E-SLATE

AN INNOVATIVE GLOBAL ALTERNATiVE

EDUCATIONAL PRODUCT
Business Overview
ABOUT THE INITIATIVE

E-Slate provides digital interactive learning Languages used:

solutions for children, launched by Major regional Indian languages
Shoonyeka Solutions, a Mysore-based International languages such as Arabic,
multimedia and software development French, Spanish etc.
company. The initiative focuses on creating
specialized content for children aged Founded: 2020
Current Status: Startup
between 3-8 years, including catering to deaf
No. of Content Created: POC completed. One
children. The content delivery methods interactive animated video, two animated video as per
include: the lesson plans with 6 languages and two video games
with toys design is in progress
Interactive digital content No. of Education Experts in the Team: 06
Digital games
Scientifically designed toys
- Work sheets
CURRENT SITUATION E-SLATE SOLUTION
Post Covid-19 pandemic, the education E-Slate has identified the gap area of
delivery system in India and worldwide is addressing the requirements of
witnessing a rapid shift towards digital providing learning solutions to young
delivery of content in various formats. children, especially in the age group of
Many educational institutions have been 3-8 years. Leveraging their expertise in
struggling to create a comprehensive, animation and software development,
yet interactive and scalable digital along with collaborating with
platform, for students. It is especially educationalists and experts, Soonyaka
challenging to develop engaging content is launching E-Slate to focus on the
for younger children, as interactive visual, auditory and experiential
activities play a major role in the overall approaches to learning for young
development of a small child. children.
BUSINESS PROPOSITION
Content Creation Methodology
Content is being designed using global
education practices, including Content Creation Methodology
Adapting educational principles proposed by Online digital interactive animated videos
experts such as Online digital story telling by pre-school educationists
Reggio Emilia Online digital learning games
Montessori Worksheets to practice, read and write
Rudolf Steiner Didactic learning materials (Physical units of Toys)
Friedrich Froebel
Heutagogy

Adapting learning techniques such as Technologies Used

Self determine learning Animation
Inquire based learning Gaming
Theatre concepts and activities AI and Analytics
Howard Gardner’s multiple intelligence Software / Web application and Hosting
Adapting teachings of Indian philosophers such as Audio Technology
Jiddu Krishnamurthy Cinematography
Ravindranath Tagore Video Editing
Vivekananda 3D Printing / Crafting of didactic materials (TOYS)
Mahatma Gandhi
Adapting Music, Dance, Drama and Sports in the
education process
REVENUE MODEL: PARENTS I PRE-SCHOOLS I
SUBSCRIPTION-BASED – PRIMARY SCHOOLS I SPEECH
B2B AND B2C THERAPY CLINICS I SPECIAL
EDUCATION PROVIDERS I NGO
E-Slate: Need of the Hour

Promoting self-learning among children at a younger age

Interactive and simple content for higher retention and knowledge
acquisition
Combination of learning and practical approach
Covering a wide-range of subjects PERFECT COMBINATION
Providing experiential learning opportunity OF CONTENT, MEDIA
Cognitive development through specially designed games AND TECHNOLOGY
Equipped with scientifically designed didactic toys – including
STEAM based projects and Coding

Catering to marginal children as well, including

Deaf children
Children with autism
Children with dyslexia
Project Plan

Launch Phase: 18 to 27 months post setting up of infrastructure and resources

300 digital lesson plans
#1 200 digital games
100 set of scientific toys
2000 worksheets

Mysore centric with minimum of 10,000 sq feet of infrastructure area and warehouse to keep didactic materials.
Locational advantages such as:
#2 Cost efficient
Native content source provider and speech therapists
Location of All India Institute of Speech at Mysore
Native core technical team
Possible benefits from State / Central Government

Lesson Plan & Content

#3 Developed in association with Butterrfly Montessori, a Bangalore-based pre-school under the direction of Dr. Sapna
Voice over artists from theatre background and cinema industry

