PROJECT REPORT

ON
“Consumer Awareness on E-Pharmacy”
SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF
THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION
2023-2025
UNDER THE GUIDANCE OF
MS.PARUL MANCHANDA
FACULTY,VIPS
SUMITTED BY: ASHMEEN KAUR DHANJAL
ROLL NO.: 36717701722 ,BATCH NO.:2023-2025
(BBA SEM 1 B)

Vivekanand School of Business Studies Vivekananda Institute

of Professional Studies AU Block (Outer Ring Road) Pitampura
Delhi – 110034
 TABLE OF CONTENTS

PARTICULARS PAGE NO.

Student Declaration..………………………………………………...………………………………..1
Certificate from guide……………………………………...…………………………………………..2
Acknowledgement………………………………………………………………………………………...3
Executive summary………………………………………………………………………………………..4

CHAPTER 1 INTRODUCTION
1.1 purpose of the study………………………………………………………………………………
1.2 research objectives of the study…………………………………………………………….
 STUDENT UNDERTAKING
This is to certify that I have completed the Project titled “CONSUMER AWARENESS ON
EPHARMACY” under the guidance of “Ms. Parul Manchanda” in partial fulfillment of the
requirement for the award of degree of Bachelor of Business Administration(BBA) at
Vivekananda Institute of Professional Studies, Vivekananda School of Business Studies, New
Delhi. This is an original piece of work and has not been submitted elsewhere .
ASHMEEN KAUR DHANJAL
 CERTIFICATE
This is to certify that the project titled “CONSUMER BEHAVIOUR ON E-PHARMACY” is an academic
work done by “Ashmeen Kaur Dhanjal” submitted in the partial fulfillment of the requirement for
the award of the degree of Bachelor of Business Administration(BBA) from Vivekananda Institute of
Professional Studies, Vivekananda School of Business Studies, New Delhi., under my guidance &
direction. To the best of my knowledge and belief the data & information presented by him/her in
the project has not been submitted earlier.

MS.PARUL MANCHANDA
 ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my teacher Ms. Parul Manchanda
who gave me the golden opportunity to do this wonderful project on CONSUMER
AWARENESS ON E-PHARMACY, which also helped me in doing a lot of research and I came
to know about so many new things. I am really thankful to them. Secondly, i would like to
thank my parents, friends & various people from various pharmacy of Delhi who helped me
a lot in finishing this project within the limited time. I am making this project not only for
marks but to also increase my knowledge. Thanks again to all who helped me .
 EXECUTIVE SUMMARY
It is important that the online pharmacy follows all the formalities laid down by the
government to ensure that they are operating legally and ethically. These formalities include
obtaining necessary licenses and permits, establishing a physical address, complying with
the necessary regulations and standards, and maintaining proper record-keeping and
documentation.

Benefits of online pharmacies Online pharmacies have become increasingly popular in

recent years due to their convenience and accessibility. Some of the benefits of online
pharmacies include:

1. Easy access to medicines and healthcare products

2. Convenience of shopping from home
3. Greater availability of medicines and healthcare products
4. Competitive pricing
5. Option to search for generic options
6. Privacy and confidentiality

In conclusion, the rise of online pharmacies has revolutionized the way people access
healthcare products and medicines. With proper regulations in place, online pharmacies can
provide safe and convenient access to medicines and healthcare products to people across
the country.
 CHAPTER-1
INTRODUCTION
E-COMMERCE
Electronic commerce (ecommerce) refers to companies and individuals that buy and sell
goods and services over the Internet.

 It is conducted over computers, tablets, smartphones, and other smart devices.

 Almost anything can be purchased through ecommerce today; for this reason,
ecommerce is often highly competitive.
 It can be a substitute for brick-and-mortar stores, though some businesses choose
to maintain both.
 Ecommerce operates in several market segments including business-to-business,
business-to-consumer, consumer-to-consumer, and consumer-to-business.

