Version : 4 Revision Date : October 29, 2021

Revision : 2 Effective From : October 29, 2021

THESIS GUIDELINE

BINUS BUSINESS SCHOOL

BINUS UNIVERSITY
JAKARTA
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

THESIS GUIDELINE

Approved :

Ahmad Seiichi Ramadhan, MM

Date: 29 / 10 / 2021

BINUS UNIVERSITY 1
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

APPROVAL PAGE……………………………………………………………………………………….. 1

TABLE OF CONTENTS .................................................................................... 2

FOREWORD .................................................................................................. 3

CHAPTER I. INTRODUCTION ......................................................................... 4

CHAPTER II.THESIS TYPES ............................................................................. 5

CHAPTER III.THESIS PROCESS ....................................................................... 7

CHAPTER IV.THESIS CONTENTS .................................................................... 11

CHAPTER V.THESIS ASSESSMENT ................................................................. 14

CHAPTER VI.THESIS FORMAT ....................................................................... 25

CHAPTER VII.PLAGIARISM ............................................................................ 30

CHAPTER VIII.FAQS ....................................................................................... 31

CHAPTER IX.CLOSING ................................................................................... 32

APPENDIX

BINUS UNIVERSITY 2
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

FOREWORD

The BINUS BUSINESS SCHOOL (BBS) MM Program Thesis Guideline provides information regarding the
objectives, types, and procedures in thesis writing process. Furthermore, this guideline also includes
detailed instructions of the thesis formatting.

As part of our spirit for continuous improvement, several changes are made within this revised
guideline. The main change would be the addition of two new thesis types, which are Consulting Project
and Business Model Creation Project, alongside with the Research type. The thesis assessment criteria
are also provided in the guideline describing how the thesis will be assessed, as a benchmark of the
expected quality from the thesis. We emphasize the importance of avoiding plagiarism in any way
within the overall thesis writing process.

We expect that this Thesis Guideline could be beneficial for helping students in their thesis writing
process.

Jakarta, 29 October 2021

Editors,
Ahmad Seiichi Ramadhan, MM

BINUS UNIVERSITY 3
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER I
INTRODUCTION
In the BINUS Business School (BBS) Magister Manajemen (MM) program curriculum, thesis is the final
compulsory course. Unlike other courses in the curriculum, thesis is not a taught-course. It is a student
independent work, which is supervised by a faculty member. It aims to evaluate the students’ ability to
innovatively apply what they have studied in the taught courses on a specific issue. In line with the BBS
MM program objective, the innovation aspects (inventiveness, ingenuity, and inventiveness) would be
the major element of the thesis.

Upon the completion of thesis, students are expected to independently be able to:
• Critically review theories learned in the taught-courses
• Creatively synthesize theories learned in a perspective of an ingenuity issue of their interests
• Compose a scientific written report
• Confidently present the report

In the curriculum, thesis takes (worth) 6 SCU. MM Professional students are expected to finish their
thesis in 2 terms; MM Young Professional students are expected to finish their thesis in 1 term. There is
one of BBS faculty member (lecturer) assigned as a supervisor of the thesis process. At the end of thesis
period, students are evaluated individually by the board of examiners.

This guideline provides general explanation of the thesis process. It explains the research types and their
objectives, the policy and procedures, the written report formats, and thesis assessment criteria.

BINUS UNIVERSITY 4
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER II
THESIS TYPES
There are three types of thesis that are available for the BBS MM program students. They are:

(i) Research
(ii) Consulting Project
(iii) Business Model Creation (BMC)

2.1. Research

Research type is a thesis based on an academic research. The general objective of this thesis
type is to provide a scientific evidence and contribution to the body of knowledge. This involves the
innovation aspects of the thesis. Students and supervisors are open to choose quantitative
(explanatory), qualitative (exploratory, descriptive), or mixed approaches to the research. For the
quantitative approach, hypotheses need to be formulated before being analyzed using any inferential
statistical methods. No hypothesis need to be formulated for the qualitative approach. It is expected
that BBS MM students conduct applied management research.

According to Easterby-Smith, et al (1993), applied management research is to improve

understanding of particular business or management phenomena, which results in new knowledge
related to the phenomena, as well as practical relevance and value to manager(s) in organization(s).
Therefore, in this thesis type, it is expected that students use empirical data and scientific evidence, as
opposed to the hypothetical data.

Upon the completion of the thesis with research, students are expected to be able to:
• Demonstrate the originality of research problems
• Critically review the relevant and competing theories
• Demonstrate the aptness of research design to the chosen research approach

This thesis type requires students to work and be assessed individually. One supervisor will be
assigned to each student. The board of examiners consists of three (3) faculty members.

2.2. Consulting project

Consulting type is a thesis based on a real company observation project. The general objective
of this thesis type is to provide a better and innovative business recommendation to the observed
company. This thesis type involves activities of identifying real business problems in the observed
company and formulating relevant, innovative, feasible scientific recommendations, which can be
implemented by the company. Therefore, a cost and benefit analysis need to be provided for any
proposed solutions, which should be able to answer practical questions from the company.

BINUS UNIVERSITY 5
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Students choosing this type should be aware from the beginning that they should have a reliable
access to the company. It is strongly suggested that during the thesis process, there is a company liaison
available to discuss the process with students and thesis supervisors.

Upon the completion of consulting project thesis, students are expected to be able to:
• Identify the real business problems in the observed companies
• Demonstrate an ability to link the applied theories to the consulting process
• Provide the innovative and feasible recommendations

This thesis type requires students to work in a group of two (2). A supervisor would be assigned
to the group. The board of examiners consists of two (2) faculty members and one (1) company
representative. The company representative will assess the innovative and feasibility aspects of the
recommendations.

2.3. Business Model Creation (BMC)

BMC is a thesis type based on a project. The general objective of the project is to develop an
innovative business model or to fill the opportunities gap an existing model. The business model need
Business model is defined as the rationale of how an organization creates, delivers, and captures value
(Osterwalder and Pigneur, 2010). Developing a business model involves activities, such as idea
generation, conversion, and diffusion.

Students choosing this thesis type should be aware that although the focus of the project is the
creativity of the invention, the project process should be conducted systematically. Scientific
justifications should be performed for every alternative chosen in the project. The expected output of
the project is a business plan and prototype.

Upon the completion of the BMC thesis, students are expected to be able to:
• Demonstrate a creative idea generation
• Demonstrate a methodological and scientific process
• Demonstrate the feasibility model

This thesis type requires students to work in a group of three (3). A supervisor would be
assigned to the group. The board of examiners consists of two (2) faculty members and one (1) business
person. The business will assess the innovative, attractiveness, and feasibility aspects of the project

BINUS UNIVERSITY 6
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER III
THESIS PROCESS

3. Thesis Procedures
These are the steps need to be followed by students in the thesis process for all thesis types:
• Thesis Briefing
• Thesis Workshop
• Development and Submission of the Thesis Outline
• Conducting the Thesis
• Thesis Proposal Seminar
• Continuing the Thesis
• Submission of the Final Draft of Thesis
• Thesis Final Defense
• Submission of the Final (revised if any) Thesis

3.1 Thesis Briefing

Thesis Briefing is an introduction seminar conducted in order to explain the overview and ground
rules for thesis writing process in BINUS BUSINESS SCHOOL. The topics covered will include explanation
of the learning objective, the overview for the available thesis types and the assessment criteria.

