CHAPTER 1

INTRODUCTION

1
 1. INTRODUCTION

The automotive business has been an important business worldwide. With

moving forward, basic and fast traffic helps customers start with a place and then to
the following ease and speed. As found in the outline on the left, countries such as
India, China, Brazil and South Korea are misleading This example, which could
improve the vehicle's character. India, in particular, in all the manufacturing countries,
every thousand people, in the car is not light. With incomes rising and GDP rising,
India's buyers are expected to have a higher disposable career over the next few years,
with higher consumer demand than necessary..
Human identities overall are erratic and difficult to envision with respect to
essential authority. It is sporadically straightforward and a portion of the time
extraordinary, to make hypotheses with respect to human direct. Each individual is an
amazing consequence of heredity, condition and experience. Envisioning the direct of
people is a troublesome and jumbled task, stacked with vulnerabilities, threats and
shocks. Correct figures can yield enormous fortunes and off kilter desires can achieve
the departure of a substantial number of rupees. Nowadays, tradejust about the globe
sees that client is the ruler. Knowing why & how people eat up things makes
promoters perceive how to upgrade existing things what sorts of things are required in
the business focus or how to pull in purchasers to buy their things. The time of
movement, privatization and globalization has gotten changes society and lifestyle of
people.
Publicists can legitimize their world exactly when they can grasp buyers'
needs and satisfy them. In spite of the way that it is fundamental for the firm to
fathom the buyer and in like manner propel its exhibiting strategy, the buyer or
purchaser continues being a secret – a portion of the time responding the way the
publicist needs and on various occasions essentially declining to buy the thing from a
comparative promoter. Subsequently, the buyer mind has been named as revelation,
which should opened by the wholesaler to be a productive publicist.

Examination of client direct focuses on how individuals settle, On decisions to

use their available resources (time, money, effort) on treatment relatd thing. That
consolidtes what, why, when, where, how as often as achievable they get it, who thy

2
evaluate it after the buy and the impatof such apprisal on future acquire More than
ever some time as of late, the need to understand clients and buyer direct has
transformed into a fervently issue far and wide, from meeting room and authority
suites to universities and specialist's offices. The examination of customer direct
moreover fuses an examination of components that effect purchase decisions and thing
use.
Perceiving how customers settle on purchase decisions can help advancing
chiefs in a couple of ways. For exmple, if a main knows during research that
petroleum mileage is the most essential quality for a particular targt promote, the
maker can restore the thing to meet that standard. If the firm can't change the diagram
in the short run,it can use progression with a ultimate objective to change clients'
essential administration criteria. For example, a house and an auto give more
satisfaction than a toothbrush. An auto satisfies the need of proprietors for
transportation. They furthermore obtain mental satisfaction from the responsibility for
like an auto with the ultimate objective of this survey, the individual variables like
age, wage, preparing, occupation et cetera., have been picked and the effect of these
individual factors on the buyers' acknowledgment, their obtaining conduct and the
decision technique have been poor down.

1.1. Industry Profile:

The nearby Indian voyager auto feature (checking utility vehicles) totaled 800,000
units (with a CAGR of 15 for every penny over the span of late years) while the
charges were 120,000 million units (with an enrolled CAGR of 69 for each penny
throughout late years) in the midst of cash related year 2005.
The Indian bicycle Industry is one of the greatest on the planet, and is depended upon
to keep up healthy advancement later on At the back of this excellent auto
advancement is the accomplishment of the Indian auto section industry.
Before long a US$ 6.8 billion industry, it is required to for all intents and purposes
treble in less than eight years time to US$ 16 billion by 2013 India offers a specific
inventive and cost-high ground, which overall Original Gear Manufacturers (OEMs)
and auto suppliers are using for both gathering and research workplaces.
The explorer auto advertising is foreseen to create at a CAGR of 12.2 for each penny
all through the accompanying couple of years. Improvement in the reasonable size and
premium autosections
3
1.2. Company Profile:
Mahindra Electric Mobility Limited, once in the past known as, the RECCis an Indian
organization arranged in Bengaluru, connected with illustrating & amassing of littler
elecric vehicle. The association's lead vehcle is the REA, open in 27 countries with
more than 4,000 of its various adjustments sold worldwide by mid March 2012. Reva
picked up by Indian combination M&M in May 2011. In 2014, Mahindra reva was
picked as one of "The World's 60 Most Innovative Companies 2012″ by quick
Company.

