2022 Factbook
2022 Factbook
Contents
Corporate Section
2 Corporate Profile
2 Corporate Philosophy (Corporate Mission / Management Principles / Action Guidelines)
2 Brand Slogan
3 Operating Performance
3 Sales Breakdown by Segment
3 Sales Breakdown by Region
4 Organization
5 Board of Directors, Audit & Supervisory Board Members and Executive Officers
6 Group Companies
7 History
8 Number of Employees / Number of Recruited Graduates
Corporate Section
Corporate Profile
Corporate name: Yamaha Motor Co., Ltd.
Founded: July 1, 1955
Headquarters: 2500 Shingai, Iwata, Shizuoka 438-8501, Japan
President: HIDAKA, Yoshihiro
Capital: 86,100 million yen (as of Dec. 31, 2021)
Number of shares: Authorized: 900,000,000
Issued: 350,217,467 (as of Dec. 31, 2021)
Number of employees: Consolidated basis: 51,243 Yamaha Motor Co., Ltd.
Non-consolidated basis: 10,154 (as of Dec. 31, 2021)
Group companies: Number of consolidated subsidiaries: 132 (Japan: 23 Overseas: 109)
Number of non-consolidated subsidiaries accounted for by the equity method: 4
Number of non-consolidated affiliates accounted for by the equity method: 28 (as of Dec. 31, 2021)
Lines of business: Manufacture and sales of motorcycles, scooters, electrically power-assisted bicycles, boats, sailboats, personal watercraft,
pools, utility boats, fishing boats, outboard motors, ATVs, recreational off-highway vehicles, racing kart engines, golf cars,
multi-purpose engines, generators, water pumps, snowmobiles, small snow blowers, automobile engines, surface
mounters, intelligent machinery, semiconductor manufacturing equipment, industrial-use unmanned helicopters, electri-
cal power units for wheelchairs, helmets. Import and sales of various types of products, development of tourist business-
es and management of leisure, recreational facilities and related services.
- Corporate Mission -
Kando* Creating Company
Offering new excitement and a more fulfilling life for people all
over the world
Yamaha Motor strives to realize peoples’ dreams with ingenuity and passion,
and to always be a company people look to for the next exciting product or
concept that provides exceptional value and deep satisfaction.
ando is a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we
*K
experience when we encounter something of exceptional value.
Introducing Yamaha Motor’s brand slogan,
- Management Principles - “Revs your Heart”.
1. Creating value that surpasses customer expectations Empowered by a passion for innovation,
To continue to produce value that moves people, we must remain keenly we create exceptional value and experiences
aware of the customer’s evolving needs.
We must strive to find success by always surpassing customer expecta-
that enrich the lives of our customers.
tions with safe, high-quality products and services.
2. E stablishing a corporate environment that fosters self-esteem
We must build a corporate culture that encourages enterprise and en-
hances corporate vitality.
The focus will be on nurturing the creativity and ability of our employees,
with an equitable system of evaluation and rewards.
3. Fulfilling social responsibilities globally
As a good corporate citizen, we act from a worldwide perspective and in
accordance with global standards.
We must conduct our corporate activities with concern for the environ-
ment and communities and fulfill our social responsibility with honesty
and sincerity.
