PESTEL Analysis Worksheet
Bermudez, Jaybe T.
Guevarra, Althea Melizze N.
Palasigue, Gal Brien M.
Valencia, Jaylyn R.
Submission Date: February 10, 2025
3BLM
Introduction
● Prior to completing this worksheet, develop some hypotheses as to what
macro-environmental factors can have an impact on the future of the business of
the firm that you have chosen as the subject of your STRAMA paper.
● You may insert additional slides if necessary
PUREGOLD
Economic
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key (Elaborate on why or how is the factor relevant to
data & cite source) the firm)
Exchange rate Weaker peso means higher prices for goods
Peso to continue to depreciate its Weaker peso means less consumer purchasing power
value against US dollars in the next 3
years
End of 2025 58.33
End of 2026 60.55
End of 2027 62.09
Labor cost : Labor is paid through wages. Wage is part of
Minimum Wage in the Philippines:
316-560- Provincial rate may vary on
the expenses of the firm and the business will
what province not operate without workers so it is only
645- NCR rate logical to account for those expenses.
Growing amount of SME in the SME's are growing and have huge numbers
Philippines that out of and most of the SME are sari-sari store
The 2023 List of Establishments owners in which Puregold has the most
(LE) of the Philippine Statistics customers with and relying with.
Authority (PSA) recorded a total
of 1,246,373 business
enterprises operating in the
country. Of these, 1,241,733
(99.63%) are MSMEs and 4,640
(0.37%) are large enterprises
(https://www.dti.gov.ph/resource
s/msme-statistics/)
Political / Legal
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key (Elaborate on why or how is the factor relevant
data & cite source) to the firm)
Human Rights Policy Although Puregold's specific Human Rights Policy is
not wholly detailed in public documents, the company
https://corporate.puregold.com.ph/wp-conten is more than likely to have a policy that is largely
t/pgold-data/Corporate%20Governance/Com consistent with best in labour rights, workplace safety,
pany%20Policies/Human%20Rights%20Poli ethical sourcing, and responsible engagement with the
cy.pdf community. According to Puregold, which has been
taking steps to strengthen commitment to Corporate
Social Responsibility (CSR), there would be a readily
available safe and fair working environment for
employees, respect for the rights of local communities
and consumers, and ethical practices in their supply
chain.
Trade Policies: Trade policies directly impact the cost of
Trade agreements and import/export goods, so influencing Puregold's profit
rules can influence the availability margins and pricing practices. While higher
and cost of items Puregold buys or tariffs might compel Puregold to raise prices,
markets. Among important agencies lower tariffs will enable them to provide more
is the Department of Trade and competitive prices.
Industry (DTI) (Redirect Notice,
n.d.-c)
Redirect notice. (n.d.-c).
https://www.google.com/url?sa=E&so
urce=gmail&q=https://www.dti.gov.ph/
Environmental Regulations: Laws on recycling and garbage disposal
Laws about environmental effect, might influence Puregold's running expenses.
packaging, and waste management They could have to make investments in
can influence Puregold's operations improved recycling programs and waste
and supplier chain. These rules fall to management systems. Also, environmental
the Department of Environment and issues could lead some items to be outlawed
Natural Resources (DENR) or limited, therefore influencing Puregold's
(Department of Environment and product range. For instance, some kinds of
Natural Resources [DENR], n.d.) plastic bags could be banned and Puregold
would have to provide substitutes.
Department of Environment and
Natural Resources (DENR). (n.d.).
Retrieved from https://denr.gov.ph/
Taxation: Changes in corporate income tax rates
directly affect Puregold's profitability. Higher
According to the Bureau of Internal taxes reduce profits, while lower taxes
Revenue (BIR). (n.d.) Changes in tax increase them. Taxes such as Value Added
laws and regulations can directly Tax affect the final cost consumers pay for
impact Puregold's profitability. The items, so affecting Puregold's pricing policies.
Bureau of Internal Revenue (BIR) is VAT rate changes can call for price
the relevant agency. corrections.
Bureau of Internal Revenue (BIR).
(n.d.). Home. Retrieved from
https://www.bir.gov.ph/home
Technological
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key (Elaborate on why or how is the factor relevant to
data & cite source) the firm)
PUREGOLD Mobile APP • It creates customer loyalty
• People who can’t shop physically can shop
digitally
•Promotes information on products
Cashless Payment : It promotes faster transaction, Convenience,
G Cash payment Qr
Paymaya
more sales, Customer loyalty and with the
Go tyme recent pandemic it can also be a way to have
Debit Cards/ Atm Cards more hygiene and safety.
