What is vertical communication?
Types of vertical communication
Within an organization when communication occurs among persons of different positions, stage
system vertical communication. It is a kind of internal communication. In this type of communication,
information moves completely and from bottom to top. When information moves all the way through or from
superiors to subordinates, it really is known as downward communication. On the other hand, when
information flow form bottom to top or form subordinates to superiors, stage system upward
communication. Here information may be transmitted through formal or informal channels.
According to Stoner and Freeman, “Vertical communication consists of communication up and down the
organization’s chain of command.”
TYPES OR VARIETIES OF VERTICAL COMMUNICATION
When information flows from superiors to subordinates or from subordinates to superiors, method Vertical
communication. In accordance with its nature, vertical communication is especially classified inside the
following 2 types:
DOWNWARD COMMUNICATION
Downward communication occurs information flows much better than subordinates. Superiors send
information, orders, instructions, decisions etc. for their subordinates through downward communication.
Downward communication could possibly be of written or oral. Written forms of downward communication
are manuals, handbook, notices, electronic news displays etc. whereas, face-to-face conversation, telephonic
conversation, speeches, meetings etc. include the oral media of downward communication.
UPWARD COMMUNICATION
Upward communication occurs when information flows from subordinates to superiors in the organization
hierarchy. The aim of upward communication is usually to provide information for the managers from
subordinates. Generally, subordinates convey their failings, attitudes, opinions, suggestions, complaints etc.
making use of their superiors through this communication. Upward communication is initiated with the lower
to the next stage the organization and reaches the content up management hierarchy.
LATERAL COMMUNICATION
Lateral communication — in the broadest sense — is the communication flow between peers, members of a
community, or coworkers belonging to the same hierarchical level. Essentially, any type of exchange (formal
or informal) aiming to solve a problem, access information, achieve a common goal, or discuss common
interests between same-level participants is considered lateral communication.
EXTERNAL COMMUNICATION
External communication is the transmission of information between two organizations. It also occurs between a
business and another person in the exterior to the company. These persons can be clients, dealers, customers,
government officials or authorities etc. A customer’s feedback is also external communication. An organization
invests a lot of time and money to improve their image through external communication.