WHY IT'S SO EASY
TO OVEREAT JUNK FOOD
AND 7 WAYS TO STOP
Can't resist the chips...cookies...ice cream? It's normal to feel out of control: Processed
foods are designed to make us overeat. Here's how it works - and what to do about it.
MARKETING TRICKS MAKE PROCESSED
FOODS SEEM "GOOD FOR YOU”
In reality, often there is very little nutritional difference
between the organic treat and the conventional one.
BIG PORTIONS CONVINCE US
WE'RE GETTING A "GOOD DEAL"
With processed foods, you're often getting more
volume (and more calories). Who doesn't want more
for less?
₹100/-
VARIETY MAKES US WANT MORE
When we have lots of different tastes to choose from, we have lots of
appetite. And when it comes to processed foods, the options seem
endless.
MULTIPLE FLAVORS AT ONCE =
PARTY IN YOUR MOUTH
Long ago, humans prioritized calorie-dense foods to help them survive.
Today, manufacturers use calorie density to create hyperpalatable (and
easily accessible) junk food.
The anatomy of an irresistible bite
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5
7 WAYS TO STOP
OVEREATING JUNK FOOD
Now that you know how deliciousness gets manufactured, use these
strategies to build awareness of your behavior and control treat
consumption.
1 NOTICE YOUR CHEWING
2 EVALUATE YOUR PANTRY
To change the way you grocery shop and eat, first become aware of what
kinds of food you buy - and why you buy them.
3 LOOK FOR HABIT PATTERNS
TRIGGIR
REWARD BEHAVIOR
First, identify your triggers
when you have the urge to overeat, ask yourself:
This self-knowledge will help you prevent triggered eating in the future.
4 FIND FEEL-GOOD HABITS
THAT SUPPORT YOUR GOALS
Once you know your triggers, disrupt the cycle of trigger > eat > reward
by replacing eating with an activity that supports your goals.
5 PUT QUALITY ABOVE QUANTITY
Processed foods use cheap ingredients, making it possible to sell large
quantities at a low price.
Whole foods provide high quality
Use the "traffic light" system to put quality first
6 SLOW DOWN
If changing the foods you eat freaks you out, allow yourself to eat
whatever you want, but slowly and mindfully.
7 BE NICE TO YOURSELF
Self-criticism and crash dieting may work in the short term, but they usually
sabotage your goals in the long term. Approach your overeating with...
With
this attitude
of support and
non-judgment, you're
more likely to move
forward.
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