Entrepreneurship Development (ED 22032)

Micro-project Report
PureRoot Skincare
1. Rationale:
Create Business Plan on Natural Skin Care.

2. Aims/Benefits of the Micro-Project:

Aim to create high-quality natural skincare products that are effective and safe for our
customers. Ensure our products are free harmful chemical and provide tangible benefits for
the skin.

Benefits:
1) It is eco-friendly, Healthier and safer Products.
2) High-quality natural skincare products.
3) Wide range and budget fits the choices.
4) Unique selling proposition.
5) All requirement of the customer it use only natural ingredients so there no side-effects
of this product.
6) This product can be use by anyone like male and female.

3. Course Outcomes Addressed:

a) Identify your entrepreneurial traits.
b) Identify the business opportunities that suits you.
c) Use the support systems to zero down to your business idea.
d) Develop comprehensive business plans.
e) Prepare plans to manage the enterprise effectively.

4. Proposed Methodology
1) Market Research: Research your target audience, competition, and current greeting
card trends to understand the demand and competition in the market.
2) Business Plan: Create a comprehensive business plan outlining your niche, unique
selling points, budget, and marketing strategies.
3) Legal Requirements: Register your business, obtain any necessary licenses or
permits, and choose a suitable legal structure (e.g., sole proprietorship or LLC).
4) Supplies and Materials: Source high-quality paper, crafting materials, and tools
required for creating handmade greeting cards. Consider environmentally-friendly
options.
5) Design and Creativity: Develop a range of unique and appealing card designs. You
can hire or collaborate with artists if needed.
 6) Production and Quality Control: Establish a production process that ensures
consistency and quality in your handmade cards.
7) Branding and Packaging: Create a brand identity and packaging that reflects the
essence of your cards and appeals to your target market.
8) Online Presence: Set up an e-commerce website or online store to showcase and sell
your greeting cards. Don't forget to integrate secure payment options.
9) Marketing and Promotion: Develop a marketing strategy, including social media
promotion, SEO, and email marketing to reach a wider audience.
10) Sales and Distribution: Decide how you will sell your cards, whether through your
online store, local markets, or consignment in retail stores. Establish efficient
distribution channels.

5. Literature review:
Skin Care Product Use It has been found that skin care product users are positively related to
self and health consciousness. Consumers also value their state of emotion and physical well-
being. In terms of skin care products, it is one of many factors influenced to maintain one’s
need for care of general appearance (Yeon and Chung, 2011). According to a pharmaceutical
journal by Niha Naveed, on average women use 12 skin care products daily, and men use 6.
Additionally, in relation to ethnic and skin care products, according to U.S. Census Bureau,
people classified in larger ethnic groups such as African American, Hispanics, and Asians tend
to spend more on personal care products (Oresajo and Pillai, 2007). This following literature
review will attempt to support the hypotheses on three variables that may be related to skin care
product use: normative influence, health consciousness, and self-esteem.

6. Actual Methodology:
1) Execution of Summary.
2) Stating Business Concept.
3) Analyse Market.
4) Managing Team.
5) Marketing Plan.
6) Financial Plan.
7) Operations and Management plan.

7. Actual Resources used:

Sr. Name of Resource/material Specifications Qty
No.

1 Laptop Intel-i5 1335U windows 11 13th 1

gen.
2 Notes - 1
8. Output of the micro project:
Natural Skin Care

Executive summary:
PureRoot Skincare is a forward-thinking and environmentally conscious skincare company
dedicated to providing high-quality, natural skincare products that promote beauty, wellness,
and sustainability. We are committed to offering our customers a healthier and more ethical
approach to skincare while minimizing our ecological impact. We offer a wide range of
natural skincare products, including cleansers, moisturizers, serums, and specialty treatments,
formulated with meticulously selected natural and organic ingredients. Our product line
caters to diverse skin types and concerns, ensuring that every customer can achieve their
skincare goals while feeling confident about the ingredients they use. Become a trusted leader
in the natural skincare industry, known for our product quality and environmental
responsibility. Foster customer loyalty and satisfaction through effective, safe, and ethical
skincare solutions. Contribute to the wellness and health of our customers while minimizing
our carbon footprint. Natural and Sustainable Focus: We emphasize clean and natural
ingredients, striving for transparency and responsibility in every step of our product
development and manufacturing processes. Eco-Friendly Packaging: Our commitment to
sustainability extends to our packaging, utilizing eco-friendly materials and minimizing
waste. Innovation and Research: We invest in research and development to continually
improve our formulations and expand our product line, staying at the forefront of skincare
innovation.
We are passionate about offering customers a skincare experience that aligns with their
values, providing products that are both effective and ethical. Our commitment to natural
ingredients, sustainability, and innovation positions us for success in an ever-evolving beauty
and wellness market.
Now days All skin products contains the chemical ingredients which is harmful for any
human skin.
This type of products now days having very harmful chemical like:
 Sulphates
 Parabens
 Phthalates
 Synthetic Color
 Fragrance
 Triclosan
 Toluene
 Alcohol
 Hydroquinone
 Petrolatum
 Formaldehyde
 Lead
 Talc
 Polyethylene Glycol

