COLEGIO GIMNASIO MODERNO SAN FRANCISCO
El Amor, Proyección Educativa De Un País
Área: Tecnología e Informática. Asignatura: Informática Grado: Undécimo (11°)
Docente: Luis Fernando Acero Molano Tema: SOCIAL MEDIA INFLUENCERS
GUIA DE TRABAJO No. 1.
SOCIAL MEDIA INFLUENCERS
It is estimated that about 40 per cent of the world’s population use social media, and
many of these billions of social media users look up to influencers to help them decide
what to buy and what trends to follow.
So what is an influencer and how do we become one?
An influencer is a person who can influence the decisions of their followers because of
their relationship with their audience and their knowledge and expertise in a particular
area, e.g. fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their
views. They have the power to persuade people to buy things, and influencers are now
seen by many companies as a direct way to customers’ hearts. Brands are now asking
powerful influencers to market their products. With some influencers charging up to
$25,000 for one social media post, it is no surprise that more and more people are keen
to become influencers too. If you are one of them, then here are five tips on how to do
it.
1. Choose your niche
What is the area that you know most about? What do you feel most excited talking
about? Find the specific area that you’re most interested in and develop it.
2. Choose your medium and write an interesting bio
Most influencers these days are bloggers and micro-bloggers. Decide which medium
– such as your own online blog, Instagram or Snapchat – is the best way to connect
with your followers and chat about your niche area. When you have done that, write
an attention-grabbing bio that describes you and your speciality area in an interesting
and unique way. Make sure that people who read your bio will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the
more likely people will follow you. Also, ensure that your posts are consistent and
possibly follow a theme.
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4. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that will
catch the attention of your followers and help them connect with you.
5. Make sure people can easily find your content
Publicise your posts on a variety of social media, use hashtags and catchy titles and
make sure that they can be easily found. There is no point writing the most exciting
blogposts or posting the most attractive photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have
patience. Keep posting and your following will gradually increase. Good luck!
