Comparative Analysis: TCS & Schneider

Electric
A Comprehensive Report on B2B Strategies and Industry Insights

SCHNEIDER ELECTRIC TCS (Tata Consultancy Service)

Prepared by:

Uttkarsh Tiwari: 2025PGDM051

Govardhan: 2025PBDI046

Rishmitha Bansal: 2025PGDM215

Armaandeep Singh: 2025PGDM072

Parth Jawa: 2025PBDI023

Prashant Malhotra:

PGDM, SOIL School of Business Design

Date: November 2024

TCS caters to a wide range of industry verticals, enabling it to provide industry-specific solutions and
become a strategic partner for businesses worldwide. Some of the key verticals include:

 Banking & Financial Services: Solutions for core banking, risk management, digital
payments, and regulatory compliance.

 Healthcare & Life Sciences: Patient data management, telemedicine platforms, and clinical
trial analytics.

 Retail & Consumer Packaged Goods (CPG): Supply chain optimization, e-commerce
solutions, and customer experience management.

 Telecom & Media: Network optimization, 5G deployment, content management, and OTT
solutions.

 Manufacturing & Automotive: Smart manufacturing, IoT solutions, and automotive design
automation.

 Energy & Utilities: Smart grid solutions, energy analytics, and digital transformation for
utilities.

2. Range of B2B Products and Services:

TCS offers a comprehensive suite of products and services tailored for B2B clients, focusing on end-
to-end digital transformation and business optimization.
  IT Infrastructure Services: Cloud computing (public, private, hybrid), cybersecurity solutions,
and data center management.

 Enterprise Solutions: Implementation and customization of ERP (SAP, Oracle), CRM

 Consulting Services: Business strategy, operational improvement, digital transformation, and

 Business Process Outsourcing (BPO): Finance & accounting, human resources, customer
support, and procurement services.

 Automation & AI Solutions: RPA (Robotic Process Automation), AI-powered chatbots,

3. Key Geographies and B2B Relationship Teams:

TCS operates in over 50 countries with a significant presence in key global markets:

 North America: United States, Canada – Major clients in BFSI, retail, and healthcare.

 Europe: United Kingdom, Germany, France – Focused on manufacturing, telecom, and

 Asia-Pacific: India, Japan, Australia – Leading in IT services for diverse sectors like BFSI,
telecom, and retail.

 Middle East & Africa: UAE, South Africa – Growing markets in infrastructure, utilities, and
public sector solutions.

B2B Relationship Teams:

 TCS employs regional account managers and industry-specific consultants.

 It has local delivery centers and on-site teams to ensure smooth project execution and client
engagement.

 Client Partner Program: Ensures personalized service and strong client relationships with
top-tier customers.

4. Key Account Management Approach:

TCS follows a highly structured Key Account Management (KAM) approach to foster long-term,
strategic partnerships with its clients:

 Dedicated Client Partners: Each major client is assigned a Client Partner, supported by a
team of consultants, engineers, and delivery managers.

 Multi-Tier Engagement: Involves collaboration across multiple levels, from operational teams
to C-suite executives.

 Strategic Growth Plans: TCS develops customized growth roadmaps for key clients, focusing
on innovation, cost efficiency, and business impact.
  Joint Innovation Programs: Collaborates with clients on co-innovation labs to develop
industry-specific solutions.

5. B2B Marketing Strategies:

TCS employs a diverse and robust marketing strategy to strengthen its presence in the B2B market:

 Global Events & Exhibitions:

o World Economic Forum (Davos): Demonstrates TCS’s thought leadership.

o Gartner Symposium/ITxpo: Positions TCS as a leading IT service provider.

o AWS Summit: Showcases its cloud computing expertise.

 Sponsorships:

o Sponsors marquee events like marathons, showcasing TCS as a socially responsible

o Partners with industry-specific conferences to engage with business leaders.

 Thought Leadership & Content Marketing:

o Publishes whitepapers, case studies, and industry insights to highlight expertise.

o Conducts webinars and podcasts focused on industry trends and innovations.

6. Industry Reports & Insights:

TCS’s performance and strategic direction can be evaluated using insights from various consulting
firms:

 KPMG Report on IT Services (2024):

o Highlights the role of digital transformation and cloud adoption in driving growth.

o Predicts a significant rise in demand for cybersecurity and AI-driven solutions.

 Bain & Company Analysis (2024):

o Emphasizes the need for IT service providers to focus on sustainability and green IT
solutions.

o Discusses challenges such as talent retention and increasing competition in cloud

 NASSCOM Report (2024):

o Projects the Indian IT sector to grow by 9-10% CAGR over the next five years.

o Identifies key opportunities in AI, blockchain, and quantum computing for

Source Of Information:
TCS:

https://www.tcs.com/who-we-are/worldwide/tcs-na

https://marketinsiders.in/tata-consultancy-services-limited-a-detailed-analysis/

https://www.tcs.com/