Name_______________________________________
Class______________________________
Unit Test 7
Answer all thirty questions. There is one mark per question.
VOCABULARY: WORD PARTNERSHIPS
1 Match a word from A and B and complete sentences 110. Use each word from A twice. A advertising / consumer / market / product / sales B behaviour / budget / campaign / forecast / launch / lifecycle / profile / research / segment / targets
The __________ __________ is the length of time people continue to buy a particular product.
__________ __________ showed very good potential for marketing the magazine to executives in the age range 2535.
3 4
A __________ __________ is simply a description of a typical customer. Our company has established its brand name through a multi-million multi-media __________ __________
5 6
The introduction of a product to the market is called the __________ __________ . Family and friends are a major factor in __________ __________ . They really influence what people buy, where and how.
7 8
A __________ __________ is a group of customers of similar age and income level. I dont think cutting our __________ __________ by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term.
Our representatives are under a lot of pressure to meet their __________ __________ .
10 Im afraid I can only make a pessimistic __________ __________ for February and March.
PHOTOCOPIABLE 2006 Pearson Longman ELT
LANGUAGE REVIEW: QUESTIONS
2 Re-order the words to make questions. 11 much advertising do how on spend you ? __________________________________________ 12 does endorsement mean what ? __________________________________________ 13 strengths and are companys weaknesses what your ? __________________________________________ 14 range did extend product their they when ? __________________________________________ 15 is team leading sales who your ? __________________________________________
3 Complete each question with an appropriate word. 16 __________ your market share increase last year? 17 __________ kind of products do footballers endorse? 18 __________ they doing any market research at the moment? 19 __________ of these two products is more successful? 20 __________ you met our new manager? 21 __________ often do you launch a new product? 22 __________ Kaori phoned recently?
PHOTOCOPIABLE 2006 Pearson Longman ELT
SKILLS: TELEPHONING
4 Complete this excerpt from a telephone conversation with the questions from the box. Would you like them to do the marketing? / Could you give me a few details? / Did you say 5%? / Have you finished your report? / Why? / How about our market share? / How are things? / What do you think of Eureka!? A: Hi, Vladi. Raul here. (23) __________________________________________ B: Fine, thanks. Quite busy, in fact. A: (24) _________________________________________ B: Almost. But I can tell you the figures I have are looking extremely good. A: Excellent. (25) __________________________________________ B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing just as well. A: That sounds good. (26) __________________________________________ B: Well, weve increased it by 2.5%. A: Sorry, I didnt catch that. (27) __________________________________________ B: No. 2.5%. But I think it might go up by five over the next quarter. A: That would be great. By the way, theres something else I wanted to ask you. (28) __________________________________________ B: Oh, the new advertising agency. I think theyre really good. (29) __________________________________________ A: I was thinking about the new energy drink that were launching next month. B: Right. (30) __________________________________________ A: Exactly. I want something less traditional for this new product. B: In that case I think its a good idea to contact them. Theyve got a very creative team, with lots of imaginative ideas.
PHOTOCOPIABLE 2006 Pearson Longman ELT
