managment science
portfolio
P.NIKHIL SAI
22011BC025
ABOUT ME
P.NIKHIL SAI
I’m Nikhil Sai, a passionate B-Tech student
at JNAFAU (DTDP). My journey is driven by
a constant desire to innovate and uncover
ways to make things better—a philosophy
that resonates deeply with Ferrari's ethos.
This magazine delves into Ferrari's world,
not merely as a collection of facts but as a
profound study of its ideology and
essence.
Table of
CONTENT
Study about Ferrari
INDEX
INTRODUCTION
ABOUT FOUNDER
AIM AND IDEA
OBJECTIVE
COMPETATION
PRODUCTS
METHODOLOGY
BRANDING STATARGY
LIMITATIONS
PRICING TECHNIQUE
COSTOMER SEGMENT
Distribution channel
CONCLUSION
Introduction
Ferrari is an Italian luxury sports car manufacturer based in Maranello.
Founded in 1939 by Enzo Ferrari (1898–1988), the company built its first car in
1940, adopted its current name in 1945, and began to produce its current line
of road cars in 1947. Ferrari became a public company in 1960, and from 1963
to 2014 it was a subsidiary of Fiat S.p.A. It was spun off from Fiat's successor
entity, Fiat Chrysler Automobiles, in 2016. The company currently offers a
large model range which includes several supercars, grand tourers, and one
SUV. Many early Ferraris, dating to the 1950s and 1960s, count among the
most expensive cars ever sold at auction.
Throughout its history, the company has been noted for its continued
participation in racing, especially in Formula One, where its team, Scuderia Ferrari,
is the series' single oldest and most successful. Scuderia Ferrari has raced since
1929, first in Grand Prix events and later in Formula One, where it holds many
records. Historically, Ferrari was also highly active in sports car racing, where its
cars took many wins in races such as the Mille Miglia, Targa Florio and 24 Hours of
Le Mans, as well as several overall victories in the World Sportscar Championship.
Scuderia Ferrari fans, commonly called tifosi, are known for their passion and
loyalty to the team.
Founder
Enzo Ferrari, born on February 20, 1898, in Modena, Italy, was a
visionary racing driver and entrepreneur who founded one of the
most iconic automotive brands in history. His passion for speed and
engineering led him to work with Alfa Romeo as a driver and later as a
team manager. In 1929, he established Scuderia Ferrari, initially as a
racing division for Alfa Romeo, but his true legacy began in 1947
when he founded Ferrari S.p.A. and launched the first Ferrari car, the
125 S. Under his leadership, Ferrari became a dominant force in
motorsports, particularly in Formula 1, where it remains the most
successful team.
Known for his relentless pursuit of performance and innovation,
Enzo prioritized racing success over commercial interests, creating
some of the most legendary cars, including the Ferrari 250 GTO and
Ferrari F40. He also introduced the iconic Prancing Horse (Cavallino
Rampante) logo, now a global symbol of prestige and excellence. His
contributions revolutionized both motorsports and luxury
automobile design, inspiring generations of car enthusiasts,
engineers, and racers. Even after his passing on August 14, 1988, in
Maranello, Italy, his legacy continues, as Ferrari remains a dominant
force in the industry. His philosophy—"I build engines and attach
wheels to them"—still defines the Ferrari brand, making it a symbol
of speed, power, and perfection.
Aim
Ferrari aims to push the limits of speed, innovation, and luxury
while preserving its legacy of passion and excellence. More than
a car manufacturer, it is a symbol of precision, exclusivity, and
craftsmanship. Blending cutting-edge technology with Italian
artistry, Ferrari delivers an unmatched driving experience.
Embracing hybrid and electric advancements without
compromising performance, it continues to ignite the spirit of
racing and redefine automotive excellence. With every model,
Ferrari not only honors its rich history but also sets new
benchmarks for the future.
Idea beyond ferrari
Ferrari was born from the idea that a car should be more than
just a machine—it should be a living masterpiece, blending raw
power, precision, and passion. Enzo Ferrari never set out to
build ordinary vehicles; he wanted to create works of art on
wheels, designed for those who craved speed and perfection.
For him, racing wasn’t just a sport—it was the heartbeat of
innovation, where every Ferrari was forged in the fires of
competition. This vision gave rise to one of the most exclusive
and legendary automotive brands in history, where racing DNA
meets luxury craftsmanship, and every drive feels like a victory
lap.
Objective
Ferrari's objective is to push the boundaries of speed, innovation,
and luxury, maintaining its legacy as a symbol of exclusivity and
high performance. The brand is dedicated to creating state-of-
the-art supercars that blend cutting-edge technology with Italian
craftsmanship, delivering an unparalleled driving experience.
In motorsports, Ferrari's mission is to dominate Formula 1 and
endurance racing, using competition as a testing ground for
technological advancements. Beyond performance, Ferrari aims
to embrace sustainable innovations, including hybrid and
electric powertrains, without compromising its DNA of power
and adrenaline. Ultimately, Ferrari strives to inspire passion,
prestige, and perfection, ensuring that every Ferrari remains a
masterpiece on wheels.
