For Your Job Search
brought to you by
Bruce A. Bennett
Career Coach Corner
December 16, 2024
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on the last slide
Workshop is interactive, Q/A & Parking lot
Follow-up email includes a link to the deck (no recording) and an
evaluation survey
Red Arrows
2
Outline for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
3
Goals for session
Goals
Recognize the differences in a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent(s) in LinkedIn
Research employers on LinkedIn & the Internet
4
LinkedIn - What is it & Why use it?
Over ONE billion professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!
More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
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Your View of My Introduction Card
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Your View of My Introduction Card
Use the More
button to
reveal
additional
options
including the
Connect
7
LinkedIn Navigation Tab - Home
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LinkedIn Navigation Tab - Home Panel
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LinkedIn Navigation Tab - My Network
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LinkedIn Navigation Tab - Jobs
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LinkedIn Navigation Tab - Messaging
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LinkedIn Navigation Tab - Notifications
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LinkedIn Navigation Tab - Me
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LinkedIn Navigation Tab - For Business
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Adding a Custom Banner
Providing a custom banner enhances a profile
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Adding a Custom Banner
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size
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Adding a Custom Banner
Upload a Photo
option allows
you to adjust the
image to size
18
Editing Your Profile Contact Info
Check your contacts for email & phone
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Editing Your Profile Contact Info
Your contact info should include email & phone
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LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/
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LinkedIn's Career Explorer
Begin by identify a job title
LinkedIn makes suggestion based on key words
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LinkedIn's Career Explorer
Default setting changes from high to low
Find jobs on LinkedIn that match your skills
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LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting activity updates & add media
7. Build your network of connections
8. Recommendations
9. Following target companies
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10. Join Groups
Best Practice - Photo
Passport photo with a professional appearance
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
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Best Practice - Headline
Headline can
have 220
characters
Separate your
skills with a
space and pipe
symbol or create
a Unique Value
Proposition
(UVP)
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Best Practice - About Summary
The About section can have 2600 characters
The first paragraph should be about your skills, job titles,
work experience and passion
Second paragraph should relate how you added value for a
previous employer(s) - tell a STAR story
The final paragraph should tell how you can solve a
company’s problems and/or career role you are seeking
Close with a call to action: “let’s connect…contact me if…
call me if”
Incorporate the new logo and your top 5 skills
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Examples of an About Section
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Best Practice - Skills
Two skills are featured but you can have 100 skills
You can add a new skill by clicking the + hyperlink symbol
The skills can edited by clicking on the pencil
Add a new skill
Edit your skills
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Best Practice - Skills
LinkedIn suggests
key skills based on
your profile
Click on the skill and
Save to add it to
your profile
Or type in a skill to
add it to your profile
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Best Practice - Skills
You can select the
role in which you
gained the
experience
Multiple positions
can be selected for
the skill
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Best Practice - Skills
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Best Practice - Skills & Endorsements
Click on the
editing pencil to
arrive at this
screen.
Two options when
clicking on the 3
dots symbol.
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Best Practice - Skills & Endorsements
Click on the symbol
and drag the skill to
the new position.
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Best Practice - Skills & Endorsements
Endorsement settings
Enable endorsements to boost your skills
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Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is this important?
This Is Why I Emphasize Skills
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Best Practice - LinkedIn Job Search
LinkedIn has many tools to enhance job search
Covertly letting Recruiters know you are open to work
Overtly informing Everyone you are #Opentowork
Advising you are Open to New Opportunities #ONO
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create relevant job search agent(s) in LinkedIn
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Best Practice - LinkedIn Job Search
LinkedIn suggestions based on profile, skills, company, etc.
Enter a job title & location to start a search
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Best Practice - Job Search Agent
Searches can be filtered on many criteria & saved
All filters allow
for expanded
searching by
Date posted,
Experience
level,
Company
and more….
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Best Practice - Job Search Agent
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Best Practice - Job Search Agent
Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer
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Best Practice - Job Search Agent
Apply on the Company website
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LinkedIn Job Applications
The Apply button prompts you to share your profile
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LinkedIn Easy Apply Application
Only use Easy Apply if NOT listed on the Company Website
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LinkedIn Easy Apply Application
Easy Apply has many screens for the application
Paul Cameron counsels why not to use a LinkedIn Resume
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LinkedIn Easy Apply Job Application
Easy Apply shows your application progress
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LinkedIn Easy Apply Job Application
One step in the application
process is sharing your work
experience section but only
includes a limit of ten positions
Self identification are other
questions that may be included
You have an opportunity to
review the application before
submitting it
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Job Tabs - Interview Prep
Click Here for Interview Prep
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Job Tabs - Interview Prep
Categories button offers additional questions
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Job Tabs - Interview Prep
Play video to understand framework & read tips
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Job Tabs - Interview Prep
LinkedIn allows for verbal and/or written practice
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Best Practice - #OpenToWork
Two options exist for
the #OpentoWork
option
Click on the Open to
button to start a
multi-step process
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Best Practice - #OpenToWork
Add job titles that are
appropriate for your
career
The maximum
number of job titles
you can insert is
five
Use all 5!
