CLICK “FILE” AND THEN “MAKE A
COPY” TO CREATE YOUR OWN
VERSION!
Category 1: Entertainment
1. Skits and Sketches
● Description: Short, scripted videos with humor, drama, or a creative twist.
● Tips:
○ Keep scripts concise and punchy.
○ Use relatable situations that resonate with your audience.
○ Add a surprise twist to keep viewers engaged until the end.
2. Challenges
● Description: Challenge YOURSELF or OTHERS to complete a task or achieve a goal.
● Tips:
○ Jump on trending challenges early for more visibility.
○ Encourage your followers to tag others when participating.
○ Create a unique spin to stand out from similar challenges.
3. Shock and Awe
● Description: Content that surprises, amazes, or leaves viewers speechless.
● Tips:
○ Use striking visuals or unexpected plot twists.
○ Pair with intriguing captions to draw people in.
○ Ensure the content is shareable and conversation-worthy.
4. Reaction Videos
● Description: Showcase your real-time response to a viral video, trend, or cultural
moment.
● Tips:
○ Be authentic and relatable in your reactions.
○ Choose popular topics or moments your audience cares about.
○ Edit tightly to keep the pacing engaging.
5. Stranger Interactions
● Description: Approaching strangers for pranks, interviews, or social experiments.
● Tips:
○ Focus on increasing the stakes through the stress of approaching strangers
○ Aim for lighthearted and positive interactions.
○ Use unique questions or activities to spark curiosity.
Category 2: Education
1. Quick Tips
● Description: Bite-sized advice or hacks that solve a common problem.
● Tips:
○ Stick to 30-60 seconds for quick consumption.
○ Use visuals or text overlays to reinforce the tips.
○ Focus on a single tip per video to avoid overloading viewers.
2. How-Tos
● Description: Step-by-step guides for accomplishing a task.
● Tips:
○ Be clear and concise in your instructions.
○ Use split-screen or close-ups for clarity.
○ Highlight the final outcome upfront to hook viewers.
3. DIYs
● Description: Teach viewers how to create or build something on their own.
● Tips:
○ Showcase the materials needed before starting.
○ Use time-lapses for lengthy processes.
○ Share tips to troubleshoot common mistakes.
4. Step-by-Step Tutorials
● Description: Break down complex processes into manageable steps.
● Tips:
○ Number each step to maintain structure.
○ Use text overlays or subtitles for clarity.
○ Keep each step visually distinct to guide viewers through.
5. Educational/Interesting Facts
● Description: Share lesser-known facts or insights about a topic.
● Tips:
○ Research thoroughly to ensure accuracy.
○ Use captivating visuals or infographics.
○ Frame the facts as answers to questions your audience might have.
6. Reviews
● Description: Evaluate products, services, or experiences to help viewers make
decisions.
● Tips:
○ Be honest and transparent in your assessments.
○ Highlight key features or benefits.
○ Include a clear call-to-action, like a recommendation.
7. Behind the Scenes
● Description: Show your audience the process behind creating content, products, or
experiences.
● Tips:
○ Highlight fun or unexpected moments during the process.
○ Use storytelling to make it engaging.
○ Show both the challenges and successes to keep it authentic.
How to Use This Worksheet
1. Pick a Category: Choose either entertainment or education based on your audience
and goals.
2. Select a Format: Start with one or two formats to focus your content strategy.
3. Plan and Create: Use the tips above to create your content.
4. Analyze and Optimize: Track engagement and feedback, then tweak your approach as
needed.
