AMUL Franchisee Retail Outlets
Coming Closer to the Consumer
Amul: India’s largest Single Brand Retailer with 8300 APOs
AMUL Franchisee Retail Outlets
AMUL Scooping Parlour AMUL APO
AMUL Franchisee Retail Outlets
AMUL Milk Booth
AMUL Retail Outlets /Scooping Parlour
• Amul Parlours are exclusive Amul outlets which stores
and sells entire range of Amul products.
• The outlets are spread over 100 to 400 Sq Ft in
markets, premier educational institutes, hospitals,
railway stations, bus stations, Municipal Corporation
gardens etc. where there are high footfalls.
• We have two formats
Amul APO and Amul Scooping parlours
• The franchisee will have a prebuilt shop / space in a good location either owned or
rented. The franchisee is expected to bear the entire cost viz. interiors and
equipment (property cost is not included in this estimate) of setting up the store
which is expected to be in the range of Rs. 3.00 lacs to Rs. 6.00 lacs depending upon
the format.
• We don’t need any money from you. You will spend this money in doing up interior
works of your shop through your contractors and buying equipment for your shop
from various suppliers.
• Our wholesale dealers (WD) will supply stocks at the parlour and the franchisee will
avail retail margin. Amul Parlour franchisees are not permitted to sell any Non –Amul
products from the outlet. Retail margins on Amul products will vary from product to
product.
• Franchisee need not pay any royalty or share any revenue with Amul. Franchisee
need not pay any Registration fee either.
• Working capital requirement would be extra depending upon sales volume.
Franchisees will have to pay to Wholesale Distributors (WD) in advance for their
stocks. Salesmen will visit parlours for taking orders. Alternatively franchisees may
use AmulCart mobile app for placement of orders for WDs on concerned WDs.
• Expected monthly sales turnover will vary from place to place depending on location
of the parlour. It may be in the range of Rs. 3 lac to Rs 6 lac per month.
AMUL RetailOutlets -APO Format
Type of the Prebuilt Investment / Expenses by the franchisee Avg. Returns on MRP
format Shop
Reqd.
(In qft)
Amul 100 - Rs 3.00 lacs (approx). Pouch Milk -2.5% (subject
Preferred 150 availability in your City)
Break up -
Outlet/Amul Milk Products - 9%
Kiosk/Milk Refundable Branding Cost - Rs 25,000
Booth Ice Cream - 20%
Renovation - Rs 100,000 (approx.)
(Smallest Equipments (Deep Freezer, Double Door All this of total Sales
Format) Visicooler, Milk Coooler, Pizza Oven, Turnover.
Chocolate visicoolers, Fryer, Mixer Grinder
etc.) - Rs 125,000 (approx.) plus incidental
cost.
AMUL RetailOutlets -ScoopingParlours
Type of the Prebuilt Investment / Expenses by the Avg. Returns on MRP
format Shop franchisee
Reqd.
(In sqft)
Amul Ice-Cream >300 Rs 6.00 lacs (approx.) About 50% on recipe based ice cream
Scooping Parlour scoops / sundaes / floats / shakes / baked
Break up = Refundable Branding
pizzas / sandwiches / cheese slice burger /
Cost - Rs 50,000
garlic bread / hot chocolate drink (Amul
Renovation - Rs 4,00,000 Pro).
(approx.)
We have Happy Treats range of Frozen
Equipment's - Rs 1,50,000 dairy based and potato based snacks. If
(approx.) plus incidental cost. these items are sold on fry and serve basis
All Visicoolers, Milk coolers and it will fetch about 50% margin.
Deep Freezers must be Amul For pre-packed ice creams the margin
Branded to avail equipment would be 20% approx.
purchase support amount.
These ice cream parlours will also sell
other Amul products where the margins
will be to the tune of 9% of MRP.
AMUL RetailOutlets -SupportfromAmul
We also provide additional retail margins (subject to purity of the outlet), exclusive
consumer offers, store inauguration supports, equipment purchase supports, free external
branding / signage etc.
Equipment purchase support is extended for following equipment:
· We have negotiated rates with various reputed brands such as Voltas, Blue Star, Elanpro,
Haier, Western etc. Our rates are about 10 to 15 percent lower than MRP. Additionally, we also
support our franchisees with Equipment Purchase Support as under:
Equipment Capacity Support Amount Modality
Milk Cooler (for storing pouch milk) 400 Ltrs or more Rs. 4,000/- In the form of free milk
coupons of Rs. 1000/-
MRP each.
Visi Cooler (for storing and displaying 400 Ltrs to 600 Ltrs Rs. 10,000/- In the form free Amul
other milk products) products.
Deep Freezer (for storing ice creams) 400 Ltrs or more Rs. 4,000/- In the form of free ice
cream coupons of Rs.
1000/- MRP each.
Fryer (for frying Amul branded Dairy Standard Rs. 3,000/- Frozen Snacks worth Rs.
and Potato snacks) 3000/-
OTG for pizza (for baking Pizza) Standard Rs 5,000/- Frozen pizza worth Rs.
5,000/-
Process
Kindly let us know the place were you are interested to put parlour
Our Personnel will visit the location of the site and explain the model
On Approval from him -
following documents will be required to be submitted
FSSAI License of Place
Identity proof of person applying (Soft copy)
Signed copy of Undertaking (format to be provided by company – to be done on 100 Rs bond)
Bank Details
Two photographs – One front View and one distant view (Soft Copy)
Passport Photo of owner
DD of Rs 50000 drawn on GCMMF LTD , Pune
Amul APO
Inside Display (parlour without partition)
Milk Booth
For More Information Pls do watch
Amul Heroes Movie:
https://www.youtube.com/watch?v=yxnGiMAmhXo
