instructions on how to
find your niche:

STEP 1: IDENTIFYING YOUR INTERESTS

To help you pinpoint your niche, start with a list of your top 5 interests. Then,
refine each interest to find a specific direction that you enjoy and that
represents you the most. For reference, I will go first.

Here are my interests:

Fashion

Elegant, feminine, chic, girly style

Styling tips, outfit inspiration, fashion hauls
Collaborating with brands that align with my style

Beauty

Healthy skin, glowing natural beauty, healthy hair

Sharing skincare routines, makeup and hair tutorials
Beauty product reviews

Luxury Travel:

Exotic destinations, luxury hotels, family trips

Documenting travel experiences and creating aesthetic visuals
Providing travel tips and itineraries for the audience

Gym/Healthy Lifestyle:

Healthy diet recipies

Sharing workout routines and wellness tips
Inspirational content for a balanced lifestyle

Relationship/Couple Content:

Inspiring & motivational couple content

Tips on maintaining a healthy relationship
Relatable personal stories

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 Worksheet
Now it’s your turn. Take this work sheet and repeat the same
exercise right now!

1.

2.

3.

4.

Think about the following questions to help you narrow down your niche:
1. What specific aspect of this interest do I enjoy the most?
2. How can I uniquely present this interest to my audience?
3. What kind of content can I create around this interest?
4. How can I engage with my audience around this interest?

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STEP 2: IDENTIFY THE MARKET GAP
You can either choose an existing niche or create a new one by identifying a
market gap. Look at what content is currently available and see where there's a
lack or an opportunity for something unique. For instance, if no one is
addressing sustainable luxury travel, that could be your niche.

STEP 3: ALIGN PERSONAL PASSION AND EXPERTISE:

Your niche should reflect both your passions and your expertise. This alignment
ensures that you are genuinely interested and knowledgeable about the
content you create, which translates to authenticity and credibility.

STEP 4: BE AUTHENTIC, BUT CONSIDER YOUR AUDIENCE:

While it's essential to stay true to yourself, make sure there's an audience for
what you're creating. It's a balance between personal expression and market
demand. For example, the internet phenomenon Nara Smith created her own
niche by crafting calming cooking videos with a soft voiceover. She has her own
signature style of "Let's make [something] from scratch," always cooking in
beautiful, elegant outfits. Every second of her video is like a Pinterest picture,
making her content both unique and highly engaging.

STEP 5: EXPERIMENT AND TEST DIFFERENT CONTENT:

Finding your niche often requires experimentation. Test different types of
content to see what resonates with you and your audience. It might take
months to find your style, so be patient and persistent. Create content that you
enjoy because your passion will shine through and attract like-minded
followers.

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 CHAPTER 2.
Developing Your Content Strategy
1. BEING AUTHENTIC AND UNIQUE:

The best strategy is to be authentic and unique. It's easy to fall into the trap of
imitating popular creators, but true success comes from finding your own
style. Inspiration is always welcome, and giving credit to the accounts you draw
inspiration from or the originators of a trend you’re participating in is highly
appreciated and respected.

Strive to find your own style and avoid copying someone else. This will make
you memorable and easily recognizable when you pop up on the feed. Here
are some influencers who’ve nailed it for example:

a. @JessicaDeOliveira is
famous for her couple posts
and her dancing-on-the-street
Reels that are so freeing,
genuine and empowering.

b. @Anastasile captivates her

audience with unique makeup
transition videos and CGI
backgrounds that transport
viewers to different realities,
she has become a trendsetter
in her beauty niche.

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c. @Aureliestory explores
Middle Eastern countries and
cultures, creating beautifully
colorful and dreamy videos that
have become her signature.

d. @Hannaschonberg has a
signature feed style that has
become a trend among other
content creators, which is
minimalistic, clean, and
aesthetic. You know it’s her post
when it pops on the feed
without even looking at the
handle.

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e. @sheeeeoo is another great example of an effective Instagram growth
strategy. In just two years, she has gained over 700k followers and secured
huge deals with some of the biggest fashion brands in the world. How did she
do it? By focusing solely on one niche and developing her own content style.

Let's break down her strategy and see what we can learn from her success:

STEP 1: CHOOSING A SPECIFIC NICHE

@sheeeeoo picked a very specific niche in fashion:
evening dresses and gowns. By narrowing her
focus, she was able to become an expert in this
area, making her content highly relevant to her
target audience.

STEP 2: TARGETING THE RIGHT AUDIENCE

She specifically targets young women with an
elegant, chic style. Knowing your audience is crucial
for tailoring your content to meet their interests
and needs.

STEP 3: OFFERING VALUE

@sheeeeoo provides value by showcasing dresses
for different occasions, helping her audience find
the perfect outfit ideas. Her page has become the
go-to profile for elegant outfit inspirations, making
her followers feel like they always have a personal
stylist on hand.

STEP 4: TESTING AND REFINING CONTENT

She started by experimenting with different content formats until she found
the one that resonated most with her audience. This trial approach is essential
for discovering what works best.

STEP 5: CREATING MEMORABLE CONTENT

@sheeeeoo's content style is both memorable and recognizable. Her signature
videos feature her walking out the door as if she’s on a runway, presenting the
dress from both the front and the back, thanks to a big mirror in the
background. This unique format has helped her stand out and become
instantly recognizable.

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What I want you to take away from this chapter is that authenticity is key. The
profiles I’ve shared are examples of good strategy, not templates to copy. I want
you to find your own style and bring something new to the world. It’s perfectly
fine to start by drawing inspiration from other creators and participating in
trends, but always add your own twist and personality.

Here is a practical example of a highly popular trend from 2023: a girl starts by
pretending to do an outfit check, often posing and showing off her outfit to the
camera. Then, her partner comes into the frame and playfully grabs her, often
in a sweet and funny manner, or as if he steals her away.
The original video: watch here

I wanted to take this trend and not just repeat it, as there are already hundreds
of these types of videos. My goal was to give it my own twist, by creating a little
story behind it.