- Action Guidelines -
Acting with Speed Meeting change with swift and informed action
Spirit of Challenge Courage to set higher goals without fear of failure
Persistence Working with tenacity to achieve desired results,
and then evaluating them
2
Operating Performance (Consolidated Basis)
(Unit: billion ¥; rounded off to one decimal place)
500 0
3
Organization (As of April 1, 2022)
Integrated Auditing Division
Human Resources & General Affairs Center
Human Resources Strategy Division
Global Human Resources Development Division
Health & Safety Division
Sustainability Division
Legal & Intellectual Property Division
General Meeting of Shareholders International Trade Control Division
Government & Industrial Affairs Division
Audit & Supervisory Board Audit & Supervisory Board
Corporate Planning & Finance Center
Members’ Office Corporate Planning Division
Board of Directors Finance & Accounting Division
Chairman Business Process Innovation Division
President & CEO* Management Committee Corporate Communication Division
Financial Service Development Division
Sustainability Committee IT* Center
Digital Strategy Division
Process & IT Division
Creative Center
Technical Research & Development Center
New Venture Business Development & R&D Strategy Section
Technical Development Section
Automotive Development Section
Digital Development Section
Quality Assurance Center
Corporate Quality Section
Land Mobility Quality Assurance Section
Manufacturing Center
Manufacturing Strategy Section
Manufacturing Section
Manufacturing Engineering Section
Manufacturing Technology Center
Procurement Center
Strategy Planning Section
Procurement Section
Powertrain Unit
Powertrain Advanced Planning & Development Section
Product Development Section
PF* Model Unit
Electronics Technology Section
PF Model Development Section
Motor Sports Section
Land Mobility Business Operations
Land Mobility Total Strategy Section
Motorcycle Business Unit
Global Branding Section
3S Southeast & East Asia Section
3S Advanced Countries Section
3S Emerging Countries Section
Smart Power Vehicle Business Unit
Marine Business Operations
Planning Section
Development Section
Manufacturing Section
FRP* Business Development Section
Marketing Section
Quality Assurance Section
Solution Business Operations
Robotics Business Unit
Engineering Section
Sales & Marketing Section
Manufacturing Section
* Abbreviations: Unmanned System Business Development Section
CEO: Chief Executive Officer Overseas Market Development Operation Business Unit
Customer Experience Business Unit
IT: Information Technology
Yamaha Motor Powered Products Co., Ltd. (YMPC)
PF: Platform Yamaha Motor Biz Partner Co., Ltd. (YMBP)
*Accounting operation/business management/human resources affairs functions/
FRP: Fiber Reinforced Plastics general affairs operation/procurement/logistics
4
Board of Directors, Audit & Supervisory Board Members and Executive Officers
(As of April 1, 2022)
5
Group Companies
6
History
Number of Employees
Fiscal year 2017 2018 2019 2020 2021
Yamaha Motor Co., Ltd. 10,564 10,614 10,567 10,359 10,154
(average age) (43.2 years old) (43.3 years old) (43.3 years old) (43.6 years old) (43.8 years old)
Consolidated companies 43,015 43,363 44,688 42,078 41,089
Motorcycles
Product Profile
Motorcycles are used and loved by people all around the world as a ing a loud and clear message of its high performance and quality to
practical means for commuting as well as partners for recreation and dealerships and motorcyclists nationwide. Then in 1958, Yamaha
sport. Yamaha Motor caters to a wide range of needs with a diverse Motor took its business overseas for the first time by opening an
product lineup that includes scooters, used primarily for day-to-day office in Mexico. “It isn’t a product if it isn’t world-class.” As if seeking
mobility like commuting, shopping and commerce; motorcycles, with to realize founding president KAWAKAMI, Genichi's words, the com-
models suiting everything from city streets to long-distance touring; pany gradually built and expanded its customer base to markets in
and even machines meant exclusively for closed-course competition. countries around the world.
10
TMAX Tech MAX TRICITY300 E-VINO AEROX
11
Land Mobility
Motorcycles (Continued)
FY2021 worldwide demand FY2021 worldwide demand and FY2021 Yamaha Motor unit sales
Note: Yamaha Motor surveys Yamaha Motor unit sales
Note: Yamaha Motor surveys
Japan 99 (2.2%)
Japan 416 (0.9%) Rest-of-world North America
Rest-of-world North America 629 (1.3%) Yamaha 558 (12.3%) 67 (1.5%)
10,092 (20.9%)
Europe 1,908 (3.9%) 4,531 (9.4%)
Europe 189
(4.2%)
7,000 1,100
996.9 1,016.5
1,000
6,000 131.9 155.8
5,374 900
823.5
463 5,078
5,000 800
458 4,531 109.8
700
558
4,000 3,834
600
403 625.5
651.8
500
3,000 505.3
4,576 400
4,283 3,619 Rest-of-world
Rest-of-world
2,000 300
3,109 Asia
Asia
200 Europe
Europe 151.2
1,000 132.8 131.5
North America 100 North America
176 67 186 63 180 56 189 67 42.3 39.3 46.2
93 88 86 99 Japan 0 38.2 37.7 37.8 Japan
0
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12
All-Terrain Vehicles & Recreational Off-highway Vehicles
Product Profile
All-terrain vehicles (ATVs) and recreational off-highway vehicles to bolster competitiveness in overseas markets and in Nor th
(ROVs) are vehicles specialized for off-road use and capable of han- America in particular.
dling all sorts of unpaved or rough terrain found in grasslands, moun-
tain trails, sandy areas and the like. ATVs seat one rider and have a Current Market Conditions
steering setup similar to a motorcycle, while ROVs are designed to fit The U.S. market alone accounts for over 50% of worldwide ATV de-
two or more people and are steered and operated more like an au- mand and Yamaha Motor meets the various needs of the country
tomobile. Both are used in a wide range of ways, from recreation with a diverse range of products covering use for utility, sport and
and sport to utility work on farms and ranches. more. The United States is also the main market for ROVs and in ad-
dition to demand as a partner for outdoor recreation, there is stable
Background of the Business demand for utility use in a variety of industries, and the market con-
Using technologies created and refined while developing and man- tinues to grow.
ufacturing off-road motorcycles, Yamaha launched the YT125 in
1979 as its first ATV. Since then, we have gone onto release a vari- Production
ety of models that answer real market needs. We also boast an ex- Name of company Location
tensive lineup in the ROV segment, including multi-purpose mod-
els, recreational models and pure-sport models. We are working Yamaha Motor Manufacturing Corporation of America* Georgia, U.S.A.
* Group company
Snowmobiles
13
Land Mobility
Product Profile
Electrically power-assisted bicycles (or e-Bikes) are bicycles equipped friendly vehicle that puts human perceptions f irst.” We then
with an electric motor and battery that send supplementary power launched the PAS in 1993 as the world’s first electrically power-
to the rider’s pedals. Yamaha pioneered this product with the 1993 assisted bicycle. Since then, Yamaha has continued working to grow
release of the PAS (Power Assist System) model, the first electrically the customer base and expand usage possibilities by refining its
power-assisted bicycle in the world. In addition to the ease of use products and promoting the benefits of e-Bikes to the public. In
and convenience of a conventional bicycle, e-Bikes gained wide- 2015, we launched the YPJ-R road bike model and followed up by
spread acceptance thanks to effectively addressing the drawbacks of adding other sport e-Bikes to the lineup. Yamaha also began export-
bicycles, like the difficulty of riding uphill, against the wind or with ing its drive units to bicycle makers overseas as an OEM supplier in
cargo. They are now used as a form of personal mobility for people 2013, and achieved an aggregate production of five million units in
of all ages for a variety of uses, from commuting to work or school 2019.
and ferrying children to and from kindergarten to shopping trips and
deliveries in cities. More recently, sport e-Bikes designed for hobby- Current Market Conditions
ists have become popular and the e-Bike market in Europe is show- In addition to a larger number of users and usages, the e-Bike market
ing growth. is expanding domestically and internationally against the backdrop of
societal developments that include a heightened awareness of health
Background of the Business and environmental issues and changes in transpor tation environ-
As awareness of societal issues like the global climate crisis and Ja- ments. In the European market, where Germany and the Nether-
pan’s aging population grew in the 1980s, Yamaha began developing lands are posting particularly strong growth, demand for Yamaha
a new vehicle under the concept of “an eco-friendly and people- drive units continues to rise each year.
14
Assistance Ratio as Set by Legal Standards in Japan
Up to 10 km/h, electric power assists
pedaling at a maximum ratio of 1:2*
Above 10 km/h, electric power assist
Assisting power is moderated to keep the bicycle
Power ratio from going too fast
Above 24 km/h, electric power assist
is cut off
Pedaling power * The maximum ratio set by legal standards
Speed sensor
Pedaling power
Pedaling
1 3
Torque sensor Crank sensor 33%
(1/3)
Rear wheel 3. Crank sensor
Battery Controller 67%
(2/3)
1. Detects the amount of force applied to the pedals
2. Detects the speed of the bicycle while in motion
Motor Assist power 3. Detects the rotation speed of the pedals (crank)
Note: For the pedaling power of 33%, the assist power of 67% is the maximum ratio set by legal standards.
Production
Name of company Location
PAS drive units Yamaha Motor Electronics Co., Ltd.* Morimachi, Shizuoka, Japan
* Group company
Domestic Shipments of electrically power-assisted bicycles Yamaha Motor unit sales Yamaha Motor sales
Source: Ministry of Economy, Trade and Industry (METI) of CBU* models in Japan (CBU* models and OEM)
Current Production Statistics Survey, Japan Bicycle Promotion
Institute Processing and Analysis
Units Unit: thousands Unit: billion ¥
800,000
792,985 250 60
737,738
698,227 211 216
665,710 205 50.5
190 50
200 44.1
600,000 43.2
40
150
400,000 30
100
20
200,000
50
10
0 0 0
ʼ18 ʼ19 ʼ20 ʼ21 ʼ18 ʼ19 ʼ20 ʼ21 ʼ19 ʼ20 ʼ21
15
Land Mobility
Electric Wheelchairs
Product Profile
Wheelchairs facilitate the mobility of the elderly and persons with
disabilities, and are broadly divided into manual and electric types.
Yamaha manufactures and sells electric power units and wheels that
can be after-fitted to manual wheelchairs to supplement their light
weight and flexibility with the convenience of electric power, as well
as complete Yamaha-brand electric wheelchairs pre-fitted with these
units. Our after-fit electric power units come in two types: electric
units to convert a manual wheelchair into a fully electric one, and
power-assist units that make manual wheelchairs easier to use.
JWX-2 electric power assist unit and unit mounted on wheelchair
- Electric Type -
These units preserve the benefits of manual wheelchairs while con-
verting them to electric power. These power units can be attached Background of the Business
to a variety of wheelchair models and use a joystick for smooth op- As part of contributing to the health and social welfare sector and as
eration. We also offer complete wheelchairs that use these units. a response to an aging population, Yamaha Motor began limited
region-based sales of power units for manual wheelchairs in 1995
(followed by nationwide sales in 1996). Since then, we have applied
our proprietary control and drive technologies to create and offer
electric wheelchairs that are not only comfortable and convenient
for users, but also help alleviate the effort required by caregivers.
16
Marine Products
Boats
Yamaha
719
(14.0%)
Total
demand
Other 5,128 units
companies
4,409
(86.0%)
Yamaha Motor unit sales in Japan Yamaha Motor sales from boats
Units Unit: billion ¥
1,500 15
1,083 10.7
1,020 986
1,000 10
320 862
291 267 7.7
7.2
267
500 5
729 763 719
595 Fishing boats and
utility boats
0 Pleasure-use boats 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
17
Marine Products
Marine Engines
Product Profile
Outboard motors are used around the world especially to propel control system that assists in maneuvering the craft. More than 90%
small and medium-size boats because of their excellent affordability, of Yamaha outboard motors are exported out of Japan and sold in
eco-friendliness, ease of maintenance and high space efficiency. Out- roughly 180 countries and territories, with North America as the
boards can be found in waters all around the world; in developed biggest market.
markets like Europe and North America, they are primarily used for
marine leisure, while they play a role in both industry and daily life in Next-Generation Boat Control Systems
emerging markets, chiefly fishing and water-based transport/trans- Yamaha has started receiving advance orders in Europe for HARMO,
portation. a new boat control platform that integrates an electric propulsion
unit and a steering system. HARMO will be launched in Europe in
Background of the Business 2022. HARMO is a fully integrated system that combines an electric
Adapting the small-engine technology garnered through its motorcy- motor for propulsion with a remote-control box for throttle work, a
cles, Yamaha Motor developed and released its first marine engine in joystick for intuitive operation and other components. Aiming to of-
1960, the P-7. In the more than 60 years since, we have expanded fer a “smart boat” package that will deliver comfortable cruising ex-
our marine engine lineup with models suiting the myriad of applica- periences, field evaluation tests of the system are underway on the
tions and environments found in the various regions they are used, Otaru Canal in Hokkaido.
all under the banner of reliability. In 2019, cumulative production of
Yamaha outboard motors reached 12 million units. Production
Name of company (Factory) Location
Current Market Conditions
Medium-size and large
Yamaha’s outboard motor lineup spans small 2 horsepower models 4-stroke outboard motors Yamaha Motor Co., Ltd.
Fukuroi,
Shizuoka,
to mammoth 425 horsepower units, all emphasizing light weight, and large 2-stroke (Fukuroi South Factory) Japan
outboard motors
compactness and excellent reliability and durability. Used on waters
spanning the globe, eco-friendly 4-stroke models comprise most of Small and medium-size
4-stroke outboard motors Yamaha Kumamoto Products Yatsushiro,
Kumamoto,
the lineup while the rugged Enduro Series caters to the rigorous and small and medium-size Co., Ltd.* Japan
uses and environments of emerging markets. Complementing the 2-stroke outboard motors
engines is an extensive range of peripheral equipment to better en- Small 4-stroke outboard Thai Yamaha Motor
motors and small 2-stroke Thailand
joy the boating life, like the Yamaha Command Link Plus system for outboard motors Co., Ltd.*
monitoring engine status and more, and the Helm Master EX boat
* Group company
18
Helm Master EX HARMO Next-Generation Control System
The Helm Master EX digitally controls all the steering, gear shifting and
throttle work of twin or triple mount large-class Yamaha outboards.
Complementing the standard steering and remote control unit, the
single joystick control enables fore-aft, port-starboard and diagonal
motion as well as in-place rotation of the bow. The autopilot function
also allows the boat’s course to be maintained automatically even in
wind or tidal conditions.
FY2021 worldwide demand for outboard FY2021 worldwide demand and FY2021 Yamaha Motor unit sales of
motors Yamaha Motor unit sales of outboard motors outboard motors
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Rest-of-
world North
North Yamaha America
243 America 316
(27.3%) Worldwide Worldwide Rest-of- 113
demand 339 demand (35.5%) world Unit sales (35.7%)
890 (38.1%) 890 139 316
Unit: thousands Unit: thousands (43.9%) Unit: thousands
(%): share of
(%): share of (%): share of unit sales
demand demand
Europe Europe
308 64
(34.7%) Other companies (20.3%)
574
(64.5%)
Yamaha Motor unit sales of outboard motors Yamaha Motor sales from marine engines
Unit: thousands Unit: billion ¥
400 250
212.6
314 310 316 200 187.7
300 279 178.5
150
200
100
100
50
0 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
19
Marine Products
Personal Watercraft
Product Profile
Personal watercraft (PWC) can be largely divided into either stand- and lightweight engines reflecting our motorcycle and marine engine
up or sit-down models, and their engines provide the power to draw expertise. Most Yamaha PWCs employ 4-stroke engines that clear
in water through an inlet on the bottom of the hull and propel it out all the Environmental Protection Agency (EPA) regulations in the
the back for propulsion. Sport boats using the same jet-propulsion United States—our main market—and the voluntary regulations
system are also popular, particularly in North America. stipulated by the Japan Marine Industry Association.
FY2021 worldwide demand for PWC FY2021 Yamaha Motor unit sales of PWC
Note: Yamaha Motor surveys
Rest-of- Rest-of-
world Worldwide world
demand 14 Unit sales
53
(38.9%) (32.8%) 43
135
Unit: thousands U.S.A. Unit: thousands
U.S.A.
83 (%): share of
(%): share of unit sales 29
demand (61.1%) (67.2%)
Yamaha Motor unit sales of PWC Yamaha Motor sales from PWC
Unit: thousands 51 Unit: billion ¥
50 48 80 75.7 76.4
43
41 64.8
40
60
30
40
20
20
10
0 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
20
Swimming Pools
Product Profile
In Japan, swimming pools for schools and kindergartens, pools for lei- and private swimming clubs for improving health is also increasing.
sure, health and rehabilitative use, competition pools as well as pool Yamaha Motor is proactively expanding its product lineup while offering
renovation work constitute the majority of demand. Besides the more environmentally friendly options like reuse and recycling of pools,
fiber-reinforced plastic (FRP) pools Yamaha specializes in, pools as well as introducing new peripheral equipment and technologies. We
made of metal or concrete can also be found. However, in addition also offer 25-meter pools and children’s pools for overseas markets,
to a short construction time, FRP pools feature not only light weight, primarily South Korea and other nearby Asian countries. As a leading
high strength and workability, but also excellent resistance to weath- pool company, Yamaha offers clients all-inclusive support, from plan-
ering and earthquakes and heat retaining property. ning and design to manufacturing, installation and after-sales service.
FY2021 domestic school pool* FY2021 domestic FRP pool* demand Yamaha Motor sales from pools
demand by material and Yamaha Motor unit shipments
Note: Yamaha Motor surveys Note: Yamaha Motor surveys
Unit: billion ¥
Other Other companies’ pools 5
5 (4.0%) 4 (5.6%)
4.1 4.2
4.0
4
3
Domestic Domestic
Metal demand FRP demand
50 71
(39.7%) 126 units (56.3%) 71 units 2
(%): share of (%): share of
demand demand
1
Yamaha pools
67
(94.4%) 0
’19 ’20 ’21
21
Robotics
Full lineup of mounting lines Linear conveyor module SCARA robots Wire bonder
Unit: billion ¥
125 120.3
YRH
100 32.7
83.0
75.6
75 YRH
YRH
12.0 19.6
50
87.6
63.6 63.4
25
0
’19 ’20 ’21
22
Industrial-use Unmanned Aircraft
YMR-08 AP Aerial agrichemical spraying Spraying route using the dedicated spraying
via automatic navigation app agFMS
23
Financial Services
Sales Finance
0
ʼ19 ʼ20 ’21
24
Others
Generators
Snow Blowers
Product Profile
For areas with heavy snowfall, Yamaha’s snow blowers help make etc. The blue exterior makes a Yamaha snow blower identifiable at a
snow removal an easier task. We offer a broad range of snow blow- glance and the functions, ease of use and durability customers praise
er models, from compact units handy for clearing porches and walk- are backed by technologies and expertise garnered from over 40
ways at home to large models suited for commercial use. years of success in the business.
25
Others
Golf Cars
FY2021 worldwide demand for golf cars by region FY2021 Yamaha Motor unit sales of golf cars
Note: Yamaha Motor surveys
Rest-of-world
6 (11.8%)
Rest-of-world
35 (20.6%)
Japan
Worldwide 7
Japan demand (12.7%) Unit sales
7 169 62
(4.4%) Unit: thousands Unit: thousands
(%): share of (%): share of
demand unit sales
Yamaha Motor unit sales of golf cars Yamaha Motor sales from golf cars
Unit: thousands Unit: billion ¥
80 50
70 67 66 42.7 41.8
62 40
57 37.1
60
50 30
40
26
20
30
Worldwide 7
Japan demand (12.7%) Unit sales
7 169 62
(4.4%) Unit: thousands Unit: thousands
(%): share of (%): share of
demand unit sales
Yamaha Motor unit sales of golf cars Yamaha Motor sales from golf cars
Unit: thousands Unit: billion ¥
80 50
70 67 66 42.7 41.8
62 40
57 37.1
60
50 30
40
20
30
20
10
10
0 0
’18 ’19 ’20 ’21 ’19 ’20 ’21
Automobile Engines
27
Other Products
Yamaha Motor sells replacement parts, apparel and accessories for Yamaha Motor sells mooring pier s and other marina-related
its motorcycles, boats and other products. equipment.
With the help and coordination of public and international bodies We manufacture and sell engines specifically for racing karts, machines
and institutions, Yamaha Motor is building and installing water purifi- often used as the first stepping stone to higher tiers of four-wheeled
cation systems in areas with limited or no access to potable water— motorsport.
primarily in small villages in Africa and Southeast Asia—in order to
improve the quality of life.
28
YAMAHA MOTOR CO., LTD.
2500 SHINGAI, IWATA, SHIZUOKA, JAPAN
Japanese: https://global.yamaha-motor.com/jp/
English: https://global.yamaha-motor.com/