Step 7: Analyze the result

Why?

- Understanding the campaign's effectiveness.

Step 7 involves:

- Measuring Sales Impact

Take a look at Coca-Cola “Share a Coke” Campain:

- Sale Impact:
 150 million personalized bottles sold.
 70+ countries have launched the campaign.
 2% increase in U.S. sales after over a decade of declining.
- Social Media Engagement:
 998 million Twitter impressions.
 Over 500,000 photos shared on Instagram with #ShareACoke.
 870% increase in Facebook traffic.
- Brand Awareness:
 Fostering a personal connection with consumers.
 The campaign received extensive media coverage.
- Customer Feedback:
 Positive sentiments and increased brand loyalty.
 Consumers appreciated the personalized touch.

Good [morning/afternoon] everyone, I’m excited to be here today to present Step 7: Analyze
the Results, which is the final and crucial step in launching a marketing campaign. So far,
we’ve explored the key steps of a successful campaign, and now, let’s discuss why analyzing
results is essential and how Coca-Cola applied this step in its "Share a Coke" campaign.

First of all, every marketing campaign needs a clear evaluation to measure its success.
Analyzing results helps us understand whether the campaign achieved its objectives and
reached the right audience. More importantly, it provides valuable insights that guide future
strategies, helping businesses identify what worked well and what should be improved.
Without this step, companies might repeat ineffective strategies or miss valuable
opportunities.
To analyze a campaign, businesses typically focus on four main areas. The first is measuring
sales impact, which involves looking at revenue changes to see if the campaign successfully
drove purchases. The second is monitoring social media engagement, tracking likes, shares,
and comments to gauge audience interaction. The third is evaluating brand awareness,
which helps businesses understand whether the campaign strengthened brand recognition.
Finally, gathering customer feedback allows companies to learn what customers liked or
disliked about the campaign. Now, let’s see how Coca-Cola successfully applied step 7 in
their "Share a Coke" campaign.

To begin with, Coca-Cola measured its sales impact and found impressive results. They sold
150 million personalized bottles, the campaign expanded to over 70 countries, and most
importantly, U.S. sales increased by 2%, ending a decade-long decline. Next, they monitored
social media engagement and discovered outstanding numbers, generating 998 million
Twitter impressions, over 500,000 photos shared on Instagram with #ShareACoke, and an
870% increase in Facebook traffic. In addition, Coca-Cola evaluated brand awareness and
found that the campaign successfully created a personal connection with consumers and
received extensive media coverage. Finally, they gathered customer feedback, which
revealed overwhelmingly positive sentiments. People loved the personalization, and Coca-
Cola saw a boost in brand loyalty.

To sum up, Step 7: Analyzing the Results is essential for every campaign. Coca-Cola’s success
shows that measuring performance, tracking engagement, and listening to consumers can
turn a creative idea into a global phenomenon. By applying this step effectively, businesses
can maximize success and refine future campaigns. Thank you for your attention!

Bài ngắn hơn: Good afternoon everyone, I’m excited to present Step 7: Analyze the Results,
which is the final and crucial step in launching a marketing campaign. Throughout our group
presentation, we have explored many steps of a successful campaign, and now, let’s discuss
why analyzing results is essential and how Coca-Cola applied this step in its "Share a Coke"
campaign.

Every marketing campaign needs evaluation to measure success. Analyzing results helps
businesses understand whether objectives were achieved, reach the right audience, and
improve future strategies. Without this step, companies might repeat ineffective strategies
or miss valuable opportunities.

To analyze a campaign, businesses typically focus on: measuring sales impact, monitoring
social media engagement, evaluating brand awareness, and gathering customer feedback.
Now, let’s see how Coca-Cola applied these in the "Share a Coke" campaign.

First, Coca-Cola measured sales impact and saw great results. They sold 150 million
personalized bottles, expanded to over 70 countries, and U.S. sales increased by 2%,
reversing a decade-long decline. Next, they monitored social media engagement, generating
998 million Twitter impressions, over 500,000 Instagram photos with #ShareACoke, and an
870% increase in Facebook traffic. They also evaluated brand awareness, finding that the
campaign created a strong personal connection with consumers and gained extensive media
coverage. Lastly, customer feedback showed overwhelmingly positive sentiments, increasing
brand loyalty.

To sum up, Step 7 is essential for every campaign. Coca-Cola’s success proves that measuring
performance, tracking engagement, and listening to consumers can turn a creative idea into
a global phenomenon. By applying this step, businesses can refine future campaigns and
maximize success. That’s the end of group 1 representation.

Thank you for your attention!

Chốt: Good afternoon everyone! Today, I’m going to talk about Step 7: Analyze the Results,
which is the final and crucial step in launching a marketing campaign.

First of all, let’s find the answer of the question Why is this step important? The answer is it
helps companies measure /ˈmeʒər/ success and improve future strategies /ˈstrætədʒi/.
Without this step, companies might repeat mistakes or miss valueable opportunities.

Next, To analyze /ɪˈvæljueɪt/ a campaign, company often focus on: measuring sales impact,
monitoringa social media engagemen, evaluate brand awareness, and gathering customer
feedback.

Now, let’s look at Coca-Cola’s "Share a Coke" campaign. In terms of sales, they sold 150
million personalized bottles and saw a 2% increase in U.S. sales after years of decline. On
social media, the campaign generated 998 million Twitter impressions, over 500,000
Instagram photos with the #ShareAcoke and an 870% increase in Facebook traffic. Besides,
Brand awareness also improved, as the campaign received massive media coverage I
meantioned in the previous slide and strengthened /ˈstreŋkθn/ consumer connections.
Lastly, customer feedback was highly positive, boosting brand loyalty.

In conclusion, analyzing results is key to a campaign’s long-term success. Coca-Cola’s case

That is the end of group 1 presentation.

Thank you for your attention!