Since Christmas was just around the

corner and it coincided with the
launch of the Holiday collection of my
brand, Malliny, I decided to film this
video to promote one of the new red
dresses with a huge bow. My idea was:
me dressed as a “present” and my
husband dressed like Santa Claus,
coming to steal me with the caption,
“Stop asking Santa for a miracle every
Christmas! I cannot be everywhere all
at once!” Here’s the final result of my
version of the trend: watch here

This is an example of how you can

take a trend and make it uniquely
yours. True success lies in adding your
own twist and personality to your
content, making it stand out in a sea
of similar videos.

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2. SHOW YOUR PERSONALITY AND SHARE YOUR JOURNEY

People love following creators who share their personalities and personal lives.
It's like watching a TV series – followers get addicted and can't wait to see
what's next. Here are some tips:
Be Authentic: Share as much of your personal life as you're comfortable with.
Authenticity builds trust and connection with your audience.

Be Relatable: People want to follow like-minded people and influencers that

share the same morals and values.

Inspire and Motivate: Share your journey, from where you started to where
you are now. Your progress can inspire others and show them that they can
achieve their goals too.

Be a good example: Let’s make social media a safe space, where people can
both relax and learn. Followers always have high expectations and put their
favourite influencers on a pedestal, so while it is great to be yourself on social
media, make sure you have a positive influence.

Engage with Your Audience: Respond to comments, ask for feedback, and
make your followers feel like they're part of your journey.

3. IDENTIFYING YOUR TARGET AUDIENCE:

Just like in any business, you need to know who your target audience is.
Understand their interests, needs, and what type of content they engage with
the most. Start by creating a detailed profile of your ideal follower, considering
factors like age, gender, location, interests, and online behavior. Use tools like
Instagram Insights to analyze your current followers and see who is engaging
with your content. Tailor your content to meet their expectations and keep
them coming back for more.

Analyze what your competitors are doing. Follow accounts in your niche and
see what works for them and what doesn't. Take note of their most popular
posts, the types of content they share, and how they engage with their
followers. Identify gaps in their content that you can fill or areas where you can
do better. Think about how you can elevate the content in your niche and
bring something new to the table.

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Answer these questions:
What is missing?
What can be improved?
What value can I bring?
What new, creative, unique content can I come up with?

Be specific about your topic. Avoid mixing too many topics and focus on one.
Specializing in a particular area will help you build a loyal following.

4. CREATING A CONTENT CALENDAR:

Consistency is key to maintaining and growing your following. Create a content

calendar to plan how often you’ll post and what types of content you’ll share.

How many times a week to post? In 2024, Instagram's algorithm favours

accounts that post consistently. Aim to post at least three to five times per week
on your feed.

Best times to post? Based on current trends,

the best times to post are generally until 6pm.
However, this can vary depending on your
specific audience. Use Instagram Insights to see
when your followers are most active and adjust
your posting times accordingly.

From my personal experience and that of my

influencer friends, the worst days to post on
Instagram are Saturday and Sunday. Surprisingly,
fewer users tend to log in and engage with your
content on weekends. If your goal is to make your
Reel go viral, wait until Monday to post!

How many in-feed posts, reels, and stories a

day? Aim to post one in-feed posts or reel per day.
Based on current Instagram insights, posting six
stories a day is ideal. Stories should be spaced out
throughout the day to keep your audience
engaged.

Bonus Tips for Stories:

Start your story with a shot of your face, this has been proven to boost views on
your stories.
Wait for your IG stories to expire before posting new ones. I’ve recently noticed
an increase in views if I let the IG stories from the day before to expire.

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5. UTILIZING INSTAGRAM INSIGHTS AND ANALYTICS TOOLS:

Use Instagram Insights and other analytics tools to track your performance.
These tools will help you understand what content works best, when your
audience is most active, and how your engagement rates are trending.
Regularly review your analytics to identify patterns and adjust your strategy
accordingly.
Engagement Rate: Monitor your likes, comments, shares, and saves to
measure how well your content is performing.
Audience Growth: Track your follower count to see if your audience is growing.
Content Performance: Analyze which posts, stories, and reels are getting the
most engagement to understand what type of content resonates with your
audience.
Active Hours: Use the insights to determine the best times to post based on
when your followers are most active.

6. STAY CONSISTENT AND GAIN THOUSANDS OF

FOLLOWERS

What you are about to read is probably the most important thing I want you to
take away from this e-book. Reels are currently the best, fastest, and most
organic way to grow on Instagram!

The best tip I can give you to gain thousands of followers is to post the same
type of content that went viral once as many times as possible. Create different
variations of the same video or trend and keep sharing it again and again. As
my father always says: “Strike while the iron is hot.”

Let me give you an example with my "car pet trend." I

started this trend on TikTok in 2021. I filmed the video in
the Dubai desert, went back to the hotel, edited it, posted
it, and it went viral overnight.

The next morning, I rented a different car, went back to the

desert, and filmed the trend again in another outfit. I knew
that if the first video went viral, the second one would too, if
I posted it shortly after. I was right!

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I kept filming this trend over and over again with different cars, outfits, and
experimenting with different music. Huge influencers started to hop on my
trend, further amplifying its reach and engagement. I even got collaborations
with brands requesting that I do the same trend for their campaigns. When
Reels became a thing on Instagram, I applied the same strategy, and it worked
just as well on this platform as it did on TikTok. Here are the insights of my
recent reel for the same trend. It got 16 million views, 1.2 million likes and I
gained 89.700 new followers just from this reel.

For every video that went viral, whether it was a car video, a couple video, or an
outfit transition, I created different variations and posted them while the
audience was still “hot”.

Yes, there were people who commented,

“Post something new,” or “I’m tired of this
trend,” but little do they know that
repeating the videos that go viral helps
me reach a new audience every time and
keeps the viewers who followed
specifically for that type of content
engaged.

*And while we’re here, don’t mind the

hateful comments; they only drive more
engagement to your post!

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 CHAPTER 3.
Understanding The Algorithm
In this next chapter, I will teach you how to understand the Instagram
algorithm and what it takes for a video to become viral, so we know exactly
what to aim for when we start creating our content. Interestingly, we all have
free access to this information, but only a few people know that Meta provides
detailed explanation on how exactly the Instagram algorithm works and how
their AI system determines which posts reach the explore page and which
don’t. Here’s the article:

https://about.instagram.com/blog/announcements/shedding-more-light-on-
how-instagram-works

Take a moment to check it out, but I’ll highlight the key points you need to
know.