Expansion Phase
#4 Extending the program to provide content for age group between 8-11 years and 11-14 years
Sector Analysis
SECTOR ANALYSIS

India currently has 360 million learners across age groups – One of the largest market for Education
globally. In the age group of 0-5 years, the country has around 32 million learners.
Education market in India is expected to reach USD 225 billion by FY25 @ CAGR of 14 per cent over
FY20-25.
The sector has witnessed growing attention from Government with budgetary allocation increasing from
US$ 11.3 B in 2018-19 to US$ 13.2B in 2020-21.
Total Education spend in India is USD 117 billion in FY20. Out of this total spend, school education
accounted for USD 49 billion – with pre-primary segment spending USD 3.4 billion in FY20.
Lockdown imposed due to the spread of COVID-19 has increased the demand for EdTech products in India
manifold. In response to the growing demand, EdTech players have scaled up their offerings and new
players with innovative business models catering to unserved segments have emerged post-COVID. Also,
the recently introduced National Education Policy 2020 is expected to give a fillip to EdTech (both, in the
classroom and outside the classroom) due to increased focus on concept-based learning for students.

Source(s) : AISHE, MHRD, IBEF, India skills report, PGA Labs analysis
COMPETITIVE ANALYSIS

Note(s): *Figures till 10th December 2020 Source(s): PGA Labs deal database, Company websites, PGA Labs analysis
PRE-K SEGMENT: Pre-K: Segment has received US$ 12M funding in CY20; DIY Kits
players have raised the highest funding
NATIONAL EDUCATION
POLICY 2020
A strong base of Early Childhood Care and Education (ECCE) from age 3 is included in the new policy, which is
aimed at promoting better overall learning, development, and well-being.
ECCE ideally consists of flexible, multi-faceted, multi-level, play-based, activity-based, and inquiry-based
learning, comprising of alphabets, languages, numbers, counting, colours, shapes, indoor and outdoor play,
puzzles and logical thinking, problem-solving, drawing, painting and other visual art, craft, drama and puppetry,
music and movement. It also includes a focus on developing social capacities, sensitivity, good behaviour,
courtesy, ethics, personal and public cleanliness, teamwork, and cooperation. The overall aim of ECCE will be to
attain optimal outcomes in the domains of: physical and motor development, cognitive development, socio-
emotional-ethical development, cultural/artistic development, and the development of communication and early
language, literacy, and numeracy
A National Curricular and Pedagogical Framework for Early Childhood Care and Education (NCPFECCE) for
children up to the age of 8 will be developed by NCERT in two parts, namely, a sub-framework for 0-3 year-olds,
and a sub-framework for 3-8 year-olds, aligned with the above guidelines, the latest research on ECCE, and
national and international best practices. In particular, the numerous rich local traditions of India developed over
millennia in ECCE involving art, stories, poetry, games, songs, and more, will also be suitably incorporated. The
framework will serve as a guide both for parents and for early childhood care and education institutions.

The company by aligning with the National Education Policy 2020, is becoming future-ready to
address the need-gap areas proactively
NATIONAL EDUCATION POLICY

http://www.crispindia.com/National_Education_Policy.pdf
Why Invest in E-Slate?
WHY INVEST IN E-SLATE?

Higher traction for

digital educational
Sustainable products content in the post-
Ability to capture the and content, with Covid world
market share in the minimal annual
Scalability of the project at adaption
deaf, autistic and
At par with the worldwide level due to dyslexic education
guidelines of usage of international
National Education
Policy for children
languages and global
educational concepts
learning verticals
5
aged between 3-6
years
4
3
2
1
 SWOT

Strengths
Diverse interactive digital products
Focused target audience Weaknesses
S Backed by well-established media, animation and software
development company
W Critical reviews
Higher cash-burn rate
Robust collaboration between media & content creators
and education experts
In alignment with the National Education Policy 2020

Opportunities
Threats
O Increased online education trend post Covid-19 T Availability of free online design software
Untapped semi-urban and rural India learners
Competitors with better research-intensive strategies
Financial Analysis
OVERVIEW
Gross Profit (INR cr)

Shoonyaka to achieve a gross profit of INR 120

crores in the fifth year of operations. The
company would be able to sell the subscription
and standalone product to PAN India clients.
The organization to witness an average of 16%
hike in gross profit in the next five years of
operations.
Shoonyaka to extend their services across
various geographic locations including US and
other nations to add to the revenue streams over
the next five years.
 Present Position

INR 12000 LAKHS INR 2672.98 LAKHS INR 5289.11 LAKHS

Revenue 2025 PAT 2025 Projected EBIDTA 2025

SALES RESERVES
PROJECTIONS AND
SURPLUS
 Growth Story
Shoonyaka will be able to deliver the module to children to major strata of the society

REVENUE AVERAGE EBIDTA (5 PROJECTED PAT (2022-

YEARS AGGREGATE)
ROI
GROWTH 2027)

The venture to Average EBIDTA to Profit to remain at The return on

witness an remain at INR an average of INR Investment to
increase of INR 3025 lakhs 1115 lakhs remain at 33.48%
15000 lakhs per
annum
Go-to-market strategy
CREATING A NICHE Providing certification and awards:
Ensure student engagement and participation,
along with commitment to complete the
Providing products at lessons, completion and merit certification
and awards to be provided.
competitive price point:
Aim at capturing maximum market share
through lower/mid level price point, and
creating courses that are accessible for Forging partnership for greater
every strata of society, including traction:
learners from semi-urban and rural
areas. Partner with brands in the similar or
peripheral sectors for co-branding
opportunities.

Creating a brand name in the

market:
Focus on creating a trusted and
credible brand, positively impacting the
learning curve of young pre-primary
children.
INCREASING VISIBILITY

AI enabled courses to understand

Providing products at competitive
the needs of special students
price point

Reaching to the villages and tier 2,3

Combining efforts with institutions in cities
India

Launching mobile courses to remote

Launching certificate programs for
areas
students
REACHING OUT TO MASSES

Promoting students to engage in critical thinking 1

Promoting active participation 2

Promoting flexible learning paths tailored for each students 3

Promoting relevant video tutorials for encouraging research 4

Promoting solutions through active discussions 5

EFFECTIVE COMMUNICATION

Simple software solution for all children 5 - Software

Time spaced micro learning modules 4 - Micro modules

Experiment with colors 3 - Color

Simplified video content 2 - Content

Instructor to engage with students one-on-

1 - Instructor
one
CHILDREN WITH SPECIAL NEEDS

1 - Teacher's support 3 - Play and learn

Teachers to support Through various
children with effective activities encouraging
communication learning

2 - Family engagement 4 - Empathy

Families to be Practicing empathy for
encouraged to learn adopting to different
with students learning styles
FUND UTILIZATION

10%Technology enhancements over the period of

time for seamless sessions

20% Operations to be improved with increasing

the geographical presence of the products
across markets

20% Sales and efforts to be undertaken

for adding to the bottomline

50%
Fund to be utilized for developing
the products and testing it across
various faction of the society
MEET THE TEAM

Mr. Abdul Kareem Dr. Sapna

Mr. Abdul Kareem has decades of experience in Dr. Sapna is an award-winning
the education sector, working as a teaching educationalist with a Ph.D in Early
faculty / visiting faculty with the University of Childhood Education and Ph.D in Historical
Mysore, and was associated with the Ministry of Places. A highly educated individual, she
Education for the Government of the Federal holds several degrees and diplomas in
Democratic Republic of Ethiopia. He has also education, music, designing and other
worked extensively in the IT and multi-media disciplines. With more than 26 years of
segments, along with being intrinsically involved experience in the education sector and
in cinema post production, theatre and acting. theatre, Dr. Shapna is the founder &
Over the years, Mr. Kareem has won several Director of Butterfly Montessori and several
accolades and awards for his work in animation, other educational institutions.
short films and technology.
THANK YOU