Ad Campaign
Platform Ad Type Placement Objective
News Feed, Right Increase brand awareness,
Facebook Image Ads
Column showcase dishes
Highlight restaurant ambiance, chef
Video Ads News Feed, Stories
introductions
Showcase multiple dishes, features
Carousel Ads News Feed, Stories
in one ad
Engage audience with behind-the-
Story Ads Stories
scenes content
News Feed, Events
Event Ads Promote grand opening.
Section
Increase brand visibility, attract food
Instagram Image Ads Feed, Explore
enthusiasts
Showcase food preparation, dining
Video Ads Feed, Stories, Explore
experience (Longerform)
Highlight menu items, special
Carousel Ads Feed, Stories, Explore
features
Engage audience with interactive
Story Ads Stories
content
Feature short videos, chef
Reel Ads Feed, Stories, Explore
interviews
Pre-roll Video Before videos, In- Capture attention with visually
YouTube
Ads stream compelling ad