Effects of this product:

So my enterprise about creating the skin care product using only natural product so any one
can use it safely. There is not any side effect of this product so any one can use it. It’s
includes only natural ingredients it will not contain any harmful chemical. Some Natural
ingredients listed below
Natural ingredients:
Product look will be:
Our Mission & Vision Statement:
 Vision:
 "To be a global leader in natural skincare, revolutionizing the beauty industry by
promoting health, sustainability, and confidence through our premium, eco-conscious
products."
 Mission:
1) Nurturing Nature: We prioritize the use of sustainably sourced, cruelty-free, and
organic ingredients, reducing our ecological footprint while delivering high-quality
skincare products.
2) Empowering Confidence: We believe that true beauty comes from confidence and
self-care. We aim to empower individuals of all backgrounds to feel their best by
providing effective, safe, and natural skincare solutions that enhance their natural
radiance.
3) Educating and Inspiring: We are committed to educating our customers about the
benefits of natural ingredients and ethical practices in the skincare industry. By
inspiring conscious consumer choices, we aim to foster a community of informed and
mindful individuals.
4) Supporting Communities: We are dedicated to supporting local farmers and
communities through fair trade partnerships, ensuring economic development and
sustainability in regions where our ingredients are sourced.
5) Innovating for Excellence: We continuously invest in research and innovation to
develop cutting-edge natural skincare formulations. Our commitment to excellence
drives us to create products that meet the evolving needs of our customers.
6) Transparency and Trust: We believe in transparency and honesty. We disclose all our
ingredients and processes, earning the trust of our customers and the industry.
7) Reducing Waste: We strive to minimize waste throughout our supply chain and
product lifecycle. Our packaging is eco-friendly, and we actively promote recycling
and upcycling.
8) Community Engagement: We actively engage with our community by supporting
charitable initiatives, environmental causes, and educational programs that align with
our values.

Market Analysis:
Market Overview:
The skincare industry is growing, with increasing demand for natural and organic
products due to consumer concerns about synthetic chemicals and sustainability. The global
natural skincare market is expected to continue its upward trajectory, driven by a rising
awareness of health and environmental issues. There is a strong emphasis on transparency in
ingredient sourcing, cruelty-free practices, and eco-friendly packaging in the natural skincare
sector.
Target Audience:
Primarily women aged 25-45, although there is a growing interest among men as well.
Psychographics: Individuals who value eco-consciousness, organic ingredients, and a holistic
approach to skincare. They may also be interested in wellness and ethical consumerism.
Behaviour: Regular skincare users, health-conscious individuals, and those looking for
effective, non-toxic solutions for their skincare concerns.
Competitive Analysis:
Key Competitors: Identify major natural skincare brands such as Burt's Bees, Dr. Hauschka,
and Origins, as well as conventional beauty brands that have introduced natural product lines.
Differentiation: Highlight the company's unique selling points, such as ethically sourced
ingredients, sustainable packaging, and a strong commitment to transparency. Pricing:
Competitively price products to appeal to cost-conscious consumers while conveying the
added value of natural ingredients.
Unique Selling Proposition (USP):
The USP should emphasize the use of high-quality, sustainably sourced natural ingredients,
transparent production processes, and the efficacy of the products. Focus on the emotional
benefits of using natural skincare, such as healthier skin, eco-consciousness, and the sense of
well-being.
Product Analysis:
Ensure product formulations are of high quality, effectively address common skincare
concerns, and meet or exceed industry standards for natural and organic certification.
Consider offering a range of products, including cleansers, moisturizers, serums, and
sunscreens, to meet the diverse needs of your target audience.
Branding and Messaging:
Create a brand identity that conveys naturalness, sustainability, and eco-friendliness.
Consistent messaging should highlight ingredient quality, ethical sourcing, and the brand's
mission to promote well-being and environmental responsibility.
Regulatory Compliance:
Ensure products comply with relevant regulations and obtain certifications like USDA
Organic, Cruelty-Free, or Vegan where applicable.
Customer Feedback and Reviews:
Encourage customer feedback and respond promptly to reviews, using positive feedback as
testimonials to build trust.

