Sujet Commerce UEMOA IHEM (1) 2
Sujet Commerce UEMOA IHEM (1) 2
TOPICS TIME
Introduction to
15 mins
Cultural Diversity
Importance of
Cultural 15 mins
Sensitivity
Common Cultural
30 mins
Differences
Effective
Communication 30 mins
Across Cultures
Strategies for
Enhancing
20 mins
Cultural
Sensitivity
Reflection and
10 mins
Feedback
EXAMPLES OF CASE
STUDIES
Case Study Description
ACTIVITY DESCRIPTION
Overview of syllabus,
Course Introduction
objectives, and expectations.
Participants introduce
Icebreaker Activity themselves and share their
goals for the course.
Senegalese indirectness is
meant to maintain social
1. How do communication preferences differ
harmony, while direct styles
in Senegal?
may be perceived as harsh by
others.
Course syllabus,
Discussion of personal goals.
projector
“I learned that
Reflection journals,
understanding cultural
pens
nuances...”
Business Negotiation
Team Collaboration
Presenting Ideas
Feedback Sessions
Networking Events
Conflict Resolution
Cross-Cultural Training
Customer Service
Interactions
Social Gatherings
Home Scenario: Family
Gatherings
Home Scenario:
Celebrating Holidays
Word
Diversity
Inclusion
Sensitivity
Empathy
Tolerance
Identity
Stereotype
Prejudice
Name
Age
Profession
Hometown
Interests
Background
Goals
Skills
Values
SCENARIOS
Relying on biased
Utilizing inclusive A company uses gender- criteria that favor
language and practices neutral language in job one cultural
that appeal to a diverse postings to attract a perspective,
candidate pool. wider audience. alienating potential
candidates.
A family combines
Involving everyone in cultural elements from Excluding certain
holiday traditions while different backgrounds in family members from
being mindful of holiday celebrations, celebrations due to
different beliefs. allowing everyone to feel cultural differences.
included.
Phonetic French Example
Definition
Transcription Translation Sentence
The state of
being varied; a Diversity enriches
/daɪˈvɜːrsɪti/ Diversité
range of our community.
different things.
The act of
Inclusion
including others
/ɪnˈkluːʒən/ Inclusion promotes
in activities or
equality.
decisions.
The ability to
Empathy builds
understand and
/ˈɛmpəθi/ Empathie strong
share feelings
relationships.
of others.
The ability to
Tolerance fosters
accept and
/ˈtɒlərəns/ Tolérance peaceful
respect
coexistence.
different views.
The qualities or
Understanding
beliefs that
/aɪˈdɛntɪti/ Identité identity is crucial
make a person
in diversity.
who they are.
An Stereotypes can
oversimplified lead to
/ˈstɛriəˌtaɪp/ Stéréotype
belief about a misunderstanding
group. s.
Preconceived
opinion not
Prejudice can lead
/ˈprɛdʒ.ʊ.dɪs/ Préjugé based on
to discrimination.
reason or
experience.
A word by
/neɪm/ Nom which a person My name is Sarah.
is known.
The length of
/eɪdʒ/ Âge time a person I am 25 years old.
has lived.
A person's I work as a
/prəˈfɛʃən/ Profession
occupation. teacher.
The town where
a person was My hometown is
/ˈhoʊm.taʊn/ Ville d'origine
born or grew Paris.
up.
I have many
Activities or
interests, like
/ˈɪntrəsts/ Intérêts subjects a
reading and
person enjoys.
hiking.
A person's
I come from a
education,
/ˈbækɡraʊnd/ Contexte multicultural
experience, and
background.
family history.
Aspirations or
targets a I have many goals
/ɡoʊlz/ Objectifs
person aims to for the future.
achieve.
Abilities or
I have skills in
/skɪlz/ Compétences expertise in
graphic design.
specific areas.
Principles or
I value honesty
/ˈvæl.juːz/ Valeurs beliefs that
and respect.
guide behavior.
Specific Example
(Ineffective)
A negotiator assumes a
firm handshake is
appropriate everywhere,
causing discomfort in a
culture where
A manager bowing
imposes a is
preferred.
rigid deadline without
considering cultural
attitudes towards time
flexibility, leading to
resentment.
A British presenter uses
phrases like "pulling the
rug out" in a
presentation to a non-
native English audience,
leading to puzzled
expressions.
A direct approach in a
feedback session in a
collectivist culture makes
the employee feel
publicly embarrassed.
An attendee at a
networking event in
Brazil talks about
politics, leading to
awkwardness and
discomfort.