1.3. Promoters:
1.3 Board of Directors of Mahindra Reva Electric Cars Pvt. Ltd

Jan Olof Dablen Chairman of the

Board
Lief Wahlgren Brand Member
Petri Melanen Brand Member
Christer Nilsson Brand Member
Kristina Patek Brand Member
Lars Gullikson Brand Member
Ame Carlsson Deputy
Sophie Deputy
Hagstromer

Over view of MahindraReva Electric Car:

We made an investigation using Google outlines. These were floated to clusters from
two one of a kind establishments - IT specialists and MBA Students. This was
generally get perspective of people in different word related. The example measure was
around 26 for each social occasion.

1.4. Vision, Mission & Quality Policy:

Vision
The Leader in the Indian Automobile manufacturing, Creating client Delight and
Shareholder'scapital; A pride of India.

4
Mission
Serve our clients, in worldwide markets, by giving imaginative, financially savvy,
innovation empowered arrangements that persistently meet and surpass our clients'
desires in this way upgrading partner esteem.
To give ceaseless chances to development and information improvement to our
representatives and business partners.
Likewise to serve the groups inside which we work, with respectability andobligation

Quality Policy
 Successful usage of our assets
 Embracing preventive procedure in our procedures
 Giving sufficient learning and development openings and essential devices
 Properly updating the innovation
 Concentrating on squander disposal and cost advancement
This might be refined through entire contribution of all representatives, providers and
different partners, guaranteeing commonly valuable associations.

1.5. Products / Services Profile:

Mahindra Reva currently offers two modifications of the REVAi, one is an urban
elecric smallcar seat, two adults and two children:
 REVA, equipped with lead corrosive batteries, 81 km (49 m) per charge,
with an optimumspeed of 81 km/h (50 mph).
 REVA L particles, made of Lithium-ion battery, with higher acceleration and
surface area of120 kilometers (75 meters) per charge.

REVA declined in India in 2001 and in the United Kingdom since 2003. The unique
form of REVA has sold more than 4,000 vehicles worldwide in mid-March 2011 [1]
and is also available in the accompanying countries: Bhutan, Brazil, Chile, Colombia,
Costa Rica, Cyprus, France, Germany, Greece, Greece, Hungary, Iceland, Ireland,
Ireland, Malta, Malta, Monaco Nepal Norfolk Islands Norway Peru Philippines
Portugal Spain Sri Lanka. REVA is not included in most European crash test rules
because of its light weight and low power, and Europe's "substantial four-wheel"
classification rather than the "automatic" classification.

5
 Basic Analysis - 5Cs for MAHINDRA REVA Company
 Product offering
 The accompanying are the REVA items that are as of now accessible:

REVA: Launched in January 2009, this is the first redo of REVA. As of March
2012,India has sold 4,000 cars.

• Part of its highlights are:

• Four seats - two adults and two children
• Maximum speed - 80 km/h
• The most extreme range of full charge - 80 km
• Fully charged time - 8 hours
• Engulfing 16 units for 8 hours (about 32 rupees for a single charge)
• It has good highlights, such as front wheel brakes, foldable guides, reinforced
frames,and more.

1.6. REVA NXR: It is marked as REVA NXR City and it was advanced at the endof
2013. This model has significantly changed on experienced models.

1.7. Part of the highlights are:

1.8. The most extreme range of full charge - 160 km
1.9. Four seats - Three adults can be easily placed
1.10. Regeneration breaking capacity, that is to restore the battery afterbreaking
1.11. REVA NXR L Particles: Marked as REVA NXR Intercity; this was introduced
in January 2010 and uses lithium-ion battery instead of the conventional lead-
corrosion battery.
1.12. Part of its highlights are:
1.13. Four seats - two adults and two children
1.14. Maximum speed - 80 km/h
1.15. The most extreme range of full charge - 120 km
1.16. Fully charged time - 6 hours
1.17. Pictures in the market

6
Areas of operation:
G.P.O. 1, Cross Rd, Vasanth Nagar, Bengaluru, Karnataka 560020 8th Floor, Gold
Hill Square Software Park, No. 690, Hosur Road, Bommanahalli, Bengaluru,
Karnataka 560068 BommasandraJigani Link Rd, RK Twp, Yarandahalli,
Bengaluru, Karnataka560099.