Social / Cultural
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key (Elaborate on why or how is the factor relevant to
data & cite source) the firm)
Changes in lifestyle By recognizing and adapting to changes in
Recent surveys indicate that there is how customers behave, Puregold can
a notable shift in lifestyle among
improve its market presence and meet the
Filipino consumers, particularly
changing needs of Filipino shopping.Puregold
towards convenience and
has many shops and is improving its online
health-conscious habits. According
to a report in 2022, 54% of Filipinos shopping, making it ready to adapt to
are actively seeking healthier food changing customer needs. More people want
options, and 70% consider healthier choices, which gives Puregold a
convenience as a critical factor when chance to offer more fresh fruits and
shopping for groceries. Additionally, vegetables, organic goods, and other
the rise of urbanization and busier health-focused items.
lifestyles has led more consumers to
opt for ready-to-eat meals and online
grocery shopping (Consumer
Lifestyles in the Philippines, 2022).
Consumer Lifestyles in the
Philippines. (2022). GI Research.
Retrieved from
[https://www.giiresearch.com/report
/eo1497502-consumer-lifestyles-phil
ippines.html](https://www.giiresearc
h.com/report/eo1497502-consumer-
lifestyles-philippines.html)
Rising Middle Class and Its Effects on While keeping reasonable prices, Puregold
Consumer Behavior: can serve this market with a larger selection
of products including foreign goods and luxury
As stated by Chhatwal (2025)
Increased discretionary income, items.
shifting lifestyles, and changing
purchase habits are characteristics of
the growing middle class.
Chhatwal, G. (2025, January 29).
Unraveling Filippino purchase
behavior. Kadence.
https://kadence.com/en-us/unraveling-f
ilippino-purchase-behavior/#:~:text=Th
e%20rising%20middle%20class%20is,
lifestyles%2C%20and%20evolving%2
0consumption%20patterns.
The current population of the Growing number of population indicates more
Philippines in 2025 is consumers, more consumers means an
120,864,358, a 1.48% increase increase in demand.
from 2024.
(https://www.macrotrends.net/gl
obal-metrics/countries/PHL/phili
ppines/population-growth-rate?u
tm_source=chatgpt.com)
Culture of “tingi” Filipinos are keen on buying single retail
items, especially in sari-sari stores. Sari-sari
Store owners are one of the main market of
Puregold having their own loyalty program
called “Tindahan ni aling puring”
Environment / Climate
SPECIFIC FACTOR RELEVANCE TO ENTERPRISE
(Describe briefly the factor, provide key (Elaborate on why or how is the factor relevant to
data & cite source) the firm)
Changes in climate There are several natural calamities in the Philippines
that disturb the supply chains, causing either a lack of
products or an increase in the operational costs.
Disasters due to climate have other impacts on physical
infrastructures, which would require business continuity
measures. Besides that, the Philippine government will
also put up the consequent regulations on climate
change, forcing compliance from the companies whose
operations probably will incur more costs from the
implementation of eco-friendly practices or in emissions
reduction.
Waste Management Puregold is one of the retail outlets in the Philippines
Puregold expands sustainability efforts, rolls affected by regulations on plastic waste. These
out “No Plastic Use” program nationwide. regulations usually demand supermarkets to reduce the
use of plastic packaging or find alternatives to that and
https://business.inquirer.net/365115/puregold organize customer awareness programs on proper
-expands-sustainability-efforts-rolls-out-no-pl disposal.
astic-use-program-nationwide/amp?fbclid=Iw
Y2xjawITx0FleHRuA2FlbQIxMAABHRyUMX
RF-_CFgc8aF2TuPNiE9C-77U535Hdzi6-qzV
wSMlNvy_3jmx7t5Q_aem_Cgf7f3f5mTLS8Ii
P66JuSQ
Resource Depletion: Puregold's supply chain could be disrupted by depletion
When the Earth's capacity to renew of lumber, agricultural supplies, or water in some areas.
resources (such as water, minerals, and If resource depletion causes rare or costly packaging or
forests) is exceeded, shortages and component shortages, Puregold's capacity to keep
environmental deterioration result (Redirect prices low and shelves stocked may suffer. Scarcity
Notice, n.d.-b) raises prices. Resource depletion can raise raw
material, energy, and transport costs, lowering business
Redirect notice. (n.d.-b). margins and possibly forcing Puregold to raise prices.
https://www.google.com/url?sa=E&source=g Puregold may need new suppliers if those with low
mail&q=https://www.worldwildlife.org/ resources face operational issues or close.
