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MANUAL
DISHWASH GEL
 Manual Dishwash Gel

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Based on SLS, Cocamide MIPA and solvents;
• Solid contents: 51%;
• Surfactants content: 30%;
• The careful combination of the ingredients used is the key behind the high foaming properties.
Good for the environment
• Renewable Carbon Index (RCI): > 60%;
• Can be stored in sustainable packaging, such as aluminum, ceramic and glass;
• Compatible with refill option: it can be melted and poured into the dispenser.
Good for you
• 1,4 dioxane-free;
• Funny to use & easy to squeeze from a toothpaste tube;
MANUAL DISHWASH

• High concentrate;
• Provides a good soil removal capability.

HOW TO USE
1. Squeeze the product directly on the sponge or in the sink filled with water;
2. Lightly wet the sponge and enjoy removing dirt from your dishes!
Ross Miles Modified (DFA100)
(0,4g/L as is, Hard water 300ppm CaCO3, Temperature 25 - 47°C)

Manual Dishwash Liquid Innospec Manual Dishwash Gel Easy

(Benchmark) to rinse
200
180
Foam Volume (mL)

160
140
120
100
80 Vegetable
60 based
40 EO
20 free
0
30 180 300 30 180 300
25 47

Manual Dishwash Gel - Foam

• Innospec Manual Dishwash Gel Flash foam is as good as Manual Dishwash liquid benchmark at both 25 and 47°C;
• Innospec Manual Dishwash Gel foam has the tendency to collapse quicker than the benchmark,
especially at room temperature, and this behaviour can support an “easier to rinse” claim. homecare@innospecinc.com
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MANUAL
DISHWASH PASTE
 Manual Dishwash Paste

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Fluid paste easy to process despite the high concentration;
• Based on SLS and Cocamide MIPA;
• Surfactants content: up to 70%;
• The careful combination of the ingredients used is the key behind the high foaming properties.
Good for the environment
• Renewable Carbon Index (RCI): > 90%.
Good for you
• 1,4 dioxane-free;
• Funny to use and easy to squeeze from a toothpaste tube;
• Provides a good soil removal capability using only a small quantity of product.
MANUAL DISHWASH

HOW TO USE
1. Squeeze the product directly on the sponge or in the sink filled with water;
2. Lightly wet the sponge and enjoy removing dirt from your dishes!

Ross Miles Modified (DFA100)

(0,4g/L as is, Hard water 300ppm CACO3, Temperature 25 - 47°C)
Manual Dishwash Liquid Innospec Manual Dishwash Paste

250
(Benchmark) Ultra
concentrate
200
Foam Volume (mL)

150

100
Vegetable
50
based
EO
free
0
30 180 300 30 180 300
25 47

Manual Dishwash Paste - Foam

• Innospec Manual Dishwash Paste Flash foam is slightly better than Manual Dishwash liquid benchmark at 25 and 47°C;
• Innospec Manual Dishwash Paste foam stability is as good as the benchmark at room temperature and
significantly more stable at 47°C. homecare@innospecinc.com
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POWDER MANUAL DISHWASH

VEGETABLE BASED
 Powder Manual Dishwash Vegetable Based

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Free flowing powder (91% surfactant active);
• Clear appearance upon dilution in water;
• The careful combination of the ingredients used is the key behind the viscosifying and the high foaming properties.
Good for the environment
• Compatible with environmentally friendly packaging, such as glass and paper;
• Good for the environment since it is a low water content formulation;
• Biodegradable surfactants;
• Meets Ecolabel requirements.
Good for you
• 1,4-dioxane free;
MANUAL DISHWASH

• Can be diluted from the comfort of your home;

• Provides a good soil removal capability for direct use or with self viscosifying properties upon dilution at home.
HOW TO USE
1. To prepare the manual dishwash, fill a reusable bottle up 1/6 full with the
Powder Manual Dishwash Vegetable based; fill the rest of the bottle with water;
2. Replace the lid and shake the bottle well. A thick fluid will be formed after a while;
3. Let stand a couple of hour to allow for the bubbles to clear;
4. Directly apply the solution to a slightly wet sponge and enjoy removing dirt from your dishes!