1.18. Infrastructure Facilities:

DEALERS
 Design Type: Qualitative Interview
 Learn about the general situation of individuals visiting the store
 Learn what highlights customers have for purchasing electric cars
 Understand real worries of clients
 What arrangements and advancements has the organization as of late sought after
 Understand organization future methodology from an insider's viewpoint

1.19. SWOT Analysis:

SWOT (Strengths, Weakness, Opportunity and Threats)
Strengths
 Strong mark picture
 Customer dependability
 High client exchanging costs
 Research and Development
 Outstanding budgetary execution
 Frequent item presentation
 Stylishly composed
 Easy driving
 Sales got expanded by rousing individuals towards vitality protection and limiting
naturalcontamination.

Weakness:
 Very exorbitant
 Not reasonable for occupied experts like authorities and specialists

7
 Requires moment charging of the batteries
 Less sturdiness
 More upkeep regularly requires adjusting
 Less accessibility of parts for the vehicle
 Less mileage per charge &
 Dependence on the Product designers
 Products and administrations encounter quality issues from time to
time(inconsistency).
 Batteries won't keep going long, and too exorbitant to supplant.

Opportunity:
 Compete astutely with outline alterations with ICE showcase.
 Conversion of electric vehicle into cross breed electric vehicle so these downsides
can belimited.
 Designed vehicle ought to be more client well disposed alongside vitality
preservation.
 Increasing request in rising outside business sectors.
 Increase way of life mark picture

Threats:
 Intense rivalry in the business
 Intellectual rights encroachment.
 Political occasions, psychological oppression, and so forth.

1.20. Future Growth & Prospects:

 What you need: Start traveling from one place and then go to the following places.
 Real needs: simplicity, driving, comfort and mileage
 No need: safety and low strength
 Joy: speed and style
 In addition to this, the electric vehicle market itself clearly has top priority
in theexpected year. This is a potential demand.
 We can directly check and find the outline of the customer for another car

8
 purchase.
 Most customers do not have delicious data for electric cars, they are not
considered to be a noteworthy part of the standard car functions, and they are not
considered as an option when obtaining a car.
 The natural and sincere advantage does not leave the potential car customer with
an important question, although the REVA owner is still not a principle division
during the acquisition period.
 Most customers think that REVA is distorted rather than motivated by money.
Most purchasers evaluated REVA high on deftness and city driving comfort
 In the 25-35 age group, REVA is most common among working women
 In the 18-25 age group, REVA has similar standards among school students, butin
this case, the purchase decision is made by the parents
 Married people get the impression of being humble and interested by getting a
car.

9
 CHAPTER 2
LITERATURE REVIEW

10
 2. LITERATURE REVIEW

The recorded foudation of electric vehicles is a remarkblyenthrlling one. The basic

electric vehicle was formed by a Hungarian called AnyosJedlik, who construted a
little auto stimulatd by a key electric engne. Empower redsigns in battery headway
prompted electric vehicles twisting up detectably extraordinarily transcendent in
US/Eurpein the late nineteenth century. In any case, after honest to goodness propels
in inner begin motor advancement, tremendous scale collecting of vehicles by any
similitude of Ford and GM sent the electric auto into brief hibernation. The
noteworthiness emergencies of the 70s again incited a surge in vitality for electric
autos, yet again they fizzled when it came to mass advancing. Notwithstanding, in the
continue going 6-7 years, by righteousness of some starting moves in battery
improvement and suitable power association methods, the electric auto promote has
rose out of deadness and today most honest to goodness vehicle makers on the planet
have a thing in the electric auto isolate.

A few affiliations have in addition began up solely to outline and make elecric
vehicles – Coda Automotive in the USA, Buddy Electric in Norway, our own emerge
Reva Electric Company. Tesla engine relationship in the US produces self important
elecric diversions cars dissipating the general suspected that electric autos are
immediate, odd-chasing autos recommended down corrupting cognizant customers.

Some in the business have excited wants. DiarmuidO' Connell, of Tesla

Motors, gages 3 out of 10 autos will be battery electric or module half and half.
Carlso Ghosn of Nissan has equally predicted that 1 of every 10 autos will keep
running on battery alone by 2020. A free study by Deloitte proposed electric and other
"green" autos will address 33% of all auto deals worldwide by 2020.

 Gordon Fullerton (2006), "Building Relationships in CRM," JEEP, a

DaimlerChrysler automotive company, provides a good example of a CRM project
that has brought impressive results to customers and companies by creating a project.
The incentive for Jeeps owners creates a team that is fully committed to the project,
brand and customer.

11
 Kevin Keller (2012) Caterpillar has become a major company and, through the
help of eye-catching CRM, expands the customer's overall admiration. The best
deal is to benefit from business and prepare for business. This allows the company
to be 10% to 20% moreexpensive than competitors, such as Volvo, Komatsu, etc..