3.2 Thesis Workshop

Thesis Workshop is conducted in order to provide detailed and comprehensive guideline for thesis
writing technique to student, according to the type chosen.
WORKSHOP IMPLEMENTATION
1. The workshop is divided into 3 groups according to the types, which are Research Group,
Consulting Project Group and BMC Group
2. Each workshop is conducted once (the workshop schedule will be informed further)
3. The workshop is mandatory for all thesis student (as one of the requirement for the thesis
defense)
4. Students attend the workshop according to the selected type

3.3 Development and Submission of the Thesis Outline

Students select the thesis topic accordingly with their interest, based on the topics that they have
been studied in BINUS BUSINESS SCHOOL. After selecting a topic, students continue to develop their
Thesis Outline, which describes these following chapters in general: introduction, problem statement,
the importance of the study, objective and benefit, and scope of the study. Thesis Outline consists of 2-3
pages and should be submitted to the Information Service as scheduled. The Thesis Outline will be
evaluated by the Head of School/Head of Program in order to determine the most suitable Supervisor.
The Thesis Outline constructed by preliminary ideas, thus it is subject to change according to the
Supervisor suggestions.

BINUS UNIVERSITY 7
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Students who will start the thesis writing process should register at the Information Service by
submitting the title or topic of the study that already been approved by the Thesis Committee. All
required forms for the thesis registration process are available at the Information Service. The
registration process is also including Supervisor Selection. Students propose 3 (three) Supervisor
candidates by completing the Supervisor Submission Form in accordance with the selected topic. The
Supervisor will be assigned by Head of School/Head of Program based on the Supervisor expertise
relevancy with the topic.

3.4 Conducting the Thesis

After the Supervisor and consultation schedule has been assigned, students could start to conduct
the study and write the thesis according to the selected research type. Thesis writing should follows to
the format of thesis writing guideline published by BINUS BUSINESS SCHOOL BINUS UNIVERSITY (refer to
Chapter 4). Thesis can be written either in Indonesian or English accordingly to the policy from Head of
School.

Consultation schedules for students from a study program that is applying 1 term consultation
period system, the consultations are conducted as a 6 times meeting within the whole effective term,
with maximal absences no more than 2 times. After the third consultation, student should submit the
Thesis Proposal and attend the Thesis Proposal Seminar.

For the 2 term consultation periods system, the consultation is divided into two phases, which are
Thesis 1 on the effective term and continue by Thesis 2 on the next term. The Thesis 1 consultations are
conducted 4 times in total, which conducted once every two weeks, where the students are obliged to
fill the attendance form. Maximal absence is no more than 1 (once) from the 4 (four) times of
scheduled consultations. Would if the student could not fulfilled the minimal consultations required,
therefore that student should extent the Thesis 1 period on the next term. By the end of Thesis 1, the
student is expected to complete the Thesis Proposal. On the end of the Thesis 1 period, student obliged
to join the Thesis Proposal Seminar.

For the Thesis 2 consultations period, the maximal absences is no more than twice (2) from the 6
(six) times of scheduled consultations. Besides the consultation schedules, student could ask for
additional consultations from their Supervisor. Would if the student could not fulfilled the minimal
consultations required, therefore that student should extent the Thesis 2 period on the next term.

Need to be acknowledged that thesis is students’ scientific work guided by Supervisor. Therefore,
students have to be fully responsible of the content and the completion time of their own thesis.

3.5 Thesis Proposal Seminar

The Thesis Proposal Seminar is an open seminar where the students will present their Thesis
Proposal to the examiner team. The examiner team will evaluate the feasibility of the proposal and
recommend several revisions. The recommendation could either be a minor or a major revision.

BINUS UNIVERSITY 8
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Students are obligated to attend other student’s Proposal Seminar at least twice as a requirement to
participate in the Thesis Defense.

3.6 Continuing the Thesis

After joining the Thesis Proposal Seminar, students could continue the writing process of their
thesis, as well as carrying out the revisions suggested from the Thesis Proposal Seminar. The main
activities within this step would include the data collection, data analysis and summarizing the finding of
the study.

3.7 Submission of the Final Draft of Thesis

In order to advance to the Thesis Final Defense process, students need to submit the Final Draft of
Thesis to the Information Service as scheduled. The Final Draft of Thesis should be bind in softcover
(black color for both sides) and submitted as 4 copies (1 original and 3 copy).

3.8 Thesis Final Defense

Students who completed the thesis writing and already attended the Proposal Seminars at least
twice, obligated to participate in Thesis Defense. Thesis defense conducted as an open seminar, where
the students present their study result in front of the Examiner Team. There is no specific dress code,
however students should dress in a professional and formal manner.

For the Consulting Project type thesis defense, the Examiners Team consists of two faculty member
examiners and the company’s representative equal to Director. The Thesis Defense schedule that has
been approved by the Supervisor and representation from the company must be given by students to
the Academic Operations by completing the thesis defense form at Information Services (1 st floor).
Whereas for the other types, Thesis Defense schedule will be arranged by Academic Operations. Thesis
defense will be held in BINUS BUSINESS SCHOOL campus according to the available office hour.

Passing grade is authorized by the Examiner Team. Students are not allowed to disapprove the
evaluation result or the passing grades. If there is a mistake within the evaluation process, Examiner
could only revise it during the Thesis Defense, and obliged to put initials on the revision on the
evaluation document.

3.9 Submission of the Final (Revised if any) Thesis

Would the student PASS the Thesis Defense, before the whole thesis is bound with hardcover, thesis
must be revised by referring to the revision suggestions from the Examiner Team. The time duration for
the revision is set by the Examiner Team. In case the student fails to conduct the revision during the
time given, Examiner Team could reduce the passing grade that already been set on the Thesis Defense.
The revised thesis that already includes the recommendations (Revision Note) from the Examiner Team
should be submitted to the Information Services.

BINUS UNIVERSITY 9
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

After Thesis Defense, students obligated to acquire copy of the Revision Note and the Passing
Statement from the Examiner Team at the Information Services. The Passing Statement need to be
bound within the Thesis Hardcover. Both of the documents could be retrieve 2 days after the Thesis
Defense at the fastest.

Finished thesis should be bind in hardcover (black color for both sides) and after being signed by the
Supervisor (original signature) on endorsement page; the hardcover should be submitted to the
Information Services as 1 original.

