Competitor Analysis of Brands in Home and

Kitchen Solutions

Several brands have established themselves as key players. This analysis provides an
in-depth look at prominent competitors, focusing on their product offerings, social
media strategies, and overall market positioning.

1. Kitchen Studio

● Description:
Kitchen Studio specializes in modular kitchens, offering end-to-end services from
design to installation. They stock premium appliances from brands. Their
customized solutions focus on maximizing space, functionality, and aesthetics
for both residential and commercial clients.
● Social Media Strategy:
○ Posts short videos showcasing kitchen transformations.
○ Interactive Q&A sessions with designers to address common queries.
○ Uses Instagram Reels to highlight appliances in action.
○ Weekly posts with design tips and success stories.
● Instagram Username: @kitchenstudioindia
● Website: kitchenstudioindia.com
2. Ebco Lifestyle

● Description:
Ebco is a leader in hardware and furniture fittings, offering products from Hafele,
Hettich, and their proprietary range. They cater to architects, contractors, and
homeowners, focusing on ease of installation and user-friendly designs.
● Social Media Strategy:
○ Shares installation tutorials for their hardware products.
○ Regular posts about the benefits of using high-quality fittings.
○ Participates in trade shows and posts live updates on Instagram Stories.
● Instagram Username: @ebcosolutions
● Website: ebco.in
3. Sleek Kitchens by Asian Paints

● Description:
Sleek Kitchens is a modular kitchen brand under Asian Paints, using appliances
to create premium setups. They are known for blending aesthetics with
functionality, catering to modern home interiors.
● Social Media Strategy:
○ Features video tours of completed kitchen setups.
○ Posts aspirational images of contemporary kitchens to inspire potential
customers.
○ Collaborates with interior designers for behind-the-scenes content.
● Instagram Username: @sleekkitchens
● Website: sleekworld.com

4. Blum India
 ● Description:
Blum specializes in innovative hardware for kitchens and furniture, offering
storage solutions with the best brands. Their offerings include smart drawer
systems, hinges, and lift-up systems.
● Social Media Strategy:
○ Highlights practical solutions like soft-close drawers and concealed
hinges.
○ Posts customer testimonials and interactive product demos.
○ Utilizes YouTube and Instagram for detailed product showcases.
● Instagram Username: @blum_india
● Website: blum.com

5. Smeg India

● Description:
Smeg provides retro-style and contemporary kitchen appliances. Their focus is
on premium customers who value style and performance.
● Social Media Strategy:
○ Posts visually appealing content of their retro-styled appliances.
○ Engages users with giveaways and appliance care tips.
● Instagram Username: @smeg.in
● Website: smegindia.com
6. Duravit India

● Description:
Duravit specializes in sanitaryware and bathroom fittings with a focus on
contemporary design. They collaborate with renowned designers to create
products that elevate the aesthetics and functionality of bathrooms.
● Social Media Strategy:
○ Highlights bathroom inspirations using their product lines.
○ Posts stories of iconic collaborations with designers.
○ Runs campaigns promoting water-saving features of their products.
● Instagram Username: @duravit
● Website: duravit.in

7. Parryware India

● Description:
Parryware is a trusted brand for sanitaryware, faucets, and bathroom
accessories, offering affordable yet stylish solutions. They cater to both
residential and commercial projects.
● Social Media Strategy:
 ○ Shares DIY installation tips for basic fittings.
○ Posts updates about sales and new product launches.
○ Hosts polls and quizzes on water conservation to engage their audience.
● Instagram Username: @parryware_india
● Website: parryware.in

Tagline suggestions
1. Quality Solutions for Your Home
2. Style for Today, Built for Tomorrow
3. Every Corner Matters
4. Your Partner in Home Improvement
5. Where Function Meets Style
6. Bringing Comfort to Your Home
7. Your Home, Just Smarter
8. Jimat: Making Everyday Living Beautiful
9. Because Every Home Has a Heart
10. Style and Quality for Every Room
11. Turning Your House into a Home with Jimat
Brand Narrative
Jimat Collection is not just a company selling home improvement products. It stands for
a commitment to helping people build homes that reflect their personalities and support
their daily needs. Based in Thrissur, Jimat Collection collaborates with some of the most
well-known global brands, including Hafele, Hettich, Siemens, and Bosch. These
partnerships allow the company to offer a wide range of high-quality products designed
to make homes more functional, stylish, and comfortable.

