Weeks 6-7
ENGLISH LANGUAGE 2 [G5061112]
ACADEMIC YEAR: 2024/2025
Coordinator: Tamara Bouso
(tamara.bouso.rivas@usc.es)
Agenda
01 Exercise (Keynote: Unit 5)
Loora
Review
Got a meeting? Take a walk!
Got a meeting? Take a walk!
walking the talk
smoking Now she does the
physical same: walking
meetings
life
obligations
box
ideas
True
True
9.3
7.7
breast
colon
six
She means that getting exercise outside while you work makes you think in a
seven different way.
Base jumping is the most dangerous sport due to the high fatality
risk from parachute failures or miscalculations. Combat sports like
MMA (Mixed Martial Arts) and high-speed activities like downhill
mountain biking pose severe injury risks, including concussions
and broken bones. American football and soccer are
comparatively safer but still involve significant risks, such as head
injuries and ligament damage.
Answers
1
a can (not) + infinitive without to
b can (not) + infinitive without to, to (not) be able to +
infinitive, manage to + infinitive, succeed in + -ing
c must + infinitive without to / have to + infinitive
2 couldn’t, wasn’t able to, managed to, succeeded in
3
He couldn’t defend his Wimbledon title in 2009. = He
wasn’t able to …
He managed to keep going with his teammates’ support,
despite the pain. = He succeeded in keeping going …
He succeeded in beating Nadal in a first-round match. =
He managed to beat …
succeded in
couldn’t
couldn’t
had to
managed to
had to
wasn’t able to
managed to
Question number 2: Different companies sponsor athletics, golf,
sailing, and skateboarding based on their target audiences and brand
alignment. Athletics receives sponsorship from major sports brands
like Nike, Adidas, and Puma, along with companies like Red Bull and
Toyota. Golf attracts luxury brands such as Rolex, Mercedes-Benz, and
financial firms like Citi and Mastercard, alongside sportswear companies
like Nike and Titleist. Sailing is supported by high-end brands like Rolex,
Volvo, and Louis Vuitton, as well as sailing gear companies like Helly
Hansen. Skateboarding is backed by youth-focused brands like Red
Bull, Nike SB, Vans, and Monster Energy, which invest in top skaters
and competitions.
Question number 2: Different companies sponsor athletics, golf,
sailing, and skateboarding based on their target audiences and brand
alignment. Athletics receives sponsorship from major sports brands
like Nike, Adidas, and Puma, along with companies like Red Bull and
Toyota. Golf attracts luxury brands such as Rolex, Mercedes-Benz, and
financial firms like Citi and Mastercard, alongside sportswear companies
like Nike and Titleist. Sailing is supported by high-end brands like Rolex,
Volvo, and Louis Vuitton, as well as sailing gear companies like Helly
Hansen. Skateboarding is backed by youth-focused brands like Red
Bull, Nike SB, Vans, and Monster Energy, which invest in top skaters
and competitions.
Question number 3:
1 Sponsorship brings in money.
2 They get the company’s name known and raise brand awareness.
3 Sponsorship, unlike advertising, doesn’t focus on the features or aspects
of specific products.
4 The most typical partnerships are between sports products (clothing,
equipment, etc.) and teams.
Question number 5:
1 The club’s owner was looking for a new sponsorship deal and estimated
that a new name for the stadium would bring in up to £10 million a year.
2 They reacted with anger.
3 The sponsor restored the original stadium name.
4 On a global scale, sports sponsorship is estimated to be worth tens of
billions of dollars a year.
5 Media companies are eager to sign up the rights to show events because
television reaches massive national and international audiences.
Question number 5:
1 The club’s owner was looking for a new sponsorship deal and estimated
that a new name for the stadium would bring in up to £10 million a year.
2 They reacted with anger.
3 The sponsor restored the original stadium name.
4 On a global scale, sports sponsorship is estimated to be worth tens of
billions of dollars a year.
5 Media companies are eager to sign up the rights to show events because
with television reaches massive national and international audiences.
over
for
to
on
across
behind
in
Question number 5:
1 The club’s owner was looking for a new sponsorship deal and estimated
that a new name for the stadium would bring in up to £10 million a year.
2 They reacted with anger.
3 The sponsor restored the original stadium name.
4 On a global scale, sports sponsorship is estimated to be worth tens of
billions of dollars a year.
5 Media companies are eager to sign up the rights to show events because
with television reaches massive national and international audiences.
over
for
to Question number 7:
on
across Minority-interest sports struggle to attract sponsorship due to smaller
audiences, limited media coverage, and lower commercial appeal.
behind Companies prefer investing in mainstream sports with higher visibility and
better returns, making sponsorship less accessible for niche sports.
However, some specialized brands or companies, like Red Bull in extreme
in sports, support these sports if they align with their target market.
Which sport do you think attracts the most and the least sponsorship, and why?
Sponsorship levels in sports vary based on global reach, audience
engagement, and commercial appeal. Football (soccer), American
football, basketball, Formula 1, tennis, cricket, and golf attract the most
sponsorship due to their massive fan bases and media coverage. In
contrast, sports like amateur wrestling, lacrosse, table tennis,
weightlifting, badminton, curling, and fencing receive less sponsorship
due to limited global appeal and commercial opportunities. High-
profile leagues and events, such as the NFL, NBA, FIFA World Cup, and
with IPL, secure major deals with top brands. Meanwhile, niche and
over Olympic sports struggle to attract consistent sponsorship outside
for of their peak events.
to
on
across
behind
in
lacrosse curling
books
fee
finances
partnership
debt
money
offer
deal
event
a budget
balance the books: “to make sure the amount of money spent is not more than the amount of money received”
Example: If the business loses any more money, we won't be able to balance the books this year.
(Source: Cambridge Advanced Learner's Dictionary & Thesaurus; s.v. balance the books, phrase)
books
fee
finances
partnership
debt
money
offer Question number 10:
deal Event: Charity 5K Run & Fun Sports Day.
event Beneficiary: Local youth sports programs to provide equipment and coaching.
a budget Sponsorship Sources: Local businesses, sports brands, and community organizations.
Types of Sponsors: Sports apparel brands, energy drink companies, fitness centers, and local restaurants.
Fundraising Goal: $5,000 to support underprivileged young athletes.
Marketing Team: Responsible for promoting the event on social media and in local media.
Sponsorship Team: Reaches out to potential sponsors and secures funding.
Logistics Team: Manages event setup, registration, and safety arrangements.
Finance Team: Tracks funds, ensures transparency, and balances the budget.
THANK YOU VERY
MUCH FOR YOUR
ATTENTION!
