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ABSTRACT
Kimbap Bite is a food business established in 2025, aiming to introduce authentic Korean
cuisine with a modern twist to the local community of Iba, Zambales. Specializing in kimbap—a
traditional Korean rice roll filled with fresh ingredients—the business caters to the evolving
preferences of consumers seeking healthy, affordable, and convenient meal options.
Complemented by side dishes such as tteokbokki, kimchi, and rice balls, as well as refreshing
fruit juices, Kimbap Bite offers a comprehensive dining experience that appeals to a wide range
of customers.
The business operates as a partnership, funded with an initial investment of Php 700,000. By
focusing on quality, authenticity, and customer satisfaction, Kimbap Bite positions itself as a
unique player in the local food industry. Its strategic location and innovative menu aim to attract
both locals and tourists, contributing to the economic growth of Zambales. While the business does
not directly hire employees, it supports local suppliers and service providers, indirectly generating
livelihood opportunities.
With a vision to create a sustainable and profitable enterprise, Kimbap Bite incorporates eco-
friendly practices and emphasizes responsible waste management. By delivering high-quality
products and prioritizing customer feedback, the business aspires to become a well-loved brand,
paving the way for future growth and expansion.
This study explores the feasibility and market potential of Kimbap Bite, demonstrating that its
focus on innovation, sustainability, and community impact positions it for long-term success in
the competitive food industry.
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EXECUTIVE SUMMARY
Kimbap Bite is a food business focused on delivering authentic Korean rice rolls infused with
local flavors to the people of Iba, Zambales. Established in 2025, the business is managed as a
sole proprietorship, fully funded by personal capital amounting to Php 700,000. Our main product,
Sausage Kimbap, is complemented by side dishes such as Tteokbokki, Kimchi, and Rice Balls,
as well as refreshing fruit juices like Apple, Orange, and Pineapple Juice.
Kimbap Bite, with the tagline "A taste sensation that will leave you wanting more," aims to
introduce Korean-inspired cuisine to the local market while incorporating modern and innovative
elements to appeal to Filipino tastes. Our location in Iba, Zambales is strategically chosen to serve
both locals and tourists, leveraging the area's growing population and vibrant tourism industry.
Our kimbap is designed to cater to busy professionals, students, and families, offering a quick yet
nutritious meal or snack option. With its light texture, simple preparation, and unique flavors,
kimbap is not only convenient but also versatile, suitable for any occasion or as a daily meal.
The vision of Kimbap Bite is to become a well-loved brand known for its high-quality food and
excellent customer service. We aspire to establish a strong presence in the local market and
gradually expand our operations to nearby areas. By continuously innovating and responding to
customer feedback, we aim to create a sustainable and profitable business that can adapt to market
trends.
By venturing into the food industry with a focus on quality and innovation, Kimbap Bite is
confident that our offerings will meet and exceed customer expectations. Our modern approach to
traditional Korean food, combined with systematic management, positions us to achieve long-term
growth and stability. With strong demand for affordable and flavorful food, we expect Kimbap
Bite to grow steadily, becoming a popular choice for locals and tourists alike.