 Michael Cusumano, Steve Kahl, and Fernaando Suarez (2008) put forward the
reasoningin their paper “Assumptions on the management of goods companies”:
Management has become more and more important in many projects

 Adebanjo, D., and Michaelides, R., 2010. Examination of Web 2.0 empowered
e-groups: acontextual investigation. Technovation 30 (4), 238– 248

 Adjei, M., Noble, S., and Noble, C. (2010). The impact of C2C correspondences
in online brand groups on client buy conduct. Diary of the Academy of Marketing
Science

 Algesheimer, R., Dholakia, U. M., and Herrmann, A. (2005). The social impact
of brand group: Evidence from European auto clubs. Diary of Marketing, 69 (4),
19– 34
 Bagozzi, R. P., and Dholakia, U. M. (2006). Open source programming client
groups: An investigation of cooperation in Linux client gatherings. Managament
Science, 52 (7), 1099–1115.
 Bender, T. (1978). Group and Social Change in America, New Brunswick, NJ:
RutgersUniversity Press.
 Bergami M. and Bagozzi R.P. (2000). Self categoritazion, full of feeling duty
and gatheringconfidence as particular parts of social personality in the association,
British Journal of Social Psychology, 39, 555-577.
 Jill Griffin (2002). Customer perception; how to earn it, how to keep it.
 Costa R (2013). The effortless experience conquering the new battleground for
customerperception.
 Jeffrey Gitomer (1998); customer perception is worthless, customer perception is
priceless; how to make customers love you, keep them coming back and tell
everyone they know.

12
 Noah Fleming (2016); customer perceptionloop , the science behind creating
greatexperiences and lasting impressions.

 Stephan A Butscher (1998); customer perception programmes and clubs.

 Harvard Review (2011); Harvard business review on increasing customer

perception.

 Noah Fleming (2015); evergreen; cultivate the enduring customer perception that
keeps yourbusiness thriving.

 Jill Griffin (1995); customer perception; how to earn it, how to keep it.

 JoAnna Brandi (2001) ; building customer perception; 21 essential elements in

action.

 Evangelista (2005); perception, myth; hyped strategies that will put you out of
business andproven tactics that really work.

 Carmine Gallo (2012); the apple experience; secrets to building instantly great
customerperception.

13
 CHAPTER 3
RESEARCH DESIGN

14
 3 RESEARCH DESIGN

3.1.Statement of the problem:

As we realize that client is the ruler of any business, it is fundamental to comprehend

client desires their inclinations towards the item and their needs and needs without
understanding customer conduct no organizations can survive.

It fills in as a criticism from the customer and gives the organizations the message
with respect to the purchaser mentalities, organizations position, rivalry, feelings of
the shopper in regards to theitem and so forth.

Topic for the research study:

“A Study On Customers Perception OnElectric Cars With Reference at Mahindra

RevaElectric Vehicles Pvt. Ltd”,

3.2.Need for the study:

From the seasons of mechanical distress when stock and organizations were conveyed
to the present day, the emphasis has moved from the creators to the buyer and his
needs, and with the customer twisting up perceptibly more required, in the exhibiting
method there is more imperative necessity for information concerning the purchaser
needs. Slants and making them satisfied of the things and organizations, has provoked
a consistent anyway extending need to lead promoting research.

This investigation is an information into the cerebrum of the purchaser, with the
help of which the affiliations will twist up discernibly aware of their entanglements
and in this manner can moreover make upgrades in the thing concerning the level of
satisfaction of the customers towards their contributions in the business focus.

15
 Objectives :

To think about clients recognition towards electric autos reference to Mahindra

RevaElectric vehicle Pvt Ltd.
To know fulfillment level about electric autos reference to Mahindra Reva Electric
vehicle Pvt Ltd.
To learn about Mahindra Reva Electric vehicle indicate room physical offices are
outwardly engaging and comfort accessible.

3.3.Scope of the study:

It encourages the association to comprehend the shopper brain science on picking
theitem
The ponder encourages us to think about the client observation towards Mahindra
autosand other contending autos
It causes the organization to comprehend the productivity of merchants benefit
gave tothe purchasers
It additionally evaluates the genuine sentiment and attitude of purchasers

3.4.Research Methodology:

This examination depends on single unit and subsequently contextual investigation

technique is picked. To accomplish the target, both and optional information are
utilized.
The essential information will be gathered through individual meetings and dialogs
with the clients.
The optional information which are gathered from the distributed records, yearly
reports, association manuals and different productions, for example, course readings,
news papers, magazines, sites and friends handout.