Specific for Consulting Project type, student obliges to submit a testimonial letter from the
company related to the evaluation of the thesis implementation within the company – using the
company’s letterhead. By the end of the thesis writing process for Consulting Project type, students
oblige to present the thesis to the company where the Consulting Project is conducted. As prove that
the presentation has already been held, student should attach written suggestions from the company
proved with stamp and signature form the management.

Students who passed the Thesis Final Defense with a minimum grade of “B” are obliged to write a
technical report to be submitted with their Final Thesis Submission. Details of the Technical Report will
be explained in the following subchapter (3.10).

3.10 Writing the Technical Report

Besides completing the thesis writing process, all thesis students with a minimum grade of “B”
required to write the Technical Report, which summarized the whole thesis (no more than 20 pages
with single space, excluding appendix), and submitted to the Information Services along with the Thesis
Hardcover. The Technical Report will be selected as a candidate article to be published in BINUS
BUSINESS SCHOOL journals.

Technical Report formatting is as follows:

• Title
• Authors (Student and Supervisor)
• Abstract
• Introduction
• Problem Statement
• Literature Review
• Methodology
• Finding and Discussion – alongside with crucial table, graph and picture
• Conclusion and Suggestion
• Appendix

Thesis and Technical Report template are provided at the magister online website.

BINUS UNIVERSITY 10
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER IV
THESIS CONTENTS
Each thesis type has compulsory contents should be satisfied in the thesis.

4.1. Research

This thesis type is based on the academic research; therefore all elements of academic research should
be included in the thesis. The research elements should be included are:
1. The importance of the research
2. Research problem(s)
3. Theoretical framework
4. Research design
5. Data analysis and discussion
6. Conclusion
7. Research limitation
8. Possible future research

The importance of the research: explains the reasons why the research should be conducted. The
reasons should be based on the facts, therefore hard data as evidence should be presented.

Research problem(s): describes the research focus. As an academic research, good research problems
(research questions) are derived from literature gap. Therefore, it is strongly suggested that sufficient
literature review should be conducted prior to research problems identification.

Theoretical framework: is a theory as basis for conducting the research. It should be derived from good
literature review. The framework should reflect the research variables will be employed in the research.
For quantitative research, theoretical framework will be tested using the research data. For qualitative
research, theoretical framework is used.

Research design: describes the general plans and approaches that will be undertaken in order to carry
out the research project, mainly explaining about the research variables, strategies, approaches and
time horizons.

Data analysis and discussion: data analysis explains the problem solving technique based on the
literature review and the model. While the discussion chapter defines the result of the research/project.
It should only consist of summary of the essential results from the study.

Conclusion: explains general conclusion of the study result concisely. Avoid discussing anything outside
of the study result.

Research limitation: explains the scope of the study, includes the topic that is covered and what is not
covered, as well as the depth of the study.

BINUS UNIVERSITY 11
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Possible future research: defines the future research need to be added based on the current study
result.

4.2. Consulting project

This thesis type is based on a real company observation project; therefore this thesis type mainly
consists of basic consultation project approaches, which should include:
1. The importance of the project (should use the company data)
2. Company problem identification
3. Project method
4. Data analysis and discussion
5. Recommendation and Feasibility

The importance of the project: explains the reasons in selecting specific issue from the company as well
as the importance and relevancy of the chosen issue in order to help the company. The reasons should
be based on the facts, therefore hard data as evidence should be presented.

Company problem identification: defines the main issue chosen for the project. As the nature of any
consultation project, the issue should be based on facts and permitted by the company. It is crucial to
involve the company in identifying the issue that need to be studied.

Project method: explains in details all the approaches and techniques applied in order to help solving
the existing problem.

Data analysis and discussion: data analysis explains the problem solving technique applied for the
project. While the discussion chapter defines the result of the research/project. It should only consist of
summary of the essential results from the study.

Recommendation and its feasibility: explains the practical implication of the result which feasible to be
applied; therefore suggestion should be directed towards the party which benefited from the study.

4.3. Business Model Creation project

Elements:
1. Business environment analysis
2. Idea generation (Value proposition)
3. Business model design (building blocks of biz model)
4. Business model comparison analysis
5. Feasibility

Business environment analysis is an essential part of the project. Students may choose any relevant
business environment analysis. This part should lead the project into the new idea generation (new
value proposition)

BINUS UNIVERSITY 12
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Idea generation (Value proposition) is a process of formulating the new idea of product/service/value to
the business stakeholders. The new idea should be related and relevant to the business environment
analysis.

Business model design is a process of shaping up the model that offers new value proposition. It consists
of several steps to develop the business model building blocks. Students may choose any relevant
business model design. It is strongly suggested that students choose the business model design process
based on the literature. For example, business model design proposed by Osterwalter & Pique (2010)
that develops 9 building blocks for a business model. The model blocks are:
1. The value proposition of what is offered to the market
2. The segment(s) of clients that are addressed by the value proposition
3. The communication and distribution channels to reach clients and offer them the value
proposition
4. The relationships established with clients
5. The key resources needed to make the business model possible
6. The key activities necessary to implement the business model
7. The key partners and their motivations to participate in the business model
8. The revenue streams generated by the business model (constituting the revenue model)
9. The cost structure resulting from the business model

Business model comparison analysis is required to test the robustness of proposed business model. It
should demonstrate the advantages of the proposed model compared to the existing ones.

BINUS UNIVERSITY 13
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER V
THESIS ASSESSEMENT

5.1. Formal assessments

Thesis assessment will be divided into two (2) formal assessments. The first assessment is a thesis
proposal (project progress) seminar. This is a formative assessment that is purported for evaluating the
thesis progress and providing feedback to the research (project). At the end of the seminar, there will
be no thesis grades generated, instead a list of feedbacks would be provided. It will be conducted
approximately in the middle of the research period.

The second assessment is conducted after students submit thesis final draft. This is a summative
assessment in which students should present their thesis and are examined individually. The thesis
grades will be given by the examiners on the assessment day; however, the final marks will be
announced later on.

5.2. Grading components

The components of the thesis grades are as follow,

No Component Weight
1 Contents 65%
2 Written report 25%
3 Presentation 10%

Contents
The content criteria for each of thesis types are slightly difference. For the Research type, the grading
criteria for contents dimensions are including the significance of the research, originality or innovation
aspect of the research framework, analysis of the literature, as well as the research methodology
applied and the summary of the research. As for Consulting Project type, the grading criteria for content
dimensions are including the problem identification, feasibility of the recommendation, innovativeness
of the recommendation and the project methodology. While for the Business Model Creation type, the
grading criteria for contents dimensions are including the originality of the business model idea,
feasibility of the business idea, theoretical framework, data analysis and the business model elaboration,
which include elaboration of the business model elements, identification of the key elements in business
model as well as revenue and cost structure elaboration.

