JOB DESCRIPTION: DIGITAL MARKETING ANALYST
ROLE
The analyst’s role at iQuanti allows you to live and breathe digital marketing. If you are ready to step into
a journey of constant learning and if your eventual objective is to be a thought leader in this space, this is
the role for you. The analyst’s role allows you to build a solid foundation around the key pillars of digital
marketing like search marketing, content marketing, customer experience, web analytics, social media
marketing, etc. that makes you stand out in this industry. To start with, you go through one of the most
comprehensive on-boarding program that makes you deep dive into theoretical concepts, provides you
with hands-on work and exposes you to a wealth of live business cases. Post that you get a chance to work
with some of the most experienced leaders, have access to advanced frameworks built over years of
research and most importantly get the opportunity to support a clientele composed of the leading brands
of the world.
RESPONSIBILITIES
1. Develop a thorough understanding of client’s business and industry and demonstrate the same
effectively on the deliverables, internal & external discussions, etc.
2. Analyze data from different digital marketing channels to gather insights on customer web
behavior and key business drivers
3. Identify and report trends and turn these into actionable recommendations that would drive
key business decisions
4. Prepare and execute content marketing plans based on keyword analysis, user intent, content
gap analysis and business needs
5. Produce outputs that are technically thought through and readily usable by internal or external
project stake holders.
6. Acquire proficiency working on web marketing tools such as – Google Search Console, Google
ads, Facebook Business Manager, Google Analytics, Adobe Analytics, ALPS etc.
7. Prepare informative dashboards, reports, KPIs, metrics for both internal users (teams) and
external users
8. Stay abreast of current trends and best practices in digital marketing
DESIRED QUALIFICATIONS
1. BBA/BBS Graduates
2. Experience of content writing for marketing websites, campaigns and articles will be a big plus
DESIRED SKILLS
1. Good written & verbal communication skills
2. Strong business thinking ability
3. Ability to work in a fast paced environment – should excel with minimal supervision
4. Excellent attention to detail
5. Proficiency in MS Excel
6. Basic understanding of UX and website development
THE COMPANY
Founded in 2008, iQuanti drives powerful digital marketing performance for global brands, with an
approach rooted in data science and vertical knowledge. We work with over forty Fortune 100 companies
– American Express, Goldman Sachs, Discover, CITI, Humana and more - using analytics and proprietary
models to deliver high-performance marketing programs. We are a team of 400+ analysts and marketers
across New York, Chicago, Dallas, Houston, San Francisco, Singapore, Bangalore, London, Mexico City and
Toronto.
In 2021, iQuanti was featured on the Inc. 5000 list of fastest growing companies in the US for the seventh
time. We further bolstered our global presence with two new offices in Singapore and Canada in 2021.
iQuanti was also previously recognized in the inaugural 'AdWeek 100: Fastest Growing Agencies' and the
Fast 50 Asian American Business List.
For more info, please visit our website www.iquanti.com