16
SAMPLING METHOD

SAMPLING UNIT: A choice with respect to examining unit ought to be taken

before choosing tests for think about.

Sample SIZE: Sample measure is the agent unit of the populace. For this investigation
review will be direct for 100 respondents.

SAMPLING PROCEDURE:In this investigation Convenience Sampling strategy

will be utilized for information accumulation. Comfort Sampling method implies
choosing whatever examining units are helpfully accessible.

CONTACT METHOD:

Coordinate technique (through meeting and exchange)

SOURCES OF DATA
In dealing with any issue, once the example has been picked the data must be
accumulated from the illustration masses. There are a couple of strategies for social
event fitting data which fluctuate widely in setting of money cost, time and distinctive
resources. They can be widely gathered into two classes.

Two sources to collect data:

1. Primary Source
2. Secondary Source

PRIMARY SOURCE
The Primary Data which is the direct data which I get through individual meetings
through surveys. This information will give the most fundamental data for making my
examination.

17
Secondary Source
Secondary Source include in my examination were the data that I gather through
the different broachers and handouts of the organization which will give to me amid
the investigation.

TOOLS FOR DATA COLLECTION

The means of obtaining the information is through:

 Questionnaire
 Interview

3.5.Limitations
Study is constrained to Pearl Cars Dealers
This consider is only for scholarly reason
The think about is restricted because of time
The test size of this investigation is restricted to 100 respondents

18
 CHAPTER 4
DATA ANALYSIS AND
INTERPRETATION

19
 4 DATA ANALYSIS AND INTERPRETATION

4.1.Analysis & Interpretation of the data- collected with relevant tables &
graphs:
4.1. Table showing the results of age of the respondents

SI. NO Age Group No. of Respondents %

A 18-20 15 15%
B 21-30 25 25%
C 31-40 35 35%
D 41-50 20 20%
E 50 & above 05 5%

4.1. Graph showing the results of Age of the Respondents

Ag
5 e
4.
5
4
3.
5
Ag
3 e
2.
5
2
1. 18-20 21-30 31-40 41-50 50 & above
5
1
INTERPRETATION
0.
5
Consumer acceptance of green cars assessed 100 or 50 respondents. Of the surveyed
0
respondents, 36 were between the ages of 23 and 33, 33 were between 33 and 43 and
9 were between 43 and 53. From these aspects, it can be seen that about 45% of the
respondents showedthe majority of the respondents in the 23-43 age group.

20
 4.2 Table showing the results of Gender of the Respondents

SI.NO Gender No. of %

A Male 60 60%
B Female 40 40%

4.2 Graph showing the results of Gender of the Respondents

gender
male female

40%

60%

INTERPRETATION
Of the respondents, 47 were male and 31 were female. Therefore, it can be inferred
that the sexof the surveyed subject has been adjusted.

21
4.3 Table showing the results of Education of the respondents

EDUCATION OF NO. OF PERCENTAGEOF

RESPONDENTS RESPONDENTS RESPONDENTS
GRADUATES 44 44%

POST GRADUATES 55 55%

DOCTORATE 1 1%

4.3 Graph showing the results of Education of the respondents

Education
Graduates Post Graduates Doctorate

1% 0%

44%

55%

INTERPRETATION
Out of the respondents reviewed 44 were Graduates, 55 respondents were Post
Graduates and 1 respondent was Doctorate. Along these lines it can be induced that
there is an adjust in the quantity of Graduates and Post Graduates studied

22
4.4 Table showing the results of Annual Income of the Family

No. Of Percentage Of
ANNUAL INCOME OF THE FAMILY
Respondents Respondents
less than Rs 600000 14 14%

Rs 600000-800000 12 12%

Rs 800000-1000000 19 19%

Rs 1000000-1200000 17 17%

above Rs 1200000 38 38%

4.4 Graph showing the results of Annual Income of the Family

INTERPRETATION
Among the respondents, 11 were paid less than Rupee. 600000. The annual salary of
9 respondents is Rs. 600000 - 800000. 15 respondents pay Rs. per year. 800000 -
1000000. The annual salary of 13 respondents is Rs.1000000 - 1200000, and the
annual salary of 30 respondents is more noteworthy than Rupee. 1200000. It can be
concluded, therefore, that a group of 74% of the respondents had an annual regular
wage exceeding the rupee. 800000 showsextra cash to buy cars with family.