The story of Jimat Collection is centered on its desire to create spaces that feel
personal and practical. It believes that every home should be a place where people can
relax, feel safe, and enjoy time with their families. By using top-notch materials and
modern designs, the company ensures that its products help homeowners achieve this
vision. Whether it is a small upgrade or a complete home transformation, Jimat
Collection is dedicated to providing solutions that fit seamlessly into people’s lives.

As more people move to cities and the way homes are built and used continues to
change, Jimat Collection is ready to meet the growing needs of its customers. The
company serves a wide range of people, from young professionals who want stylish
solutions for their homes to families looking for products that are durable and
long-lasting.

Positioning and Messaging Pillars

Jimat Collection wants to make sure its customers clearly understand what makes the
brand unique. To do this, the company will focus on four key messages:

1. Quality
The company works only with well-known global brands, which guarantees that
every product it offers is of the highest quality. This focus on quality means that
customers can trust the products to be reliable and long-lasting.
2. Innovation
Jimat Collection is always looking for ways to improve and adopt new
technologies. This commitment ensures that its products are up to date with the
latest trends and advancements, making them practical for modern living.
3. Style
The products offered by Jimat Collection are designed to meet the tastes of
today’s homeowners. The company understands that people want their homes to
look good while also being functional, and it provides products that achieve both.
 4. Customer-Centricity
Jimat Collection puts its customers first by offering solutions that meet their
specific needs. By listening to its customers and understanding their preferences,
the company builds strong relationships and ensures customer satisfaction.

Brand Guidelines
To ensure a consistent and recognizable brand image, Jimat Collection follows a clear
set of guidelines:

1. Logo Usage
The company logo is a key part of its identity and must be used consistently
across all materials, including brochures, websites, and advertisements. This
helps people easily identify the brand.
2. Color Palette
The brand uses colors that convey a sense of elegance and modernity. Navy
blue, white, and gold are the primary colors, chosen to create a clean and
sophisticated look that appeals to a wide audience.
3. Typography
The fonts used in all brand materials are simple and easy to read. A clean,
modern sans-serif font is used to ensure clear communication while maintaining
a professional appearance.
4. Imagery
Photos and images play an important role in showing what the company offers.
Jimat Collection uses high-quality photos of its products in real-life settings to
help customers visualize how these products can fit into their homes.

Market Overview
The home improvement industry in India is growing quickly, driven by changes in how
people live and spend money. There are several reasons for this growth:

1. Rising Disposable Incomes

As more people earn higher salaries, they have more money to spend on
improving their homes. This has led to increased demand for better-quality
products and solutions.
2. Urbanization Trends
Cities are growing rapidly, and more people are moving into urban areas. This
has created a need for products that work well in smaller, more modern spaces.
 3. E-commerce Growth
Many people now prefer to shop online, even for home improvement products.
This shift has made it easier for customers to explore and purchase high-quality
solutions from the comfort of their homes.
4. Premiumization Trend
A growing number of people are willing to spend more on premium products that
offer better quality and design. This trend is shaping the market by increasing
demand for high-end solutions.

According to a report by Deloitte, the Indian home improvement market is expected to

grow significantly, reaching about $237 billion by 2030. This growth is driven by people
wanting to make their homes more comfortable, modern, and personalized. The
renovation market, in particular, is expanding as more people look to update their living
spaces.

Target Audience Insights

To serve its customers better, Jimat Collection focuses on understanding who they are
and what they need:

1. Homeowners Aged 30–50

This group includes people who are often renovating or upgrading their homes.
They are looking for products that are functional, reliable, and match their
personal style.
2. Professionals in the Home Improvement Sector
Interior designers, architects, and contractors often rely on high-quality suppliers
to meet the demands of their clients. Jimat Collection works closely with these
professionals to ensure they have access to the best products.
3. Urban Millennials
Young professionals living in cities want stylish, compact, and functional solutions
for their homes. This group values products that fit into their busy lives while also
looking good.

By focusing on these groups, Jimat Collection can offer products and services that meet
the specific needs of its customers, ensuring satisfaction and loyalty.

Brand Language
The way Jimat Collection communicates with its customers is important for building trust
and making a lasting impression. The brand uses language that is:
 1. Professional yet Approachable
The company speaks with expertise but avoids sounding too formal. This makes
it easier for customers from all backgrounds to connect with the brand.
2. Inspirational Messaging
Jimat Collection encourages its customers to think about how they can improve
their homes and create spaces they love. The brand’s messages inspire people
to dream about the possibilities.
3. Clear and Concise Communication
The company avoids using complicated terms or unnecessary details. Instead, it
focuses on simple, clear messages that highlight the benefits of its products.

By using this approach, Jimat Collection ensures that its customers understand what
the brand offers and feel confident in choosing its products.