HOW INSTAGRAM'S ALGORITHM WORKS ACCORDING TO

META:

Instagram uses a series of algorithms to decide which posts are shown to

users. Here’s a breakdown of how it works across different sections:

Feed and Stories:

User Activity - The algorithm looks at your past interactions to predict
what you'll find interesting.
Post Metrics - Factors like the number of likes and how quickly they
accumulate affect visibility.
Interaction History - Your relationship with the person who posted also
matters. Closer connections are usually prioritized.

Explore Page:

Engagement - High engagement rates boost your chances of appearing

on the Explore page.
Content Relevance - The algorithm uses machine learning to identify
posts similar to those you've interacted with.

Reels:

Watch Time - Videos that keep viewers watching till the end are more
likely to be promoted.
Engagement - Likes, comments, shares, and saves are crucial.
Content Quality - High-quality videos with good lighting and clear audio
are favoured.
Relevance - Trending and relevant content to your followers’ interests is
prioritized.
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Meta uses AI to analyze videos and determine which ones should be promoted
to the Explore page. The AI evaluates several factors, such as the amount lot of
likes, comments, shares, and saves, how much time viewers spend on your
post, the quality and the relevance of it.

From what we've read on Meta’s website, it's clear that we need to create
content that is truly engaging. While likes and comments are important,
they’re not enough. We need people to save and share our posts. Instagram
pushes posts to go viral when there’s high interaction in the first few minutes
of posting.

The audience needs to share the post not only with their friends but also to
their stories. Story views add up to your reel views, so the more shares you get,
the more views you'll see on your reel. That’s why the first step after posting
your reel or picture is to immediately share it on your story with a call to action.

Our mission is to create a reel that drives organic engagement and makes
users want to share your post. Let’s determine what ingredients make a video
that drives engagement:

1. Relatable Content: These are videos that

people can connect with on a personal level, like
funny videos, POVs, story times, or relatable life
situations (relationships, friendships, work, family).
For example, here's my reel that went viral
because couples like me and my husband could
relate to this scenario:

2.Offering Real Value: Share expertise or

valuable insights that people will want to save
and come back to later. Examples:
"Top Hidden Gems in [Your City]," "5 Tools to
Boost Your Productivity," or "What I Eat in a Day
as a Vegan." These posts provide practical
information that’s worth saving and rewatching.

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3. Triggering Content: These are videos that spark
controversy or strong reactions. While this can
attract some hate, it also drives significant
engagement. An example that just came to my
mind would be a video with the headline “How
much money I spent on my trip to [city name]”.
Another example is my video from the Tube which
got 45 million views. The audience was divided:
some admired the video and found it cute, while
others were triggered by my husband and I
hugging and kissing in public transport. Check it
out here:

Finally, all these ingredients need to be tied

together with good aesthetics and high-quality
filming, but we will dive into that in the following
chapters.

DO’S DON’TS

Interact with your followers:

Don’t edit the post in the first
Always reply to comments
24 hours: Even if you made a
within the first minutes after
mistake in the caption, resist
posting. This immediate
the urge to edit your post.
engagement boosts your post
Editing within the first 24
in the algorithm and shows
hours can lower the reach of
your followers that you value
your reel.
their interaction.

Don’t change the cover photo

Embrace hate comments:
prematurely: Avoid changing
Don’t be afraid of negative
the cover photo while your
comments. They drive high
video is still going viral. Wait
engagement and can even
until it has stopped gaining
help your post go viral. Engage
views before making any
with them tactfully to keep the
changes.
conversation going.

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 DO’S DON’TS

Don’t mismatch the cover

photo: Ensure that the cover
Share your reel on your stories photo accurately represents
right after posting. Every view what’s in the video. For
from your stories counts example, if your reel is about
towards your reel views, showing your outfit, don't use
whether you share it or an unrelated image. Reels with
someone else does. Keep mismatched covers tend to
sharing it daily for a few days perform poorly because
to boost views. The most viewers are disappointed when
effective way to increase reel they click on it. Think of it like a
views is by getting others to YouTube thumbnail—a well-
share it on their stories and chosen image can significantly
this is how a video usually increase views. Even if you
becomes viral. Don't hesitate to want to change the cover
ask friends and followers to photo do it after two weeks.
share especially if you’re just Give your reel at least two
starting out. weeks before changing the
cover photo. This gives the
video time to still go viral.

Use trending sounds and

hashtags: Utilize trending
sounds and relevant hashtags
Do not delete posts that didn’t
to increase the discoverability
perform well from the
of your reel. This can give your
beginning, chances are high
content a significant boost in
they will go viral in a few
reaching new audiences. (We
weeks.
will discuss more about
trending sounds in the
following chapters.

Engage with influencers:

Comment on posts from
influencers in your niche. This
not only increases your
visibility but also helps you
build a network and get more
comments back.

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CHAPTER 4.
Finding inspiration
In the previous chapters, we discussed what content is more likely to go viral
and how crucial authenticity is. To come up with unique and authentic ideas,
we need inspiration and creativity, right? So where do we find it? We don’t
need to delve into motivation here, as you’ve already shown your motivation by
starting this journey and buying this book. The only thing I want to emphasize
is that motivation is an illusion. What you truly need is discipline. Motivation
can come and go, but success comes from staying disciplined and consistent,
even when you don’t feel like it.

We can get inspiration from everything around us. The key is to free your mind
and think outside the box. Creativity is like a muscle that needs to be trained,
just like any other muscle in your body. If you think you’re not a creative or
inspired person, trust me, it’s something that can be developed! The start
might be hard, just like your first gym workout, but it gets easier with
persistence. Your muscles might be sore at first, but they become stronger if
you stay persistent.

Once you start creating or recreating some trends, the inspiration and ideas
start flowing, like accessing a magical information channel that keeps pouring
in your brain. If you stop, the channel gets blocked, and it’s difficult to start
again. Think of it like the snowball effect. This is how creativity works: through a
cumulative effect, with each new idea building on the previous ones, growing
and evolving into a continuous flow of inspiration.

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I’m going to give you some practical tips for
training your creativity:

Consume diverse content outside social media. Don’t limit

yourself to Instagram content only. Explore different
genres, cultures and formats. Watch movies, read books,
listen to music and travel. The more diverse your input,
the more creative your output will be.