Environmental and Social Responsibility:

Emphasize eco-friendly packaging, reduced waste, ethical ingredient sourcing, and
community support as part of your company's mission.
Data Analytics:
Utilize data analytics to monitor customer behaviour, track sales, and assess the effectiveness
of marketing campaigns.
Budget and ROI Analysis:
Allocate your marketing budget effectively and assess the return on investment for different
marketing strategies. Adjust your approach as needed.
Long-Term Goals:
Set long-term goals for the company, including product expansion, increased market share,
and possibly international expansion.

Management Team:
In the realm of natural skincare products, our company is poised to make a meaningful
impact. Founded by Deepak Narayankar, PureRoot Skincare is guided by a commitment to
natural, sustainable, and ethically sourced ingredients. Our management team, led by Deepak
Narayankar, brings together expertise in skincare, operations, marketing, and sustainability,
ensuring a holistic approach to our business. Our focus on in-house production guarantees the
highest quality, eco-conscious manufacturing processes, and rigorous quality control
measures. As a responsible and eco-friendly skincare brand, we prioritize transparency in
ingredient sourcing, environmental sustainability, and consumer education. Our visionary
management team is dedicated to realizing our mission of providing effective, natural
skincare solutions that promote beauty, well-being, and environmental responsibility. We
look forward to an exciting journey as we expand our product lines, reach a broader audience,
and continue our quest to make the world a more beautiful and sustainable place.

Marketing Plan:
1) Market Analysis:
Target Audience: Define your ideal customer, considering demographics, psychographics,
and pain points. Natural skincare products often appeal to individuals looking for clean, safe,
and effective alternatives. Competitive Analysis: Analyse competitors in the natural skincare
industry. Identify their strengths and weaknesses, product offerings, pricing, and marketing
strategies.
2) Brand Positioning and Messaging:
Unique Selling Proposition (USP): Clearly define what sets your natural skincare products
apart from the competition. Is it the use of specific natural ingredients, sustainability, or
ethical practices? Brand Story: Craft a compelling brand story that reflects your commitment
to natural ingredients, sustainability, and the well-being of your customers.
 3) Product Strategy:
Product Line: Outline your product offerings, including details on each product, its unique
benefits, and pricing. Product Development: Ensure that your products meet high-quality
standards, are ethically sourced, and have clear benefits for your target audience.
4) Digital Presence:
Website: Develop a user-friendly website that highlights your brand, product range, and
values. Ensure e-commerce functionality for online sales. Content Marketing: Create a blog
or resources section on your website to publish informative content about skincare, natural
ingredients, and wellness.
5) Content Strategy:
Produce content that provides value to your audience, such as skincare tips, ingredient
insights, and how-to guides. Create video content, including product demonstrations and
skincare routines, to engage your audience visually. Use SEO strategies to improve your
website's visibility in search engines and drive organic traffic.
6) Customer Engagement:
Encourage user-generated content by sharing customer testimonials, reviews, and before-and-
after photos. Respond to customer inquiries and comments on social media promptly to build
trust.
Remember that consistency and adaptability are essential in marketing. Monitor the results of
your marketing efforts and adjust your strategies based on data and feedback. Over time, this
iterative approach will help you refine your marketing plan and build a strong, sustainable
presence in the natural skincare industry.

