Salesforce Certified Marketing Associate Time Remaining: 00:58:08 44 of 44, The marketing team at Cloud Kicks notices that a critical data extension is able to be modified and deleted by anyone. Whet should an associete utilize to prevent users from accidentally editing or deleting these data extensions? Use Roles & Permissions to set modify anc delete permissions for key data extensions. 2. © Use Contact Builder to move all key data extensions into the Salastorce Data Extensions folder, €.© Use Manage Data Extension Policies te prevent users from modifying or delsting © Mark tie item For Inter review. Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:58:25 43 of 44. A marketing associate at Northern Trail Outfitters wants to send the final copy of the email in Content Builder to a group of 25 stakeholders. However, when they try to select the data extension in the Preview and Test section, the data extension is not visible. What is the reason the associate cannot see the data extension? A. © The data extension nas 12 Is Testable flag unchecked. =. © The data extension 's empty and cannot be used for testing. © The exsociate hae insufficient user permissions to perform a test send, 2 Mark thie item for Inter review. Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:58:29 42 of 44, The marketing team at Northern Trail Outfitters is exploring how they can make their promotional emails more engaging. Part of this is applying more Personalization Strings and Dynamic Content Blocks. How should an associate test if these emails are rendering properly before sending them out? A. Einstein Content Testing 2. © Subscriber Proview © rourmey Builder system Optimization Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:58:32 41 of 44. Cloud Kicks Is participating in an event partnering with athletic leagues and other sports retailers. The marketing team would like to collect consent to email attendees after the event. What is the best practice to collect consent? A obtain hendiritten submissions at the booth 2. © Provide a digital form or QR cade at the booth €-© Email everyone from the attendance list © Mork this item For Inter review. Comments: Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:58:36 40 of 44, Management at Cloud Kicks wants te engage customers who have redeemed promotion codes on its website The associate set up 4 date extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension. What should the associate change to allow more than one record per subscriber key? A. © Assign new subscriber kays to each prometion code redemotion. 4G) AssI9N the promotion code field as ¢ second primary key. 2. Aibiga Rie einai ciiness ea ee ER Rey © Mark thie item for Inter review, Salesforce Certified Marketing Associate Time Remaining: 00:58:39 39 of 44. A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains. How should the associate meet this requirement? © creste = now Journey version. 2. © Create a naw Journey, ©: © Copy the existing tourney. © Mork this item For Inter review. comments Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:58:42 38 OF 44. What is used to identity unique member records? AO Foreign Key 2.O Pumary Key © © subscriber key © Mark tnis item ror later review. comments! Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:58:45 37 of 44. A marketing associate at Cloud Kicks wants to show different rule-based variations of content in an email based on a subscriber's interest. Which content block should the associate use to create this content? A. © A/8 Test Content Block #. © Feterence content Block © Pynamic content sock © Mork this item For Inter review. comments Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:58:49 36 of 44. How should users In a business unit make items accessible to users in other business units in Marketing Cloud Engagement? 1A: © By Individually assigning access permissions to users 2. © By storing frame they want to snare in = shared folder €.@) By establishing a dedicated business unit for snared items @ Mork this item for later review. Please Provide Feedback here... Salesforce Certified Marketing Associate Time Remaining: 00:58:51 36 of 44, How should users in a business unit make items accessible to users in other business units in Marketing Cloud Engagement? A. © BY Individually assigning access permissions to users 2. © By storing Items they want to share in a shared folder © by establish 1g © dedicated business unit for shared items Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:58:54 35 of 44, Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used Which functionality should a marketing associate utilize? A.© Delivery Protie 5. © Security Settings ©) sende-Profie (© Mark thie item for Inter review Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:58:56 34 of 44, The marketing team at Cloud Kicks wants to easily report the average open rate across all email sends from journeys this month. What should a marketing associate use to retrieve this information? ALO Analytics Builder Reports 2Ore ©: © Journey Analytics in Journey Butléer yance Reports Email Dashboard © Mork this item For Inter review. Comments: Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:59:00 33 Of 44, Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engegement developer: Each time « marketing associate sends out an email, they need to ensure this feature is activated. Which setting in the email send flow controls this? AO Sender Profile 2G) From Adcrace Management ©. © Dalivary Profile @ Mark this item for later review, comments Salesforce Certified Marketing Associate Time Remaining: 00:59:04 32 of aa, Anew marketing associate at Northern Trail Outfitters wents to learn how to use Marketing Cloud Engagement. Which resource provides knowledge checks and cammunity-centerad assets? A, © Satesrorce Help & Waining 2.© Knowledoe Sase ©. © Trallhess Mark this item for Inter review. Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:59:08 31 OF 44, Cloud Kicks sends a digital receipt fer all online orders. The receipt needs to be sent even if the subscriber has previously unsubscribed. What should an associate use at time of send? AG) A Send Ciessification with honor list-level oot outs checked ©. © Commercial Send Clessification ©. © Tronsectional Send Classification @ Mark thie item For Inter review Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:59:12 30 of a4, Northern Trail Outfitters has been running an email marketing campaign for 6 months. The head of sales wants to know how many new sales leads this email campaign is generating. Which marketing metric should the associate present to the head of sales? AO ClicksSalesforce Certified Marketing Associate Time Remaining: 00:59:15 29 of 44, The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten Which data privacy policy does this fall under? .O SDPR eG HPPA @ Mark thie item For Inter review Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:59:18 28 of 44. Under GOPR, which rights does the consumer have to the date collected by the business? A. © Rights to not be forgotten oF processed 2. © Rights to cata access and portability .@ Fights to request and mocity date as they see Mt Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:59:22 27 of 44, Cloud Kicks is sending an email and wants to avoid any Buto-responses filling up the customer service inbox so that support staff can respond to customer inquiries. Which feature is configured in an account to meet these requirements? A. © Delivery Profiies 2. © Reply Mail Manegement €.@ From Adersce Managsment Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:59:27 26 of 44. Cloud Kicks (Ck) Is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this? on extension ae excluded. 2,@ Crests 2 random dats extension and suppress gold tier members from the customer base date extension. €.© Use e cate extension that Includes only tered members that opened the previous email. dats extansion ac the target and the gold tier date @ Mork this item for later review. Please Provide Feedback here...Salesforce Certified Marketing Associate Time Remaining: 00:59:31 25 of 44, An associate is tasked with setting up an email broadcast using a Single Send journey in Journey Builder. However, when nh was not found defining the entry source, the specific data exten: How should the associate troubleshoot this issue? A.© Ensure the deta extension is sendable. 5. © Ensure the deta extension Is testeb! © Ensure e dete retention setting ts enabled Mar thie item For Inter reviews Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:59:34 24 of 44. A marketing associate at Cloud Kicks has created a promotional email and wents to send it to internal marketing, compliance, and sales teams. The teams currently consist of 15 individuals each. How should the associate send a preview of the promotional email to the internal teams? A.© Send a proot based en a subscriber Preview. 5. © Send to e test dete extension In the test send, €.@ Enter the email eddresses under Recipient in the test send. @ Mark this item for Inter review | Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:59:37 23 of aa. A marketing associate at Northern Trail Outfitters (NTO) notices the number of hard bounces increased after the most recent send. Recently, NTO: + Updated its Commercial Send Classification + Incorporated a list of additional contacts gathered from an Industry event into a sendable data extension + Tested new subject lines in its email campaigns What is causing the high bounce rate? ALO The newly added contacts had NGT given consent for email marketing, 2. © Some newly added contacts’ email addresses were inva © The updated subject lines triggered cpam alerts and the emails were flagged os Salesforce Certified Marketing Associate Time Remaining: 00:59:40 22 of 44. A marketing associate at Cloud Kicks is reviewing the Journey Health Panel in Marketing Cloud Engagement to learn about © journey. Which components will the associate be able to see? A.© Goals, Population, and Alerts 2. © Click Rate, ounce Rate, and alerts €.@® Unsudscribes, Delivery Rate, and Goals © Mork this item for Inter review. comments Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:59:43 21 of 44, Which key allows marketers to manage customers subscribed to multiple channels as one unique profile? AO Primary Key 2 contact Key C.© API Key @ Mark this item for later review. Please Provide Feedback here... Salesforce Certified Marketing Associate Time Remaining: 00:59:46 20 of 44. A marketing associate needs to create a criteria-based subset of an audience from another date extension without using structured query language (SQL). Which data extension should the associate use? A.© Standard Data Extension ©. © Random bata Extension (© Mark this item for Inter review. Comments: Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 00:59:49 19 of 44, Cloud Kicks wants to build trust with custemers by creating an onboarding campaign that welcomes them Which marketing practice should the essociate apply? A. © Include personel date for the customer to eeslly access, 2. © Uslce first-perty date te personelize the customer experience, €. © Promote products that the customer might be Interested In, Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:59:52 18 of 44. A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes + ContactID — contains the unique identifier for the contact * MobileNumber — contains the mobile number of the contact + EmailAddress — contains the email address of the contact Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data? AO Emeliadsress 2.@ Mobilonumber 6. © Contactid Mark this Item for later review. commente!Salesforce Certified Marketing Associate Time Remaining: 00:59:56 17 of 44. The marketing team at Northern Trail Outfitters is launching & reengagement program in an effort to regain some of its lansed subscribers. They target a part of their lapsed subscriber suppression list and, after the first attempt, the bounce rate is higher than normal. What is causing the deliverability issue? A. © Customers hed previously unsubscribed from All Subscribers. 8.