Practice regularly. Set aside time each day to brainstorm

and create. It doesn’t matter if the ideas aren’t perfect,
what matters the most is building the habit of creativity.

Keep an inspiration journal. Whenever you come across

something that inspires you, put it down in a notebook or
like I do, in notes, on my phone . It could be a quote, a
picture, a song, or even a conversation you overheard.
Revisit your journal when you need a spark of creativity.

Collaborate with other creators. Working with others can

provide new perspectives and ideas that you might not
have thought of on your own. Collaboration often leads to
innovative and exciting content.

Challenge yourself. Push your boundaries by trying new

things and stepping out of your comfort zone. Set creative
challenges for yourself, like creating a video in a format
you’ve never tried before or using a new editing
technique.

Take breaks. Sometimes, stepping away from your work

can lead to a burst of creativity when you return. Don’t be
afraid to take breaks and give your mind a chance to rest
and reset.

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WHERE TO FIND INSPIRATION?

Here are some sources that I personally use:

1. Pinterest: This is the easiest and quickest way to find inspiration. Create a
mood board with ideas for your future content. The ideas you take from
Pinterest don’t have to be static content; they can also be for reels. Just take
some images or a vibe that you really enjoy and incorporate it into a video.

2. Movies: Films can be a fantastic source of inspiration. For example, getting

inspired by Dune and Batman allowed me to create visually appealing and
themed reels that captivated with my audience and a new one.

Example 1: Example 2:

3. Nature: The natural world offers endless inspiration. During a walk in the
forest, I was fascinated and inspired by a flower meadow. I immediately
imagined myself reading a book on a duvet, creating a dreamy scene
reminiscent of a fairytale, so I planned the photoshoot. This is how it turned out:

4. Creators: Look at what other creators are doing for inspiration and consider
how you can innovate and add your unique perspective. It's about drawing
insights from trends and techniques while playing with your own creativity.

5. Other social media platforms: TikTok is always ahead with the trends so
you might want to check out what is new there. Follow top creators in your
niche and staying updated so you can capitalize on emerging trends before
they saturate Instagram.

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CREATE MOOD BOARDS

Creating mood boards can help you organize and visualize your ideas. You can
either create an album directly on Instagram or a mood board on Pinterest.
Gather images, themes, and vibes that you enjoy and can use as inspiration for
your future content.

By understanding and applying these principles, you can always tap into your
reserves of inspiration. Stay disciplined, be persistent, and keep pushing
yourself to think creatively. The more you practice, the more natural it will
become. In the next chapter, we’ll dive into the technical aspects of creating
high-quality content that stands out. For now, focus on building your creative
muscles and finding inspiration in everything around you.

A mood board I created

before my trip to Capri

A mood board I created

before my trip to a tropical A mood board I created
destination before my trip to Como

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 CHAPTER 5.
Tools for Creating & Capturing Visually
Appealing Content
Creating high-quality content is an art that combines the right tools,
techniques, and a bit of creativity which we already explored previously. Let’s
dive into the essential tips that will help you elevate your content game,
ensuring every photo and video you capture is visually stunning and engaging.

1. HIGH-QUALITY CAMERA:

First things first, CLEAN YOUR CAMERA LENS! This might sound basic, but so
many people overlook this step. A dirty lens can make your images blurry and
lower the quality significantly. Make it a habit to clean your lens with a cloth
before every shoot.

iPhone 14/15 Pro Max: This is the camera that I use for 90% of my content. The
iPhone camera is ideal for capturing both photos and videos. From my
experience, iPhone-shot videos often outperform those taken with professional
cameras and gain considerably more reach because they offer a natural and
realistic vibe.

Canon G5X Mark II or Canon G7X Canon EOS R50: My sister has this one
Mark III: Great for flash photos at and it creates very similar images to my
night, giving that trendy cameras I previously mentioned. It’s
vintage/2000s feel. An excellent perfect for those looking to explore a
option for high-quality photos with a little more advanced photography
professional touch, but in a small size features, thanks to it’s bigger lense.
which fits in your purse. I also use However it’s a little bit more
them for filming my vlogs. voluminous and you would need a
separate bag for it.

Shot with Canon G5X Mark II Shot with Canon EOS R50:
or Canon G7X Mark III:

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2. IPHONE CAMERA SETTINGS:

Many people think they can’t achieve high-quality visuals with an iPhone, but
that’s not true! They just got their settings wrong and are most definitely not
cleaning their lens.

Here are my settings for capturing the best possible content with your iPhone:

1. Film in 4K at 60fps. This ensures the highest video quality.

2. Turn off the HDR setting: It can sometimes make the light appear too harsh
and the image kind of dirty.

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3. Use portrait mode: Provides a more cinematic effect. Or you can just use the
2x, 3x or 5x zoom mode. Videos filmed in 0.5x are lower quality.

4. When saving your edits from an editing app, choose the highest resolution.
I always save my videos in 4K and 60fps when I export from video editing
apps like VideoLeap or Cap Cut.

29
 5. Avoid using filters on videos: Filters can decrease the quality.

6. Change your Instagram

settings to upload your videos
in their best quality. Go to your
settings. Scroll down. Click on
“Media quality“, then turn on
“Upload at highest quality“.

7. I’ll share another little secret that will completely change the way your
pictures turn out. I've already taught this trick everyone who takes pictures of
me. You know how the new iPhone’s camera auto-enhances photos after you
take them? They look normal while you're taking them, but when you check
your camera roll, they appear different and highly exposed. Unfortunately,
this feature can't be turned off. However, I know a hack to avoid this auto-
editing. Here’s how I do it: Whenever I take a picture with my iPhone, I don’t
just click the button; I always swipe it to the left for 0.5 seconds. This activates
"burst mode". When shooting in burst mode, the camera does not apply the
auto-enhancer, leaving your pictures raw, clean, and aesthetic.

Swipe left and hold it until you see

01 or 02, to activate Burst Mode

Before After

30
3. MASTERING COMPOSITION AND FRAMING

Creating visually appealing content isn't just about having the right camera
settings, it's also about mastering the art of composition and framing. I will
guide you through the essentials of lighting, camera placement, and outfit
planning to ensure every shot you take is perfectly composed.

a. Lighting:

Lighting can make or break your content. The right lighting highlights your
subject, enhances colors, and creates the desired mood for your photos and
videos.

