A PROJECT REPORT
ON
MARKETING STRATEGIES OF
LAKME PRODUCTS
Submitted in partial fulfillment for award of Degree of
B.COM COMPUTER APPLICATIONS
Submitted By
WASHMA FATHIMA HT. NO:[118222405115]
SUMAYYA MUSKAN HT. NO:[118222405099]
AFREEN BEGUM HT. NO: -[118222405002]
AKHEELA SULTANA HT. NO: [118222405008]
UNDER THE GUIDANCE OF
S. SRI LAKSHMI BETINA
(PROFESSOR)
SHANTINIKETAN WOMEN’S DEGREE COLLEGE
AFFILIATED TO OSMANIA UNIVERSITY
HYDERABAD
2022 – 2025
SHANTINIKETAN WOMEN’S COLLEGE
Certificate
This is to certify that this project report entitled on the topic “ Marketing strategies of lakme
product” has been done by
Washma fathima [HT.NO.-118222405115]
Sumayya muskan [HT.NO.-118222405099]
Afreen begum [HT.NO.- 118222405002]
Akheela sultana[HT.NO.- 118222405008] during the 6th semester of the course of B.com
Computer Application from SHANTINIKETAN WOMEN’S COLLEGE, HYDERABAD, and affiliated
to OSMANIA UNIVERSITY, HYDERABAD. Under the supervision of Mrs.S. SRI LAKSHMI BETINA
Internal Guide External Exam
Principal
DECLARATION
I hereby declare that this Project Report on “A STUDY ON MARKETING STRATEGIES OF
LAKME PRODUCT” has been submitted under the guidance of MRS.S. SRI LAKSHMI BETINA
PROFESOR, DEPARTMENT OF BUSINESS MANAGEMENT, SHANTINIKETAN WOMENS’ DEGREE
COLLEGE.
I further declare that it is an original work done by me as a part of my academic course and has
not been submitted elsewhere for any degree or diploma. The observations and conclusions
written in this report are based on the data collected by me.
WASHMA FATHIMA
HT. NO: 118222405115
SUMAYYA MUSKAN
HT. NO: 118222405099
AFREEN BEGUM
HT. NO: 118222405002
AKHEELA SULTANA
HT. NO: 118222405008
ACKNOWLEDGEMENTS
I would like to express my gratitude for those who have been constant source of encouragement and motivation
throughout this project, without whose support this could not have been possible
I am very thankful to the PRINCIPAL, Ms. AMBA RAMASWAMY and my supervisor Mrs. S. SRI LAKSHMI BETINA of
SHANTINIKETAN WOMEN'S DEGREE COLLEGE, for their valuable guidance and support.
I also acknowledge with the deep sense of reverence, gratitude towards my parents and members of my family, who
have always supported me morally as well as economically.
At last, but not least gratitude goes to all my friends who directly or indirectly helped me to complete this project report.
Any omission in this brief acknowledgement does not mean lack of gratitude
WASHMA FATHIMA
HT. NO: 118222405115
SUMAYYA MUSKAN
HT. NO: 118222405099
AFREEN BEGUM
HT. NO: 118222405002
AKHEELA SULTANA
HT. NO: 118222405008
TABLE OF CONTENTS
S.NO DESCRIPTION
INTRODUCTION
OBJECTIVES OF THE STUDY
SCOPE FOR THE STUDY
LIMITATIONS OF THE STUDY
CHAPTER - 2
RESEARCH METHODOLOGY
INDUSTRY PROFILE
CHAPTER-3
COMPANY PROFILE
CHAPTER - 4 DATA ANALYSIS AND INTERPRETATION
FINDINGS, SUGGESTIONS
CHAPTER - 5
AND CONCLUSION
BIBLIOGRAPHY