23
4.5 Table showing the results of Understanding about Green Cars

Understanding about Green Cars Graduates Post Graduates

strongly disagree 10 2
Disagree 5 4
neither agree or disagree 15 7
strongly agree 20 18
Agree 18 16

4.5 Graph showing the results of Understanding about Green Cars

Graduates
Graduates

20
15
10
5

Strongly disagree Disagree Neither agree or agree

disagree

INTERPRETATION
From the above diagram the 10 Graduates and 2 post graduates are firmly disagree
and the 5 graduates and 4 post graduates are disagree.15 graduates and 7 post
graduates are neither concur or disagree.20 graduates and 18 post graduates are
unequivocally concur. The 18 graduates and 16 post graduates are concur.

24
4.6 Table showing the results of Factors considered during purchasing a car

FACTORS CONSIDERED No. Of Percentage Of

DURING PURCHASING A CAR Respondents Respondents
Fuel Efficiency 35 44%
Features 25 31%
Brand 15 19%
Environment Friendly 5 6%

4.6 Graph showing the results of Factors considered during purchasing a car

INTERPRETATION
Consumers' assessment of green cars assessed 100 respondents. Among respondents,
31.3% of respondents stated that they took into account all specified variables when
purchasing a car, 28.6% of respondents said fuel efficiency, and 20.3% of respondents
stated that the function is to decide the basics of buying a car. Elements, 15.4% said
brand is important, 4.4% of respondents said that the car is environmentally friendly is
a necessary factor Starting from the shopper category, 25 respondents were arranged,
as shown in the chart, whichcorresponds to a pie chart.

25
 4.7 Table showing the results of OCCUPATION

OCCUPATION NO. OF RESPONDENTS Percentage of

Respondent
Students 16 32%
Business people 8 16%
Officials 6 12%
Other professions 20 40%
Total 50 100%

4.7 Graph showing the results of OCCUPATION

INTERPRETATION: The Graph showing the results of occupation is providing

moreimportance to Other Professions and Students.

26
4.8 Table showing the results of Motivation expressed by consumer class in buying
the electric scooter

SOURCES NUMBER OF PERCENTAGE

CORRESPONDENTS OF
GOTMOTIVATED RESPONDENT
News paper 10 20%
Television and mass media 12 24%
advertisements
Events regarding energy 24 48%
conservation
Friends 4 8%

4.8 Graph showing the results of Motivation expressed by consumer class in

buying theelectric scooter

INTERPRETATION
It can be seen that around 50 percent of the journalists purchased their electric bike
as they are more concerned with respect to the earth and vitality preservation The
customer fulfillment towards the electric bike is appeared in table speaks to the
structuredpresentation considering certain parameters for reference.

27
4.9 Table showing the results of CONSUMER PREFERENCE FOR PARAMETERS
OF ELECTRIC SCOOTER

Weightage 5 4 3 2 1
Parameter Excellent Good Average Poor Very poor Total
Price 0 0 10 16 25 50
Maintenance 2 4 12 16 16 50
Durability 0 6 18 20 6 50
Style 4 8 20 10 8 50
Easy- Driving 4 10 20 6 10 50
Mileage 0 4 12 18 16 50

4.9 Graph showing the results of CONSUMER PREFERENCE FOR PARAMETERS

OF ELECTRIC SCOOTER

14
12
10
8 5 Excellent
6 4 Good
4 3 Average

2 2 Poor
1 Very poor
0

28
4.10 Table showing the results of MOTIVATORS TO PURCHASE A GREEN
CAR

MOTIVATORS TO PURCHASE A GREEN CAR

Lower Maintenance 28.30%
Information on Green cars 26.70%
respondents said purchase price lesser than a conventional car 20.60%
Government subsidy or tax exemption 18.20%
respondents said priority lanes for green cars 6.10%

4.10Graph showing the results of MOTIVATORS TO PURCHASE A GREEN CAR

INTERPRETATION
For consumers' observation of green cars, a total of 100 or 50 respondents conducted
the review. Among respondents, 28.3% of respondents said that they believe that
reducing maintenance has become an inspiration for buying green cars. 26.7% of
respondents said that with green car information, 20.6% of respondents said that the
price is lower than that of ordinary cars. The price tag helps to buy green cars, 18.2%
said government sponsorship or responsibility exclusion is the key, and 6.1% of
respondents said that the demand path for green cars is a spark.

29
4.11 Table showing the results of CUSTOMER PERCEPTION ON MAHINDRA
REVA CARS

Respondents Percentagerespondents
Yes 83 83%
No 17 17%
Total 100 100.0

4.11 Graph showing the results of CUSOMER PERCEPTION ON MAHINDRA

REVA CARS

INTERPRETATION
83% of the 100 respondents asserted that their relatives has likewise claim
Mahindra REVAauto. Just 17% of the respondents denied such claim.