A manager imposes
solutions without
consulting team
members from cultures
that value consensus,
resulting in resistance.
An organization
prioritizes degrees from
specific countries over
relevant experience,
excluding qualified
candidates from diverse
backgrounds.
A one-size-fits-all training
session fails to consider
the unique cultural
dynamics of a
multinational team.
A call center
representative reads
from a script without
recognizing cultural
nuances, leading to
frustration for the
customer.
An executive wears
casual attire to a formal
event in Japan, which is
seen as disrespectful to
the hosts.
A family member makes
jokes about another’s
culture without
understanding its
significance, causing
hurt feelings.
A family insists on
celebrating a holiday in a
way that disregards the
traditions of a new family
member, causing
feelings of alienation.
French Grammatical Grammatical
Translation Points Rules
No article when
speaking
Uncountable noun;
La diversité enrichit generally; "the
often used in
notre communauté. diversity" refers to
discussions.
a specific
instance.
No article when
speaking
Uncountable noun;
L'inclusion favorise generally; "the
often discussed in
l'égalité. inclusion" refers
social contexts.
to a specific
instance.
No article when
La sensibilité aux Uncountable noun; speaking
différences can refer to generally; "the
culturelles est emotional or sensitivity" refers
importante. cultural awareness. to a specific
instance.
No article when
speaking
L'empathie Uncountable noun;
generally; "the
construit des often used in
empathy" refers
relations solides. emotional contexts.
to a specific
instance.
No article when
La tolérance speaking
Uncountable noun;
favorise la generally; "the
often discussed in
coexistence tolerance" refers
ethical contexts.
pacifique. to a specific
instance.
Countable noun; Use "an identity"
Comprendre
can refer to for singular;
l'identité est crucial
personal or cultural "identities" for
dans la diversité.
identities. plural.
Use "a
Les stéréotypes Countable noun; stereotype" for
peuvent mener à can be pluralized singular;
des malentendus. (stereotypes). "stereotypes" for
plural.
No article when
Uncountable noun; speaking
Les préjugés
often used in generally; "the
peuvent mener à la
discussions about prejudice" refers
discrimination.
bias. to a specific
instance.
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Vérités ou
General truths or
Present Simple caractéristiques
characteristics
générales
Application in a
Sentence
"Diversity is essential
for innovation."
"Inclusion is key to a
harmonious society."
"Sensitivity helps in
communication."
"Empathy is essential in
a multicultural
workplace."
"Tolerance is vital in
diverse communities."
"Identity shapes our
experiences."
"Prejudice harms
society."
"She is 30."
"He works as an
engineer."
"My hometown is small
and charming."
"My background is in
business."
TOPICS TIME
Introduction to Leadership
30 mins
vs. Management
Effective Communication
30 mins
as a Leader
Decision-Making in
30 mins
Leadership
Personal Leadership
30 mins
Development
“Transformational leaders
Presentation slides, projector
motivate their teams.”
Transformational Leadership
/trænsˌfɔːr.məˈʃən.əl/
Leadership transformationnel
Transactional
/trænˈzækʃənəl/ Leadership transactionnel
Leadership
Democratic
/ˌdɛm.əˈkrætɪk/ Leadership démocratique
Leadership
Autocratic
/ˌɔːtəˈkrætɪk/ Leadership autocratique
Leadership
Conflict
/ˈkɒnflɪkt ˌrɛzəˈluːʃən/ Résolution de conflits
Resolution
The exchange of
Clear communication is vital for
information between
teamwork.
individuals.
Uncountable noun;
Un bon leadership peut inspirer
often used with
une équipe.
adjectives.
Compound noun;
Le leadership transactionnel met
commonly compared
l'accent sur la performance.
with other styles.
Vérités ou
Use "a transformational Present
caractéristiques
leadership style" for singular. Simple
générales
Vérités ou
Use "a transactional leadership Present
caractéristiques
style" for singular. Simple
générales
Vérités ou
Use "a democratic leadership Present
caractéristiques
style" for singular. Simple
générales
Vérités ou
Use "an autocratic leadership Present
caractéristiques
style" for singular. Simple
générales
Vérités ou
Use "the conflict resolution Present
caractéristiques
process" for specificity. Simple
générales
No article when speaking Vérités ou
Present
generally; "the planning" refers caractéristiques
Simple
to a specific instance. générales
"Transformational leadership
inspires change."
"Transactional leadership
drives results."
"Democratic leadership
enhances team morale."
