Transcription
Lesson 4
Crafting Your Elevator Pitch
www.getwsodo.com
www.getwsodo.com
In this lesson we're gonna be really diving into how to craft your killer elevator pitch. So, having
a really good elevator pitch comes down to being able to articulate how you help you prospects
reach their desired outcome. And the real key thing here is to talk more about your customer
and about your prospect and their pain-points, and really where they're trying to go, than it is to
talk about you or your services, right? So that's what you really want to think about is kind of
where are these people trying to go, and what is it they're trying to achieve? And really focusing
on how you're gonna articulate what your business does and what you do as a consultant and
how that helps them reach that desired outcome. So, say for instance in my business with King
Kong.
The thing that we do is we help our clients get more clients by increasing their traffic, leads and
sales. It's pretty succinct, it's pretty straight forward on exactly what it does, right? Someone can
kinda read that and say, "That's exactly what that company does." So, when you're looking at
your marketplace, think about "Okay this is my prospect, "what it is that kind of the big
hair-on-fire problem "they're trying to solve in their business?" And how can I summarise that up
and articulate very very clearly to people that I meet, or people that I speak to. Exactly what it is
that my service does for them. Now instead of starting with a blank canvas, and wondering you
know, "How am I gonna craft my killer elevator pitch?" Let's just again come back to the
example of a business coach and have a look at you know, how they're articulating what they
do. And the best place to look on your competitor's websites is either on their tag-line, which is
basically a clear indication of what their business does and what they offer. Or also looking at
the headline on their homepage. So coming back to this example here of tenfold business
coaching. As we can see, underneath their logo, "Experience matters in coaching." That doesn't
really talk about the desired outcome that somebody hiring a business coach is really looking
for, right? Again it's talking about them and the experience that they have. About their business.
Or if we go and have a look at the headline on their landing page, which is a little bit better.
Again very vague. "Our expertise and experience "delivers real results for your business." So,
rather than being so vanilla and wishy-washy and esoteric as to exactly what it is that you
provide. You can see here that they've bolded the words real results. But what is real results? Is
it growth? Is it revenue? Is it profitability? You really wanna think about, what is it that somebody
hiring a business coach is after, right? What is the kind of the major thing that's motivating them
to part with hard earned dollars and actually give you money as a coach or as a consultant?
And you really wanna help articulate that in your elevator pitch. Where you can meet someone
as a business coach, and you know we help businesses double their sales and increase their
profitability. Something very very you know simple and straightforward that speaks to that end
result.
Now to recap that, what you really wanna do is when you're sitting down and you're crafting that
killer elevator pitch. Is think about how can you be really clear, really concise and speak to that
desired end outcome. Rather than being wishy-washy and vanilla with your offer. Think about
what it is that they're trying to achieve, and then illustrate how you can help them reach what
that desired outcome looks like. Now when it came to time to really kinda crafting you know my
agency and my business', King Kongs' killer elevator pitch. It evolves over time. Do you know
what I mean? Don't think that you're gonna really button this down and get it perfect straight out
the gate. It's definitely a process of iteration. So you know, really I thought about you know,
"What is the number one thing "that people want in this marketplace?" And that number one
Transcription
Lesson 4
Crafting Your Elevator Pitch
www.getwsodo.com
www.getwsodo.com
burning question is, "How do I get more clients?" Right, that is the number one thing that keeps
on coming up on people's mind. So you know, by starting off the elevator pitch with you know,
"We help our clients get more clients." THat's already speaking to what that desired outcome
looks like. And then we're kinda double-clicking and elaborating on that a little bit by saying that,
"We achieve that by helping them grow their traffic, leads and sales."
Again, you know, people are gonna have a pain-point around they just need more leads, or you
know I just need more traffic. Or I ultimately want more sales. So again, it's tying-in what the big
problem is, with that marketplace, is like I wanna get more clients. And then exactly how we
help them achieve that desired end state. Now what I want you to do is go ahead and download
our killer elevator pitch checklist. And what this is going to do, it's gonna really help you kind of
flesh out and start to piece together and put together your killer elevator pitch. By making you
list out kind of, who is that dream buyer in your marketplace? What are the biggest pain points
that they're feeling? And then, what is that desired outcome that they're looking to achieve? And
then putting that all together and dressing it up in a way where it just comes out very very clear,
very very concise, and really packages it up as your killer elevator pitch. So go ahead and do
that, and we'll see you in the next video.