30
4.12 Table showing the results of REVA cars are serving better than other
brand cars

Respondents Percentagerespondents
Yes 45 45%
No 55 55%
Total 100 100.0

4.12Graph showing the results of REVA cars are serving better than other brand
cars

INTERPRETATION
55% of them noticed that REVA shows improvement over different brands. While the
other 45%guaranteed that REVA serve superior to anything different brands.

31
4.13 Table showing the results of REVA has a wide variety of cars

Respondents Percentagerespondents
Yes 74 74%
No 26 26%
Total 100 100.0

4.13 Graph showing the results of REVA has a wide variety of cars

INTERPRETATION
75 respondents demonstrated their assention that REVA has a wide assortment of
autos. Then again 26% of them said that REVA does not have a wide assortment of
autos.

32
4.14 Table showing the results of opportunity arises in the future to buy a car

Respondents Percentagerespondents
Yes 45 45%
No 55 55%
Total 100 100.0

4.14 Graph showing the results of opportunity arises in the future to buy a car

INTERPRATATION
In spite of its notoriety and positive perspectives about REVA, 55% of the
respondents demonstrated their less enthusiasm to buy another REVA auto later on.
Not as much as half of the respondents (45%) demonstrate their readiness to do as
such

33
 CHAPTER 5
FINDINGS, CONCLUSION &
RECOMMENDATION .

34
 5.1 FINDINGS

• Lack of government support as sponsorship and foundation advancement, is

influencingthe business
• High Charging time, Lower Mileage, low Speed, Less battery life, Durability are
the realspecialized issues confronted by the electric Cars industry.
• Lack of administrative specialist and wellbeing Standards are a noteworthy worry
for thebusiness over the long haul.
• There are no settled players in the market, with a decent brand name.
• Majority of respondents trust that Electric autos are costly.
• Purchasing choices of electric autos is very little affected by the ads.
• Female clients are presently the greatest target portion of EV Industry
• There is an absence of mindfulness among respondents about the advantages of
electricautos
• Media mindfulness towards electric autos is low.
• There is all the more no. of petroleum vehicles in the market than the Electric
ones.

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 5.2 SUGGESTIONS
1. Learning about Green Cars: Since a hefty portion of the respondents knew about
the Green Cars, better correspondence with respect to its use should be given. This
will guarantee that individuals will give genuine thought to buy.
2. Cost of Green Car: In India, just two assortments of Green Car are accessible.
Reva of Mahindra has a value scope of Rs. 400000 - 600000 while Prius of
Toyota is accessible in the value scope of Rs. 2700000 – 3500000 (Ex-Showroom
Price). Since the vast majority of the respondents will pay in the value scope of
Rs. 400000 – 600000, more advancement from Reva in regards to its value range
is required.
3. Appropriations and Infrastructure: The administration ought to give sponsorships
on tax assessment for buy of green autos, endowments in toll accumulation from
green auto clients, and the framework offices like electronic focuses at petroleum
pumps and key zones ought to be given by the legislature at financed rates till the
request creates for green autos
4. Limited time Events: Events like a test drive visits can led on Corporate parks or
territories where corporate parks are found , famous shopping centers and so on.
Organizations can direct occasions like a Speed , Time Distance Rally there
members can1 utilize green autos for the rally

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 5.3 CONCLUSION
The investigation was finished keeping parameters like Age, Sex, Education, Annual
Family Income and Car use.
1. AGE OF THE RESPONDENT: It was watched that age plays imperative
criteria for the conviction that circulation of Green Cars would supplant Conventional
Cars after some time. The greater part of the respondents concur that the Green Car
would supplant ordinary autos however the age gathering of 31-40 years were in
support as against other age gatherings. Age was additionally a critical model for the
comprehension of Green autos. Most respondents comprehend about Green auto yet
they required more data to settle on buy choice
2. SEX OF THE RESPONDENT: The parameter of comprehension of Green
Cars was evaluated against the sex of the respondent. It was watched that most
extreme number of respondents thought about green autos however required more
data to settle on a buy choice. Additionally the quantity of guys who are prepared to
purchase is higher.
3. EDUCATION: The parameter of Education was evaluated against the
comprehension of green autos of a person. The learning about green autos was higher
for Post Graduates than graduates. The parameter of Education was evaluated against
Green autos supplanting customary auto after some time. The quantity of Post
Graduates who concur that Green autos would supplant customary autos after some
time is higher than Graduates.
4. Yearly INCOME OF THE FAMILY: The parameter of Annual pay of the
family was surveyed against future thought to purchase a Green auto. As the yearly
pay expanded the quantity of respondents who were prepared to purchase a Green Car
was higher. The parameter of Annual wage of the family was surveyed against value
willing to pay for a Green Car. Greatest respondents regardless of their yearly pay of
family want to pay Rs. 400000 – 600000.
5. CAR USAGE: The parameter of auto utilization was thought about against
Green Cars supplanting traditional autos after some time. Higher number of clients
whose auto use was recreation concur that Green Cars would supplant ordinary autos
after some time. The parameter of auto utilization was looked at against learning
about Green Cars. The quantity of respondents whose utilization is for day by day
recompense concur that they have better comprehension of Green Cars.

