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How Did The Picture Became: Our Statement To Eliminate Bias

The document discusses the perception of bias in an advertisement favoring Pepsi over Coke, highlighting how the imagery and wording may imply a preference. It suggests a solution to eliminate bias by depicting a child reaching for both brands equally, thus removing negative comparisons. The revised statement aims to present a positive view of both products without favoritism.

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bermundojastine16
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11 views2 pages

How Did The Picture Became: Our Statement To Eliminate Bias

The document discusses the perception of bias in an advertisement favoring Pepsi over Coke, highlighting how the imagery and wording may imply a preference. It suggests a solution to eliminate bias by depicting a child reaching for both brands equally, thus removing negative comparisons. The revised statement aims to present a positive view of both products without favoritism.

Uploaded by

bermundojastine16
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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 How did the Our statement to

eliminate Bias:
picture became

The statement may be To solve the problem and eliminate


perceived as biased the bias in the ad,it can be shown in
because it implies a the advertisement that the child will
preference for Pepsi buy something to drink like soda but
over Coke, which could it is too high where it is placed and
reflect the speaker’s he can’t reach it. He will get a chair
personal bias or that will be placed, so he can reach
favoritism towards one the soft drinks, and since both Pepsi
brand over another. and Coca- cola are both delicious, he
Additionally, the image will get or buy the same product.
of “stepping on” one From the new statement that we
brand suggests a made, we removed the comparison
negative attitude between the two products. Making
towards a brand being the statement positive.
stepped on, which could
further indicate bias.
Coca Cola vs
Pepsi

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