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Best Practice - #OpenToWork
Select from
Location
types and
areas, Start
date and an
Employment
type
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Best Practice - #OpenToWork
Select Recruiters
only or All
LinkedIn members
You can edit
#OpenToWork
status
Note: If you are employed and you select
All LinkedIn members people at your
company can view your status
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Best Practice - #OpenToWork
LinkedIn offers to
post your
#OpenToWork as
a generic status
Click on the Start
a post button to
customize the
message
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Best Practice - #OpenToWork
The post
should be
concise and
focused on
what you are
seeking
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Best Practice - #OpenToWork
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Best Practice - Your Activity
Activity posting can be
articles, recognition, etc.
or reposted
Try to include an article
hyperlink, image or video
Click on Show all posts to
view additional content
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Best Practice - Your Activity
Activity is displayed in four
categories
The More button allows you
to review Events,
Documents or Reactions
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Best Practice - Your Activity
Information about the
individuals viewing
your posts
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Best Practice - Your Analytics
Your Analytics are
only visible to you
Post analytics
Impressions offers
insights about the
exposure your
activity
Periods range from
past 7 days, 14
days, 28 days, 90
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days, and 365 days
Best Practice - Add Media
Slideshare stores files to share on your profile/posts
Use in Posting, Featured or Work Experience
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Your LinkedIn Network - 1st, 2nd, or 3rd
Three levels of connections
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Best Practice - Build Your Network
LinkedIn redesigned the Network tab
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Best Practice - Build Your Network
LinkedIn recommends connections, alumni, etc.
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Best Practice - Build Your Network
Click on blue Connect button
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Best Practice - Build Your Network
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
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Best Practice - Build Your Network
Make it personal and engaging
There is a limit of 200 characters
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Best Practice - Build Your Network
After accepting a
connection
request, send
the person a
thank you note,
offer of help in
networking or
welcome them
to your network
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Best Practice - Build Your Network
2nd Level - Click Connect Button, Message
Locked
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Best Practice - Build Your Network
2nd Level - Click Connect or Message group member
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Best Practice - Build Your Network
Click on
More to
reveal
several
options
including
Connect
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Building Your LinkedIn Network or Not
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Building Your LinkedIn Network or Not
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Building Your LinkedIn Network or Not
Another way to
remove
connections is
to view the
individual on
the network
tab
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Best Practice - Recommendations
They are an important element of your profile
Ideally have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two-way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
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Lastly, are your recommendations current?
Best Practice - Recommendations
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Best Practice - Recommendations
First step is identify who to ask by typing a name
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Best Practice - Recommendations
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop down
menus
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Best Practice - Recommendations
The 3rd step is to
customize the
request and offer an
idea for their
comments.
Finish writing the note
and click on the Send
button to complete.
81
Best Practice - Follow Companies
LinkedIn lists your
interests at the end of
your profile page
Keep current with your
target companies
LinkedIn enables you to
easily view news & jobs
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Best Practice - Follow Company
LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found
on their company page
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Best Practice - Follow Company
The About section
features an overview
with many details
about the company
You can let a
company know you
are interested in
working there
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Best Practice - Follow Company
Like,
Comment or
Repost to
engage with a
company
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Best Practice - Follow Company
Additional Job search
agents can be specific
for your target company
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the
company
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Who Viewed You?
The 5 most recent five people are identified with a free
account except those that want to remain anonymous
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Best Practice - Join Groups
LinkedIn lists your
interests at the end of
your profile page
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Best Practice - LinkedIn Groups
Access LinkedIn Groups via For Business or Home
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Best Practice - LinkedIn Groups
Not all Groups are
created equal
Vary with members
#s and activity
You can manage
notifications,
change settings
or leave a group
90
Best Practice - LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a non-
connection
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Best Practice - LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups
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LinkedIn Searching
Find people, companies, groups, etc. using search
Type in name or subject and press Enter key
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LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters
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LinkedIn Searching
Clicking All filters opens a dialogue box on the right
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LinkedIn Searching
Location is a great search filters
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LinkedIn Searching
All filters display Company, School, Industry, etc.
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LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter OR Talent Acquisition at a company
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LinkedIn Settings
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LinkedIn Settings
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LinkedIn Settings
101
LinkedIn Settings
There are three
profile viewing
options
You want to let
individuals and
companies
know that you
are looking at
them
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LinkedIn Settings
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LinkedIn Suggested Actions
Add your email address at the top of your About section
Post your 2-page resume in the Featured Section and
maintain it as the first item
Join LinkedIn groups to increase the number of network
connections
Why? Make it easier for recruiters to contact you!
Common LinkedIn Setting Mistakes Causing Invisibility
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I want to add you to the 2024 Success Stories
Tim - Business Development Mark - Risk Management
Valarie - Horticulturalist Lara - Communications
Kim - Account Exec Shannon - Office Admin
Megan - Graphic Design Mickey - Communications
Celeste - Account Exec Robert - IT
Nouh - IT Paul - Writer
Lucy - Office Admin Melissa - Market Research
Jennifer - Director Liz - Market Research
Aurelie - Graphic Design Kurt - Marketing
Scott - Director Lisa - Administration
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McHenry County Workforce Network
Career Workshops & Services brochure for January
Free Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com
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Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday December 18, 2024 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Monday January 6, 2025 from 10:00am to 12:00pm
Network to Success
Making Lemonade Out of Lemons
or How to Cope with Job Loss
Wednesday January 8, 2025, from 1:00pm to 3:00pm
Guide for a Winning Interview
Monday December January 13, 2025, from 10:00am to 12:00pm
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Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin
