CHAPTER 1: Introduction to Management                    Optional steps:
Science and Quantitative Techniques                      6. Implementing the selected
                                                         alternative
           ➢ decision making based on                    7. Evaluating the result.
             the scientific method
           ➢ makes extensive use of              1.2: Quantitative Analysis and
             quantitative analysis.              Decision-Making
           ➢ two other widely known and          figure 1.2: (classification of decision
             accepted names;                     making process)
             (operations research &
             decision science)
           ➢ scientific management
             revolution in; early 1900s,
             initiated by Frederic W.
             Taylor (provided the
             foundation for the use of               ➢ Qualitative analysis
             quantitative methods in                     ○ based primarily on the
             management)                                      manager’s judgement and
                                                              experience.
1.1: Problem Solving and Decision                        ○ it includes the manager’s
Making                                                        intuitive “feel” for the
    1) problem solving: process of                            problem.
       identifying a difference between                  ○ more an art than a
       the actual and the desired state of                    science.
       affairs and then taking action to                 ○ applies for relatively simple
       resolve the difference.                                problems
    2) decision making: term generally               ➢ Quantitative Analysis
       associated with the first five steps              ○ quantitative facts or data
       of the problem-solving process:                        associated with the
               1. Define the problem.                         problem and develop
               2. Identify the alternatives.                  mathematical expressions.
               3. Determine the criteria.                ○ applies for sufficiently
                  i)    single-criterion                      complex problems.
                        decision problems:
                        problems in which        figure 1.3: (role of quantitative and
                        the objective is to      qualitative analysis)
                        find the best
                        solution for one
                        criterion.
                 ii)    multicriteria decision
                        problems: problems
                        that involve more
                        than one.
               4. Evaluate the alternatives.
               5. Choose an alternative
1.3: Quantitative Analysis                            -   also referred to as ‘decision
                                                          variables’
Process
   ❖ Model Development                     figure 1.4: (process of transforming model
        ○ models; representations of       inputs into output)
           real objects or situations
           and can be presented in
           various forms.
        ○ physical replicas of real
           objects.
        ○ enables us to make
           inferences about the real
           situation by studying and       figure 1.5: (flowchart for the production
           analyzing the model.            model)
Classification of Models
   1) Iconic Model (physical replicas)
   2) Analog Model
           - physical in form but do not
              have the same physical
              appearance as the object
              being modeled.
           - Example: thermometer          Classification of Mathematical Model
   3) Mathematical Model                      ➢ Deterministic Model
           - representations of a                     - if all uncontrollable inputs to
              problem by a system of                     a model are known in
              symbols and mathematical                   advance and cannot vary.
              relationships or                ➢ Stochastic (probabilistic) Model
              expressions.                            - mathematical model that
           - the model that is focused                   treats future demand with
              on management science.                     uncertainty.
                                                      - the value of the output
   ➢ Objective Function- mathematical                    cannot be determined even
     expression that describes the                       if the value of the
     problem’s objective.                                controllable input is known
                                                         because the specific values
   ➢ Constraints- set of restrictions.                   of the uncontrollable inputs
                                                         are unknown.
   ➢ Uncontrollable Inputs
        - environmental factors, that
          are not under the control of
          the decision makers
   ➢ Controllable Inputs
       - inputs that are completely
           controlled or determined by
           the decision-maker.
   ❖ Data Preparation                          ❖ Report Generation
   - refer to the values of the                - the results of the model must
     uncontrollable inputs to the model.         appear in a managerial report that
                                                 can be easily understood by the
using the general notation;                      decision maker.
c= profit per unit                             - report includes
a= production time in hours per unit                 a. the recommended decision
b= production capacity in hours                      b. other pertinent information
                                                         about the results that may
   ❖ Model Solution                                      be helpful to the decision
   - In this step, the analyst will attempt              maker.
     to identify the alternatives decision
     variables that provide the “best”         ➢ Technical Tools
     output for the model.                          ○ Software for Management
   - optimal solution; best output                     Science: Advances in
   - infeasible; rejected if the                       computer technology have
     alternatives does not satisfy all of              made management science
     the model constraints.                            techniques more
   - feasible; if the alternatives satisfies           accessible. Tools like
     all of the model constraint.                      Microsoft Excel and LINGO
                                                       are commonly used for
   ➢ Model Solution For the                            solving management
     Production Problem                                science problems.
        - involves finding the value of             ○ Resources: For practical
           the production quantity                     guidance on using these
           decision variable x that                    tools, there are appendices
           maximizes profit while not                  in the textbook that provide
           causing a violation of the                  step-by-step instructions.
           production capacity
           constraint.
        - other procedure;
           trial-and-error approach in
           which the model is used to
           test and evaluate various
           decision alternatives.
   ➢ Model Testing and Validation
       - can use small test
           problems having known, or
           atleast expected.