Manual Dishwash Powders - Efficacy Extremely good

Soil Emulsification test on INNOSPEC and Benchmark MDW
soil removal
(47°C, 1ml/min, testing solution 0,8g/l , 300ppm hard water)
7 efficiency
Addition of Dried CAPB
6
significantly boosts soil removal efficiency
5
Soil Emulsified (mL)

4
Produces a good
and creamy foam,
3
Easily dilutable stable over
time
2 from the comfort
1
of home

0
US Liquid Benchmark Ready to use powder Ready to use powder Powder for dilution Innospec Powder Manual
benchmark #1 benchmark #2 Dishwash Vegetable Based

Soil removal / Efficacy Score:

• Powder Manual Dishwash Vegetable Based formula performs significantly better than other powder benchmarks
and is comparable to liquid benchmark;
• Popular overall liquid benchmark : Soil Emulsioned ca 6,2 mL. homecare@innospecinc.com
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MANUAL
DISHWASH MOUSSE
 Manual Dishwash Mousse

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Ready to use Manual Dishwash Mousse to be delivered with spraying pumps (no viscosity needed);
• Compatible with surfactant systems that are not easy to viscosify;
• The careful combination and mutual ratio of the ingredients used is the key behind the low viscosifying,
the high foaming and the very good soil emulsification properties.
Good for the environment
• Compatible with environmentally friendly packaging, such as glass;
• Available options good for the environment since they are based on low aquatic toxicity surfactants;
• Biodegradable surfactants;
• Available options which meet Ecolabel requirements.
Good for you
MANUAL DISHWASH

• Free from sulfated surfactants, 1,4-dioxane and EO;

• Coloured foam option;
• So mild that can be used also as hand liquid soap;
• Very good emulsification power. Efficient cleaning performance also in comparison with popular benchmarks.

HOW TO USE
Manual Dishwash Mousse can be applied directly on the sponge or directly on the dishes, glasses, pots and pans.

Manual Dishwash Powders - Efficacy Colored

foam
Manual Dishwash Mousse - Soil Emulsification Test option
0,8 g/L as is, 47°C, Water Hardness 300 ppm, CaCO3
14

12
SLES-, EO- and
Soil Emusioned (mL)

10 sulfate-free
Excellent
8 foaming
properties
6

0
Manual Dishwash Mousse Manual Dishwash Liquid
Benchmark homecare@innospecinc.com
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DISHWASHER STAMP
 Dishwasher Stamp

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Self-adhesive transparent gel for Automatic Dishwash;
• Surfactant content: typically 40%;
• Gel Point: > 45%.
Good for the environment
• Compatible with environmentally friendly packaging, such as glass and aluminum;
• Good for the environment since it is based on low aquatic toxicity ingredients;
• Based on nonionic surfactants;
• Low - medium foaming;
AUTOMATIC DISHWASH

• Meets Ecolabel requirements.

Good for you
• 1,4-dioxane free;
• Easy to use;
• Degreasing properties;
• Self sticking also on vertical surfaces;
• Can be customized to different colors and shapes, making it a versatile formulation.

Transparent
HOW TO USE gel
1. Take the gel strip or patch out of its packaging;
2. Lift paper on a single side of the strip/patch.
3. Stick the strip/patch by pressing gently along the edges inside the dishwasher;
4. Remove the paper and let it dissolve during the washing cycle to make the dishwash shine!
Dishwasher
cleaning
actions
Funny
CONCEPT BEHIND THE PRODUCT to use
Single use Automatic Dishwash Gel to be applied on the dishwasher door.
Can be a machine cleaner, a malodour remover, a sanitizing agent,
a delivery system for probiotics.