BINUS UNIVERSITY 14
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Written Report
The main grading dimensions for Written Report are including the structure and organization of the
whole parts of the thesis, correct spelling and grammar as well as clear and effective academic language
used within the thesis.

Presentation
The grading dimensions for Presentation are the delivery of the presentation, which include speech
articulation, voice projection and visual attractiveness of the presentation materials, as well as response
to the questions and time management would be graded within the presentation.

5.3. Thesis assessment rubrics

Since each thesis type has different learning objectives, the assessment rubrics are also different. Below
are thesis assessment rubrics for each thesis type.

BINUS UNIVERSITY 15
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Table 1 – Thesis assessment rubric for Research

No Dimension Weight 1 3 5

1 Overall thesis

Exactly the same Similar research question Provides new research

research question and and methodology to prior question or new research
1.1 Originality and contribution 10 methodology that is backed
methodology used by research with sufficient
prior research adjustment up with detailed updated
evidence
Detailed and sense
Sufficient explanation of the
1.2 Significance of research 5 Not demonstrated explanation the research is
importance of the research
important
2 Literature
In-depth analysis of all
Limited summary of all In-depth summary of all literature used and the
2.1 Analysis of literature 10
literature used literature used relations between each
literature
> 50% leading journal articles
2.2 Sufficient quality of literature 5 No journal articles 25 - 50% journal articles
in the field
3 Research design
Limited description on Sufficient description and In-depth description and
3.1 Sampling method 5 the data sampling rationale of the use of the rationale of the use of the
method used sampling method sampling method
Limited description on Sufficient description and In-depth description and
3.2 Data collection method 5 the data collection rationale of the use of the rationale of the use of the
method data collection method data collection method
Limited description on Sufficient description and In-depth description and
3.3 Data analysis method 5 the data analysis rationale of the use of data rationale of the use of the
method analysis method data analysis method

BINUS UNIVERSITY 16
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

4 Discussion & Conclusion

Brief description and In-depth description and
Detailed description and
discussion on the discussion on the findings
discussion on the findings
4.1 Discussion 15 findings with limited with excellent confirmation
with adequate confirmation
confirmation to the and contribution to the
to the existing literature
existing literature existing literature

Excellent and clear answers

Provision of complete
to the research questions,
Limited answers to the answers to the research
4.2 Conclusion 5 recommendations and
research questions questions and
identification for future
recommendations
research
5 Writing
Thesis is unstructured Some parts of thesis are well All parts of thesis are well
5.1 Thesis structure 10
and unorganized structured and organized structured and organized
A lot of errors in spelling Few errors in spelling and Correct spelling and excellent
5.2 Spelling and grammar 10
and grammar grammar grammar use
Excellent, effective and clear
Language use is poor Language use is adequate academic language use with
5.3 Language and Reference 5
and non-academic and academic appropriate definitions of
terminologies used
6 Thesis defense presentation

Showing smooth, clear and

Showing unclear speech articulate speech with
Showing clear speech with
with no eye-contact; appropriate eye-contact,
appropriate eye-contact;
presentation materials effective voice projection
6.1 Delivery 3 presentation materials are
are visually boring; and pace, and comfortable
OK; but presenter looks
presenter just reads delivery; presentation
uncomfortable/stiff
from notes materials are visually
interesting

BINUS UNIVERSITY 17
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Showing no/limited Showing some knowledge of Showing in-depth knowledge

knowledge of the the subject by giving answers of the subject by giving well-
6.2 Response to questions 5 subject by giving to the given questions, defined and authoritatively
incorrect answers to although some answers are answers with reference to
most given questions incorrect/superficial own work

Presentation is finished in a Showing a well-timing

Presentation is either
6.3 Time management 2 rush, but not all slides are presentation; all slides have
too long or too short
presented been presented

BINUS UNIVERSITY 18
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Table 2 – Thesis assessment rubric for consulting project

No Dimension Weight 1 3 5

1 Overall project
Shows little Understanding of the
Shows understanding of the
understanding of the problem using thorough
1.1 Problem identification 10 problem faced by the client
problems faced by the analysis. Impact of problems
using thorough analysis
client is financially measured
Recommendation addresses
Originality of the Provides Recommendation addresses the business problems and
1.2 10
recommendation recommendation. the business problems. analysis of savings is clearly
defined

Provides clear feasibility in

implementing the
Limited or no analysis on Provides careful thought on recommendation in critical
Feasibility of the
1.3. 10 the feasibility of the the feasibility of the dimensions such as
recommendation
recommendations recommendations organization changes,
implementation steps,
change management, etc.
2 Literature
In-depth analysis of all
Limited summary of all In-depth summary of all literature used and the
2.1 Analysis of literature 5
literature used literature used relations between each
literature
25 - 50% relevant business > 50% relevant leading
practical literatures business literatures
2.2 Sufficient quality of literature 5 All text books
(Reviews, Journals, (Reviews, Journals,
Magazines) Magazines)

BINUS UNIVERSITY 19
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Well structured approach to

unclear framework or use some theoretical solution/recommendation
3 Project method 10
approach used framework or approach using
frameworks/approaches.

Innovative
recommendation/solution;
Recommendations addresses
not only solve the
4 Recommendation 15 weak recommendations problems/issues in the
problems/issues, but can be
analysis
an pathway for growth if
implemented
5 Writing
Thesis is unstructured Some parts of thesis are well All parts of thesis are well
5.1 Thesis structure 10
and unorganized structured and organized structured and organized
A lot of errors in spelling Few errors in spelling and Correct spelling and excellent
5.2 Spelling and grammar 10
and grammar grammar grammar use
Excellent, effective and clear
Language use is poor Language use is adequate academic language use with
5.3 Language and Reference 5
and non-academic and academic appropriate definitions of
terminologies used
6 Thesis defense presentation

Showing smooth, clear and

Showing unclear speech articulate speech with
Showing clear speech with
with no eye-contact; appropriate eye-contact,
appropriate eye-contact;
presentation materials effective voice projection
6.1 Delivery 3 presentation materials are
are visually boring; and pace, and comfortable
OK; but presenter looks
presenter just reads delivery; presentation
uncomfortable/stiff
from notes materials are visually
interesting

BINUS UNIVERSITY 20
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Showing no/limited Showing some knowledge of Showing in-depth knowledge

knowledge of the the subject by giving answers of the subject by giving well-
6.2 Response to questions 5 subject by giving to the given questions, defined and authoritatively
incorrect answers to although some answers are answers with reference to
most given questions incorrect/superficial own work

Presentation is finished in a Showing a well-timing

Presentation is either
6.3 Time management 2 rush, but not all slides are presentation; all slides have
too long or too short
presented been presented

BINUS UNIVERSITY 21
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Table 3 – Business model creation project