Best times to film outside:

The best times to film outside are early in the morning or during the golden
hour (just before sunset). These times provide soft, flattering light that
enhances your picture and make the colours prettier. Golden hour is especially
good for selfies, portraits or images that show your face as the soft light
soothes the skin. Cloudy weather can also be good for shooting outside as the
clouds diffuse the light, eliminating harsh shadows and providing a soft, even
light.

Practical tips for indoor shooting:

When shooting indoors, always face the window to use natural light.
Natural light is softer and more flattering than artificial lighting.
If you need to use artificial lighting, opt for soft, diffused light sources like
ring lights or softboxes to avoid harsh shadows and highlights.

b. Camera placement

Proper camera placement is crucial for symmetrical and aesthetically pleasing

images. Here’s a step-by-step guide for symmetrical pictures:

Stabilize your camera using a tripod to ensure steady shots.

Enable the grid lines in your camera settings to help align your shots.
Position your subject in the center of the frame using the grid lines for
guidance.
Ensure the camera is at eye level for flattering angles.
Take a few test shots to check the framing and make adjustments as
needed.

31
c. Outfit planning

I always plan my outfits ahead, as they are an integral part of image

composition and can significantly enhance your content's visual appeal.

Tips for color coordination:

Analyze and study the aesthetic, style, and color palette of the location to
choose outfits that complement the surroundings. Plan your outfits according
to the location to ensure a cohesive and visually appealing image.

Personal experience:
Here’s an example of a video that went viral, gained 8 million views, and got me
37,000 new followers just because it was aesthetically pleasing.

I filmed it in Paris while I was studying for

a Fashion Design course. I received this
gorgeous bouquet as a present and
quickly took the opportunity to use it as
content props. My goal was to create an
aesthetic video at home, but instead of
wearing casual home clothes, I decided to
put on a pink Malliny dress that perfectly
matched the color of the roses. I did my
makeup and hair and put on some heels
for a “WOW” effect. This made the video
more elegant and added an unexpected
twist, which some people found slightly
triggering because I was so dressed up at
home. However, most of the comments
were about how much they loved the
color coordination between the dress and
flowers.

32
I create most of my content while traveling. When I'm home, I focus on my
business, so to make the most of my trips and get the best content, I plan
ahead as much as possible. I plan my outfits per day and per specific locations
I’m going to visit. Here’s how I do it:

For example if I’m going to South of France or Paris I will choose outfits that are
elegant and old-money/quite luxury style to match the sophisticated vibe.

For Saudi Arabia I would match the golden sandy color palette with clothes
that complement the local style. For example, I custom-made a long robe with
flared sleeves and a hood to match their traditional clothing specially for this
trip. A video wearing that robe got 41 million views on TikTok and 11 million on
Instagram.

If I know I’m going to a specific place, let’s say a beach club, like Cloud 22 Dubai
I would check their social media or location tags to understand the vibe. For
instance, I noticed their décor has white and blue umbrellas, so I chose a
swimsuit in white and blue stripes to match the place perfectly. This attention
to detail makes the content more aesthetic, pleasant, and satisfying for the
viewer.

You don’t have to go over the top and camouflage into that location, but your
outfit has to be well-coordinated to elevate the overall visual appeal of your
content. Keep these tips in mind, and you'll be well on your way to mastering
creating high quality content.

33
4. ESSENTIAL EQUIPMENT

Good and easy-to-use equipment is crucial for capturing the perfect shot. The
right gear ensures good lighting, stability for your shots, and smooth, seamless
transitions. In this chapter, I’m going to share the equipment I use for all of my
photos and videos. I’ll include images and links so you know exactly what to
look for. Over the years, I’ve tested all sorts of equipment, and I’ve found what
works best for my content creation. Let’s dive into the essential tools that will
take your photography and videography game to the next level.

a. Lighting equipment:

Ring lights are a must-have for consistent lighting. I rely on mine when
filming indoors, especially when natural light isn't sufficient. It's perfect for
close-up shots, like makeup tutorials or speaking directly to the camera.

Here’s the link to the ring light I use:

https://rstyle.me/+hTrcw4RQLTBx9M4dctAVjA
I prefer this ring light because it’s versatile, you can
use it with both cameras and iPhones. The light
intensity is adjustable, and you can switch between
warm and cold lighting. Generally, the Neewer brand
has been reliable for all the lighting gear I've tried so
far. My advice is to invest in high-quality equipment
rather than opting for cheaper options that may not
last as long.

Clip-on LED lights are perfect for on-the-go shoots.

You can simply clip it onto your phone, leaving your
hands free. I always take mine with me on a night
out or when I need to take some indoor pictures. It's
also handy for filming stories. But I especially think
it’s great for traveling, so you don’t have to pack a
bulky ring light.
https://rstyle.me/+YcNop61uZuowJAyr8AWqDw

34
 Professional lights are ideal for indoor shoots,
offering better, more powerful lighting than a
ring light. I love using them because they
provide perfectly smooth light on the face and I
can adjust them to any color I want. Plus, they
come with an intelligent app control system. I
usually use a set of two lights: one for natural
light and the other to add color to the
background, making my videos more dramatic.
https://rstyle.me/+sUSxuoIpQ3cT5G3dKBQsng

For instance, in one of my recent Reels, I used

these lights to mimic a sunrise or morning light,
even though it was evening and gloomy outside.
This gave the video a vibrant, warm look. You can
see the result on the right. The subtle warm light
from the left side is actually artificial light set to
an orange mode. These lights are from Neewer
as well, and although they are on the pricey side,
I highly recommend them if you're serious about
creating high-quality professional content.

b. Tripods:

Travel Size Tripod: This is my go-to tripod

because it’s compact, fits in my bag, and has a
remote control for taking pictures by yourself.
It’s the most convenient option for traveling.
https://rstyle.me/+ho0bQ91ODjLjql7ECODWnA

Lightweight Tripod: This one is a bit bigger

than the travel size but still portable. I use it at
home or when I shoot outdoors. It’s more
professional and offers better stability, which is
great. https://rstyle.me/+eeaa7TbmVAt_Bh-
mw_6-zQ