Strategy and Implementation Summary:

SWOT ANALYSIS:
 Strengths:
1) Natural and Organic Ingredients: The use of natural and organic ingredients in
products is a significant strength. It aligns with consumer preferences for healthier,
eco-friendly options.
2) Eco-Friendly Practices: Commitment to sustainability through eco-friendly
packaging, reduced waste, and ethical ingredient sourcing can be a strong selling
point.
3) Consumer Trust: Natural skincare companies often have a loyal customer base due to
trust in the purity of ingredients and ethical practices.
4) Transparency: Emphasizing transparency in ingredient lists, sourcing, and production
processes can build consumer confidence and trust.
5) Growing Market: The natural skincare market is expanding as consumers increasingly
seek healthier, environmentally responsible skincare options.
  Weaknesses:
1) Higher Production Costs: Using high-quality natural ingredients and sustainable
practices can lead to higher production costs, which might result in premium pricing.
2) Competition: The natural skincare market is competitive, with established brands and
new entrants. It can be challenging to differentiate.
3) Limited Shelf Life: Natural products might have a shorter shelf life than their
synthetic counterparts, which can pose challenges for inventory management.
4) Regulatory Compliance: Meeting the various regulations and obtaining organic
certifications can be complex and time-consuming.

 Opportunities:
1) Consumer Education: There's an opportunity to educate consumers about the benefits
of natural ingredients, sustainability, and the potential harms of synthetic skincare.
2) Diversification: Expand product lines to include a variety of skincare solutions, from
cleansers to serums, to cater to different customer needs.
3) Collaborations and Partnerships: Collaborate with eco-conscious brands, influencers,
or retailers to expand your reach and credibility.
4) International Expansion: Explore opportunities to enter global markets where demand
for natural skincare is rising.
5) Innovation: Invest in research and development to create innovative, effective natural
skincare products that stand out in the market.

 Threats:
1) Competition from Conventional Brands: Conventional skincare brands are
increasingly introducing "natural" product lines, posing a threat to dedicated natural
skincare companies.
2) Supply Chain Disruptions: Natural ingredients may be susceptible to supply chain
disruptions due to factors like climate change, affecting product availability.
3) Changing Consumer Preferences: Shifts in consumer preferences, such as a move
away from specific natural ingredients or skepticism about organic certifications, can
impact sales.
4) Regulatory Changes: Evolving regulations in the skincare industry may require
adjustments to formulations, labels, or certifications.
5) Price Sensitivity: Economic downturns can lead to price sensitivity among consumers,
potentially affecting the demand for premium natural skincare products.

Sales and marketing strategy:

1) Market Research:
 Identify your target audience: Understand the demographics, preferences, and pain
points of your potential customers.
 Analyse competitors: Study other natural skincare companies to identify gaps in the
market and areas where you can differentiate your brand.
2) Brand Identity and Positioning:
 Develop a unique brand identity that reflects your commitment to natural and
sustainable skincare.
 Clearly define your brand's value proposition and what sets your products apart from
competitors.
3) Product Development and Quality Assurance:
 Ensure your products are of high quality and meet the standards for natural skincare.
 Highlight any certifications or endorsements that vouch for the authenticity and safety
of your products.
4) Content Marketing:
 Create informative and engaging content related to skincare and wellness. This can
include blog posts, articles, videos, and infographics.
 Share information about the benefits of natural ingredients, skincare routines, and tips
for maintaining healthy skin.
 Use SEO strategies to optimize your content for search engines and increase organic
traffic to your website.
5) Social Media Marketing:
 Utilize platforms like Instagram, Facebook, and Pinterest to showcase your products
through visually appealing posts.
 Share user-generated content and testimonials to build trust and credibility.
 Run targeted ad campaigns to reach your ideal customers based on demographics,
interests, and behaviours.
6) Email Marketing:
 Build and segment your email list to send personalized content and product
recommendations.
 Send regular newsletters with skincare tips, product updates, and exclusive offers.
 Use email automation to nurture leads and recover abandoned carts.
 Partner with skincare influencers who align with your brand values to promote your
products.
 Encourage influencers to create authentic reviews and tutorials featuring your
products.