No Dimension Weight 1 3 5

1 Overall Business Model

The business model is new
Originality of the business The business model is The business model is new to
1.1 10 and unique to the industry
model idea already exist in the industry the industry
and customers
Business model elements Business model elements are All business model elements
1.2 Integrity of the business model 10
are not integrated not partly integrated are well integrated
The model is not financially The model is financially or The model is financially and
1.3 Feasibility of the business 10
and operationally feasible operationally not feasible operationally feasible
Limited theoretical
Adequate theoretical Theoretical framework are
framework used as a basis
2 Theoretical framework 10 framework used as a basis to well defined as a basis to
to develop the business
develop the business model develop the business model
model
3 Project design
Various systematic data
Limited systematic data Sufficient systematic data
3.1 Data collection method 5 collection methods used and
collection method collection method used
all methods are relevant
Limited relevant data Sufficient relevant data
Data analysis are well-related
3.2 Data analysis 5 analysis used for the analysis used for the
to the business model design
business model design business model design
4 Business Model Elaboration
Business model elements Business model elements are Business model elements are
4.1 Business model elements 5
are not defined defined sufficiently well defined
Key elements of business
Key elements of business Key elements of business Key elements of business
4.2 5 model are sufficiently-
model model are not identified model are well-identified
identified

BINUS UNIVERSITY 22
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Revenue and cost New revenue and cost New revenue and cost
4.3 Revenue and cost structure 5 structures are not structures are sufficiently- structures are well-
demonstrated demonstrated demonstrated
5 Writing
Thesis is unstructured and Some parts of thesis are well All parts of thesis are well
5.1 Thesis structure 10
unorganized structured and organized structured and organized
A lot of errors in spelling Few errors in spelling and Correct spelling and excellent
5.2 Spelling and grammar 10
and grammar grammar grammar use
Excellent, effective and clear
Language use is poor and Language use is adequate academic language use with
5.3 Language and Reference 5
non-academic and academic appropriate definitions of
terminologies used
6 Thesis defense presentation

Showing smooth, clear and

articulate speech with
Showing unclear speech Showing clear speech with
appropriate eye-contact,
with no eye-contact; appropriate eye-contact;
effective voice projection
6.1 Delivery 3 presentation materials are presentation materials are
and pace, and comfortable
visually boring; presenter OK; but presenter looks
delivery; presentation
just reads from notes uncomfortable/stiff
materials are visually
interesting

Showing some knowledge of Showing in-depth knowledge

Showing no/limited
the subject by giving answers of the subject by giving well-
knowledge of the subject
6.2 Response to questions 5 to the given questions, defined and authoritatively
by giving incorrect answers
although some answers are answers with reference to
to most given questions
incorrect/superficial own work

BINUS UNIVERSITY 23
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Presentation is finished in a Showing a well-timing

Presentation is either too
6.3 Time management 2 rush, but not all slides are presentation; all slides have
long or too short
presented been presented

BINUS UNIVERSITY 24
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER VI
THESIS FORMAT

6.1. General Formatting

Front pages
Front pages consist of:
(1) Title Page
(2) Statement Page
(3) Supervisor Approval Page
(4) Examiner Board Approval Page
(5) Originality Statement
(6) Exclusive Right Statement
(7) Preface
(8) Abstract
(9) Table of Content
(10)List of Tables / Photos / Pictures (if any)

Started from the Preface Page up to the Biography Page, each section should be divided with a yellow
paper with BINUS UNIVERSITY logo, this format applies for both softcover and hardcover.

6.1.1 Title Page

Title page should be made double, that is one front cover page printed on the hardcover or
softcover, while the other one is the inner cover page (i) printed on quarto paper. Front cover page for
hardcover should be printed on black paper with BINUS UNIVERSITY logo and gold printed fonts.

The cover page includes the following details:

• Title (written in letters): font Arial, Capital, 16 point, bold
• Sub title: font Arial, Capital, 14 point, bold
• BINUS UNIVERSITY logo (colored)
• Student name: font Times New Roman, Capital, 14 point, Italic, space 1.5
• Student ID: font Times New Roman, 14 point, Italic, space 1.5
• BINUS BUSINESS SCHOOL {Study Program Name, i.e. Magister Manajemen Applied Finance}:
font Times New Roman, Capital, 12 point, space 1.5
• BINUS UNIVERSITY: font Times New Roman, capital, 12 point
• Location and Year of production of the Thesis: font Times New Roman, capital, 12 point

6.1.2 Statement Page

Format for the Statement Page (ii) is as follows:
• Title (written in letters): font Arial, capital, 16 point, bold
• Sub title: font Arial, Capital, 14 point, bold
• BINUS UNIVERSITY logo
• Student name: font Times New Roman, capital, 14 point, Italic, space 1.5
• Student ID: font Times New Roman, 14 point, Italic, space 1.5

BINUS UNIVERSITY 25
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

• Statement “A Thesis Submitted to the Graduate Faculty in Partial Fulfillment of the

Requirements for Master of Management Degree”: Times New Roman, 12 point, space 1.5,
Bold
• BINUS BUSINESS SCHOOL {Study Program Name, i.e.: Magister Manajemen Strategic
Marketing}: Times New Roman, 12 point, space 1.5, Bold
• BINUS UNIVERSITY: Times New Roman, 12 point, space 1.5, Bold

6.1.3 Supervisor Approval Page

Format for the Supervisor Approval Page (iii) is as follows:
• Title (written in letters): font Arial, capital, 16 point, bold
• Sub title: font Arial, capital, 14 point, bold
• Logo BINUS UNIVERSITY
• Student name: font Times New Roman, capital, 14 point, Italic, space 1.5
• Student ID: font Times New Roman, 14 point, Italic, space 1.5
• Supervisor Approval: font Times New Roman, 12 point, Bold
• Supervisor Name and Signature: font Times New Roman, 12 point, Bold
• Supervisor Approval Date: font Times New Roman, 12 point

6.1.4 Examiner Board Approval Page

The Examiner Approval Page could be retrieve by the student after the Thesis Defense along
with the Thesis Defense Notes at Information Services (1st floor).
This page contains the approval from the Board of Examiners regarding the results of the thesis
defense, attached with the name and signature from each member of the Board. This following page
placed after the Supervisor Approval Page (iii). Page number is unnecessary and does not include in
the Table of Content.

6.1.5 Originality Statement

The Originality Statement page contains student name, student ID, thesis title and author’s
declaration of originality of their works. For any thesis types which consist of multiple authors, every
student’s name needs to be included within this Originality Statement page.

6.1.6 Exclusive Right Statement

The Exclusive Right Statement page contains student name, student ID, thesis title and exclusive
right statement from the author’s. For any thesis types which consist of multiple authors, every
student’s name needs to be included within this Exclusive Right Statement page.

6.1.7 Preface
Preface section consists details of the thesis writing process, along with acknowledgments to
those who support the thesis writing process. The title of the preface chapter written with the following
format: font Times New Roman, capital, 16 point, Bold; while the content written in the following
format: font Times New Roman, 12 point, 1.5 spaces.