"Effective communication
leads to better outcomes."
Critical Individual
15 mins
Thinking Reflection
Communicatio Partner
30 mins
n Skills Discussions
Group
30 mins Group Sharing
Dynamics
Impromptu
Public
15 mins Speaking
Speaking
Introduction
Speaking Impromptu
Under 30 mins Speaking
Pressure Practice
DESCRIPTION EXAMPLES MATERIALS
"Think about a
Explain the Think- Whiteboard,
time you solved a
Pair-Share method. markers
conflict at work."
Participants reflect Writing down
Reflection
on a prompt thoughts on
prompts
individually. conflict resolution.
Participants select
Topics like "The
random topics for
importance of Topic cards
impromptu
teamwork."
speeches.
Résolution de
Problem-solving /ˈprɒbləmˌsɒlvɪŋ/
problèmes
Strategy /ˈstrætədʒi/ Stratégie
To examine in detail
It's important to analyze Il est important d'analyser
to understand or
the data thoroughly. les données en profondeur.
explain.
To assess or judge the We need to evaluate our Nous devons évaluer nos
quality of something. options carefully. options avec soin.
We need to
To share or exchange Nous devons communiquer
communicate our goals
information. nos objectifs clairement.
clearly.
Les compétences en
Problem-solving skills
The process of finding résolution de problèmes
are essential in
solutions to issues. sont essentielles dans les
business.
affaires.
We need a clear Nous avons besoin d'une
A plan to achieve a
strategy to move stratégie claire pour
specific goal.
forward. avancer.
To discuss something
We need to negotiate a Nous devons négocier un
in order to reach an
better deal. meilleur accord.
agreement.
To make something
Can you clarify your Pouvez-vous clarifier votre
clear or easier to
point? point?
understand.
To involve someone in
It's important to engage Il est important d'engager
a conversation or
your audience. votre public.
activity.
Compound noun;
Use as a noun: "effective Present Simple, Present
describes a process or
problem-solving." Continuous, Future Simple
skill.
Countable noun; can Use "a strategy" for
Present Simple, Past
be pluralized singular; "strategies" for
Simple, Future Perfect
(strategies). plural.
Vérités ou
General truths or
caractéristiques
characteristics, Ongoing "Problem-solving is a
générales, Processus en
processes, Future key skill for leaders."
cours, Considérations
considerations
futures
Vérités ou
General truths or
caractéristiques
characteristics, "A solid strategy can
générales, Actions
Completed actions, lead to success."
terminées, Conclusions
Future conclusions
futures
Ongoing actions or Actions ou habitudes
habits, Completed continues, Actions "I negotiate contracts
actions, Future terminées, Intentions with clients."
intentions futures
Ongoing actions or Actions ou habitudes
habits, Ongoing actions continues, Actions "I clarify my ideas in
in the past, Completed passées en cours, Actions discussions."
actions terminées
Ongoing actions or Actions ou habitudes
habits, Future continues, Intentions "I decide on the best
intentions, Ongoing futures, Actions passées course of action."
actions in the past en cours
Ongoing actions or Actions ou habitudes
habits, Completed continues, Actions "I reflect on my
actions, Future terminées, Intentions decisions to improve."
intentions futures
Vérités ou
General truths or
caractéristiques
characteristics, Future "Challenges help us
générales,
considerations, grow and learn."
Considérations futures,
Completed actions
Actions terminées
Ongoing actions or Actions ou habitudes
"I engage with my
habits, Future continues, Intentions
colleagues to foster
intentions, Completed futures, Actions
teamwork."
actions terminées
"I appreciate
Ongoing traits or Traits ou qualités
perceptive feedback
qualities continues
from my peers."
Real-Life
30 mins Conflict Scenarios
Application
Negotiation
30 mins Group Role-Play
Techniques
Case Study
Critical Analysis 30 mins
Discussion
Mediate /ˈmiːdieɪt/
Negotiate /nɪˈɡoʊʃieɪt/
Consensus /kənˈsɛn.səs/
Resolution /ˌrɛzəˈluːʃən/
Compromise /ˈkɒmprəmaɪz/
Assert /əˈsɜːrt/
Facilitate /fəˈsɪlɪteɪt/
Collaborate /kəˈlɒbəreɪt/
Dissent /dɪˈsɛnt/
Evaluate /ɪˈvæljueɪt/
Consider /kənˈsɪdər/
Diplomatic /ˌdɪpləˈmætɪk/
Decisive /dɪˈsaɪsɪv/
Empathetic /ˌɛmpəˈθɛtɪk/
Pragmatic /præɡˈmætɪk/
Bargain /ˈbɑːrɡɪn/
Dispute /dɪˈspjuːt/
Feedback /ˈfiːdbæk/
Foster /ˈfɔːstər/
French Translation Definition Example Sentence
To intervene in a dispute to
We need to mediate
Faire de la médiation help parties reach an
between the two groups.
agreement.
