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LEGO

LEGO, founded in 1932 in Denmark, is renowned for its interlocking plastic bricks and has evolved into a leading toy brand celebrated for creativity and educational value. The company offers a diverse range of products, including themed sets, educational kits, and has a significant cultural impact, inspiring generations and promoting learning. LEGO is committed to innovation and sustainability, aiming to use sustainable materials for all products by 2030, while remaining a valuable brand with a global presence.

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31 views2 pages

LEGO

LEGO, founded in 1932 in Denmark, is renowned for its interlocking plastic bricks and has evolved into a leading toy brand celebrated for creativity and educational value. The company offers a diverse range of products, including themed sets, educational kits, and has a significant cultural impact, inspiring generations and promoting learning. LEGO is committed to innovation and sustainability, aiming to use sustainable materials for all products by 2030, while remaining a valuable brand with a global presence.

Uploaded by

quynhchau2666
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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LEGO is a globally renowned Danish toy company best known for its iconic

interlocking plastic bricks. Founded in 1932, LEGO has become one of the
most popular and influential toy brands in the world, celebrated for its
creativity, educational value, and versatility.

Key Points About LEGO:

1. Origins and History:


o LEGO was founded in 1932 by Ole Kirk Christiansen in
Billund, Denmark. The name "LEGO" comes from the Danish
phrase "leg godt," meaning "play well."
o Initially, the company produced wooden toys, but in 1949, it
began manufacturing the now-famous plastic interlocking
bricks.
o The modern LEGO brick design, with its stud-and-tube coupling
system, was patented in 1958, allowing for greater stability
and versatility in building.
2. The LEGO System:
o LEGO bricks are designed to be compatible with one another,
regardless of when they were made. This allows for endless
creativity and combinations.
o The company promotes the idea of "System in Play,"
encouraging children and adults to build, rebuild, and
experiment with their creations.
3. Product Range:
o LEGO offers a wide variety of products, including themed sets
(e.g., LEGO City, LEGO Star Wars, LEGO Harry Potter),
educational kits (LEGO Education), and advanced building sets
for adults (LEGO Architecture, LEGO Ideas).
o The company also produces video games, movies (e.g., The
LEGO Movie), and theme parks (LEGOLAND).
4. Cultural Impact:
o LEGO has become a cultural icon, inspiring creativity and
imagination across generations.
o It is widely used in education to teach concepts like
engineering, mathematics, and problem-solving.
o LEGO has also been embraced by adult fans (AFOLs - Adult
Fans of LEGO), who create intricate models and participate in
LEGO conventions.
5. Innovation and Sustainability:
o LEGO continuously innovates, introducing new elements,
themes, and technologies like LEGO Mindstorms (robotics) and
LEGO Boost (programmable robots).
o The company is committed to sustainability, aiming to produce
all its products and packaging from sustainable materials by
2030. In 2018, LEGO began producing some elements from
plant-based plastics.
6. LEGO Today:
o LEGO remains one of the most valuable toy brands in the
world, with a strong presence in over 130 countries.
o The company continues to expand its product lines,
collaborate with popular franchises, and engage with its global
community of fans.
7. Fun Facts:
o Six 2x4 LEGO bricks can be combined in over 915 million
ways.
o LEGO is the largest tire manufacturer in the world by volume,
producing millions of small tires for its sets.
o The LEGO Group has built life-sized models of famous
landmarks, such as the Star Wars X-Wing fighter and a full-
scale LEGO house.

LEGO's enduring appeal lies in its ability to inspire creativity, learning, and
fun for people of all ages. It has transcended its status as a toy to become
a symbol of innovation and imagination.

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