BINUS UNIVERSITY 26
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

6.1.8 Abstract
Abstract section describes the whole thesis content in concise and brief manner. Contain of the
abstract includes the study background, objective, methodology and the finding / conclusion. The
abstract title written in the following format: font Times New Roman, capital, 16 point, Bold; while the
content of this chapter written with the following format: font Times New Roman, 12 point, Italic, 1.5
space. This section closed with keywords of the study, which stated in the last line of the abstract
content using the following format: font Times New Roman, 12 point, Italic, Bold, 1.5 spaces. Abstract
section is limited to be written in one page only.

6.1.9 Table of Content

Table of contents section lists the whole thesis contents, which consists of: title page, statement
page, supervisor approval page, preface, abstract, table of content, list of tables, list of pictures, all
thesis chapters, reference list, appendix, and biography page, along with each section’s page number.
The Table of Content title is written in the following format: font Times New Roman, capital, 16 point,
Bold. While stated within the Table of Content section, all title of the sections and chapters should be
written with capitalize letters and following this format: font Times New Roman, 12 point, 1.5 space.

6.1.10 List of Tables / Photos / Pictures

If the study includes tables/photos/pictures, this section listed the title of all the
tables/photos/pictures along with each page number. The title is written in the following format: font
Times New Roman, capital, 16 point, Bold; while the content of the is written in the following format:
font Times New Roman, 12 point, 1.5 spaces. The writing format for every Table Title and Table Number
within the thesis is written above each Table, while for the Photos or Pictures Title and Number is
written under each Photo or Picture.

6.2 Back Pages

Back pages consist of:
(1) References List
(2) Appendix
(3) Biography

6.2.1 References List

All of the cited materials should be included within the References List (book, journal article,
thesis and dissertation, etc.) Reference List title is written with the following format: font Times New
Roman, capital, 16 point, Bold; while the content of the Reference List written with the following
format: font Times New Roman, 12 point.

6.2.2 Appendix
Include the supporting materials for the thesis, which could help readers to understand the
study better, such as: questionnaire, database, simulation view, etc. Appendix title is written in the
following format: font Times New Roman, capital, 16 point, Bold.

6.2.3 Biography
Describes personal main information regarding the thesis author, which includes: birthplace and
birth date, previous educations, occupation (if any). The Biography title is written with the following

BINUS UNIVERSITY 27
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

format: font Times New Roman, capital, 16 point, Bold; while the content is written with the following
format: font Times New Roman, 12 point, 1.5 spaces. Biography section could be written in list style or
could be arranged in narrative paragraph style.

6.3 Writing Technique

Writing technique for BINUS BUSINESS SCHOOL thesis follows this guideline:

Writing:
a. Thesis written with double space in HVS 80 gram paper-quarto size, with 4 cm margins from the
left side of paper and 3 cm from the right, upper and bottom side of the paper.
b. Chapters and sections title written in capital letters, font Arial, 16 point, Bold, and center align;
while sub title size is 14 point. Space between the content and the sub title is 4 spaces, and the
chapter number is written using Romans number. The thesis content is written in with the
following format: font Times New Roman, 12 point, 2 spaces.
c. Page numbers is placed on top right section of each pages and written in Arabic number (1, 2, 3,
...), with the exception for Chapter and Section title which placed on bottom center section of the
pages (includes Table of Content, Reference List and all Appendixes until the last section page).
d. All section before the Chapter I, starting from the Cover Page, all numbered with i, ii, iii, iv, and so
forth, which is placed at the bottom center of the page. On each Chapter Title page, the page
numbering is also placed at the bottom center of the page.
e. Table name is written with one space format on top of the table. Each first letter of the Table’s
name is written in capital letter (except for conjuctive such as in, on, to, with, etc.). The Picture/
Graph/ Chart name is place under the Picture with the same format as the Table name. Every
Table/ Picture/ Graph/ Chart name is numbered with Arabic numbers.
f. Quotation is written as a direct quote from the original source (includes the original structure,
spelling and punctuation) and marked with quotation marks (”) at beginning and end of the
sentence. In case there is several words that will not be stated in the quoted sentence, replace
that part with several points (...). Do not use ’ibid’, ’op cit’, ’loc – cit’ or footnote for the quotation.
The referencing system for the quotation is following the APA format.

Language
The thesis could be written in either Indonesian or English. For thesis written in Indonesian, the
Indonesian language should follows the Ejaan yang Disempurnakan (EYD) 1975 format and every foreign
language should be written in Italic. When using abbreviation, the abbreviated words should be written
in a full form when stated for the first time, follows by the abbreviation in brackets.

References List
All references sorted in alphabetical order according to the last name/family name/institution
and year published. In case of similar name or publication year, then a suffix (i.e.: a, b, c,) should be
added after the publication year. Anonymous publications are listed at the beginning of the list and
sorted by publication year. The APA format- 6th Edition is as follow:

BINUS UNIVERSITY 28
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

a. Book.
Mentions the authors or institution name, year published, book titles, edition, city of
publication, publisher name. Italicize the book titles.
Example:
Leedy, P. D. (2005). Practical Research: Planning and Design, Fourth edition. New Jersey:
Prentice Hall, Inc.

b. Chapter in an Edited Book.

Mentions the authors or institution name, year published, chapter titles, editor’s name, book
titles, edition, page numbers, city of publication, publisher name. Italicize the book titles.
Example:
Bison, C. R. (2000). Social work practice. In A. Scott, B. Browne, & C. Purpleman
(Eds.), Books about cultures (pp. 245-300). New York: ABCD Publisher.

c. Journal Article.
Mentions the authors or institution name, year published, article titles, journal name, edition,
page numbers. Italicize the journal name and edition.
Example:
Peterson, A., Peters, B., Caline, C., Lees, D., & Aliceson, E. (2000). Attitude
Towards social work. Journal of Reference, 11, 1-25.

d. Dissertation (unpublished).
Mentions the authors name, dissertation title, university name, city. Italicize the dissertation
title.
Example:
Cheung, K.M. (1986). Home care option for older adults with chronic limitations.
Unpublished doctoral dissertation, Ohio State University, Columbus.

e. Internet Resource.
Mentions the authors or institution name, publication year, article title, retrieval date, [from]
website address. Italicize the article title.
Example:
Ambrose, P.J. and Johnson, G.J. (2005). A Trust Based Model of Buying Behaviour in Electronic
Retailing. Retrieved May 17, 2001, from
http://www.isworld.org/ais.ac.98/proceedings/track06/ambrose/

The formatting for the reference list is as follow: space 1.5 between each reference.