@ Emeil addresses have been flagged by List Detective. ©. © Ems! acdrecees ne longer exict with the service provider Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 00:59:59 16 of 44. The marketing team at Cloud Kicks notices that several hard bounces have occurred in their lest email send. What is causing the email to hard bounce? A@ The recipient's maiibox is temporarily unavailable. B.C The eubecriber's inlined fa Fal ©. © The email address is Invalie Mark this item for later review. Please Provide Feedback here...Salesforce Certified Marketing Associate Time Remaining: 01:00:02 15 of aa. Northern Trail Outfitters wants to send first-time customers a weleome email with a coupon immediately after they sign up for a newsletter. What should an associate use to accomplish this task? AO Email stucio 2.© Automation studio ©. Web Studio Mark this item for later review. Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:05 14 of 44, Which consideration should an associate keep In mind regarding the Marketing Cloud Engegement All Contacts and All Subscribers lists? A.© All Contacts are included on All Subscribers once messaged via email. 2. Wi Contacte ane All Subseriber separated CO All Contect car Tneudtae ai one and cannot be @ Mare this team for Inter review: comments: Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 01:00:09 13 of 44, Northern Trail Outfitters wants te ensure its subscribers receive communications that best fit their needs and wants. Which options allow for @ subscriber to opt-out within Marketing Cloud Engagement? A.© Global Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe © Slobel Unsubscribe, Universal Unsubscribe, Data Extension Unsubscribe 6. © Stote Level Unsubscribe, Universal Unsubscribe, List-Level Unsubscribe @ Mark thie item For Inter review Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:13 12 of aa. Cloud Kicks uses Marketing Cloud Engagement to leunch targeted email marketing campaigns to potential and existing customers. What does the marketing campaign need to include In the email sends to meet CAN-SPAM requirements? © Transactional Send ciassincation 2. URLIink to privacy standards GO Physical mailing address Mark this item for Inter review. Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 01:00:17 11 of 44. The marketing team at Northern Trail Outfitters is exploring helpful features from Salesforce and third parties to assist with their marketing operations. Which site serves as a marketplace with ready-to-install applications to extend Salesforce products and functionality? 20 ameaen €. © Ealactorse ldeatxchange lesforce AppExchange Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:20 10 of 44, Northern Trail Outfitters is preparing a new campaign directed to all prospects or recent purchasers whe are not loyal members. When creating a data extension, which attribute should the associate define in order to reach loyalty member prospects? 2.© Send Relationship £.O© vata nee ©. © Date Retention G2 Mark thie item for Inter review. Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 01:00:23 9 of 44. Management at Northern Trail Outfitters would like to start sending personalized emails to its customers. Which tools should an associate use to accomplish this? ©) Marketing Clous Inteiigencs 2. © Email stuclo, Journey Builder © Advertising Studio, Soctal Studio mopiie Stusio, Meri this item for later review. Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:27 8 of 44. The marketing team at Cloud Kicks wants to set up a form on a landing page to collect contact information to a data extension in Marketing Cloud Engagement. Which functionality should the associate use? A. © web collect 2.© Moviteconnect © Smert capture Mark this item for Inter review. Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 01:00:30 7 of 44. Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails. Which of the following is considered best practice regarding unsolicited emails? AO Make sure that subject lines ere ambiguous ane general. 2.4© Ensure transactional message subject lines are promotions! ©. ©) Capture explicit consent from users Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:34 6 of 44. A marketing associate has a list of contacts that needs to be imported into a data extension from a text file. Which type of data extension should the associate use to complete this task? A. © Standard data extension © fandom dara extension €.O Mitered deta extension G2 Mark thie item for Inter review. Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 01:00:37 5 of 44. Cloud Kicks (Ck) wants to send a menthly digital rewards statement to its program members with their points balance and spending activity. CK wants te avoid customers unsubscribing from. these messages so they remain aware of their benefits. CK is also concerned about staying compliant. Which send configuration setting should be leveraged? AG) Tensectional Send Classification 2. ©) General Send Ciscsification © commare ‘and Ciassifieation Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:41 4 of 44. The marketing team at Cloud Kicks has identified an cudience for their upcoming journey that will refresh deily using a date filter in Automation Studio. Which entry source should an associate use for the journey? AO Ailidionce 8 © selestorce Data Entry Event c.© Data Extension © Mork this item For Inter review. Comments: Please Provide Feedback hereSalesforce Certified Marketing Associate Time Remaining: 01:00:44 3 of 44. The marketing team at Northern Trail Outfitters wants to send birthday discount coupons to its recipients and to accommodate ha single email family members who want to opt in together address. Which attribute should an associate use to uniquely identify each family member? AO Full Name 2. © subscriber Key . Primary key Please Provide Feedback here Salesforce Certified Marketing Associate Time Remaining: 01:00:53 2 of 44. The marketing team at Cloud Kicks believes that adding a subscriber's first name to ¢ subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population Which feature should the associate use to execute these testing parameters? A.© Random Data Extensions 2. © Joumey Builder 4/8 Testing 4/8 Testing in Emait studioSalesforce Certified Marketing Associate Time Remaining: 01:01:24 1 of 44. Northern Trail Outfitters has many email sends and wants to create @ data extension to gather this information, Which template type will generate the email send in the data extension? A. @ Send Legsing 5. © Date View €.O Reports CO Mack thie item for later review. comments: Please Provide Feedback here.