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LAS-FREE
LAUNDRY LIQUID TABS
 LAS-FREE Laundry Liquid Tabs

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Active ingredients: ca 65%.
Good for the environment
• Compatible with environmentally friendly packaging and water soluble films;
• Renewable Carbon Index (RCI): 77%.
Good for you
• 1,4-dioxane free;
• Overall cleaning efficacy constant over time;
• LAS (Linear Alkylbenzene Sulfonates) free, keeping its performance and effectiveness constant.

HOW TO USE
Place directly in the washing machine drum to properly wash your clothes.

Washing Tests: fresh vs aged formulations (40°C, 30 min)

LAUNDRY

E-101 E-104 E-106 E-118 E-119

E-143 C-05 PC-05 C-S-06 C-S-37
PC-S-37 C-S-38 PC-S-38 W10-Z
400
350
Compatible
300 with water
% Soil removed

250 soluble films

200
150
High renewable
100
carbon index
50 percentage
Low water
0 content
Benchmark LAS-FREE Tab Benchmark_AGED LAS-FREE Tab (< 5%)
(LAS + enzymes) + enzymes (LAS + enzymes) + enzymes_AGED

Efficacy on Enzymatic Stains

Cleaning efficiency on enzymatic stains with freshly prepared vs aged Liquid Tabs, changes quite significantly
if we compare our LAS-FREE formulations vs the Benchmark (LAS based + enzymes):
• Aged benchmark lost ca 30% efficacy to remove enzymatic stains
• Aged LAS-FREE Tab + enzymes showed just a small drop in the efficacy to remove enzymatic stains
• Our LAS-FREE Liquid Tabs are milder and offer a better living environment for the enzymes homecare@innospecinc.com
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POWDER LAUNDRY
VEGETABLE BASED
 Powder Laundry Vegetable Based

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Surfactants content: ca 67%;
• Suitable for ultra-compaction.
Good for the environment
• Compatible with environmentally friendly packaging and water soluble films;
• Renewable Carbon Index (RCI): 96%;
• High percentage of naturally derived ingredients;
• Low aquatic toxicity;
• Meets Ecolabel requirements.
Good for you
• 1,4-dioxane free;
• Washing performance equal or better than regular laundry liquids;
• Outstanding removal of Olive Oil based stains both on Cotton & Polycotton;
• Exceptional sebum removal.
LAUNDRY

HOW TO USE
Concentrated powder laundry detergent for direct use, to be packed in water soluble film or to be tabletted.
Place directly in the washing machine drum to properly wash your clothes.

Washing Performance
(Linitest, 30°C, 300 ppm CaCO3, 30 min) Ideal for
sustainable
90
Olive Oil/Cotton Olive Oil/Polycotton Mineral Oil/Cotton Sebum Type A/Cotton packaging
80
Sebum Type A/Polycotton Sebum Type B/Cotton Sebum Type B/Polycotton

70

60
High
% Soil Removed

50 concentrate

40 Vegetable
based
30

20

10

0
LAS based Liquid LAS based Liquid Laundry Sheets A Laundry Sheets B ECO laundry Innospec Powder
Tab powder Laundry Vegetable
Based
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SNAP&WASH
LAUNDRY TABS
 Snap&Wash Laundry Tabs

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Fully formulated laundry detergent based on Unique Concentrated Surfactant Blends,
which yield high performing, innovative solid systems easy to shape in the desired solid forms;
• Convenient new format with attractive aesthetics (transparent or opaque);
• Compatible with high concentration of perfume and enzymes;
• Stand alone system.
Good for the environment
• Biodegradable surfactants;
• Available options with low aquatic toxicity;
• Compatible with environmentally friendly packaging, such as paper, glass or aluminium;
• No product waste in use.
Good for you
• Available options with 1,4-dioxane and EO below 1 ppm;
• Pleasant feel;
• Washing performance as good as laundry liquids;
LAUNDRY

• Alternative much more efficient to laundry sheets.