37
BIBLIOGRAPHY

38
 BIBLIOGRAPHY
 S(2009), Frankfurt 2009: Reva NXG looks ready to stomp & NXR is ready for order,
 BNET (2007), Understanding Green-Marketing, BNET Published, Pg 1-5
 Bruno and David(2010), Green operations initiatives in Automotive industry
 Chapa J (2009), McDonald’s tries to Go Green with EV Charging Stations,
Inhabitat.com
 Calin and Ashok(2005), International green marketing a study of British and
Romanian firms
 Cloud (2009), Recent Trends in the Global Automobile Industry, Top Ten Cars
 Dean Bartlett and Anna(2009), Green Technology and eco innovation
 DF (2007), Tallying Greenhouse Gases From Cars, Environmental Defense
 Fund Foreman S (2007), Green Purchasing & the future of Green Marketing in the US
Pdf, Portlandonline, 3-15 Goldsmith (2007), A Roadmap to Sustainable Transport,
Insead Knowledge, Pg 1-3 Levy P (2009), Grow your Green Pdf, Pg 2
 Liss G (2009), Zero Waste Business Pdf, , Pg 2 Times New Roman
 McKeegan N (2010), free fast-charging stations for 4,400 Chevrolet-Volt owners
 Moniz B (2008), The Automobile Industry & Sustainable Development, 16th
GERPISA International Colloquium, Pg 1-13
 Murthy D (2010), Auto Boom Sustainable – SIAM, topnews.in Andersen (2009),
Green Marketing Precautions, Green Marketing Pdf, Pg 1-6
 OICA (2002), Sustainable Development: The contribution by the Automobile
Industry, oica.net
 Ottman J (2008), Marketers: Follow that Prius Pdf, Advertising Age, pg 1-2
 Reid Rory (2010), Angel Car mobile charger rescues stranded electric cars, cnet.co.uk
 Schinter J (2010), Ways to Improve Company’s Energy Management, Greenbiz.com
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News

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 ANNEXURE
QUESTIONNAIRES

Please put a ( ) mark against each option where ever required.

1) The following table shows the age of respondentsa. 18-20

a. 21-30
b. 31-40
c. 41-50
d. 50 and above

2) the chart shows gender of respondents

a. Male
b. Female

3) what is the education qualification of respondents

a. Graduates
b. Post graduates
c. Doctorate

4) what is annual income of family

a. Less than rs 600000
b. Rs600000-800000
c. Rs800000-1000000
d. Rs1000000-1200000
e. Above rs 1200000

5) Understanding amongst respondents about the Green Cars

a. Strongly disagree
b. Disagree
c. Neither agree nor disagree
d. Strongly agree
e. Agree

40
6) what are factors considered during purchasing a car
a. Respondents said fuel efficiency
b. Respondents said features
c. Brand environment friendly

7) what are occupation of the respondents

a. Students
b. Business people
c. Officials
d. Other professions

8) motivation expressed by consumer class in buying the electric scoter

a. News paper
b. Television and mass media advertisements
c. Events regarding energy conservation
d. Friends

9) what are consumer preference for parameter of electric scooter

a. Price
b. Maintenance
c. Durability
d. Style
e. Easy driving
f. Mileage

10) who are motivators to purchase a green car

a. Lower maintenance
b. Information on green cars
c. Respondents said purchase price lesser than a convention car
d. Government subsidy or tax exemption

11) do your family members own a Mahindra reva car

a. Yes
b. No

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12) do you think reva cars are serving better than other brand cars
a. Yes
b. No

13) do you think reva has a wide variety of cars

a. No
b. Yes

14) If opportunity arises in the future to buy a car, would you prefer to buy a reva car?
a. Yes
b. No

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