A PROJECT REPORT ON
“Mahindra & Mahindra”
Submitted By
Mr. Mhaske Omkar Kailas [156]
SUBJECT:-
MGT(Management)[22509]
Under the guidance of
Mr. R.B.Patthe
DEPARTMENT OF COMPUTER TECHNOLOGY
Sanjivani Rural Education Society’s
SANJIVANI K.B.P. POLYTECHNIC
KOPARGAON: 423601, DIST:A.NAGAR
Year 2024-2025
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Sanjivani Rural Education Society’s
SANJIVANI K.B.P POLYTECHNIC
DEPARTMENT OF COMPUTER TECHNOLOGY
CERTIFICATE
This is to certify that the Project report entitled
“Mahindra & Mahindra”
Submitted By:
Mr. Mhaske Omkar Kailas [156]
Under our supervision and guidance for partial fulfilment of the requirement for
DIPLOMA IN COMPUTER TECHNOLOGY affiliated to
Maharashtra State Board of Technical Education, Mumbai For
academic year
2024-2025
Subject Teacher HOD
Mr. R.B.Patthe Mr. G. N. Jorvekar
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Acknowledgement
First and the foremost we, express me deep sense of gratitude, sincere thanks and deep sense
of appreciation to Project Guide Mr. R.B.patte Department of Computer Technology,
Sanjivani K.B.P. Polytechnic, Kopargaon. Your availability at any time throughout the year,
valuable guidance, opinion, view, comments, critics, encouragement, and support
tremendously boosted this project work.
Lots of thanks to Head, Computer Technology Department, Mr. G. N. Jorvekar for providing
me the best support we ever had. We like to express my sincere gratitude to Prof. A.R.
Mirikar Principal, Sanjivani K. B. P. polytechnic, kopargaon for providing a great platform
to complete the project within the scheduled time.
We are also thankful to all the faculty member, Computer Technology Department, Sanjivani
K. B. P. Polytechnic, Kopargaon for giving comments for improvement of work,
encouragment and help during completion of the Project.
Last but not the least; we should say thanks from my bottom of heart to my family and friend for
their never-ending love, help, and support in so many ways through all this time.
Mr. Mhaske Omkar Kailas[156]
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INDEX
Sr.No Title Page No
1. ABSTRACT 5
2. INTRODUCTION 6
3. Company Overview 7
4. Achievements & 9
Awards
5. CONCLUSION 13
6. REFERENCE 14
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ABSTRACT
Mahindra & Mahindra is a leading multinational conglomerate based in India, primarily known
for its automotive, agricultural, and financial services. Established in 1945, the company initially
focused on manufacturing military vehicles and later expanded into a wide range of sectors. It is
a prominent player in the automotive industry, producing SUVs, trucks, and tractors. Mahindra
& Mahindra has a strong global presence, with operations in over 100 countries. Its commitment
to innovation and sustainability drives its continuous growth and leadership in various sectors,
including information technology, aerospace, and construction. The company is part of the larger
Mahindra Group, which is known for its focus on empowering communities and improving lives
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INTRODUCTION
Mahindra & Mahindra, headquartered in Mumbai, India, is a prominent player in multiple
industries, with a legacy of more than 75 years. As part of the larger Mahindra Group, the
company is dedicated to driving positive change through its products and services. In the
automotive sector, it is a leader in SUVs, commercial vehicles, and electric vehicles, while its
agricultural division produces a range of tractors and farm equipment, playing a vital role in
improving rural livelihoods. The company has also ventured into aerospace, defense, IT, and
hospitality, continuously diversifying its portfolio. Known for its focus on innovation, Mahindra
& Mahindra emphasizes sustainability, leveraging technology to create environmentally-friendly
solutions. Its commitment to the "Rise" philosophy is central to its operations, promoting
progress
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Company Overview
Mahindra & Mahindra Ltd., a flagship company of the Mahindra Group, is a multinational
conglomerate based in Mumbai, India. Founded in 1945, the company initially started as a
manufacturer of steel components and later gained recognition for producing rugged and
versatile military vehicles. Over the years, Mahindra & Mahindra has evolved into a global
leader in several key industries, including automotive, agriculture, aerospace, defense, and
financial services.
