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Part 36

The document presents multiple-choice questions related to the impact of big data and data analytics on organizations, including marketing, transaction processing, decision making, and understanding customer behavior. It also discusses the use of RFID technology by a logistics company, Vifpost, to track packages. The questions assess knowledge of technology types and their applications in business contexts.

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27 views3 pages

Part 36

The document presents multiple-choice questions related to the impact of big data and data analytics on organizations, including marketing, transaction processing, decision making, and understanding customer behavior. It also discusses the use of RFID technology by a logistics company, Vifpost, to track packages. The questions assess knowledge of technology types and their applications in business contexts.

Uploaded by

ngochuongotuon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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C Statement (1) accurate; Statement (2) accurate

D Statement (1) inaccurate; Statement (2) accurate


LO 6h

48 Which of the following is an organisation least likely to achieve as a result of using big data and data
analytics?
A More precisely targeted marketing messages
B Faster processing of high volume, routine transactions
C More effective decision making in relation to inventories and pricing
D A better understanding of customer’s buying patterns
LO 6e, 6f

49 Vifpost is a logistics company that delivers parcels for corporate clients. It uses the latest Radio
Frequency Identification (RFID) technology to track its packages.
Requirement
Which of the following most accurately describes the type of technology Vifpost is using to help track
its packages?
A Artificial Intelligence
B Big data
C Expert systems
D Internet of Things
LO 6h

102 Business, Technology and Finance ICAEW 2023


Answer Bank
104 Business, Technology and Finance ICAEW 2023

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