3.
2 FINDINGS
The project report titled- “A Study on E-commerce” has helped to gather useful
insights and information on the key features of E-commerce. After going through
the primary data and collected information it is found that:-
Although there is not much difference in gender of the respondents, but majority
of the respondents were female, who came up with their responses and opinion
on this topic.
Among 50respondents, most of the respondents came from the age range of 21-
30years, who are mainly involved in this project work for concluding their
responses on E- commerce.
Most of the respondents are aware of E-commerce with no fear, but there are still
some people who are unaware of E-commerce and the facilities attached with it.
Making people aware of E-commerce is the most vital thing where social media
and advertisements are the best mode in spreading awareness as now-a-days
many people relies on these mediums.
In spite of having many other E-commerce websites, Amazon is the most
preferred E- commerce website by the respondents because of its wide delivering
range in most of the areas with variety of products and services.
Most of the time, respondents prefer to shop electronic items and apparels
through E- commerce websites.
Most of the respondents don’t use E-commerce websites regularly or maybe
there is no need. They shop through E-commerce on occasions or monthly basis
for most of the time.
The main reason to prefer E-commerce, instead of traditional, by many of the
respondents is that it is the convenient to them in their busy lives.
Almost every respondent, who is availing the facilities of E-commerce, is
completely or partially satisfied with it and have an amazing experience with the
websites.
Many payment method options are given by the E-commerce websites but
payment on delivery and payment through debit cards are the most selected
options by the respondents.
There are many merits of E-commerce but there are some limitations also
related with E- commerce such as security threats and frauds and majority of the
respondents are aware of it, although some of them are yet unaware of it.
Due the recent global pandemic most of the respondents are inclined towards
online shopping and they agree with the fact that E-commerce has made their
life much easier in this difficult situation.
Among 50 respondents, about 28 respondents found E-commerce to be a better
substitute of traditional commerce, while some still rely on traditional form of
commerce. They are late majority type of customers who adopt advance
technology in latter stage.
There may be many reasons for the non accessibility of E-commerce but
according to the most of respondent lack of physical existence of stores and lack
of awareness about E-commerce is the main reason of not accessing the facilities
of E-commerce.
Lastly, for the betterment and expansion of E-commerce, the respondents claim
that the delivery in the rural areas should be increased including the refund
policies, internet security services and other services should be modified.