35
 Phone Silicone Suction Accessory: If you
don’t want to carry a tripod or if you are on a
budget, this phone suction pad is a great
option. You can stick it on any surface, like a
window or mirror, which is perfect for tight
spaces like the bathroom. This will obviously
allow you to only use the front camera.
https://rstyle.me/+PwKZK0H2p7k-
B9tLbnYpxA

A little bonus: I recently discovered a

fantastic new device: a Selfie Phone Monitor
Screen. As we know, the back camera is of
higher quality than the front camera. This
monitor lets you see yourself even when
you’re filming with the back camera, making
it perfect for makeup tutorials or any content
where you need to see yourself while using
the back camera. https://rstyle.me/+zl-
qbtrVAPs4NgKdYdK2AQ

5. EDITING APPS

Instagram trends are changing every year, however the strong shift towards
minimalist and clean edits is becoming a lasting preference. Heavy Lightroom
presets are no longer in trend, instead people prefer subtle filters, natural
realistic content which makes them feel closer to the creator. Genuine and
unforced content is more relatable, which is key to gaining loyal followers.
If you implement all the tips I gave you in the previous chapter such as
mastering composition, and lighting, there will be no need for extra editing.
The goal is to start with an already good-quality raw image or video.

I’m going to share my most frequently used apps for both photos and videos,
along with some instructions.

36
a. Photo editing apps:

FaceTune FaceApp

I use it for minor touch-ups, Can be used for subtle makeup

especially selfies when I need to do effects. I suggest using the filters at
skin correction. the lowest intensity and only when
necessary to avoid a fake looking
result.

TouchRetouch Lightroom

Perfect for removing people or Perfect for detailed more professional

objects from the background. You color correction
can also do that using FaceTune
patching tool.

Tezza

My favorite app for aesthetic filters and effects. Recently, I've been using filters
like Cocoa, Lover, Vinyl, Truffle, and Silk, adjusting their intensity between 20
and 60. To enhance my tan, I go to HSL, select the orange color, and adjust the
luminance to between -3 and -10, depending on the picture.

37
b. Video editing apps

Videoleap CapCut

The app I use most often for editing my CapCut has pretty much the same
Reels and TikToks is Videoleap. This app features, with additional video
is easy to use and excellent for adding effects. I prefer using it for video
music and creating smooth transitions. color correction, specifically the HSL
feature.

Here is a quick tutorial on how I edit clips in Videoleap and add music to my
videos it:

1. Start by selecting the video from my camera roll and import it into Videoleap.
2. Go to Instagram/Tiktok, find a sound, start a screen recording while playing
the sound, and save it. Alternatively, just download a video that contains your
chosen sound.

3. Import the screen 4. Move the 5. Tap on 6. Select “beats”

recording to recording of the “extract” feature mode for the
VideoLeap. sound above the to separate the sound.
video. sound from the
image.

38
 7. Adjust the video precisely 8. Save your project in 4k
according to the rythm of your 60spf to keep the same
sound using the “beats” mode. high quality of your
For example you can change original video.
clips with each beat to create
more dynamic visuals.

6. VIDEO EDITING TIPS:

a. How to choose the best audio for your Reels.

Audio plays an essential role in getting your content viral. That’s why I have
some important factors for you to consider when choosing a sound:

Most importantly, the sound should match the aesthetic and vibe of your
video. Even if your video isn't following a specific trend or is not a lip-sync, it's
important to select the sound before filming or have a few options in
“saved”. This approach will help you envision how the video is going to turn
out and ensures that it aligns perfectly with the chosen sound, especially for
transitions. It was proven over time that a Reel is more engaging when its
actions/clips sync perfectly with the sound's beats, just like I taught you
above, using Videoleap.

Use trending audios. Determining what's trending is easy and Instagram

has already done that for you. Trending sounds are marked with an arrow
on the left next to the title.

39
However, there are regions where the tending arrow is not available so in
this case you have to go to the chosen sound and check it’s current
performance. Go to the sound page and see if there are at least 3 videos
with over 1 million views. If so, there's a higher chance your video will
become viral too. Additionally, visit those viral videos and note when they
were posted and the date of the last comment. If comments are within the
last 1-2 weeks, the sound is likely still trending. Older comments may
indicate the trending sound might be already losing popularity.

Test out the same clips with different sounds, don’t be afraid to post it twice
after a certain period of time. If the video went viral once, there’s a good
chance it will go viral again under a different sound and reach a new
audience. Here is an example of my most viral Reel which got 45 million
views. In September 2023 I posted this video of me and my husband in the
London Underground. It went viral and received 4.6 million views. A few
weeks later, I found the trending sound “Next station is Bond Street” which I
thought it would have perfectly matched that video. So I decided to slightly
change the editing, add the new sound and post it again. The second video
blew up overnight reaching 45 million views. This is proof that you can get
more reach just by reusing your old content and applying new sounds.

First video Second video

40
b. Text overlay

If you need to add text on your videos I recommend doing that directly on the
app, whether it’s Instagram or TikTok. The platforms can read the text and its
keywords which helps increase visibility and reach a specific audience through
an improved search engine optimization. Make sure the text is visible and well
centered, avoid placing it in corners or where it can be covered by the caption
or profile picture. Here are some examples of good placements.

c. Creating perfect transitions

Use a tripod to avoid shaky image and to maintain the same exact frame
and angle
Mark your spot to ensure you your second clip starts from the exact point.
Precisely trim and stitch the clips using the video editing apps I mentioned.
Pay attention to the timing and to the beats to synchronize the transition
with the music.

41
 CHAPTER 6.
Growth Strategies on Instagram
We've previously discussed that the best growth strategy on Instagram is good
content. You can try all the methods in the world to gain followers, but if your
content isn't good enough, people won't stay. But what happens when you
have great content that doesn’t reach enough of the right audience? In this
chapter, I'll discuss bad and good, effective and ineffective methods for
maintaining high engagement, growing your page and attracting new
followers.

