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Mobile Gambling Market Insights

Mobile gambling refers to gambling done on remote wireless devices such as mobile phones and tablets. Most mobile gambling services require a data connection and interface through technologies like GPRS or SMS text messaging. While still a nascent market, analysts project rapid growth through 2010, estimating the market could be worth $20 billion driven mainly by mobile lotteries, sports betting, and casino gaming. Major barriers include regulatory uncertainty around remote gambling in many countries.

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108 views3 pages

Mobile Gambling Market Insights

Mobile gambling refers to gambling done on remote wireless devices such as mobile phones and tablets. Most mobile gambling services require a data connection and interface through technologies like GPRS or SMS text messaging. While still a nascent market, analysts project rapid growth through 2010, estimating the market could be worth $20 billion driven mainly by mobile lotteries, sports betting, and casino gaming. Major barriers include regulatory uncertainty around remote gambling in many countries.

Uploaded by

Vasillisa Alethea
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Mobile gambling

From Wikipedia, the free encyclopedia

Jump to: navigation, search Mobile gambling refers to gambling done on a remote wirelessly connected device. These devices can include wireless tablet PC's, mobile phones and other non traditional mid-level networked computing devices. Some online casinos and online poker cardrooms offer mobile options.

Contents
[hide]

1 Interface 2 Market o 2.1 Projected Market Value Statistics 3 See also 4 Notes

[edit] Interface
Most mobile gambling services require a data connection to operate. The data connection is provided by the telecom provider for the region or country and may use data layer technologies such as GPRS, GSM Data, UMTS, and I-MODE. However, some services are available through an SMS text messaging interface.

[edit] Market
While still relatively underdeveloped, analysts place the value of the market space at US$20 billion by 2010. Juniper, Gartner and Seymour Pierce all project rapid growth in the sector through to 2010.[1] The market is still at a nascent stage at the moment, as mobile operators and brands/ media owners are currently not in a position to create this market due to the potential reputational risk. This is mainly because of the uncertain nature of most countries' in-decision towards regulation of remote gambling and online gambling. Some companies however have begun developing and testing mobile platforms to position themselves early in the anticipated growth of the market.

The remote gaming market has been growing at a rate of 35% over the past 4 years and was estimated to be worth over $7 billion in 2004, the vast majority of which was internetbased. The mobile section of the gaming market only accounted for $5 million in 2004. However, industry analysts such as CCA, Juniper Research and Screen Digest estimate this grew to $1 billion in 2006.

[edit] Projected Market Value Statistics

Asia-Pacific region is expected to contribute the largest share of total gross revenues with 39% of the market.[citation needed] Europe follows closely behind with a 37% market share, with the US making up the majority of the remainder.[citation needed] Telecoms analysts Juniper Research reveals that mobile lotteries will be the largest money-spinners, with gross revenues of nearly US$7.9bn worldwide by 2009, followed by sports betting (US$6.9bn) and casino-style gaming (US$4.5bn).[2]

[edit] See also

Online gambling

[edit] Notes
1. ^ Guardian Online: Placing a bet on the mobile 2. ^ GamingPublic.com Mobile Gaming - The Future is Now [hide]
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