E-commerce businesses may also employ some or all of the followings:

• Online shopping for retail sales direct to consumers via Web sites and mobile apps, and
conversational commerce via live chat, chatbots, and voice assistants,
• Providing or participating in online marketplaces, which process third-party business-
toconsumer or consumer-to-consumer sales,
• Gathering and using demographic data through web contacts and social media, •
Business-to-business (B2B) electronic data interchange,
• Marketing to prospective and established customers by e-mail or fax (for example, with
newsletters),
• Engaging in pretail for launching new products and services,
CONSUMER BEHAVIOUR
Meaning and Definition: Consumer behaviour is the study of how individual customers,
groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy
their needs and wants. It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Marketers expect that by understanding what causes the consumers to buy particular
goods and services, they will be able to determine—which products are needed in the
marketplace, which are obsolete, and how best to present the goods to the consumers.
According to Louden and Bitta, ‘consumer behaviour is the decision process and physical
activity, which individuals engage in when evaluating, acquiring, using or disposing of goods
and services’.
• The study of consumer behaviours helps business manager, sales person and marketers in
the following way.
1. To design the best possible product or service that fully satisfies consumer's needs and
demands.
2. To decide where the service or product would be made available for easy access of
consumers.
3. To decide the price at which the consumers would be ready to buy that product or
service.
4. To find out the best method of promotion that will prove to be effective to attract
customers to buy a product.
5. To understand why, when, how, what and other factors that influence buying decision of
the consumers.
• The following are some of the points discussed that explains the value to marketers of
understanding and applying consumer behaviour concepts and theories.
6. To understand Buying Behaviour of consumers
7. To create and retain customers though online stores
8. To Understand the factors influencing Consumer's buying Behaviour 9
. To understand the consumer's decision to dispose a product or services
10. To increase the knowledge of sales person influence consumer to buy product
E-PHARMACY
An online pharmacy, Internet pharmacy, or mail-order pharmacy is a pharmacy that operate over
the internet and sends the orders to customers through the mail or shipping companies. Online
pharmacies might include:

• Pharmacy benefit Manager – A large administrator of corporate prescription drug plans

• Legitimate Internet pharmacy in the same country as the person ordering.

• Legitimate Internet pharmacy in a different country than the person ordering. This pharmacy
usually is licensed by its home country and follows those regulations, not those of the international
orders.

• Illegal or unethical internet pharmacy. The web page for an illegal pharmacy may contain lies
about its home country, procedures, or certifications. The "pharmacy" may send outdated (expired
shelf life) or counterfeit medication and may not follow normal procedural safeguards. Risks and
concerns

• Illegal or unethical pharmacies sometimes send outdated, substituted, or counterfeit medications.

• Sometimes an online pharmacy may not be located in the country that is claimed. For example,
one study of drug shipments claiming to be from Canada revealed many actually originated in
several different countries and were often bogus medications

• Minors or children can order controlled substances without adult supervision. Other concerns
include potential lack of confidentiality, improper packaging, inability to check for drug interactions,
and several other issues.
RATIONALE FOR CHOOSING THE TOPIC
I have chosen this topic "consumer behaviour on e-pharmacy" to know the consumer
awareness and their behaviour towards e-pharmacy. Consumer awareness is defined as
below:
"The understanding by an individual of their rights as a consumer concerning available
products and services being marketed and sold. The concept involves four categories
including safety, choice, information, and the right to be heard. The first declaration of
consumer rights was established in the US in 1962."
At an age where everything is going online and people are buying almost everything from
grocery to gadgets on web stores, it is time that the medical and pharmaceutical market
catches up to the trend and indeed it has. You can now fulfill all your medicinal needs
online, at well, an online pharmacy.
OBJECTIVES
The main objectives of this study are as follow:

• To study the behaviour of consumer on e-pharmacy

• To study the awareness among the consumer about e-pharmacy

• To study that the consumer are satisfied using e-commerce platform

• To study the importance of pharmacy for consumer