BAD METHODS: ARTIFICIAL PAGE GROWTH

Buying Fake Followers: If you're new to Instagram, you might make the
common mistake of purchasing fake followers. Numerous “agencies” might
contact you via DM or email, offering "marketing services" that promise to
organically target specific audiences and deliver a set number of followers.
Don't fall for it. Never buy fake followers. Instagram's technology easily detects
and removes fake and inactive accounts. Not only will your follower count
decrease, but you'll also waste your money. Worse, Instagram might shadow
ban you, making it very difficult to recover. Fake followers and likes confuse the
algorithm, preventing your content from reaching the right audience.
Remember, quality over quantity. It's better to grow slowly and steadily than to
recover from the damage of artificial engagement. If your goal is to work with
brands or promote products, building a genuine, engaged audience is crucial.

The Follow/Unfollow Method: This method used to work back in 2012 when I
first started on Instagram. Inexperienced and naive, I tried it and gained
around 2000 followers. However, those followers didn't engage with my
content. Today, Instagram blocks such actions, limiting how many accounts
you can follow per day, making this method completely useless. Moreover,
repetitive follow/unfollow actions can lead to shadow banning or account
suspension. It's simply not worth the risk.

Giveaways: Giveaways fall somewhere between good and bad methods,

depending on several factors. The success of a giveaway depends on whose
giveaway you enter. The advantage is that you can gain real followers quickly.
However, after the giveaway ends, follower counts often drop, leaving you with
few new followers who may not engage with your content. It's crucial to
choose a giveaway hosted by someone in your niche to increase the chances
that the new audience will find your content interesting and choose to stay.
During the giveaway, post interactive content to help participants get to know
you better.

43
GOOD METHODS: ORGANIC GROWTH

Consistent High-Quality Content: The best method, as I'll emphasize again, is

consistently posting high-quality content. Whether it's a post or a reel, good
content has the potential to reach the Explore page, exposing your profile to
new, authentic followers.

Engaging with Your Audience: Responding to comments is crucial for keeping

your followers active and engaged. When followers feel acknowledged, they're
more likely to interact with your content. Respond to DMs. This builds a strong
and very personal connection with your audience. People love to follow real
people and feel that they are seen and important. This leads to my next point,
which is asking your audience questions like what kind of content they want to
see on your page, asking for their opinions on different topics, or even seeking
advice. This will strengthen your bond and gain you loyal followers.

Captions: Captions that provide value, such as tips, advice, or relatable stories,
drive deeper engagement. Followers are more likely to like, comment, save, or
share posts with captions that resonate emotionally or offer practical value.
Here are some caption ideas that can bring value and help you connect with
your audience:

1. “10 things you didn’t know about me”

2. “Practices that helped me overcome anxiety”
3. “ My top 10 favourite books”
4. “Tips on how to stay in shape as a mom of two”
5. “Strategies that transformed my daily routine”
6. “ My top 10 travel destinations to visit this summer”
7. “ How I built my business from scratch”
8. “My opinion on [a controversial topic]
9.. Motivational quotes
10. Relationship advice

Ensure your captions are shareable and savable. End with a question to
encourage discussion in the comments or ask viewers to tag someone if the
content resonates.

Pro tip: Write longer captions, especially under Reels, as the video continues to
play while viewers read. This signals the algorithm that your content is
engaging, as users spend more time interacting with it.

44
Hashtags are essential for reaching your target audience, especially when
starting out. They serve as keywords that make your content discoverable to
users interested in similar topics. Instagram recommends using 3-5 hashtags
per post strategically. Always look for trending hashtags in your niche, but do
not use the ones that are overly saturated.

Cross-promotion is another great way to grow your account. Collaborate with

other influencers or creators in your niche. This will expose you to new
audiences and expand your reach. There are several ways you can collaborate.
You can either pay another influencer to recommend your page on their stories
and encourage their fans to follow you, or you could agree on a reciprocal
promotion on your stories where you tag them and they tag you.

Since Instagram has launched this new feature, another effective method has
been collaborative posts. One of my most recent collaborative posts with my
friend, who is also an influencer, received 24 million views, 700k likes, and
brought us both thousands of followers. Besides promoting each other, we
united our communities to reach even more new viewers.

45
 CHAPTER 7.
Overcoming Fears & Limiting Beliefs in
Social Media
If you've gotten this far, congratulations! Now you have all the knowledge and
tools to start creating viral and inspirational content. All that’s left is to work on
overcoming your fears and limiting beliefs. If you’re a beginner, I understand
that exposing yourself can be scary and that you might find infinite excuses for
why you cannot do it. That’s why I’m here, to tell you that you absolutely can
and that everything is possible!

Some of you might say: "Oh, but I don't have a nice place to create content,"
"My house is not so aesthetic,” or “I don’t travel as often as you do," "I can't
afford to travel," etc. These are just excuses. Trust me, you don't need to travel
or own an aesthetic home to start creating content. You need at least a white
background. If you don't have a white wall at home, just improvise. Go around
your town or city and find beautiful streets, buildings, cafes, or even book a
photo studio! If you're going to say, "Oh, but my city doesn't have beautiful
architecture and nice streets," darling, trust me, I get you. I was born in
Chișinău, Moldova, a small town with post-Soviet architecture that has slowly
just started to develop a more European feel, but it’s still a long way from the
grand architecture of cities like London or Paris. However, I assure you, if you
have the will, you can find beautiful corners to film your content. If you still
cannot find anything in the city, nature is your best friend. No matter where
you are, you'll always find a piece of nature.

Let me show you some examples of content I filmed in my home country,

Moldova. These photos were taken in the forest. My husband and I went
exploring and found a small meadow filled with spring flowers. We brought
along some props from home: a blanket, two pillows, and a book. Just look at
this beautiful result.

47
Another example is the recent photoshoot we did for my clothing brand,
Malliny. I had a vision of setting up a white standing wall with the ocean in the
background. My country doesn't have any access to the sea and it also lacks
big, beautiful, clean lakes. However, we still managed to create something
unique by a reservoir near the town which resulted in receiving really positive
feedback from our audience and increased sales.

On the same day, we shot two collections and switched locations for the
second one. I envisioned this photoshoot in a field with two large mirrors in the
background, showcasing the dress from every angle. The photos turned out
looking sophisticated, elegant and dramatic, considering they were taken in
the simplest of surroundings. This proves that you don't need perfect
circumstances,. All you need is a touch of creativity and imagination. Check out
the result!