BINUS UNIVERSITY 29
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER VII
PLAGIARISM
In general, plagiarism could be described as an act of using someone else’s idea in your own
work without acknowledging the original author. Some of the most common forms of plagiarism are as
follow:
- Stealing material from another source and passing it off as your own.
- Submitting a paper written by someone else and passing it off as your own.
- Copying sections of material from one or more source texts.
- Paraphrasing material from one or more source texts without supplying appropriate
documentation.

BINUS BUSINESS SCHOOL obliges a mandatory check for plagiarism to be conducted by the
entire faculty members upon receiving the Final Draft of Thesis from students. Clear of plagiarism
condition would be required by the students before their Thesis Defense date could be scheduled.

For more detailed information regarding plagiarism and code of conduct applied in BINUS
BUSINESS SCHOOL, please refer to the booklet “Understanding Plagiarism” which could be downloaded
from the magister online website (http://magister.binus.ac.id/).

BINUS UNIVERSITY 30
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER VIII
FAQS

1. What should I do if I cannot finish my thesis on time?

If students cannot finish the thesis on time, students are obliged to re-enroll in the next term and
charged for Thesis extension fee as much as Rp 1.000.000,- (one million rupiahs) – excluding the term
fee. Then, students can continue the thesis process.

2. How many times I could extend my thesis?

Students have a chance to extend their thesis twice (2x) in two terms at maximum. After two terms
extension, the students cannot finish the thesis, they have to submit a Thesis Progress Completion
Report which is approved / signed by the Supervisor to the Head of School/Head of Program for an
evaluation. Based on the evaluation, the Head of School/Head of Program could decide (a) the thesis
process is continued with the same topic and supervisor; (b) the thesis process is discontinued. In case
(b), students should re-enroll thesis with different topic and supervisor.
There will be a charge Rp 2.000.000,- (two millions Rupiahs) for both cases – excluding the term fee.

3. During the thesis process, can I change the thesis type?

Students may change their thesis type; however the process could only be accomplished on the next
following term. In order to do so, the students are obliged to follow all of the thesis process from the
beginning for the new selected thesis type, and will be charged for the thesis fee.

4. What happened if I fail the thesis defense?

Based on the thesis defense assessment, the Board of Examiners could decide not to pass the thesis.
The decision could imply that (a) students should retake the thesis defense; or (b) students should make
a major revision. In case (a) students must retake the thesis defense after revising the thesis according
to the Board of Examiners’ recommendations from the Examiner Team, and approved by the Supervisor,
within three (3) weeks after the failed thesis defense.
In case (b) students should extend their thesis period for another term, and the thesis defense will take
place on next term.
There will be a charge of Rp 500.000,- (five hundreds thousands Rupiah), for case (a); and of Rp
1.000.000,- (one million Rupiahs) for case (b) – excluding the term extension fee.

5. Can I change thesis supervisor?

In certain circumstances, students may request a change of thesis supervisor with the approval from the
Head of School/Head of Program. The substitution process could only be applied at the end of the thesis
term. Students requesting a change of supervisor should fill in the Supervisor Substitution Form
(provided by the Information Service) and submit it to the Head of School/Head of Program for
approval.

BINUS UNIVERSITY 31
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

CHAPTER IX
CLOSING
Every students of BINUS BUSINESS SCHOOL BINUS UNIVERSITY are obliged to follow the
provisions stated within this guideline in order to ensure standardization of all theses quality developed
in BINUS BUSINESS SCHOOL BINUS UNIVERSITY. The thesis Writing Format and Hard Cover samples are
provided in our library.

This guideline is subject to change as a result of our effort for continuous improvement.
Suggestions and comments are highly valued to help us improve the guideline.

BINUS UNIVERSITY 32
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Proposal Sample – Indonesian Version

Proposal Title Page:

PROPOSAL

JUDUL PROPOSAL

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

NAMA MHS 1 (NIM 1)

NAMA MHS 2 (NIM 2)

BINUS BUSINESS SCHOOL

PROGRAM STUDI MAGISTER MANAJEMEN …NAMA JURUSAN…
BINUS UNIVERSITY
JAKARTA
Tahun

BINUS UNIVERSITY 33
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Proposal Supervisor Approval Page:

PROPOSAL

JUDUL PROPOSAL

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

NAMA MHS 1 (NIM 1)

NAMA MHS 2 (NIM 2)

Pembimbing :

Nama Pembimbing
Tanggal : dd – mm - yyyy

ii

BINUS UNIVERSITY 34
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Proposal Sample – English Version

Proposal Title Page:

PROPOSAL

PROPOSAL TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

STUDENT NAME 1 (Student ID 1)

STUDENT NAME 2 (Student ID 2)

BINUS BUSINESS SCHOOL

MASTER OF MANAGEMENT IN …STUDY PROGRAM…
BINUS UNIVERSITY
JAKARTA
YEAR

BINUS UNIVERSITY 35
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Proposal Supervisor Approval Page:

PROPOSAL

PROPOSAL TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

STUDENT NAME 1 (Student ID 1)

STUDENT NAME 2 (Student ID 2)

Supervisor :

Supervisor Name
Date: dd / mm / yyyy

ii

BINUS UNIVERSITY 36
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Sample – Indonesian Version

Thesis Title Page:

JUDUL TESIS

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

NAMA MHS 1 (NIM 1)

NAMA MHS 2 (NIM 2)

BINUS BUSINESS SCHOOL

PROGRAM STUDI MAGISTER MANAJEMEN …NAMA JURUSAN…
BINUS UNIVERSITY
JAKARTA
Tahun

BINUS UNIVERSITY 37
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Statement Page:

JUDUL TESIS

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

NAMA MHS 1 (NIM 1)

NAMA MHS 2 (NIM 2)

Tesis Sebagai Salah Satu Syarat Untuk

Memperoleh Gelar
Magister Manajemen
Pada
BINUS BUSINESS SCHOOL
BINUS UNIVERSITY

ii

BINUS UNIVERSITY 38
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Supervisor Approval Page:

JUDUL TESIS

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

NAMA MHS 1 (NIM 1)

NAMA MHS 2 (NIM 2)

Pembimbing :

Nama Pembimbing
Tanggal : dd – mm - yyyy

iii

BINUS UNIVERSITY 39
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Example – English Version

Thesis Title Page:

THESIS TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

STUDENT NAME 1 (Student ID 1)

STUDENT NAME 2 (Student ID 2)

BINUS BUSINESS SCHOOL

MASTER OF MANAGEMENT IN …STUDY PROGRAM…
BINUS UNIVERSITY
JAKARTA
YEAR

BINUS UNIVERSITY 40
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Statement Page:

THESIS TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

STUDENT NAME 1 (Student ID 1)

STUDENT NAME 2 (Student ID 2)

A Thesis Submitted to the Graduate Faculty

in Partial Fulfillment of the Requirements
for Master of Management Degree
Major: …Major Name…

ii

BINUS UNIVERSITY 41
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Supervisor Approval Page:

THESIS TITLE

BUSINESS MODEL CREATION / RESEARCH/ CONSULTING PROJECT

STUDENT NAME 1 (Student ID 1)