The company is best known for its strong presence in the automotive sector, where it produces a
wide range of vehicles, including SUVs, commercial vehicles, and electric vehicles. It has earned
a reputation for producing durable, high-performance vehicles, with iconic models such as the
Mahindra Thar and Mahindra Scorpio. In the agricultural sector, Mahindra & Mahindra is a
leading manufacturer of tractors and farm equipment, helping to transform the agricultural
landscape in India and beyond.
With a commitment to innovation and sustainability, Mahindra & Mahindra has expanded its
business operations into a variety of industries, such as information technology, hospitality, and
real estate. The company’s global footprint spans over 100 countries, and it operates through
various subsidiaries and joint ventures.
Mahindra & Mahindra’s corporate philosophy, "Rise," reflects its vision to drive positive change
by leveraging technology, sustainable practices, and empowering communities. The company’s
focus on providing high-quality products and services continues to position it as a leader in its
various sectors, making a meaningful impact on society and the environment.
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Key Highlights:
• Founded: 1945
• Headquarters: Mumbai, India
• Key Sectors: Automotive, Agriculture, Aerospace, Financial Services, IT, Hospitality,
Real Estate
• Global Presence: Over 100 countries
• Notable Products: SUVs (Thar, Scorpio), Tractors, Commercial Vehicles, Electric
Vehicles
• Philosophy: "Rise" - A commitment to driving positive change, innovation, and
sustainability.
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Achievements & Awards
Mahindra & Mahindra has earned numerous awards and accolades over the years, recognizing its
innovation, leadership, sustainability efforts, and contribution to various industries. Here are
some of the key awards and achievements:
1. Automotive Excellence:
• JD Power Award for Customer Satisfaction: Mahindra has consistently won JD
Power's Customer Satisfaction Awards in the SUV and commercial vehicle categories,
highlighting its commitment to quality and customer service.
• World’s Largest Tractor Manufacturer: Mahindra & Mahindra is recognized as the
world’s largest manufacturer of tractors by volume, a testament to its dominance in the
agricultural sector.
• Green Car of the Year (2021): The Mahindra e2o Plus won the prestigious Green Car
of the Year award for its innovative electric vehicle technology and sustainability efforts.
2. Sustainability and Environmental Awards:
• CDP Climate Change Leadership: Mahindra & Mahindra has received high ratings
from the Carbon Disclosure Project (CDP) for its environmental efforts, particularly in
areas related to climate change.
• Sustainable Business Award (2019): Mahindra was recognized for its sustainability
initiatives and long-term commitment to creating a greener planet.
• Frost & Sullivan Award (2020): Recognized for leadership in the electric vehicle
sector, contributing to sustainability through the development of clean energy solutions.
3. Innovation and Technology:
• India's Most Innovative Company (2019): Mahindra & Mahindra was named as one of
the top innovators in India for its consistent advancement of automotive technology and
its focus on green solutions.
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• Economic Times Innovation Award (2021): Mahindra received this award for its
innovative approach in the electric vehicle segment and for leading digital
transformation.
4. Corporate Governance and CSR:
• Most Trusted Brand (2020): Mahindra was ranked among the top most trusted brands
in India by The Economic Times Brand Equity survey, reflecting its strong brand equity
and consumer trust.
• Frost & Sullivan Best Practice Award (2019): Awarded for excellence in corporate
governance, focusing on its strong ethical practices and transparency.
• Asia's Best CSR Practices (2020): Mahindra & Mahindra received recognition for its
corporate social responsibility (CSR) initiatives, particularly for empowering rural
communities and promoting sustainable agriculture.
5. Leadership in Electric Vehicles (EV):
• EV Leader of the Year (2021): Mahindra Electric was recognized for its leadership in
India's electric vehicle sector, particularly with models like the Mahindra eVerito and
Mahindra Treo.
• Best Electric Car Manufacturer (2020): Mahindra Electric won accolades for its
contributions to the electric vehicle market and sustainable transportation solutions.
6. Global Recognition:
• Global Top 100 Most Valuable Brands (2020): Mahindra & Mahindra was included in
this prestigious list for its growing global presence and brand value.
• Best Global Exporter (2018): The company was recognized for its impressive export
operations, particularly in the automotive and agricultural sectors.
7. Human Resource and Employee-Centric Awards:
• Great Place to Work (2020): Mahindra & Mahindra was ranked among India's top
employers for its outstanding employee culture and focus on creating a positive work
environment.
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• India's Best Employers (2020): Recognized for providing a supportive work
environment and fostering career growth and development for its employees.
These awards and achievements reflect Mahindra & Mahindra's commitment to excellence,
sustainability, and innovation across its diverse business operations. The company continues to
set benchmarks for leadership in multiple sectors, from automotive to agriculture and beyond.
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Founder
Anand Mahindra is the current Chairman and Managing Director of Mahindra &
Mahindra Ltd. He is one of the most prominent figures in Indian business and has played a
pivotal role in the transformation and growth of the Mahindra Group. Anand Mahindra is widely
recognized for his leadership, innovative mindset, and commitment to sustainability, which have
helped elevate the company to a global level.
Early Life and Education:
• Born: May 1, 1955, in Mumbai, India.
• Family Background: Anand Mahindra comes from a prominent business family. He is
the grandson of the founder of Mahindra & Mahindra, JC Mahindra, and has been part
of the Mahindra Group since the early stages of his career.
• Education:
o Anand Mahindra graduated from Harvard University in the United States with a
degree in Architecture and Urban Planning.
o He later completed his MBA from Harvard Business School, further refining his
business acumen.
Career and Leadership at Mahindra & Mahindra:
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• Joining Mahindra Group: Anand Mahindra joined the Mahindra Group in 1997 and
began to play an integral role in shaping the company's vision for the future. Over the
years, he moved through various leadership positions within the company.
• Chairman and Managing Director: Anand Mahindra became the Managing Director
of Mahindra & Mahindra in 2001 and was later appointed Vice Chairman in 2012. In
2017, he succeeded his father, Harish Mahindra, to become the Chairman of the
Mahindra Group.
Key Contributions:
1. Global Expansion: Under his leadership, Mahindra & Mahindra expanded its operations
globally, entering markets in Africa, Europe, the United States, and Latin America. He
spearheaded the acquisition of companies such as SsangYong Motor in South Korea and
Peugeot Motorcycles in France, which significantly expanded the Group's automotive
footprint.
2. Innovation and Sustainability: Anand Mahindra has been a strong advocate for
sustainable growth and innovation. He pushed the Mahindra Group to focus on creating
electric vehicles and launched the Mahindra e2o, one of India’s first electric cars. His
leadership emphasized the company's commitment to environmental sustainability
through green technologies
3. "Rise" Philosophy: One of Anand Mahindra's most notable contributions is the "Rise"
philosophy, which embodies the company’s commitment to driving positive change and
creating value for stakeholders. This philosophy emphasizes the importance of
leadership, sustainability, and empowering communities.
4. Technology and Digital Transformation: Anand Mahindra has also been instrumental
in steering the Mahindra Group towards digital transformation. Under his leadership,
Mahindra has embraced cutting-edge technologies in areas like artificial intelligence,
automation, and data analytics to stay competitive in a rapidly evolving global market.
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Awards and Recognition:
• World Economic Forum (WEF) Agenda Contributor: Anand Mahindra has been
recognized globally for his leadership and was invited to contribute to the discussions at
the WEF, where he has spoken on various issues, including global economic growth,
sustainability, and innovation.
• Business Leadership Awards: He has received several awards for his leadership,
including recognition for his contribution to the automotive industry and sustainability.
• Listed among the World’s Most Influential People: Anand Mahindra has been
recognized as one of the most influential people in global business by major media
outlets such as TIME and Fortune.
Personal Interests and Social Media Presence:
Anand Mahindra is known for his strong presence on social media, particularly on Twitter,
where he often shares his thoughts on leadership, business, and social issues. He is admired for
his engaging and motivational posts, which resonate with millions of followers worldwide.
He is also passionate about philanthropy and actively supports initiatives related to education,
rural development, and environmental sustainability through the Mahindra Foundation.
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Product
Mahindra & Mahindra has been a significant player in the electric vehicle (EV) space,
demonstrating a strong commitment to sustainability and innovation. The company focuses on
developing electric vehicles and clean energy solutions, with the aim of reducing carbon
emissions and contributing to the green mobility movement. Below is a detailed look at
Mahindra's electric products:
1. Electric Passenger Vehicles:
• Mahindra e2o Plus:
o The Mahindra e2o Plus is one of India's first electric cars. It was designed for
urban commuting and features a compact, eco-friendly design.
o Key Features:
▪ Range: Up to 140 km per full charge (depending on variant and driving
conditions).
▪ Charging: The vehicle can be charged through a regular home socket or
with a fast charger.
▪ It comes with advanced features like a touchscreen infotainment system,
regenerative braking, and smartphone connectivity.
• Mahindra eVerito:
o The Mahindra eVerito is an electric sedan, offering a combination of
performance, comfort, and sustainability.
o
o Key Features:
▪ Range: Up to 140 km per charge.
▪ It is ideal for fleet operators, government organizations, and urban
commuters.
▪ It offers a spacious and practical design with features such as air
conditioning, power steering, and infotainment systems.
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• Mahindra eXUV300 (Upcoming):
o The eXUV300 is an all-electric version of Mahindra's popular XUV300 compact
SUV. It is expected to compete with other electric SUVs in the Indian market.
o Key Features:
▪ Expected range: Over 300 km per charge.
▪ Advanced features such as connected car technology, smart infotainment
systems, and a premium interior.
▪ This SUV is expected to offer high performance, a spacious cabin, and
cutting-edge electric technology.
2. Electric Commercial Vehicles:
• Mahindra Treo:
o The Mahindra Treo is an electric three-wheeler designed for last-mile
connectivity, urban logistics, and passenger transport.
o Key Features:
▪ Range: Around 130-150 km per full charge.
▪ It has a top speed of 55 km/h, making it suitable for urban environments.
▪ The Treo is available in three variants: Treo (Passenger), Treo (Cargo),
and Treo (Load).
▪ Low maintenance costs and cost-effective operations make it a great
option for fleet operators in India.
• Mahindra e-Alfa Mini:
o The Mahindra e-Alfa Mini is an electric auto-rickshaw that is designed for last-
mile passenger transportation in cities and towns.
o Key Features:
▪ Range: Up to 85 km per charge.
▪ It is a cost-efficient and eco-friendly alternative to traditional auto-
rickshaws.
▪ Offers low maintenance and operational costs, making it an attractive
option for urban transport solutions.
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3. Electric Two-Wheelers:
• Mahindra GenZe (in the U.S. market):
o Mahindra GenZe is an electric scooter manufactured by Mahindra Electric,
primarily available in the U.S.
o Key Features:
▪ It comes with a modern design and advanced technology like smartphone
integration.
▪ Range: Approximately 50-80 miles per charge (depending on model and
usage).
▪ Features include storage capacity, fast charging, and smart controls for
better tracking of riding data.
• Mahindra Mojo Electric (Upcoming):
o The Mahindra Mojo Electric is an upcoming electric motorcycle from
Mahindra’s two-wheeler division.
o It will likely offer high performance with an emphasis on long-range travel and
eco-friendly technology.
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CONCLUSION
In conclusion, Mahindra & Mahindra is a leading multinational corporation known for its
innovation, sustainability, and diverse product offerings across sectors like automotive,
agriculture, aerospace, IT, and finance. Under the visionary leadership of Anand Mahindra, the
company has become a key player in electric mobility, with products like the e2o Plus, eVerito,
and Treo, reflecting its commitment to eco-friendly transportation. Through its "Rise"
philosophy, Mahindra & Mahindra continues to drive positive change, focusing on innovation,
customer-centric solutions, and sustainable growth, positioning itself for long-term success in
shaping the future of mobility, technology, and global development.
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REFERENCE
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