An agreement reached by
Both parties must be
Compromis adjustment of conflicting or
willing to compromise.
opposing claims.
Showing an ability to
Empathetic listening can
Empathique understand and share the
resolve conflicts.
feelings of another.
Sa résolution
d'améliorer la Noun; countable or Use as singular: "a
communication est uncountable. resolution."
claire.
Requires an object:
Le manager facilitera la Verb; action word;
"facilitate a
réunion. transitive.
discussion."
Les équipes devraient No object needed:
Verb; action word;
collaborer pour trouver "collaborate
intransitive.
des solutions. effectively."
La dissidence est
Noun; uncountable when Use as singular: "a
importante dans la
used generally. dissenting opinion."
prise de décision.
Requires an object:
Nous devons évaluer Verb; action word;
"evaluate a
nos options avec soin. transitive.
proposal."
Il est important de
Verb; action word; Requires an object:
considérer tous les
transitive. "consider options."
points de vue.
Une approche
Adjective; describes a Use before a noun: "a
diplomatique peut
quality. diplomatic solution."
apaiser les tensions.
Le retour d'information
Noun; uncountable when Use as singular: "a
est essentiel pour
used generally. feedback session."
l'amélioration.
Nous devons favoriser Requires an object:
Verb; action word;
une communication "foster a
transitive.
ouverte. relationship."
Relevant Verb
What They Express French Translation
Tenses
Present Simple, Past Ongoing actions, Actions en cours,
Simple, Modal Verbs Completed actions, Actions terminées,
(should, must) Obligations/Advice Obligations/Conseils
"We negotiate to
ensure a fair outcome."
"A consensus is
essential for effective
teamwork."
"We collaborate on
conflict resolution
strategies."
"Being empathetic
helps in conflict
resolution."
"We foster
collaboration among
teams."
Day 5: AI (Artificial Intelligence)
TOPICS DURATION
1. Introduction to AI 30 minutes
2. AI Applications in
45 minutes
Business
3. Vocabulary
30 minutes
Building
4. Understanding AI
30 minutes
Technologies
5. Ethical
30 minutes
Considerations in AI
6. Creating an AI
45 minutes
Business Plan
7. Presentations and
30 minutes
Feedback
AI in customer service
Present various applications
Presentation & Case Studies (chatbots), data analysis
of AI in different sectors.
(predictive analytics).
Algorithm, machine
Introduce key AI-related
Vocabulary Match-Up learning, neural networks,
vocabulary and phrases.
automation.
Whiteboard, markers,
Algorithm
handouts.
PowerPoint slides,
Automation
case study handouts.
Vocabulary flashcards,
Machine Learning
matching worksheets.
Quiz platform
(Kahoot/Google Neural Network
Forms), projector.
Business plan
templates, pens, Robotics
paper.
Presentation aids
(poster boards), Predict
feedback forms.
Simulate
Adapt
Phonetic
French Translation Definition
Transcription
TOPICS TIME
Research
Topic 30 mins
Selection
Presentation
30 mins
Techniques
30 mins
esearch and Presentation Skills
ACTIVITY DESCRIPTION
Research
Discuss effective
Techniques
research methods.
Introduction
Participants select
Topic Selection research topics for
group projects.
Groups conduct
Group Research
research and prepare
Preparation
findings.
Discuss key
Presentation Skills
presentation skills
Discussion
and techniques.
Group Each group presents
Presentations their findings to
EXAMPLES MATERIALS
Using credible sources Whiteboard, research
and data analysis. examples
Topics like "Impact of
social media on Topic lists, notepads
business."
Dividing tasks among Internet access,
group members. research materials
Storytelling
15 mins Storytelling Introduction
Basics
Personal
30 mins Individual Story Creation
Narrative
Speed Networking
Networking Skills 30 mins
Round 1
Whiteboard, storytelling
Creativity
examples
Handout on networking
Dynamic
etiquette
Ideas
Inspire
Networking
Gather
Connect
Link
Spark
Blend
Jot
Share
Pitch
Reach
Phonetic French
Definition
Transcription Translation
The ability to
/kriːˈeɪtɪvɪti/ Créativité generate original
ideas.