HOW TO USE
Tear off a piece of the product to obtain the desired dose and place it directly in the washing machine drum.

Snap&Wash Laundry Tabs - Washing Performance

Safer use
Front Loading EU Washing Machine, Cotton program
2h, 40°C, 300ppm CaCO3) than laundry
800 20-E-116
liquid tabs
19_PC-S-94
700 18_C-S-94
17_PC-H004
16_C-H004
600 15_PC-H187
Ultra
% Soil Removed

14_C-H187
500 13_PCS-16 Technology concentrate
12_PCS-65
11_C-S-65 based on
400 10_C-S-06 Innospec
09_W-10M Transparent
300 08_W-20D Solid Patent
07_W-10D
06_E-143
200 05_E-119
04_E-118
100 03_E-106
02_E-104
0 01_E-101

Benchmark Liquid Tab Snap&Wash Laundry Tab homecare@innospecinc.com

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CAR SHAMPOO
TABLET
 Car Shampoo Tablet

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Free-flowing solid formulation, ideal to be shaped in tabs;
• Produces a good and creamy foam, stable over time and easily rinseable;
• Based on dried surfactants with optimised granulometry.
Good for the environment
• Compatible with environmentally friendly packaging, such as paper and water soluble films;
• Good for the environment since it is a low water content formulation;
• Ecolabel compliant version available.
Good for you
• 1,4 dioxane-free;
• Formulation with great soil removal properties;
• Good wetting properties: with a small amount of product, a large part of the surface can be covered.

HOW TO USE
CAR CARE

1. Drop the tablet in a bucket, add water and let it dissolve;

2. Once the tab is completely dissolved, take a sponge and dip it into the foamy solution;
3. Squeeze the sponge and enjoy removing dirt from your car!

FoamFoam
Profile Evaluation
Profile EvaluationRoss MilesModified
Ross Miles Modifiedfromfrom DFA100
DFA100
Concentration 2000
Concentration 2000 mg/L
mg/L as is,as is, Temperature
Temperature 20°C,Hardness
20°C, Water Water Hardness 300 ppm
300 ppm CaCO3 Air
CaCO3pumpAir pump 0,4 L/min
0,4 L/min 15 sec,15 sec, FL.4502
FL.4502
120 Formulated
around our
dried surfactants
100

80
Super
concentrated
foam (ml)

30
60 tabs
180
Easy
300
to use
40

20

0
Benchmark#1 Benchmark#2 Car Shampoo Tablet
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POWDER
TOILET BOMB
 Powder Toilet Bomb

FORMULATION TYPICAL PROPERTIES

Good for formulators
• Free-flowing powder;
• Produces a creamy, voluminous and stable foam;
• Provides a significantly better foaming than other powder benchmarks.
Good for the environment
• Good for the environment since it is a low water content formulation;
• Compatible with eco-friendly packaging (water soluble pouches or aluminum sachet);
• Vegetable-based version available, designed around a special blend of anionic surfactants;
• The vegetable-based version meets Ecolabel requirements.
Good for you
• Removes limescale efficiently thanks to the long lasting foaming effect;
• Can also be used to clean drains (sink, shower, bath tubs);
• Biocidal effect.
TOILET CARE

HOW TO USE
1. Drop the paper pouch into your toilet bowl;
2. Let the water-soluble packaging dissolve and foam;
3. Leave for at least 30 minutes (the more contact, the higher the performance);
4. Flush away and enjoy your sparkling, clean toilet!

Vegetable
Powder Toilet Bomb based
Foaming test in a 1000ml cylinder: 300ml Tap Water @15°C, 10g product version
180 available
160
Foam Volume(ml)

140
120
100 Easy and funny
80
to use
60 Mass-Balance
40 version
20 available
0
0 2 4 6 8 10 12
Time(min)

Innospec Powder Toilet Bomb

Benchmark A
Benchmark B
Innospec Powder Toilet Bomb (Vegetable based) homecare@innospecinc.com