1.4: Models of Cost, Revenue, and
Profit                                           ❖ Profit and Volume Models
                                                 - profit–volume model can be
   ❖ Cost and Volume Models                        derived from the revenue–volume
   - cost of manufacturing or producing            and cost–volume models.
     a product is a function of the
     volume produced.                            ❖ Breakeven Analysis
   - can usually be defined as a sum of          - profit–volume model can be
     two costs: fixed cost and variable            derived from the revenue–volume
     cost;                                         and cost–volume models.
         a. Fixed Cost- the portion of           -  determine the total profit
             the total cost that does not          associated with any production
             depend on the production              volume x.
             volume. This cost remains           - breakeven point: the volume that
             the same no matter how                results in total revenue equaling
             much is produced.                     total cost.
         b. Variable Cost- is the                -  the breakeven point for a product
             portion of the total cost that        provides valuable information for a
             is dependent on and varies            manager who must make a yes/no
             with the production volume.           decision concerning the production
                                                   of the product.
   ➢ Marginal Cost
   - defined as the rate of change of         figure 1.5: (example of graph breakeven
     the total cost with respect to           analysis)
     production volume.
   - it is the cost increase associated
     with a one-unit increase in the
     production volume.
   - marginal cost may depend on the
     production volume (we could have
     marginal cost increasing or
     decreasing with the production
     volume x).
   ❖ Revenue and Volume Models
   - projected revenue associated with
     selling a specified number of units.
   ➢ Marginal Revenue
   -  defined as the rate of change of
     total revenue with respect to sales
     volume.
   - it is the increase in total revenue
     resulting from a one-unit increase
     in sales volume.
   - we may find marginal revenue
     increases or decreases as the
     sales volume x increases.
1.5: Management Science Techniques                         systems involving waiting
                                                           lines.
Numerous Applications for the                  ➢   Stimulation
Following Techniques:                                  -    a technique used to model
   ➢ Linear Programming- is a                              the operation of a system.
      problem-solving approach                         - employs a computer
      developed for situations involving                   program to model the
      maximizing or minimizing a linear                    operation and perform
      function.                                            simulation computations.
   ➢ Integer Linear Programming                ➢   Decision Analysis
          -   is an approach used for                  - used to determine optimal
              problems that can be set up                  strategies in situations
              as linear programs.                          involving several decision
                                                           alternatives and an
   ➢ Distribution and Network Models                       uncertain or risk-filled
         - a network is a graphical                        pattern of events.
             description of a problem          ➢   Goal Programming
             consisting of circles called              - a technique for solving
             nodes that are                                multicriteria decision
             interconnected by lines                       problems, usually within the
             called arcs.                                  framework of linear
   ➢ Nonlinear Programming                                 programming.
         - is a technique that allows          ➢   Analytic Hierarchy Process
             for maximizing or                         - this multicriteria
             minimizing a nonlinear                        decision-making technique
             function subject to                           permits the inclusion of
             nonlinear constraints.                        subjective factors in arriving
   ➢ Project Scheduling: PERT/CPM                          at a recommended
         - The PERT (Program                               decision.
             Evaluation and Review                     -
             Technique) and CPM                ➢   Forecasting
             (Critical Path Method)                    - techniques that can be
             techniques help managers                      used to predict future
             carry out their project                       aspects of a business
             scheduling responsibilities.                  operation.
   ➢ Inventory Models                          ➢   Markov Process Models
         - used by managers faced                      - useful in studying the
             with the dual problems of                     evolution of certain systems
             maintaining sufficient                        over repeated trials.
             inventories to meet demand
             for goods.                     (methods frequently used):
         - incurring the lowest                - linear programming,
             possible inventory holding        - integer programmin
             costs.                            -   network models (including supply
   ➢ Waiting Line or Queueing Model               chain models),
         - help managers understand            - simulation.
             and make better decisions
             concerning the operation of
SUMMARY OF TERMS
  ● Breakeven Point: the volume at
    which total revenue equals total
    cost.
  ● Constraints: restrictions or
    limitations imposed on a problem.
  ● Controllable Inputs: the inputs that
    are controlled or determined by the
    decision maker.
  ● Decision: the alternative selected.
  ● Decision Making: the process of
    defining the problem, identifying
    the alternatives, determining the
    criteria, evaluating the alternatives,
    and choosing an alternative.
  ● Decision Variable: another term for
    controllable input.
  ● Feasible Solution: a decision
    alternative or solution that satisfies
    all constraints.
  ● Fixed Cost: the portion of the total
    cost that does not depend on the
    volume; this cost remains the
    same no matter how much is
    produced.
  ● Infeasible Solution: a decision
    alternative or solution that does not
    satisfy one or more constraints.
  ● Objective Function: a mathematical
    expression that describes the
    problem’s objective.
  ● Optimal Solution: the specific
    decision-variable value or values
    that provide the “best” output for
    the model.
  ● Variable Cost: the portion of the
    total cost that is dependent on and
    varies with the volume.