Rule of thirds- object of interest
Gecart should fall into the intersecting
areas of the grid
Art-form of expression and Principles of design
communication (modern times ). 1. Movement- is the
comes from the Latin word, Ars- path the viewer's eye takes
“craft or specialized form of through the artwork often to areas
skill, like carpentry or of focus 2.
smithying or surgery. Art- Balance- is the visual weight of
ability to create things that evoke a each element in a way that makes
response from people. Creativity- a composition feels stable
The ability to create “is the process A. Symmetrical balance- easy
of having original ideas which have artwork could be divided in half
value. and both sides would look the
same B. Asymmetrical
Assumptions of art balance- is a type of balance in
which the two sides of the artwork
1. Art is universal- Art knows no
are different but still feels stable
limit. It transcends cultures, races,
2.
and civilizations. As long as human
Unity or harmony- using similar
beings exist, art is feasible, alive
or repeated elements in an artwork
and dynamic.
to create consistency
1.1 Art as means of
3. Variety- uses many
communication- Regardless of
different elements to create an
where people live, they share
interesting contrast
common means of expressing their
4. Rhythm-is
thoughts and feelings, i.e., through
repeating elements in order to
Arts. Arts in any form
create a feeling of organized
communicates different feelings
movement 5. Pattern-
and emotions – happiness,
repeated elements 6.
loneliness, pride, rage, revolt, etc.
Scale- is the comparison of one
1.2 Art is timeless- Art is
object to another in terms of size
timeless because it goes beyond
7. Proportion-ratio; comparing
the time of our own existence. It is
parts of a hole in terms of size
present in every corner of the
8. Emphasis- what a focus on in
world to serve basic needs of
an artwork is usually the largest o
mankind 1.3 Art
most detailed areas
addresses human needs-
9. Contrast- the amount of
through directly functional and
difference between elements
indirectly functional arts, we are
A. Value
provided with a variety of offerings
contrast the amount of difference
– comfort, entertainment and
between values 1.
education, which would somehow
High contrast means there is a
lead us to self-fulfillment and
large difference between the
satisfaction.
lightest and darkest areas-edges
Composition-is a way artwork is look harder
arranged 2. Low contrast-there is not much
difference between the lightest and
darkest area-edge look softer - form refers to three dimensions:
10. Juxtaposition- combining two height, width, and depth
or more unlike things to show A. Geometric – these shapes find
contrast origin in mathematical
propositions. As such, its
Artist and Artisan
translation and use are often man-
artist-is generally defined as an made B. Organic –
art practitioner who produces or organic shapes are those readily
creates indirectly-functional arts occurring in nature, often irregular
with aesthetic value using and asymmetrical. 4. Space –
imagination. artisan- is a related to form and shape. *It is
craftsman such as carpenter, usually inferred from a sense of
carver, plumber, blacksmith, depth, whether real or simulated.
weaver, embroiderer, etc. who Real space is three-dimensional.
produces directly functional and/or A.
decorative arts* Positive and negative space –
usually identified with the white
Elements of Art: Visual-elements space is negative space. The
of art are akin to the atoms that positive space, on the other hand,
are defined as the units or is the space where shadow is
“building blocks” of matter. heavily used.
1. Line – refers to a point moving B. Three-
at an identifiable path. It is one- dimensional space – can be
dimensional stimulated through a variety of
A. Vertical line- basic framework techniques such as shading. can be
of all forms, power & delimitation, achieved in two-dimension work.
strength, stability, simplicity, and 5. Color – it is perhaps one of the
efficiency elements that enhances the appeal
B. Horizontal line- creates an of an artwork
impression of serenity and perfect A. Hue – this dimension of
stability. Rest, calmness, peace, color gives its name.
and repose. - Primary colors –
C. Diagonal line- it shows red, yellow, and blue
movement and instability. Portrays -
movement action. Secondary colors – green,
D. Zigzag line- it shows orange, and violet
violence, confusion, and conflict. - Tertiary colors –
E. Curve line- it shows a gradual six in total, these hues are
change of direction and fluidity. It achieved when primary and
signifies a subtle form. secondary colors are mixed B.
F. Wavy line Value – this refers to the
2-3 Shape and Form – brightness or darkness of color.
These two are related to each other - Light colors –
in the sense that they define the taken as the source of light in the
space occupied by the object of art. composition - Dark
- Shape refers to colors – the lack or even absence
two dimensions: height and width of light - Tint
– this is a lighter color than the refers to its speed (beats/second).
normal value (e.g., pink for red) -Largo – slowly and broadly
- Shade – this is a darker color -Andante – walking pace
than the normal value -Moderato – at moderate speed
6. Intensity – this is the -Allegro – fast
color’s brightness or dullness -Vivace – lively
- Bright or warm -Accelerando – gradually
colors – positive energy speeding up
- Dull or cool -Rallentado
colors – sedate/soothing, – gradually slowing down
seriousness or calm -
Allargando – getting slower,
Color Schemes—a guide for
broadening
selecting not only wall paint but
-Rubato – literally “robbed time”,
also furniture and déco
rhythm is played freely for
Color Harmonies- integral
expressive effect
considerations not only for pictorial
4. Dynamics-
arts but also for other art forms.