Not derived from
/əˈrɪdʒɪnəl/ Original something else;
fresh and unique.
Having a lively
/ɪˈmædʒɪnətɪv/ Imaginatif imagination;
creative.
Thoughts or
suggestions about a
/aɪˈdɪəz/ Idées
possible course of
action.
To fill someone with
/ɪnˈspaɪər/ Inspirer the urge or ability
to do something.
Interacting with
others to exchange
/ˈnɛtˌwɜrkɪŋ/ Réseautage
information and
develop contacts.
/ˈɡæðər/ Rassembler To bring together.
To join or link
/kəˈnɛkt/ Connecter
together.
To make or
/lɪŋk/ Lien establish a
connection.
To ignite or
/spɑːrk/ Étincelle stimulate interest
or creativity.
To mix or combine
/blɛnd/ Mélanger
different elements.
To write down
/dʒɑt/ Noter
quickly.
To distribute or
/ʃɛr/ Partager allow others to use
something.
To present an idea
/pɪtʃ/ Présenter
or proposal.
To arrive at or
/riːtʃ/ Atteindre make contact with
someone.
Example Sentence French Translation Grammatical Points
Uncountable noun;
Creativity drives La créativité stimule
often discussed in arts
innovation. l'innovation.
or business.
Ses idées originales Adjective; describes a
His original ideas
ont impressionné noun (ideas or
impressed everyone.
tout le monde. concepts).
She has an
Adjective; describes a
imaginative Elle a une approche
noun (person or
approach to imaginative du récit.
ideas).
storytelling.
Being flexible is Être flexible est Adjective; describes a
important in important dans le noun (approach or
networking. réseautage. person).
The dynamic team L'équipe dynamique Adjective; describes a
achieved great a connu un grand noun (team or
success. succès. environment).
A collaborative effort Un effort collaboratif Adjective; describes a
leads to better conduit à de noun (effort or
outcomes. meilleurs résultats. project).
Elle est très
She is very
ingénieuse pour Adjective; describes a
resourceful in finding
trouver des noun (person).
solutions.
solutions.
I have some ideas for J'ai quelques idées Countable noun; can
our project. pour notre projet. be pluralized (ideas).
"Imaginative minds
Caractéristiqu
create amazing
es générales
stories."
"Flexible thinkers
Caractéristiqu
excel in dynamic
es générales
environments."
"Dynamic
Caractéristiqu
environments foster
es générales
creativity."
"Collaborative
Caractéristiqu
projects enhance
es générales
teamwork."
"Resourceful people
Caractéristiqu
overcome
es générales
challenges."
Vérités ou
"Ideas can lead to
caractéristiqu
breakthroughs."
es générales
Actions ou
"I inspire others
habitudes
through my work."
continues
Vérités ou
"Networking is vital
caractéristiqu
for career growth."
es générales
Actions ou "I gather feedback
habitudes from my team
continues regularly."
Actions ou
"I connect with my
habitudes
peers regularly."
continues
Actions ou "I link my research
habitudes to practical
continues applications."
Actions ou
"This project sparked
habitudes
my interest."
continues
Actions ou "I blend traditional
habitudes and modern
continues techniques."
Actions ou
"I jot down notes
habitudes
during meetings."
continues
Actions ou
"I share resources
habitudes
with my colleagues."
continues
Actions ou "I pitch new ideas
habitudes during brainstorming
continues sessions."
Actions ou
"I reach out to
habitudes
clients regularly."
continues
Day 8: Presentation Showcase and Course Wrap-Up
Group
Team Collaboration 45 mins
Presentations
Evaluation and
30 mins Peer Feedback
Improvement
Course
15 mins Course Evaluation
Improvement
Celebration and
15 mins Closing Ceremony
Acknowledgment
DESCRIPTION EXAMPLES MATERIALS
Reviewing
Final preparation for
presentation content None required
group presentations.
and roles.
Each group presents "Our project on Projector,
their final projects to digital marketing presentation
the class. strategies." software
Participants provide "I liked your use of
constructive feedback visuals in the Feedback forms
on presentations. presentation."
Discuss learning
"I feel more confident
outcomes and
in my public speaking Reflection prompts
personal growth over
skills."
the course.
Participants evaluate Completing a
the course and feedback form on Evaluation forms
provide feedback. course effectiveness.
Wrap up the course
Awarding certificates
with certificates and a Certificates, camera
of completion.
group photo.