48
Let me tell you another story. A few years ago, I got a collaboration proposal
from a shoe brand that specifically requested the car trend I used to do in the
Dubai desert. I obviously wasn't in Dubai anymore, let alone near any desert
areas. I was in Moldova, so I had to quickly come up with an idea of how I could
recreate the trend in the same aesthetics and style. I found a sand quarry 30
minutes from my town. In Moldova, it's also challenging to find exotic cars for
rent, which was obviously the most important object in the video. A friend was
supposed to lend me their car but let me down right before the video shoot. I
had to react promptly and find another solution because my content deadline
for the brand was the next day and I couldn’t delay the shoot. So I called my
uncle, who has a vintage car from the 50s. I quickly changed my outfit and the
video concept to make it an "old Hollywood" vibe. The video turned out even
better than I expected. I didn't need an expensive car or the Dubai desert to
create the same high-quality video for my client. My most viral video on
Instagram, with 45 million views, was filmed in the London Underground and it
cost me a few pounds. My most viral video on TikTok has 95 million views and I
didn't even have to leave my house, I filmed it against a white background. All I
want to say is that as long as you have a phone and a little bit of imagination,
nothing can stop you.

Time is another common concern. Yes, creating high-quality content is time-

consuming and not as easy as it looks, but with strong desire, discipline, and a
good strategy, everything is achievable. I was a student in London when I
started my influencer journey. Besides university, where I always strived to be a
first-class degree student, I was also managing the Malliny business remotely. I
barely had any free time to spare for my passion - content creation, so I made a
content plan. As I had lectures every day during the week, I decided to
dedicate every weekend to my Instagram. I would take a 30-minute train to
central London just to create content for the week ahead. I used to change
multiple outfits in a day, on the streets or in cafes, sometimes under really
harsh weather conditions, and would go to different locations. Yes, it looked
fancy online, but that was the actual truth. Success cannot be achieved
without sacrifice. If 19-year-old me could do it, you can do it too!

Another limiting belief we should not overlook is the fear of failure. This is one
of the biggest challenges people face when starting out. I know because I’ve
been there myself. As a perfectionist and someone who always strives to be on
top of the game, I understand how scary it can be to put yourself out there and
not know if it will work or if the results will meet your high standards from the
start. Remember, take every failure as a lesson and as guidance on how to
improve what you’re doing.There will be times when you invest a lot of
resources into creating content, but the engagement won’t meet your
expectations. Do not let those moments discourage you. It might take weeks
or even months to see visible results. Rome wasn’t built in a day.

49
I’ve experienced phases when, despite creating great content and being
consistent, nothing went as I planned. However, those moments pushed me to
explore new ideas and helped me grow instead of bringing me down. To give
you a perspective, think about how artists write hundreds of songs only to
release a few, and then even fewer become hits. Beyoncé has released over 80
songs throughout her career and only 9 of them reached No. 1 on the Billboard
Hot 100. That is about 11%. This shows us that not every post can become viral,
and it doesn’t have to, but every post contributes to your overall success. Never
give up, take every opportunity as a chance to learn and grow, and be assured
that your efforts will eventually pay off.

Lastly, I want to talk about the fear of judgment, as I understand this might be
the hardest barrier to overcome. I’ve managed to build a sort of immunity,
probably due to my 10 years of professional dance school, which wasn’t a sport
for the mentally weak, or maybe thanks to my 6 years of being a TV host that
helped me overcome my shyness in front of the camera. In all of my years of
being an influencer and exposing so many aspects of my personal life, I’ve
encountered a lot of judgment and hate.

Although I’ve always had a clean reputation, and I’ve been a non-conflictual,
non-controversial figure on social media, only striving to inspire and positively
educate my audience with the purest intentions, there has always been some
sort of hate. There were a lot of people trying to bring me down, making up
fake stories, and spreading rumors that did not reflect at all the person I am in
real life. It hasn’t always been easy, and this is the downside of being popular on
social media. My advice is to never take it personally. Beauty is in the eye of the
beholder, which means that what someone thinks or says about you only
reflects their inner world. If they don’t like something about you, it is likely an
insecurity they cannot accept about themselves. No matter how good and
perfect you are or portray yourself, there’s always going to be someone to judge
you. They want you to be natural and be yourself, then they criticize you when
you make the most insignificant spelling mistake. They want you to be perfect
and make no mistakes, then they accuse you of setting unrealistic standards.
No matter what you do, there will always be someone to judge you, so you
might as well do whatever you want and your heart desires. Be yourself and
don’t be afraid to be cringe sometimes! You can never be liked by everyone. The
haters are just 0.1%, the rest are beautiful souls waiting to discover and build a
connection with you. You just need to find your tribe of like-minded people,
who will love and support you unconditionally. Nothing compares to having
your own community of people to inspire, motivate, and grow together. But
most importantly, nothing beats the satisfaction of being able to change
people’s lives for the better. So grab your phone, launch your dreams into the
universe, follow your passion and use them to spread love, light and make this
world a better place!

50
 The 30-Day Challenge

To maximize your results and motivate you to implement your new

knowledge immediately, I invite you to participate in this 30-day challenge.
This challenge will demonstrate how consistency, paired with the right tools
and strategy, will bring you visible results.

STEP 1

The challenge involves posting daily Reels (a minimum of 5 per week) for the
next 30 days. Experiment with different Reel formats until you find one that
performs better than the others.

STEP 2

Take that Reel format that had significantly more engagement, and for the
following 30 days, focus solely on posting that exact type of content. If you join
this challenge, (NO CHEATING), I guarantee that by day 30, you will see
noticeable results, an increase in activity and new followers.

STEP 3

Tag me or send me your Reels so I can track your performance. If your content
goes viral, you'll have the chance to become my case study for the next
relaunch of my digital product.
 CONGRATULATIONS ON
FINISHING THE EBOOK!
I hope you enjoyed reading it. By now, you should have a solid
understanding of how to grow your presence, engage your
audience and create high-quality content that goes viral.
Remember, patience, consistency and creativity are key. Keep
experimenting with new ideas, stay up-to-date with the latest
trends and most importantly, be authentic. Your unique voice and
style are what will bring you to success.

Thank you for joining me on this journey. I can't wait to see how
you apply these tips and strategies to your own Instagram profile
and I hope to see you on the Explore Page soon!

With love,

Marinela
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