refers to the loudness or quietness
Complementary harmonies –
of music; increase in
involve two colors opposite each
loudness(crescendo),decrease in
other in the color wheel
loudness (decrescendo or
Monochromatic harmonies – the
diminuendo)
set of one color with its tints and
- Pianissimo [pp] – very quiet
shades Analogous harmonies –
- Piano [p] – quiet
make use of three or four colors
- Mezzo-piano [mp] – moderately
beside each other in the color
quiet
wheel. 7. Texture-
- Mezzo-forte [mf] – moderately
either real or implied. This element
loud - Forte [f] – loud
in an artwork is experienced
- Fortissimo [ff] –
through the sense of touch
very loud 5.
A. Textures in the two-
Melody- refers to the linear
dimensional plane – texture can
presentation (horizontal) of pitch.
be implied using one technique or
A. horizontal- read in succession
a combination of other elements of
from left to right.
art. B. Surface
- Pitch is the
texture – refers to the texture of
highness or lowness of musical
the three-dimensional art object.
sound. 6.
Elements of Art: Auditory Harmony- vertical. It arises when
pitches are combined to form
1.Rhythm- Often associated with chords. When several notes are
the terms beat, meter, tempo, simultaneously played, this refers
rhythm. It is the pulse of the music. to a chord. “harshness”:
2.Beat- is the basic dissonance is the harsh-sounding
unit of music. can be organized into combination while consonance is
a recognizable current pattern, the smooth-sounding combination.
which is called the meter. 7.
3. tempo- Timbre- often likened to the color
of music. It is a quality that
distinguishes a voice or an (squares) are needed from head to
instrument from another. foot.
Dependent on the technique, the - Greeks held that numerical
timbre may give a certain tone or relationships—the golden ratio—
characteristics to music was the key to beauty or to
perfection. In the golden ratio, the
8. Texture- The number of
figure is divided into two unequal
melodies, the type of layers, and
segments wherein the smaller is
their relatedness in a composition
the same ratio to the largest
- Monophonic – single melodic
segment, and thatthe longer
line - Polyphonic – two or
segment is the same ratio in
more melodic line
relation to the whole
-
- Leonardo da
Homophonic – main melody
Vinci’s “Vitruvian Man” is an
accompanied by chords*
exploration on the ideas of the
Principles of Art Roman architect Vitruvius, in which
the human body is an example of a
1. Balance- distribution of the classical proportion in architecture.
visual elements in view of their For da Vinci, man’s body can be
placement in relation to each used to better understand the
other. A. symmetry that exists in nature and
Symmetrical – the elements used the universe.
on one side are reflected to the
other. This offers the most stable -smaller than expected
visual sense to any artwork (diminutive), -larger than what is
B. Asymmetrical – the elements presumed (monumental).
are not the same (or of the same A. Natural – relates
weight) on each side, putting the to the realistic size of the visual
heaviness on one side. elements in the artwork. this is
2. Radial – referred to as the principle of scale.
there is a central point in the B.
composition 3. Exaggerated – refers to the
Scale- pertains to the size in unusual size
relation to what is normal for the C. Idealized – most common to
figure or object in question. those that follow canons of
4. Proportion-is the size of the perfection
components, or of objects in 5-6. Emphasis and Contrast
relation to one another when taken Emphasis- allows the attention of
as a composition or a unit. This can the viewer to a focal point
also refer to values such as Contrast- is the disparity between
amounts or number of elements or the elements that figure into the
objects in the composition. composition.
- For the 7-8. Unity and Variety
Egyptian artists, the human form -Unity- intended to imbue a sense
follows a square grid and is of accord or completeness from the
informed by the palm of the hand artwork.
as a unit of measure. To complete -Variety- principle that aims to
a standing human figure, 18 units retain the interest by allowing
patches or areas that both excite
and allow the eye to rest.
9. Harmony- unity and variety is
this, in which the elements or
objects achieve a sense of flow and
interconnectedness
10. Movement- refers to the
direction of the viewing eye as it
goes through the artwork
11. Rhythm- This is created when
an element is repeated, creating
implied movement. Variety of
repetition helps invigorate rhythm
as depicted in the artwork.
12-13. Repetition and Pattern
- Repetition- Lines, shapes,
colors, and other elements may
appear in an artwork in a recurring
manner. an image created out of
repetition is called pattern.
*Hybrid arts- Another movement
that is reminiscent of the
motivations of the Renaissance,
and whose emergence is hinged on
the frontiers of science and
technology.
Aristotle- claimed that every
particular substance in the world
has an end, or telos in Greek,
which translates into purpose.
eudaimonia -a life of fulfillment
and happiness, or in Greek
telos- intricately linked with
functions