7) Customer Reviews and Testimonials:

 Encourage satisfied customers to leave reviews on your website and on review
platforms like Trustpilot and Yelp.
 Share positive testimonials and before-and-after photos to build social proof.
8) Community Building:
 Create and engage with a community of skincare enthusiasts through social media
groups or forums.
 Host webinars or Q&A sessions with skincare experts to provide value to your
community.
9) Partnerships:
 Explore partnerships with local boutiques, spas, or beauty stores to carry your
products.
 Attend trade shows and exhibitions in the skincare and beauty industry to network
with potential partners.
10) Sustainability and Ethical Marketing:
  Highlight your commitment to sustainability and ethical practices in your marketing
efforts.
 Share information about your eco-friendly packaging, cruelty-free products, and
responsible sourcing of ingredients.
11) Analytics and Optimization:
 Regularly analyse the performance of your marketing campaigns and adjust your
strategies based on data.
 Use tools like Google Analytics and social media insights to track key metrics like
website traffic, conversion rates, and engagement.
12) Customer Loyalty Program:
 Implement a loyalty program to reward repeat customers with discounts, exclusive
products, or early access to new releases.
13) Public Relations and Press Releases:
 Reach out to beauty and lifestyle publications with press releases about your product
launches, achievements, or industry contributions.

Operation and management plan:

An operations and management plan for a natural skincare company outlines how the
company will be organized and managed to ensure the efficient production and distribution of
skincare products.
1) Business Structure:
 PureRoot Skincare will be structured as a [Legal Structure], such as an LLC,
corporation, or sole proprietorship, depending on the specific legal and financial
requirements.

2) Leadership Team:
 Founder and CEO: [Founder's Name]
 Chief Operating Officer (COO): [COO's Name]
 Chief Marketing Officer (CMO): [CMO's Name]
 Chief Sustainability Officer (CSO): [CSO's Name]
 Additional management and department heads as the company grows.

3) Organizational Structure:
 Natural Skin Care will be organized into the following departments:
 Production and Manufacturing
 Supply Chain and Procurement
 Marketing and Sales
 Sustainability and Quality Control
 Finance and Administration

4) Operations Plan:

 Production and Manufacturing:

 Products will be manufactured in-house to maintain quality control and eco-friendly
production processes.
 Ingredients will be sourced from certified organic and sustainable suppliers.
 Quality control will be rigorous, with testing at various production stages to ensure
product integrity.

 Supply Chain and Procurement:

 The supply chain will focus on ethically sourcing ingredients, reducing environmental
impact, and maintaining a reliable supply of materials.
 Regular assessments of supplier practices will be conducted to ensure compliance
with sustainability and ethical standards.

 Marketing and Sales:

 A strong emphasis will be placed on digital marketing, social media, and influencer
partnerships to reach a broader audience.
 Sales will be through a combination of e-commerce, retail partnerships, and potential
direct sales at select locations.

 Sustainability and Quality Control:

 The CSO will oversee the company's sustainability initiatives, reducing waste, and
minimizing the environmental footprint of packaging and production.
 Quality control measures will be embedded in the production process to ensure
product consistency and safety.

 Finance and Administration:

 Financial management will include budgeting, cost analysis, and financial planning.
 Administrative functions will ensure legal compliance, human resources, and day-to-
day business operations.

 Facilities and Equipment:

 Natural Skin Care will establish a production facility equipped with eco-conscious
machinery and packaging materials. The facility will be located strategically to
optimize supply chain efficiency

 Regulatory Compliance:
 The company will adhere to all relevant regulations and obtain certifications (e.g.,
USDA Organic, Cruelty-Free) to enhance consumer trust.

 Employee Training:
 Employees will receive training on sustainable practices, ethical ingredient sourcing,
and quality control to maintain the company's values and standards.

 Growth and Expansion:

 As the company grows, plans may include diversification of product lines, entering
international markets, and seeking additional funding sources.
  Risk Management:
 Continual risk assessment will be conducted to identify potential threats to the
company's operations and develop mitigation strategies.

 This operations and management plan provides an overview of how your natural
skincare company will be structured, organized, and managed to achieve its mission
and goals. Specific details will depend on your company's size, location, and unique
business model.

9. Skills developed:
Learned about the Business plan in Entrepreneurship Development and created a
business plan on Natural Skin Care Company.

10. Applications of micro-project:

 Antioxidants help protect your skin from free radicals, reduce oxidative stress and
prevent pigmentation.
 Protection from environmental damage: such as pollution. Help fighting the effects of
aging: such as wrinkles and sunspots.
 Cosmetics designed for skin care can be used to cleanse, exfoliate and protect the
skin, as well as replenishing it, by the use of cleansers, toners, serums, moisturizers,
eye creams and balms.