STUDENT NAME 2 (Student ID 2)

Approved :

Supervisor Name
Date: dd / mm / yyyy

iii

BINUS UNIVERSITY 42
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

FM-BINUS-AA-FPU-2.29/R1
PROGRAM PASCASARJANA
UNIVERSITAS BINA NUSANTARA
JAKARTA

Pernyataan Dewan Penguji

Dengan ini kami, Dewan Penguji Sidang Tesis Strata 2 menyatakan bahwa

«Type»
«Student_Name1» «Student_ID1»
«Student_Name2» «Student_ID2»
«Student_Name3» «Student_ID3»

Telah lulus mengikuti ujian Sidang Tesis Strata 2

Pada tanggal «Tanggal» dengan judul:

«Thesis_Title»

Dewan Penguji

Nama Tanda Tangan

1. EXAMINER 1/ : «Chair»
CHAIR .................................................

2. EXAMINER 2 / : «Member_1»
.................................................
MEMBER 1

3. EXAMINER 3 / : «Member_2» ………………………………

MEMBER 2 ………

BINUS UNIVERSITY 43
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Originality Statement:

HALAMAN PERNYATAAN
STATEMENT PAGE

Saya/Kami, NAMA MHS, NIM, menyatakan dengan sebenar-benarnya bahwa tesis saya/kami
berjudul “JUDUL TESIS” adalah merupakan gagasan dan hasil penelitian saya/kami sendiri
dengan bimbingan Dosen Pembimbing.

Saya/kami juga menyatakan dengan sebenarnya bahwa isi tesis ini tidak merupakan jiplakan dan
bukan pula dari karya orang lain, kecuali kutipan dari literatur dan atau hasil wawancara tertulis
yang saya/kami acu dan telah saya/kami sebutkan di Daftar Pustaka.

Demikian pernyataan ini saya/kami buat dengan sebenarnya dan saya/kami bersedia menerima
sanksi apabila ternyata pernyataan saya/kami ini tidak benar.

I/We, STUDENT NAME, Student ID, truly acknowledge that my/our thesis with title “THESIS
TITLE” is my/our concept and the project result with the guidance from supervisor.

I/We, also truly acknowledge that contents of this thesis are not copied and not from another
people work, except my/our citation from literature or written interview result and already
written in reference list.

That’s my/our acknowledgement truly made and if in reality this wasn’t true, I/we are willing to
be sanctioned.

Note: in case of slight differentiation between the English and Indonesian version, refer to the
Indonesian version instead.

Jakarta, dd / mm / yyyy
Yang menyatakan

NAMA MHS
NIM
iv

BINUS UNIVERSITY 44
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Thesis Exclusive Right Statement:

PERNYATAAN
STATEMENT
Dengan ini saya/kami,

Nama : NAMA MHS

NIM : NIM
Judul Tesis : JUDUL TESIS

Memberikan kepada Universitas Bina Nusantara hak non-eksklusif untuk menyimpan,

memperbanyak, dan menyebarluaskan tesis saya/kami, secara keseluruhan atau hanya sebagian
atau hanya ringkasannya saja, dalam bentuk format tercetak dan atau elektronik.

Menyatakan bahwa saya/kami, akan mempertahankan hak exclusive saya/kami, untuk

menggunakan seluruh atau sebagian isi tesis saya/kami, guna pengembangkan karya di masa
depan, misalnya dalam bentuk artikel, buku, perangkat lunak, ataupun sistem informasi.

Hereby grant to my/our school, Bina Nusantara University, the non-exclusive right to archive,
reproduce, and distribute my/our thesis, in whole or in part, whether in the form of printed and
electronic formats.

I/We acknowledge that I/we retain exclusive rights of my/our thesis by using all or part of it in
the future work or outputs, such as article, book, software, and information system.

Note: in case of slight differentiation between the English and Indonesian version, refer to the
Indonesian version instead.

Jakarta, dd / mm / yyyy

NAMA MHS

BINUS UNIVERSITY 45
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Hardcover Template – Indonesian Version

JUDUL TESIS
<<Judul Tesis>>

BUSINESS MODEL CREATION / RESEARCH/

CONSULTING PROJECT

NAMA MHS1 (NIM 1) ---size 14

NAMA MHS2 (NIM 2) --- size 14

BINUS BUSINESS SCHOOL --- size 12

PROGRAM STUDI MAGISTER MANAJEMEN …NAMA JURUSAN…
Jakarta
<<tahun>> BINUS UNIVERSITY
JAKARTA
Tahun

BINUS UNIVERSITY 46
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Hardcover Template – English Version

Thesis title
<<Thesis Title>>

BUSINESS MODEL CREATION / RESEARCH/

CONSULTING PROJECT

STUDENT NAME1 (ID 1) ---size 14

STUDENT NAME2 (ID 2) --- size 14

BINUS BUSINESS SCHOOL --- size 12

PROGRAM STUDI MAGISTER MANAJEMEN …STUDY PROGRAM…
Jakarta
<<year>> BINUS UNIVERSITY
JAKARTA
YEAR

BINUS UNIVERSITY 47
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Table of Content

TABLE OF CONTENT

Title Page …..………………………………………………………………………............... i

Statement Page…..………………………………………………………………………........ii
Supervisor Approval Page……………………………………..……………………….…… iii
Originality Statement…………………………………………..……………………….…… iv
Exclusive Right Statement……………………………………..……………………….……. v
Preface…………..…..…………………………………………………………………..…… vi
Abstract……………......…………..…..………………………………………………..…… vii
TABLE OF CONTENT…………..…..………………………………………………..…… viii
CHAPTER 1 INTRODUCTION……………………………………………………………
1.1 ………………………………………………………………………………
1.1.1…………………………………………………………………………
1.2 ………………………………………………………………………………
CHAPTER 2 ……………………………………………………………………………….
CHAPTER 3 ……………………………………………………………………………….
REFERENCE LIST…………………………………………………………………..
APPENDIX
(List within the Table of Content adjusted by student’s thesis contents)

BINUS UNIVERSITY 48
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Technical Report Example – Indonesian Version

JUDUL LAPORAN TEKNIS

NAMA MHS1, NAMA MHS2, NAMA MHS3, dan NAMA PEMBIMBING

(tanpa gelar)

Laporan Teknis

Jakarta, dd/mm/yyyy
Disetujui :

Nama Pembimbing beserta gelar

BINUS UNIVERSITY 49
Version : 4 Revision Date : October 29, 2021
Revision : 2 Effective From : October 29, 2021

Technical Report Example – English Version

TECHNICAL REPORT TITLE

Student Name1, Student Name2, Student Name3, and Supervisor Name (no
title)

Technical Report

Jakarta, dd/mm/yyyy
Approved :

Supervisor Name with the title

BINUS UNIVERSITY 50