PirMehr Ali Shah
Arid Agriculture University Rawalpindi
Department of Humanities
Course Title & Code Entrepreneurship
Program & Semester Undergraduate Degrees
Course This course introduces students to the concepts of entrepreneurship and its application within
Description
Educational contexts. It focuses on fostering an entrepreneurial mindset, innovative thinking,
and the practical skills necessary for developing educational ventures. The course emphasizes
the importance of creativity and critical thinking in addressing challenges in education
through entrepreneurial approaches. This course is designed to promote entrepreneurial spirit
and outlook among students, encouraging them to think critically, identify opportunities, and
transform their ideas into successful ventures. It aims at imparting them with the requisite
knowledge, skills, abilities, enabling them to seize the identified opportunities for initiating
ventures and successful navigating the challenges that come with. Starting a business and
managing it. The course covers topics relevant to entrepreneurship including setting up and
initiation of business, market research, opportunity identification, business planning, financial
literacy for managing finances and securing funding, marketing and sales, team building and
innovation. More generally, you will also learn how to navigate career choices in light of new
emerging trends that undermine traditional jobs. Earn how innovators and entrepreneurs use
innovative technologies to design, create and offer new products and services, acquire and
retain customers, and grow and potentially scale ventures rapidly. Students will gain an
understanding of how innovative skills as enablers allow innovators and entrepreneurs to
evaluate and realize novel business ideas, how innovators and entrepreneurs can realize digital
technology products that can continuously evolve with customer needs and potentially scale
rapidly, and how the increasingly digital business environment creates opportunities for
innovators and entrepreneurs to create novel value propositions.
Course By the end of this course, students will be able to:
Learning
Outcomes 1. Analyze the process of innovation and industry disruption;
2. Determine the elements of innovation;
3. Categorize different business models;
4. Describe alternative growth strategies;
5. Choose strategies for maintaining team relationships that facilitate flexibility,
collaboration and quick decision-making.
PirMehr Ali Shah
Arid Agriculture University Rawalpindi
Department of Humanities
6. Critical thinking and problem-solving.
7. Teamwork and communication skills.
8. Career and leadership readiness.
9. Intercultural and ethical competency.
1st week Introduction to the course
Definition and concept of entrepreneurship.
Why to become an entrepreneur?
Role of entrepreneurship in economic development.
2nd Week Entrepreneurial Skills (Areas of essential entrepreneurial skill and ability such as
creative and critical thinking, innovation and risk taking abilities etc.)
Characteristics and Qualities of Successful Entrepreneurs
Characteristics and qualities of successful entrepreneurs (including stories of successes
and failures).
3rd Week ⮚ Opportunity Recognition and Idea generation
⮚ Innovative Idea Generation Techniques for Entrepreneurial Ventures
⮚ Business Model
4th Week ⮚ The creation and development of the business plan
⮚ The significance of digital media contacts, and competition in digital media.
5th Week ⮚ Innovation, content creation,
⮚ The digital entrepreneurship environment and the nature of entrepreneurial activity
PirMehr Ali Shah
Arid Agriculture University Rawalpindi
Department of Humanities
6th Week ⮚ Learn How to Create Value
⮚ Creating a compelling pitch deck
7th Week ⮚ Digital Communications
⮚ Effective communication and interpersonal skills
8th Week Revisions
9th Week Midterm
10th Week ⮚ Marketing and Sales
⮚ Target Marketing Identification and Segment
⮚ Developing a Marketing Strategy
⮚ Four P's of Marketing.
11th Week ⮚ Branding
⮚ How to Build a Brand
⮚ How to Brand a Product
12th Week ⮚ Financial Literacy
⮚ Basic concepts of income, savings and investments.
⮚ Basic concepts of assets, liabilities and equity.
⮚ Basic concepts of revenue and expenses.
⮚ Overview of cash-flows.
⮚ Overview of banking products including Islamic modes of financing.
PirMehr Ali Shah
Arid Agriculture University Rawalpindi
Department of Humanities
⮚ Sources of funding for startups (angel financing, debt financing, equity financing etc.).
13th Week ⮚ Team Building for Startups
⮚ Characteristics and features of an effective team.
⮚ Team building and effective leadership for Startups.
14th Week ⮚ Freelancing
⮚ How to become a freelancer.
⮚ Opportunities in Pakistan
15th Week ⮚ Regulatory Requirements to Establish Enterprises in Pakistan:
⮚ Types of enterprises (e.g., sole proprietorship; partnership; private limited companies
etc.).
⮚ Intellectual property rights and protection.
⮚ Regulatory requirements to register an enterprise in Pakistan, with special emphasis on
export firms.
⮚ Taxation and financial reporting obligation.
16th Week Revision
Final Exam
Assessment Plan:
Credit Hours: 2 (2-0)
Total Marks: 24
Class participation, Quizzes, Assignments, Presentation: 04 marks. (10%)
Mid-term Marks: 12 (30 %)
End-term: Marks: 24 (60 %)
PirMehr Ali Shah
Arid Agriculture University Rawalpindi
Department of Humanities
SUGGESTED READING MATERIAL
1. "Entrepreneurship: Successfully Launching New Ventures" by Bruce R. Barringer and R.
Duane Ireland.
2. "Entrepreneurship: Theory, Process, and Practice" by Donald F. Kuratko.
3. "New Venture Creation: Entrepreneurship for the 21st Century" by Jeffry A. Timmons,
Stephen Spinelli Jr., and Rob Adams.
4. "Entrepreneurship: A Real-World Approach" by Rhonda Abrams.
5. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create
Radically Successful Businesses" by Eric Ries.
6. "Effectual Entrepreneurship" by Stuart Read, Saras Sarasvathy, Nick Dew, Robert Wiltbank,
and Anne-Valérie Ohlsson.
7.Digital Entrepreneurship ,Disruption and New Venture Creation
Kisito Futonge Nzembayie Publication Date: 2022 ISBN: 978 1 80220 057 7 Extent: 224 pp
Digital Entrepreneurship 1st Edition by Jonathan Allen (Author)