Competition
Lamborghini
McLaren
Aston Martin
Competition
Porsche
Koenigsegg
Pagani
Bugatti
Product they launch
Front-Engine V12 2+2 Models: Front-Engine V8 2+2 Models:
1959–1963: 250 GT/E 2009–2014: California
1963–1964: 330 America
2014–2017: California T
1964–1967: 330 GT 2+2
2017–2020: GTC4Lusso T
1967–1971: 365 GT 2+2
2018–2021: Portofino
1971–1972: 365 GTC/4
2021–2023: Portofino M
1972–1989: 365 GT4 2+2, 400, and
412 2019–Present: Roma
1992–2003: 456
Halo Cars:
2004–2011: 612 Scaglietti 1984–1985: 288 GTO
1987–1992: F40
2011–2016: FF
1995–1997: F50
2016–2020: GTC4Lusso 2002–2004: Enzo
2013–2016: LaFerrari
2023–Present: Purosangue 2025–Present: F80
Mid-Engine Flat-12 Models: Concept Cars:
1965: Dino Berlinetta Speciale
1973–1976: 365 GT4 BB 1966: Dino Berlinetta GT
1976–1981: 512 BB 1967: Dino Berlinetta Competizione
1981–1984: 512 BBi 1968: 250 P5 Berlinetta Speciale
1984–1992: Testarossa 1970: Modulo
1992–1994: 512 TR 1980: Pinin
1989: Mythos
1994–1996: F512 M
2013: Pininfarina Sergioe
2022: Vision Gran Turismo
Ferrari isn’t just a car—it’s a philosophy of performance,
Methodology craftsmanship, and emotion.
Branding statargy
1. Exclusivity & Limited Production
Maintains scarcity to ensure high demand and exclusivity. Special models reserved for elite
customers.
2. Racing Heritage & Performance DNA
Rooted in Formula 1, Ferrari integrates track-proven technology into its road cars.
3. Luxury & Customization
Offers bespoke customization, premium materials, and hand-finished detailing
4. Innovation & Future-Ready Technology
Embraces hybrid and electric advancements while maintaining performance dominance.
5. Experiential Marketing & Community Engagement
Builds a loyal community with exclusive events, track days, and lifestyle branding.
Ferrari isn’t just a car—it’s a symbol of
prestige and innovation.
LIMITATIONS
1. High Cost & Exclusivity
Ferrari cars are extremely expensive, making them inaccessible to most buyers.
Limited production increases exclusivity but reduces mass-market reach.
2. Strict Ownership Policies
Buyers must meet Ferrari’s strict ownership criteria.
Reselling restrictions and modification bans can limit customer freedom
3. Dependence on Internal Combustion Legacy
Transitioning to EVs is a challenge while maintaining Ferrari’s signature driving
experience.
Striking a balance between performance and sustainability is crucial.
4. Competition & Changing Market Trends
Rising competition from Lamborghini, McLaren, Porsche, and EV brands (like Rimac &
Tesla).
Despite these challenges, Ferrari remains a leader in the luxury and
performance automotive industry.
Pricing techniques
Ferrari employs a premium pricing strategy driven by exclusivity, craftsmanship,
and brand heritage. By limiting production, they create artificial scarcity, ensuring
high demand and resale value. Personalization options, cutting-edge technology,
and superior performance justify the premium cost. Ferrari also leverages
emotional branding, targeting elite customers who seek status, luxury, and high-
performance engineering. Their pricing reflects not just the car, but the lifestyle
and prestige associated with owning one.
Customer segmentation
Ferrari’s customer segmentation is highly exclusive, targeting affluent
individuals who value luxury, performance, and brand prestige. Their
key segments include:
High-Net-Worth Individuals
(HNWIs): Ultra-rich collectors
and business magnates who buy
Ferraris for exclusivity and
investment.
Motorsport Enthusiasts: Buyers
passionate about speed,
precision, and track
performance, often opting for
Ferrari’s high-performance
models.
Luxury Lifestyle Consumers:
Customers who see Ferrari as a
status symbol, emphasizing
aesthetics, heritage, and social
standing.
Ferrari Loyalists & Collectors:
Long-time Ferrari owners who
seek limited-edition models and
rare collectibles to expand their
portfolio.
Distribution channel
A distribution channel is the path goods take from producer to consumer.
One-Level: Manufacturer → Retailer → Consumer (e.g., Supermarkets).
Two-Level: Manufacturer → Wholesaler → Retailer → Consumer (e.g., FMCG).
Three-Level: Manufacturer → Agent → Wholesaler → Retailer → Consumer (e.g.,
Imports).
Factors Affecting Choice:
Product type
Market size
Cost efficiency
Competitor strategy
Customer preferences
4o
Conclusion
The Ferrari Philosophy
Ferrari’s methodology isn’t just about building cars—it’s about
crafting an experience, a legacy, and a passion for speed. Every
model is a fusion of cutting-edge technology, race-proven
performance, and Italian craftsmanship
From vision and
concept to
manufacturing and
testing, Ferrari ensures
that each car carries the
soul of racing while
embracing innovation
and luxury. With
advancements in hybrid
and electric technology,
the brand is evolving
while staying true to its
DNA.
Ultimately, Ferrari is
more than just a car—
it’s a symbol of
excellence, exclusivity,
and automotive
perfection.
JAWAHARLAL NEHRU ARCHITECTURE AND FINE ARTS UNIVERSITY
Masab Tank, Hyderabad, Telangana 500028
